Luis Felipe Marval Lárez

Lmarval@gmail.com +58(424)4262610

OBJECTIVE Executive and entrepreneur with over 25 years of experience on

Information Technology and Solution Selling. Especially skilled at
business management, customer relationships, sales channel
development and technology advisory. Seeking for Commercial
Director, Account Executive, Account Solution Advisor or similar
position in a great company requiring business and commercial
management, team leadership, relationship management, technology
strategy and innovation knowledge.

STRENGTHS  Creative thinking and ability to lead and execute the required
process to accomplish business objectives through innovation.
 Solid human relationship skills having dealt a variety of customers,
channels and business partners.
 High experience identifying business requirements and adaptation
of innovative technological solutions to support business
management.
 Proven experience in team management, leading, negotiation and
resource coordination.

WORK 08/2018 - present

EXPERIENCE Business Developement Manager, Contenido Épico, Venezuela

Responsibilities:
 New products and services innovation on Digital Marketing, sales
strategies and complete value chain from scratch.
 Establish operation strategy and lead the execution of the
company's operational processes,
 Business development, sales strategy and channels development
through alliances with Marketing Digital Agencies
 IT Director and Advisor conducting the development team in
continuously innovating new services.

06/2020 – 05/2021
Sales Manager, Celeritech Solutions, Venezuela

Responsibilities:
 Responsible for leading the lead the SMB sales teams to reach
sales targets in SAP, Microsoft licenses and Consulting Services.
 Build the fiscal year budget, setting quotas, and training,
evaluating and improving the sales team performance, and
developing processes that drive sales.
 Responsible for leading Corporate Account strategies and
execution of Digital Transformation solutions to increase
revenue.
 06/2014 – 08/2018
Senior Operations Director, Comercio Epico, Venezuela

Responsibilities:
 Develop a business plan based on lean startup method, prepare
the elevator pitch and present to investor to raising capital.
 Leadership role and Operations Director of commercial supply
chain process, including logistics management of contract
manufacturers, procurement, warehousing, product inventory.
 Channel manager and operation for ecommerce marketplaces:
online webpage, Amazon, eBay and Etsy

07/2013 – Present
Founder / Sales Director, Estratos Soluciones Empresariales,
Venezuela

Responsibilities:
 Create a company from the beginning and assume different roles
from CEO to COO to maintain the business operation of the
company while develop business partner channels including
Microsoft.
 Provide advice to customers, especially SMB on implementing
strategies to take advantage and capitalize on the benefits
provided by cloud solutions.
 Responsible for commercialization of Microsoft on-premise
solutions ensuring proper licensing based on the customer's
budget.

10/2012 – 07/2013
Enterprise Account Manager, Microsoft, Venezuela

Responsibilities:
 Work teamed with Solutions Sales teams, Service team,
Marketing teams and Partners.
 Responsible for leading the account strategies and execution to
achieve increased revenue, strategic goals getting high levels of
customer satisfaction and loyalty.
 Lead strategic selling activities into assigned Enterprise Accounts
while leveraging local partners to support these efforts.
 Ensure the adoption and high customer satisfaction of Microsoft
infrastructure based technologies and solutions.

09/2010 – 10/2012
Corporate Accounts Opportunity Manager, Microsoft, Venezuela

Responsibilities:
 Manage strategic selling activities into assigned Corporate
Accounts while leveraging local partners to support these.
 Achieve the sale quota for the Corporate and Small/Medium
Business segment.
 Ensure the adoption and high customer satisfaction of Microsoft
infrastructure based technologies and solutions.
 06/2003 – 06/2007
Technical Account Manager, Microsoft, Venezuela

Responsibilities:
 Orchestrate management of Premier Support resources including
Account Team, Support Professionals and Services.
 Planning and executions of Proactive Service Delivery and
Conditions of Satisfaction reviews.
 Manage the Premier Support Contracts renewal process ensuring
on time renewals and right-sized contracts.

EDUCATION 2018
Digital Marketing Certificate, Universidad Católica Andres Bello,
Venezuela

1997 - 1999
Specialization in Business Management, Universidad Simon Bolivar,
Venezuela

1987 - 1993
Bachelor Degree of Computer Engineer, Universidad Simon
Bolivar, Venezuela

LICENSES & Sales Training: Practical Sales Techniques, Udemy, 2022

CERTIFICATIONS Digital Transformation 2022 Certificate, Udemy, 2022
Google Cloud Sales Credential, Google, 2021
Google Workspace Sales Credential, Google, 2021
Google: Cloud Essentials, Google, 2021
Google: Create and Manage Cloud Resources, Google, 2021
Microsoft Licensing Specialist: Online Services, Microsoft, 2021
Digital Skills: Social Media, Accenture, 2021
Digital Marketing Diploma, CIAP, UCAP, 2018
Microsoft Solution Selling, Microsoft, 2007
Information Technology Infrastructure Library, 2003
Microsoft Solutions Framework Certified Trainer, Microsoft, 2002
Microsoft Certified Professional, Microsoft, 1995

HONORS & 1rst place Sales Ranking Venezuela VAR Business, SAP, 2020
AWARDS Sales Excellence Recognition Award (2011, 2012)
Sales Excellence Recognition Master Award (2009)
Microsoft Goldstar Award (2004, 2008)
Microsoft Utilization Champions Award (2005)
Microsoft Top Contributor Award (2001)
Microsoft Volunteer Recognition (2000). Mention in the Microsoft-
In Our Own Words 25th Anniversary book.