PV MILESTONE

ENTREPRENEURSHIP IN TOURISM
AND HOSPITALITY

PV ID: 25622
 Meet The Team

AEZELLE JANLEWIS ARON BRIAN

ABELLANOSA LOYOLA PANGINDIAN VALENCIA
CEO COO CMO CFO
WHAT MAKES
US A GOOD
TEAM
Using our team as a resource, we believe we have
individuals who are competent, determined, passionate, and
capable of rising to the occasion. It is important to remember
that each of us works as a part of a team, and we rely on each
other for every decision we make. That is exactly why we are
confident that we can contribute in solving plastic waste
pollution by proposing this business venture, PILLOW ACE.
 PROBLEM
13.8%
INTERVIEW
REPORT AND ANALYSIS

86.2 % From our 30 repondents, 86.2% of

participants think that plastic waste
problem is a"must to address". The
remaining 13.8% thinks that plastic
waste "doesn't need to be addressed".
Must to address

Doesn't need to be addressed

30 ONLINE RESPONDENTS
EFFORTS
TO REDUCE WASTE
SURVEY RESPONSES

"WE REPLACE PLASTIC BAG INTO ECO BAG"

"I'M AVOIDING USING SINGLE-USE PLASTIC"

CUSTOMER PERSONA DETERMINED

PERSONALITY
EXPRESSIVE
LOGICAL
GOALS
To be more waste conscious CARING
To use more sustainable pillow brand ENTHUSIASTIC
To support local business more

FRUSTRATIONS

MOTIVATION
Too muchc plastic waste SUSTAINABILITY
BENEFITS
Only few options of pillow brands that are sustainable
Limited local business that specialization pillow products that made

EFFECTIVITY
in plastic

Gester Sobrepeña
”I am a wellness enthusiast and, also,
trying to be more environmentally
and waste conscious"
BIO
PRICE
Gester Sobrepeña is a 24 years old engineer that is
interested in taking care of the environment and also
conscious about other social problems.
SPENDS TIME READING

ATTRIBUTES
He is an active person and likes to have his
ARTICLES AND WATCHING
morning runs everyday. On his spare time, he reads
the news and watches different environmental DOCUMENTARIES
AGE: 24
GENDER: MALE
documentaries. SMART PHONE AND LAPTOP
OCCUPATION: ENGINEER
Gester has long been looking for a local pillow USER
brand that have the same perspective on solving waste
problem.
MIDDLE CLASS
GAIN CREATORS
OUR PRODUCT IS SUSTAINABLE, NATURAL AND IS INCLUSIVE TO
EVERYONE THAT IS INTERESTED IN RECYCLE AND OUTDOOR
PILLOWS.
IT ALSO ADDRESSES THE WASTE PROBLEM
THE PRICE IS AFFORDABLE SO THAT EVERYONE CAN PURCHASE
OUR PRODUCT
GAINS
CUSTOMERS HAVE NO WORRIES ABOUT USING OUR
PRODUCTS BECAUSE ITS SANITIZE AND WELL CLEANED
OUR PRODUCT HAS A LOT OF BENEFITS IN OUR
ENVIRONMENT BECAUSE IT WILL LESS THE PLASTIC
POLUTION.

CUSTOMER JOBS
PRODUCTS & SERVICES
EFFECTIVE PILLOW PRODUCTS THAT ARE
WE PROVIDE AN INNOVATIVE AND SUSTAINABILITY AND GUILT-FREE
SUSTAINABLE PILLOW PRODUCT MADE
WITH PLASTIC.
WE USE POLYETHYLENE TEREPHTHALATE
AS OUR MAIN MATERIALS.

OTHER PILLOW PRODUCT IN THE MARKET

ARE NOT SUSTAINABLE AND WASTE
IT IS MADE SPECIFICALLY TO OUTDOOR AREA CONSCIOUS.
IT CAN BE BOUGHT ONLINE, AND IN-STORE.

PAINS
PAIN RELIVERS
VALUE PROPOSITION CANVAS
 All Plastic
it will contribute in
PLASTIC WASTE BY COLLECTING reducing plastic
waste

Provide alternative
for plastic waste
make it into an innovative Household Pillow

Taking opportunity in waste by processing plastic

waste into a newer product that
provides comfort and promotes recycling
 LEAN CANVAS
PROBLEMS

