Ctec Bell Ringers v2 1

Chipping Campden School
Cambridge Technical Digital Media Level 3

Year 1
Daily Tasks
Name:
Each week there are 5 short tasks to complete- 1 every day. Write
in full sentences wherever possible.
You could use the time at the start of each lesson to complete
these in order to keep reviewing, recapping, interleaving and
developing your thinking about the key terminology, ideas, facts
and your own media consumption.
One of your media teachers will check and ‘sign off’ when you
complete the activities.
Week 1
Day 1: Terminology definition (5 marks)
Demographic
Psychographic
Mass
Niche
Target audience
Day 2: Explain/ briefly describe (3 marks) 3-Act Structure
Day 3: Write a response- (5 marks)
‘Television is better than cinema’
Day 4: What could these signs mean? (4 marks)

 

Day 5: Favourite Media product/ news story of the week. Rate it/ review it/
recommend it. (3 marks)
BONUS: What it means to me/ What I know about: #MeToo
Week 2
Passive
Active
Aspirational
Categorisation
Consumption
Day 2: Explain/ briefly describe (3 marks) Protagonist/ antagonist
‘Film is a superior media form to television’
Day 4: Compare and Contrast (4 marks)
Netflix Sky
Amazon BBC
BONUS: What it means to me/ What I know about: OFCom
Week 3
Black box
Time-shift
viewing
Convention
Mode of address
Ethos
Day 2: Explain/ briefly describe (3 marks)

What is meant by online distribution.
‘Social media IS real life’
Day 4:
Give me 1 2 3 4 5
Five… Urgent Time to step Competent Great Excellent!
(Use different ‘filing in it up! – but room to progress and Keep it up!
Mark/5
colours if you gaps’ in Check your improve knowledge!
have to look your work notes. your
something up) needed knowledge
Of Propp’s
character types
Terms you can

use to describe
audiences
BONUS: What it means to me/ What I know about: The BBC
Week 4
Connotation
Denotation
Segmentation
Interactive
Conventions

Todorov’s Narrative Structure

‘Audiences have become desensitised to charity adverts- they don’t work’
Day 4: Pros and cons of SYNERGY? (4 marks)
-
+ -
BONUS: What it means to me/ What I know about: ACORN classification
Week 5
Multiplex
Zeitgeist
Anchorage
Semiotics
Hybrid
Day 2: Explain/ briefly describe (3 marks) Levi-Strauss’ narrative theory

‘Bandura’s social learning theory is too simple’
Day 4: Read and QQC (Question, Quotation, Comment)(4 marks)

A Question you have:
Topic/ Title:
Read this and

respond:
A Comment or summary:
A Quotation which resonates
BONUS: What it means to me/ What I know about: Uses and Gratifications
Week 6
Regulator
Diegetic sound
Non-diegetic
Contrapuntal
Parallel sound
Day 2: Explain/ briefly describe (3 marks) ABC1

‘Genre doesn’t determine the success of a text’
Day 4: Who/ What am I? (4 marks)- Bonus: What’s the link?

Tessa Perkins Laura Mulvey
Angela McRobbie Andy Medhurst
BONUS: What it means to me/ What I know about: RAJAR
Week 7
Distribution
Linear
Non-linear
Mis-en-scene
Opinion leaders

‘demographic data’

Can you give an example of the hypodermic syringe theory in action?
Day 4: What do these signs mean? (4 marks)
 
 
BONUS: What it means to me/ What I know about: BBFC
Week 8
Day 1: Define these audience types? (5 marks)
Aspirers
Reformers
Mainstreamers
Explorers
Resigned

‘Print products’

‘There is no such a mass audience’
Day 4: Who/ What am I? (4 marks)- Bonus: What’s the link?
o single-stranded o multi-stranded
o linear o non-linear
BONUS: What it means to me/ What I know about: BARB
Week 9
Conglomerate
Independent
company
Vertical
Horizontal
Synergy

‘Web 2.0’

‘Having a wide choice of content is better than having good quality content’
Day 4: Strengths and weaknesses of advertising on… (4 marks)
Internet Television
Radio Print
BONUS: What it means to me/ What I know about: Two-Step Flow
Week 10
Above the line
Below the line
Guerrilla
marketing
Narrowcasting
Simulcasting

Why people read the news online

‘The media effects debate is outdated.’
Ch4 BBC1
ITV Ch5
BONUS: What it means to me/ What I know about: IPSO
Week 11
USP
Heteronormative
Parody
Product
placement
Subliminal

The elements of mise-en-scene

‘Digital box sets are a bad idea’
Topic/ Title:
Read this and

respond:
BONUS: What it means to me/ What I know about: Fake news
Week 12
parenthetical
Slug lines
continuity
plot points
transitions

Gerbner’s Cultivation theory

Should ‘influencers’ on social media have a moral responsibility to protect
their followers?
Day 4:
Give me 1 2 3 4 5
Mark/5

Terms to
describe the
use of SOUND
in media
Camera angles
BONUS: What it means to me/ What I know about: ‘Fake news’/ misinformation
Week 13
Downloading
Streaming
Verisimilitude
Juxtaposition
BAME

Stereotype theory
‘The internet needs more regulation’
Day 4: Who/ What am I? (4 marks)- Bonus: How do we link?

