MCQ’s

1. According to the product concept, consumers would favour which among the below products?

Product that offer attributes (Quality, Performance)

Products that are sold widely

Expensive Products

Portable Products

2. It makes more economic sense to retain an existing customer than striving to acquire a new
customer is philosophy behind ______________________ marketing.

Social

Relationship

Societal

Business

3. ________________________ markets buy goods and service to resell at a profit.

Consumer

Business

Reseller

National

4. ___________________ is not a constituent of a company’s macro environment.

Cultural forces

Natural environment

International suppliers

Technological enhancements
5. Which of these are the individual’s psychological factors that influence his behaviour?

Physical

Social

Rational

Perception

6. Hierarchy of Needs model of Maslow helps marketer to identify _________________________ as an

influence to an individual’s behaviour.

Motivation

Attitude

Perception

Personality

7. The stage of the organizational buying process where the buyer describe the characteristic and
quantity of the needed item is called____________________

Problem Recognition

General Need Description

Supplier Search

Proposal Solicitation

8. In a business market, buyers take buying decisions based on which of the below options?

Impulse

Emotion

Trial and Error

Rational Evolution
9. ______________________ is about the customer’s perception about the brand as being different
from other brands on specific dimensions, including product attributes.

Segmentation

Targeting

Positioning

Analysing

10. Market segmentation on the basis of language is ___________________________ segmentation.

Geographic

Demographic

Psychographic

Behavioural

11. Staple goods and impulse goods are different types of ___________________________

Convenience Goods

Industrial Goods

Specialty goods

Unsought goods

12. Life Insurance is an example of ______________________ goods

Specialty

Impulse

Staple

Unsought
13. Organizations undertake __________________________ too unveil customer needs are
subsequent ways to meet these needs.

Selling

Promotion

Marketing research

Direct marketing

14. Which of the following is not a stage in the product testing?

Concept Testing

Prototype Testing

Test Marketing

Idea Generation

15. The marketing objectives in Introduction stage is:

Create product engagement and trial

Maximize market share

Maximize profit while defending market share

Reduce expenditure and milk the brand

16. ____________________ pricing is generally used for public utility

Premium

Cost plus

Competitive

Differential
17. price sensitivity is lowest for which product out of the given options:

Rice

Onion

Petrol

Car

18. ___________________ directly affects the income of the firm

Product

Price

Place

Promotion

19. ___________________ prices that buyers carry in their minds and refer to when looking at a given
product.

Fixed pricing

Parity pricing

Reference pricing

On going pricing

20. Which of the following strategies is used to cover up the product development cost as early as
possible before the competitors enter the market?

Market Skimming

Market Penetration

Full Cost Pricing

Satisfying
21. With an improvement in income a consumer becomes_________________

Price conscious

Only quality conscious

Both price and quality conscious

None of the given options

22. Christmas and Diwali pricing offers are an example of:

Psychological pricing

Reduced pricing

Promotional pricing

Festival pricing

23. ___________________ are part of the overall customer value delivery network.

Marketing Channel

Promotional Channel

Inbound Logistics

Value network

24. Which of the following is a forward flow in which the goods physically flow from the manufacture
to the end-user?

Physical Flow

Payment Flow

Supply Flow

Production Flow
25. Who is the first party in the channel of distribution?

Producer

Wholesaler

Retailer

Consumer

26. _____________________ is a process of converting a prospect to customer.

Selling

Marketing

Promotion

Publicity

27. Sweepstakes is an example of ______________________

Sales Promotion

Publicity

Advertising

Personal Selling

28. What is C2C?

Consumer to company

Company to consumer

Company to company

Consumer to consumer
29. Product-Oriented companies focus on developing which one of the following?

Expensive products

Rare products

Superior products

Ethical Products

30. Which of the following is defined as a process by which a company or organisation establishes a
need for purchasing products collects information and evaluates product & services among competing
brands and suppliers to take a final purchase decision?

Consumer Buying

Marketing

Organisational Selling

Business Buying

31. ___________________________ are brand names placed on products marketed by wholesalers or

retailers

Sellers Brands

Private Brands

Captive Brands

Family Brands

32. _________________________ happens in the advertising agency while _____________________

happens in the laboratory.

Advertising formulation, product formulation

Idea Generation, Product Development

Product formulation, advertising formulation

Advertising formulation, advertising design

33. _________________________ involves a review of the sales, costs, and profit projections for a
new product to find out whether they satisfy the company’s objectives.

Business analysis

Idea Connection

Test Marketing

Communication

34. _________________________ is not a technique of Sales Promotion in MIC.

Brochure

Gifts

Coupons

Rebate

35. Typically a mother at home cooks food for the all the family members. Which of the following
roles is being played by a mother when she converts the product to unable form of consumption?

Buyer

Preparer

Disposer

Decider

36. Adding up low priced or inferior quality goods to existing product line is called
______________________________

Upward stretch

Downward stretch

Trading high

Trading low
37. founded in the year 2007 by Sachin Bansal and Binny Bansal as online book store, Flipkart now
sells multiple product categories such electronics, apparels, house hold items, computer accessories.
In Which of the following marketing mix strategies, the market is expanded by introducing new
products to satisfy new consumer needs?

Market Development

Market penetration

Product development

Diversification

38. Salesperson meets a prospective buyer in his office face to face and hence he becomes a
presentative of the company. Which of the following describes what are the salesperson is doing?

Personal Selling

Publicity

Promotion

Public Relations
THEORY QUESTIONS;
1. Write a note on Institutional and Government Markets.

2. Write a note on Service Profit Chain.

3. Write a short note on Horizontal Marketing System.