MCQ’s

1. As per the _______________________ concept, marketing as a business function yields greater

value to the firm by strategizing long term customer retention.

Societal

Marketing

Holistic

Relationship

2. The state of a felt deprivation is called ___________________________

Need

Want

Desire

Demand

3. for marketing success, a firm must scan the environment __________________________

Just before annual planning

Once every quarter

Once every month

Continuously

4. if you have been assigned to submit a report on technical and natural factors likely to influence
your firm’s business, what are you studying?

Marco environment

Micro environment

Internal

Social
5. The last stage in the consumer adoption process is ___________________________

Awareness

Interest

Trial

Adoption

6. ______________________ are society’s relatively permanent and ordered divisions whose

members share similar values, interest, and behaviours.

Culture

Sub-culture

Social class

Reference group

7. The __________________ is the decision making unit in the buyer firm in organizational market

Buying centre

Organization committee

Management group

Delegated body

8. When a firm buys a product or service for the first time, it is facing a:

Straight rebuy

Modified rebuy

New task buy

Rebuy
9. In the AIO Framework, AIO stands for which of the following?

Activities, Interest and Opinions

Activities, Improvements & Options

Action, Interpretations & Outlooks

Amicability, Interpersonal & Outlooks

10. Market segmentation on the basis of language is _________________________ segmentation.

Geographical

Demographical

Psychological

Behavioural

11. What is the approach to segmenting by mass marketers, who often ignore market segment?

Concentrated marketing

Differentiated marketing

Undifferentiated marketing

Target marketing

12. A name, word, mark or symbol given to a product is its ________________________.

Tag

Brand

Logo

Recognition
13. ______________________ is the differential effect that knowing the brand name has on customer
response to the product and its marketing.

Brand equity

Brand hungry

Brand loyalty

Brand value

14. Whether or not to eliminate a product from the market depends on _______________________

Increase in profit

Less competitors in market

The environment

Both reduction in profit and emergence of a superior substitute

15. A prototype is developed in the lab and is put under technical testing. Which of the following is
true?

A new idea is being generated

A Product prototype has failed in the lab

A Product Prototype testing is talking place

An idea is being rejected

16. ______________________ process begins much before a firm starts producing a product.

Marketing research

Marketing

Customer service

Sales promotion
17. Price sensitivity is the highest for which product out of the given options:

Car

Diamond

Rice

Air conditioner

18. The target-return pricing method, is a variant of ___________________________ Pricing.

Break-even pricing

Target Return Pricing

Marginal Cost Pricing

Going-rate pricing

19. _____________________ directly affects the income of the firm

Product

Price

Place

Promotion

20. Which of the following terms refers to lowering the price to penetrate deeper into the market to
stimulate market growth market growth and capture market share?

Market Skimming

Market Penetration

Early Cash Recovery

Satisfying
21. With an improvement in income a consumer becomes_________________________

Price conscious

Only quality conscious

Both price and quality conscious

None of the given options

22. When the marketer bases the prices on the psychological of the customers it is said to be
_________________________

Going Rate Pricing

Sealed Bid Pricing

Psychological Pricing

Odd Pricing

23. Buy one Get one Free is an example of:

Psychological pricing

Cost plus pricing

Promotional pricing

Seasonal pricing

24. in ________________________ manufacture, wholesaler and retailer work as a unified system.

Horizontal Marketing System

Vertical Marketing System

Circular Marketing System

Parallel Marketing System

25. In ______________________ two or more unrelated companies put their resources together to
exploit emerging market situation.

Horizontal Marketing System

Vertical Marketing System

Circular Marketing System

Parallel Marketing System

26. __________________________ in which the producer gives only a limited number of dealers the
exclusive right to distribute its products in their territories.

Intensive strategy

Exclusive strategy

Selective strategy

All round strategy

27. IMC is an abbreviation for

International Marketing Commercials

International Marketing Communications

Integrated Marketing Communications

Internal Marketing and Communication

28. Effective _____________________ helps to develop a positive image.

Public Relations

Sales Promotion

Sales Meeting

Salesmanship
29. ____________________ is not a PR function:

Press Relation

Brand Publicity

Public Affairs

Sales talk

30. ___________________ is a technique of sales Promotion in MIC.

Coupons

Hoardings

Campaign

Leaflet

31. keeping in view the concept of integrated marketing communication, Catalogues would be
considered as an example of which of the below IMC tools?

Direct Marketing

Sales Promotion

Public Relations

Personal Selling

32. IOT Stands for:

Internet of Things

Internet on Technology

Information on Technology

Internet of Things
33. On What platform blogs should be posted:

Instagram

Facebook

Twitter

Bloggers

34. What form of marketing is flourishing with time and has the highest scope?

Kiosk Marketing

Catalo marketing

Face-to-face marketing

Social media marketing

35. The innovative ‘Golden Eye’ technology, introduced to Indian market by TV major ONIDA, is typical
example of _______________________ concept.

Production

Product

Selling

Marketing environment

36. _______________________ concept is the best fit for a large manufacturing sugar mill with state-
of-the-art, automated and huge capacity plant.

Production

Product

Selling

Marketing
37. at a general level, the _______________________ of a political system affects the attractiveness of
a particular national market.

Presence

Stability

Instability

Demography

38. Which of the following terms include competitive environment?

Social Environment

Micro Environment

Marco Environment

Political Environment

39. _______________________ occurs under condition of law-consumer involvement and little

significant brand difference.

Habitual buying behaviour

Dissonance-reducing buying behaviour

Complex buying behaviour

Variety-seeking buying behaviour

40. a firm, when it refuses to buy form an intermediary, is under the influence of
_______________________ factors in its buying behaviour.

Environmental

Organizational

Interpersonal

Individual
41. ___________________ is the interpersonal influence on buying behaviour of firms.

Expertise

RBI monetary policy

Inflation

Structure

42. _____________________ process select the segment or segments to entre.

Segmentation

Differentiation

Positioning

Targeting

43. Classification of customers into heavy, moderate and light users is based on
____________________in ______________________ segmentation.

Weight, demographic

Life style, psychographic

Rainfall, geographic

Usage rate, Behavioural

44. Which of the below refer to goods that entre the manufactures product completely?

Materials & Parts

Convenience Goods

Shopping Goods

Capital items
45. The marketing objectives in Decline stage is:

Creating product engagement and trial

Maximize market share

Maximize profit while defending market share

Reduce expenditure and milk the brand

46. The different stages through which a product passes through its is called______________________

Product Life Cycle

Product Span

Product period

Product Span Cycle

47. _________________________= total cost of product + profit margin.

Selling Price

Cost Price

Profit

Make-up

48. If a firm is selling its item in a highly competitive market there will be little scope for
__________________ discretion.

Pricing

Placement

Promotion

Quality
49. In this pricing method firm expects customers to notice them on the basis of their prices

Cost plus

Psychological pricing

Premium pricing

Negligible pricing

50. In this pricing method the profit is high but market share is low.

Penetrating

Market Skimming Pricing

Psychological Pricing

Cost plus pricing

51. home-delivery is an example of _________________________

Price of the product

Place

Product

Promotion

52. Who among the following buy from producers and then sell to retailers and organisational
customers?

End users

Wholesalers

Raw Material Suppliers

Advertisers
53. This IMC method involves demonstrations, contests, price-off, coupons etc

Sales Promotion

Direct Marketing

Publicity

Advertising

54. Which of the following types of advertising is brought to promote retail outlets and dealer points?

Local Advertising

Retail Advertising

National Advertising

Brand Advertising

55. for buyers, _____________________ marketing are convenient, easy to use, and private

Digital Marketing

Traditional Marketing

Offline Marketing

Ad over TV Marketing

56. Marketing done over internet is called ____________________________

Internet Marketing

Direct Marketing

Digital Marketing

Marketing
57. If a University runs an anti-gender-discrimination campaign by posters in strategic locations on the
campus; and gets a sponsor to fund this, then the sponsoror is practicing _______________________
marketing.

Concept

Customer

Business

Societal

58. Central Govt. Collects income tax from individuals and it pays salary to Health Services employees.
The Health Department provides free service to people including taxpayers. What kind of marketing is
being done by Govt.?

Govt. Marketing

Business Marketing

Social marketing

Consumer marketing

59. Idea Generation can happen from ________________________.

Public’s unsolicited ideas

Distributors

Retailers

All of the given options

60. Comtel manufactures mobile phones & sells them to ‘Big C’ that sells directly to the end customer.
Spacetel too manufactures mobile phones. However it sells the phones to ElectroBazar in turn sells to
other retailers. Which of the following statements is false?

Both Comtel & Spacetel use indirect marketing channels

Comtel uses a single level channels while Spacetel uses a two-level channel for distribution

Both Comtel & Spacetel have intermediaries

Comtel & Spacetel have direct marketing channels

THEORY QUESTIONS;
1. Identify and discuss the major forms of direct and digital marketing.

2. Explain differentiation and positioning with examples.

3. Explain the importance of Marketing Channels.