Bricolage Montage
Parody
Pastiche
BONUS: What it means to me/ What I know about: Leveson enquiry & report
Week 14
Sublimininal
Strapline
Multiplex
Anchorage
Coverline

Intertextuality

‘Everyone has the representation in the media they deserve’
Documentaries Serial Dramas

Differences
Similarities
BONUS: What it means to me/ What I know about: PEGI

Week 15
Readership
Circulation
Focus groups
Desensitisation
Moral panic

‘Dumbing down’

Pick an advertising campaign which has been successful- can you explain
why?

Topic/ Title:
Read p6-7/18 and

respond:
BONUS: What it means to me/ What I know about: The Male Gaze
Week 16
Day 1: What are the features of….? (5 marks)
BBC1
BBC2
BBC3
BBC4
World Service

The Bechdel Test

‘There is nothing original being produced anymore- everything is a copy’
Twitter Facebook
Instagram Snapchat
BONUS: What it means to me/ What I know about: ASA
Week 17
UGC
Intellectual
Property
Censorship
Classification
Enigma

The Vito Russo Test

‘There’s no point in the watershed anymore’
Day 4:
Give me 1 2 3 4 5
Mark/5
Maslow’s
needs
Genres of
television show
BONUS: What it means to me/ What I know about: Media Effects debate
Week 18
Ambient sound
Brand identity
Citizen journalist
Prosthetic
memory
Publicist

The concept of Maslow’s hierarchy of needs

‘There is no need for experts as anyone can learn anything from the internet
now’
Day 4: List 4 ways you could categorise audiences (4 marks)
BONUS: What it means to me/ What I know about: VSC
Week 19
Public service
Slug line
Dialogue
SFX
Shot

The 5-Act structure

‘Commercial is better than Public Service’
Day 4: What could these symbols mean? (4 marks)
 
 
BONUS: What it means to me/ What I know about: PAMco
Week 20
Joint venture
Pre-production
Post-production
Arc of
transformation
Avatar

Benefits of being an independent company
‘Violence in the real world is influenced by violence in the media’
Day 4: Summarise the roles of…. (4 marks)

camera operator
director
make-up artist
editor
BONUS: What it means to me/ What I know about: Socio-geographic
Week 21
TV license
Let’s plays
Spin off
PSB
House style

Regulation

‘Regulation of the media is an outdated concept in today’s world’
Topic/ Title: A Question you have:
Select an article of your

choice
Read and respond

A Quotation which resonates A Comment or summary:
BONUS: What it means to me/ What I know about: The Hays Code
Week 22
Back story
Binary
oppositions
High angle
Low angle
Cultural capital

The Shukla Test

What are the three stages of the production process?
Day 4: 4 Methods of distribution (4 marks)
BONUS: What it means to me/ What I know about: VALs/ 4Cs
Week 23
Cross- platform
Diversification
Ethnocentric
Flexi-narrative
Franchise
AIDA for advertising

Marshall McLuhan stated that ‘The medium is the message’. What do you
think?
Day 4: Who/ what am I? How do we link? …. (4 marks)
Dominant Negotiated
Oppositional Aberrant
BONUS: What it means to me/ What I know about: Soap Opera
Week 24
House-style
Ideology
Intertextuality
Patriarchal
Props

‘Filter Bubble’
‘The BBC should allow advertising to raise funds’
Public Service Commercial

Differences
Similarities
BONUS: What it means to me/ What I know about: Semiotics
Week 25
Day 1: What’s the question? (5 marks)
Script
Director
Cinematographer
Storyboard
Producer

‘echo chamber’

‘first wave feminism changed the world more than any other social
movement’
Day 4: Who/ What am I? (4 marks) How do we link?
Layout and design Graphics and images
Mode of address House style
BONUS: What it means to me/ What I know about:

Week 26
High-key lighting
Low key lighting
Chiaroscuro
Filters
Naturalistic

‘New Media’

‘Children are better at everything technological because they are digital
natives’
Day 4: Who/ What am I? (4 marks) How do we link?

Serif Sans-serif
Bar/ Crossbar Ligature
BONUS: What it means to me/ What I know about: ‘The Cult of the Amateur’
Week 27
Dialogue
CGI
Superimposition
Montage
Ellipsis
What is a SWOT analysis and when would you use it?