CUSTOMER
- Partnering with hotels and

UNIQUE VALUE PROPOSITION

UNFAIR

SEGMENT
laundries to gather their plastic
waste and lessen plastic
ADVANTAGE
- lack of action in managing
pollution
plastic waste
- using the plastic waste and
- improper plastic waste
transforming it into a useful
disposal that threatens
material. - The idea of the business
marine life.
- providing affordable pillow - Its advocacy
- accumulation of plastic
waste in the environment.
product and promoting eco - Providing - The innovation and uniqueness
friendly materials that advocates in the market
comfort
or promotes recycling.
EXISTING SOLUTION while helping in
ALTERATIVES lessening
CHANNELS - Any age
KEY METRICS plastic pollution.
- Filipino
- PET bottle recycling line - Word of mouth - Lower class and working class
- C L Rye Trading Ltd Plastic - Social media (Facebook, that wants to purchase
recyclers and suppliers
- number of sales per day Instagram) affordable pillow in the market
-customer per day - Online marketing
- Shopping websites and
- revenue per person
application such as Lazada and
shopee

COST
— EQUIPMENT COST
- ELECTRICITY AND UTILITY BILLS
- supply cost REVENUE STREAMS
- RENT COST

STRUCTURE
150 PESOS PER PILLOW

MILESTONE 2
SYNOPSIS
This Zuahaza pillow, which boasts
our soft weft-float weave in vivid
colors with corner tassels as
decorations, was created to be our
smallest pillow.
Relaxation
Passionate about natural
textiles, sustainable
production, and indigenous
craftsmanship
Php 1000 -
2500
as always, you can try
sleep for 100 nights. It
is more than just a
pillow
This brand's fair trade pillows
are manufactured using
traditional hand weaving
processes, as part of its
commitment
Relaxation
HeA Conscious
Qualities: Natural
Locally-Sourced Fibers
Php 1800-
2499
Holy lamb organics
for Soothing Sleep &
Wonderful Days
COMPETITION
ANALYSIS
Neutral yet bold, The
As the name suggests, Soil
Citizenry’s ethical to Studio follows
pillows are handcrafted sustainable and ethical
with unique details. practices.
Relaxation Relaxation
The brand’s pillows are Soil to Studio uses eco-
hand-loomed from minded fibers such as
natural fibers by master linen and organic cotton,
weavers partners with artisans
Php 3099- Php 400-
7000 1200
A Luxury experience for Our Latex pillows are
designed to keep that
the ultimate sleeping
plush-soft lofty support
experience with its bounce-back effect
By pairing modern designs
to the time-honored
techniques for their ethical
throw pillows and other
textiles.
Relaxation
Kiliim also follows fair
production practices
— their artisans work
in safe environments
Php 1250-
3000
Experience ultimate
sleeping
The materials that was
used are very durable that
made the product be abe
to perform well even in
outside
Relaxation
We used a very
smooth and soft fabric
to provide comfort
Php 150.00
Experience a super
comfort and relaxation

According to our conducted analysis, one out of
every three respondents is a male who uses a
cushion made of plastic
LEARNING
We will maintain our product and align it with our team's or company's strategic
goals before weighing our features to produce.

We must avoid making unnecessary scope adjustments because they will have a
detrimental influence on both the budget and the timeframe, potentially resulting in the
project's early closure or cancellation. Consider de-scoping items to accommodate the new
revisions, unless we have an unlimited budget. This will keep the budget and deadline
intact.

IS THE PRODUCT EFFECTIVE?

IS THE PRODUCT AFFORDABLE?
ARE YOU WILLING TO BUY OUR PRODUCT?

MILESTONE 3
LINK
https://docs.google.com/forms/d/e/1FAIpQLSecsPQ9BAeqnUpZZytC
OhBnYHbUVOalPhfLA6H7_SrXyofD-w/viewform?usp=sf_link
SYNOPSIS
 FACEBOOK
Product
Pillow ACE Description
This is the product of Pillow ACE.
A pillow that is made from polyethylene
INSTAGRAM
terephthalate plastic that was stuffed
inside a Catcha cloth and was covered
@pillow.ace using a fabric called bliss that provides
smoothness and softness to the product
to provide comfort without lessening its
durability.

MILESTONE 3
SYNOPSIS
SURVEY SURV
RESPOND
RESPOND RESP
SURVEY
Do youSURVEY
ESPOND RESP
https://forms.gle/1dn6UkS98XSs8YHV8

agree that Plastic

wasteRESPOND
URVEY SURV
RESPONDare a convenient 100%
SURVEY
alternative way of making a
SURVEY SURVE STONGLY AGREE

RESPOND
sustainable Pillow product?
RESPO
LINK

SURVEY
POND RESPON
RESPOND
VEY SURVEY
MINIMUM
VIABLE PRODUCT
PILLOW ACE PRODUCT FEEDBACK:

"I LOVE THE PILLOW ITS SOFT"

" ITS SO COMFORTABLE"

"AFFORDABLE PRODUCT"
 MVP
MVP INTERVIEWS
INTERVIEWS
CUSTOMER FEEDBACK

LINK https://forms.gle/1dn6UkS98XSs8YHV8
 MVP INTERVIEWS
LEARNINGS AND FINDINGS

COMFORT AND
TEXTURE DURABILITY
10 RESPONDENTS 20%
100% 10 RESPONDENTS
RATE: 4.8/5 80%
RATE: 5/5

SIZE 10%
DESIGN
20%
10 RESPONDENTS 10 RESPONDENTS

RATE: 4.8/5 80% 90% RATE: 4.9/5

LINK https://forms.gle/1dn6UkS98XSs8YHV8
 LEARNINGS AND FINDINGSLEARNINGS AND FIN
DINGSLEARNINGS AND FINDINGSLEARNINGS A
ND FINDINGSLEARNINGS AND FINDINGSLEARN
FINDINGS LEARNINGS AND FINDINGSLEARNING
10%
How much would you spend
on purchasing a pillow? 40%

50%
VALIDATED PRICE RANGE

100 - 150 php

10 RESPONDENTS
LINK https://forms.gle/1dn6UkS98XSs8YHV8
 MINIMUM VIABLE
PRODUCT
ADJUSTMENTS MADE:

We made an adjustment on the sizes of our pillows.

We have provided different designs to cater more

people and provide more options.
CUSTOMER TESTIMONIALS
ON ACTUAL SALES

"I love your pillows its

so cute and also its soft and
you would never think that
its a recycled material"
CUSTOMER TESTIMONIALS
ON ACTUAL SALES

"The product is very

comfortable and very worth it.
I'am willing to buy more and I
will also recommend your
product to my family"
 PILLOW ACE
The materials that was used are very durable that
made the product be able to perform well even in outside.

We used a very smooth and soft fabric to provide

comfort

The product can last up to 2-3 years

FINANCIALS
Product Cost Php 43.59
Product Price Php 150.00
Sales per day 60 pieces

REVENUE
Sales Php 216,000.00

Total Revenue Php 216,000.00

Profit Php 153,234.00

Breakeven 430.19 units

Payback Period in Months 0.05 Months
RETURN OF INVESTMENTS

ANNUAL NET INCOME: PHP 2,592,000.00

X 100 354 %
TOTAL COST OF INVESTMENT: PHP 731,312.00
 BASIC FINANCIAL PLAN

Revenue (for 24 days)

 MAKETING AND SALES
PLAN
Target market (112 million)

There people a large number of people that seeks comfort and pillow product
is one of the product that delivers comfort to people. With the large population of
the philippines and as people use pillow in their daily lives for comfort. There is a
large market for Pillow not only in the Philippines but also internationally.

Leads (112 million)

From a longer period of time, Using pillow for resting and comfort became a
part of life of the people.
 MAKETING AND SALES
PLAN
Working class (43 million)

With the affordability of the product we strongly consider working class as our target market
for we offer affordable product that would suit their budget.

Opportunity/Prospect (12 million)

With the current situation of the environment there is a growing need for eco friendly and
sustainable product in the market that are sought by companies and individuals that advocates
Recycling and sustainability.
Customer (60)

With the current state of the business it can only produce a small number of product. But the
business plans to expand and increase the number of production.
CHANNELS
WHY WE CHOSE THEM

According to the statistical research of smart

Everyone from every age insight, that 4.62 billion of people across the globe

and gender
Social media uses social media. Thus with this we are taking this
opportunity to promote and advertise our product
and business using different social media platforms.

Advocates of With the current situation of our planet and the

growing problem of plastic pollution. The people
sustainability, Friends/family and that advocates recycling and addresses plastic
environmental and pollution are also increasing in numbers, with our
word of mouth product we our showing initiative in taking step in
sustainability conscious addressing this problem.
PILLOW ACE
(Sounds like Waste)
 SALES PITCH
Our goal is to provide comfort and happiness. Every individual from
any age deserves comfort that relieves and lessen their fatigue and stress.
Aside from providing comfort, Pillow ace strives and promotes Plastic waste
awareness by taking action in addressing the problem in Plastic pollution.
We are aiming to provide comfort for people and comfort for the
environment, because the best comfort we can give is the clean and safe
environment for everyone and every lifeforms.
 INSTAGRAM
AND
FACEBOOK PAGE
LIKE AND FOLLOW US!

@pillow.ace

Pillow ACE

"Serving you a comfort

and eco-friendly Pillows
soon!"
 Meet The Team

AEZELLE JANLEWIS ARON BRIAN

ABELLANOSA LOYOLA PANGINDIAN VALENCIA
CEO COO CMO CFO


PILLOW ACE
PV ID: 25622
THANK
YOU