Assignment on

SALES & DISTRIBUTION

MANAGEMENT
SUBMITTED BY:
SOMYA RANJAN NANDA
AMIT KUMAR BHOSLE
MANOJ MAMILAPALLI
SOUVIK PATRA
M. DHANUSH YADHAV
Our focus:

 Brand: Falcon Fresh

 Owned by: Falcon Marine Exports Ltd.
 Name of retailer: Falcon Chilika Fresh
 Retailer location: Sailashree vihar, Bhubaneswar
 Survey Questionnaire
 OBJECTIVE:
• To determine the impact of FRESH FISH & FROZEN SEA FOODS on the sales of
retail outlets
• To determine the present market scenario of FALCON CHILIKA FRESH retail
outlets of FALCON MARINE EXPORTS Ltd.
 Location of outlet: SAILASHREE VIHAR, DAMANA, PATIA
 Current owner of retail outlet: Mr. PRASANTA BHUYAN
 No.of years in an operation: 6(Since 2016)
 What is the focused commodity: Fresh fish (6 to 7 types) & frozen ready to
cook shrimps)
 Type of products-
Rohi, Khuranti, Khainga, Kantal, Chandi, Menjia, Kundal, Pohala, River
prawn, tiger prawn, Bhekiti, Salmon etc.
 Processing type: small piece, large piece, medium piece, without head,
without tail, only boneless piece etc.
 Number of persons work in the outlet: 5
 Number of delivery boy: 2
 Procurement done from: local and coastal areas of Puri, Ganjam etc.
 Number of vehicles: 2 to 3 mini tucks
 Type of customers: Specifically the customers aged more than 40 years along with
less no. of customers from 20-40 age group.
 Delivery coverage: Area covered by a 5km circle
 What company pays?
Store in charge- Rs. 15,000/-
Processing staff- Rs. 9000/-
Delivery person- Rs. 10,000/-
 Type of facility: Both self service and full service
 Supplement goods
a) Ready to cook spiced fish
b) Ready to eat snacks
c) Frozen Shrimps
d) Masalas and other groceries like corn flour etc.
e) Others like olive oil, honey, Curd etc.
f) Live fish
 Mode of operation:..
a) Store visit purchase
b) In call purchase
 Any major changes that you have made either in the type of facilities or type of
Supplement operations, if any then please mention:
 Good packaged frozen and ready to cook products which can be directly cooked
along with the snacks and products made up of fish like prawn crunchiest, fish
powders, Tuna fish pickles etc. which attracts the customer
 “Supplement activities leads to increase in customer base.” How you rate this
statement on rating scale?
Rating scale Your response
Strongly agree 70%
Mostly agree 30%
Mostly disagree 0
Strongly disagree 0

 Out of the following products which products are being sold at your retail
outlet?(Please tick at appropriate place)
Type of Product Your response Price (Rs. Per kg)
Rohi yes 160
Khuranti Yes 300
Salmon Yes 600
Khainga Yes 450
Menjia Yes 210
Bhekiti Yes 600
Kantal Yes 500
River prawn Yes 450
Tiger prawn Yes 650
Pohala Yes 200
Chandi (pomfret) Yes 1000
Kundal yes 400
 “ Higher fish prices are resulting in decline in the sales of retail outlets". How will
you rate this statement on rating scale?
Rating scale Your response
Strongly agree 60%
Mostly agree 30%
Mostly disagree 10%
Strongly disagree 0

 How you find your brand product different from other brand product why should
customer buy?
 Quality control
 Freshness
 Sanitation
 Proper billing
 Good packaging
 Live fish drum
 What is the estimated cost of investment related to infrastructure development
of Retail outlet?
Type of investment Investment (in rupees)
Investment of land acquisition 2 lakh
Investment of construction 1 lakh
Investment related to other factors 2 lakh (freezers, cutters, weighing machines,
billing computer etc.)

Total investment 5 lakhs

 Customer feedback (average results after surveying 10-15 customers)

Areas Rating (0 to 5)
Quality 5
Freshness 4
Cutting 5
Store sanitation 5
Taste of the ready to cook products 3
Long lasting of the frozen 4
Friendly environment inside the shop 4

Staff behavior 5
Problems & solutions

1. Local market 1. Discounts & offers

preference 2. Effective pricing
2. Price fluctuation in 3. Seasonal
market membership bonus
3. Perishability of 4. Reverse
product transportation
4. Less awareness 5. Freezing & storage
among customers 6. Reaching more
5. Covid and other areas
problems
Suggestions
 More focus in marketing
 Effective promotional strategies
 Quality control enhancement
 More convenient options for customers
 Expansion of serving areas
THANK YOU