‘There are no benefits to being a subsidiary company’
Day 4: Give me 4… Blumler and Katz’s Uses and Gratifications (4 marks)
BONUS: What it means to me/ What I know about: Clay Shirky
Week 28
Canted angle
Crane shot
Establishing shot
Birds eye shot
Over the shoulder
shot

What a PEST analysis is and when you would use it

‘Music is nothing without a video’
Day 4:
Give me 1 2 3 4 5
Mark/5
Films released
in 2019 which
are NOT
sequels/
prequels/
remakes/
series…
Major record
labels
BONUS: What it means to me/ What I know about: ITV
Week 29
Day 1: What’s the question? (5 marks)
High angle
Marketing mix
Pan
Diversity
Democracy

Alvarado’s theory (1987)

‘Masculinity today is in crisis’
Day 4: Four facts about…. (4 marks)
BONUS: What it means to me/ What I know about: Stereotypes
Week 30
Visual codes
Antagonist
Archetype
Zoom
Consumerism

3rd Wave Feminism

‘The virtual world is harmful and addictive’
Day 4: What do these signs mean? (4 marks)

 
BONUS: What it means to me/ What I know about: Laura Mulvey
Week 31
Hegemony
Subvert
Uphold
Escapism
Personal identity

Time-shift viewing
‘Reality/ unscripted television is better than scripted drama’
Day 4: fill in and label with the ‘five finger pitch’ theory (4 marks)
BONUS: What it means to me/ What I know about: Semiotics
Week 32

Day 4: Four facts about…. (4 marks)

Week 33
Lesson 3: Write a response- (5 marks)
Lesson 4: Who/ What am I? (4 marks)

Lesson 5: Favourite Media product/ news story of the week. Rate it/ review it/
Week 34
Lesson 1: Terminology definition (5 marks)
Lesson 2: Explain/ briefly describe (3 marks)

Lesson 3: Write a response- (5 marks)
Lesson 4: Check & correct (4 marks)
Lesson 5: Favourite Media product/ news story of the week. Rate it/ review it/

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Chipping Campden School

Cambridge Technical Digital Media Level 3

Day 2: Explain/ briefly describe (3 marks) 3-Act Structure

Day 3: Write a response- (5 marks)

‘Television is better than cinema’

Day 4: What could these signs mean? (4 marks)

BONUS: What it means to me/ What I know about: #MeToo

Day 2: Explain/ briefly describe (3 marks) Protagonist/ antagonist

Day 3: Write a response- (5 marks)

‘Film is a superior media form to television’

Day 4: Compare and Contrast (4 marks)

BONUS: What it means to me/ What I know about: OFCom

Day 2: Explain/ briefly describe (3 marks)

Terms you can

Day 2: Explain/ briefly describe (3 marks)

Day 3: Write a response- (5 marks)

BONUS: What it means to me/ What I know about: ACORN classification

Day 2: Explain/ briefly describe (3 marks) Levi-Strauss’ narrative theory

Day 3: Write a response- (5 marks)

Day 4: Read and QQC (Question, Quotation, Comment)(4 marks)

Read this and

Day 2: Explain/ briefly describe (3 marks) ABC1

Day 4: Who/ What am I? (4 marks)- Bonus: What’s the link?

Angela McRobbie Andy Medhurst

Day 2: Explain/ briefly describe (3 marks)

Day 3: Write a response- (5 marks)

Day 2: Explain/ briefly describe (3 marks)

Day 3: Write a response- (5 marks)

BONUS: What it means to me/ What I know about: BARB

Day 2: Explain/ briefly describe (3 marks)

Day 3: Write a response- (5 marks)

Day 4: Strengths and weaknesses of advertising on… (4 marks)

BONUS: What it means to me/ What I know about: Two-Step Flow

Day 2: Explain/ briefly describe (3 marks)

Day 3: Write a response- (5 marks)

Day 4: Compare and Contrast (4 marks)

Day 2: Explain/ briefly describe (3 marks)

Day 3: Write a response- (5 marks)

Read this and

BONUS: What it means to me/ What I know about: Fake news

Day 2: Explain/ briefly describe (3 marks)

Day 3: Write a response- (5 marks)

colours if you gaps’ in Check your improve knowledge!

Day 2: Explain/ briefly describe (3 marks)

Day 4: Who/ What am I? (4 marks)- Bonus: How do we link?

Day 2: Explain/ briefly describe (3 marks)

Day 3: Write a response- (5 marks)

Documentaries Serial Dramas

BONUS: What it means to me/ What I know about: PEGI

Day 2: Explain/ briefly describe (3 marks)

Day 3: Write a response- (5 marks)

Day 4: Read and QQC (Question, Quotation, Comment)(4 marks)

Read p6-7/18 and

Day 2: Explain/ briefly describe (3 marks)

Day 3: Write a response- (5 marks)

Day 4: Compare and Contrast (4 marks)

BONUS: What it means to me/ What I know about: ASA

Day 2: Explain/ briefly describe (3 marks)

Day 3: Write a response- (5 marks)

Day 2: Explain/ briefly describe (3 marks)

Day 3: Write a response- (5 marks)

BONUS: What it means to me/ What I know about: VSC