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601 Design Brief - INSTITUTE OF MANAGEMENT
601 Design Brief - INSTITUTE OF MANAGEMENT
Introduc on:
An ideal ins tu on, like a city, must allow different stories/ journeys to unfold but all united by
common values towards a goal. It must bring together and encourage varie es but at the same
me move together.
The studio is put forward to introduce what an ideal ins tu on of educa on must func on the way a
city where different stories are weaved together with common aspira on; Educa on! It must be a
pla orm to bring together and encourage varie es and at the same me move together with a
similar thought.
The ins tu on of Educa on men oned above is unlike what we see or we are a part off, it is not an
integrated college, but specialisa on in a whole different subject called Management. The user
group is more mature, structured and func ons differently with the syllabus.
A syllabus with a mundane rou ne and formality, the design of management campus gives a scope
for exploring forms that func on as a harmonious whole, crea ng spaces in between that connect
with the outer world and the inner self; rather wher life unfolds.
Aim:
The aim of the studio is to introduce the students to various pre-design processes with a varied
user group typology with a fixed program and design by addressing the design’s capability to
adapt to the changing spa al needs of its users.
Objec ve:
● To create a SPACE that would have its own dis nc ve character, vitality and ambience for the
purpose of EDUCATION.
● To develop an integrated design approach;i.e, incorpora ng the landscape elements,
technical aspects of fire services and column free, lightly loaded spaces.
● The focus of these areas is on the propor ons and form, site-oriented design, which will
ensure a quality experience inside and outside the structure.
Site Selec on: Proposed Site for Ins tu on, CBD Belapur
Navi Mumbai is strategically located on the proposed Mumbai Pune `Knowledge Corridor’; a liberal
spread of quality educa onal ins tutes ensures the availability of learning and gaining knowledge
to one and all.Scope of the site is to introduce various site analysis and planning techniques in an
urban context. This also gives a scope to plan the spa al hierarchy which is seen and needed in an
Ins tute.
AREA PROGRAM:
Learning Areas
100 sq.m
Classrooms/ Lecture
4 (60 per class) per each 400
rooms
class
2 Library 150 sq.m
Library 300
+reading hall each
50 sq.m
Computer lab 2 lab 100
each
Restaurant/canteen+
1(300sq.m) 300 300
kitchen+ancillary
Store Room 50 50
Server room 20 20
Total Area 450 2070
Additional 30% circulation,corridor
621sq.m
spaces,staircases
Total Built Area 2691sq.m
The recreational areas should house recreational activities and academic activities such as job fair or
campus activities.
Pillai HOC College of Architecture
Architectural Design Brief - Sem -6; Academic Year 2021-22
601- INSTITUTION and THE CITY; A
Management Ins tute,Navi Mumbai
Phases of the studio:
November 2021
Explore different expressions, philosophies for an ideal ins tu on and how it will be reflected in an
Architectural Language.
The studios are focussed on understanding various parameters and concluding to Architectural solu ons
and design.
25th November Introduc on to the program ● The parameters will be studied in detail
and presented on 29th November by
The studio is intended to study, concluding with architectural features
analyse and infer the case studies required/provided for the same.
chosen ● A1 size sheets and digital forms (video
graphs, photo documenta ons) for
presenta on.
29nd November Studio
1st December Cri cism and analysis of the The Analysis and inferences from the case
parameters and Case study. studies is to be represented in graphical form
such as sketches, photo documenta on etc.
(30 marks) Following points are to be covered:
Study architectural pa erns, needs and ancillary requirements with respect to site and context.
● What are the interac ons users have in and around the site?
● What are the spaces the program would need according to the site context and related ac vi es?
1st December Site introduc on and analysis Lecture on various parameters for site study
analysis ,inference and design concepts.
6th December Marking -Site Analysis and zoning Marking on site analysis and zoning with
(20 marks) respect to various analysis.
8th December Introduc on to Design Area Spa al requirements derived from the case
program study/parameter analysis and site study will be
formulated to design area program.
13th-15th Studio
December
Conceptual design and planning
Model making with site context and progressive design (50 marks)
January 2020
February 2020
14th February JURY (50 marks) Pinned –up Jury on: (scale of drawings 1:100)
16th-28th Studio
February
March 2020
2nd -14th March Studio (Pre-final marking would be incorporated in this stage)
23rd March Final Por olio Por olio should be consis ng of the following:
Note: