INTRODUCTION:

Good morning everyone and welcome to our presentation. First of all, let me thank
you all for being here today
We present to you our "Scary Museum" project, a game developed by our group
"Devitt".
The story began when our main character Zack decided on a journey full of fantasy
and adventure and discover the last place his father went before he disappeared,
zack's goal is to reveal the dark truth of this museum and find his father

CONCEPT:

our game is the first game based on a real and famous place located in our
country,tunisia. it has a strong storyline, a combination of thriller horror
fantasy and adventurous events
our custumers are going to be able to live this adventure while playing zak our
hero trying to avoid terrifying ghosts ,find his dad and eventually save him.
lot of emotions are going to be felt by the player as he go through the game and we
know for sure that our team made them best efforts so that our clients have a
great time.
So we are going to leave you with our gameplay that can explain the details
furthermore.

technical study:
with hardwork , dedication and with our professors' supports we were able to create
an SDL based 2D game using C code,photoshop and aftereffect

Marketing study:
we start with the swot analysis which is a strategic analysis tool that will allow
us to establish the diagnosis of our project, we start with the internal analysis
-Our strength:
.Originality
.Freshness and replayability
.the element of Surprise
((A game should be rich in surprises. Repetition in sequence, progress, and events
should be strictly avoided)))
.Equal opportunity
.Uniformity
(((The title, theme, format, and graphics of a game must give a unified
impression.)))
.Storyline

-Our weaknesses:
.Impossibility for player to change the settings
. the game create by SDL which is consider outdated language

-For the opportunities:

.there is always a space to evolve and update our game in order to meet our
customors needs
-For The Threats:
.copyright threats because unfortunately we live in a country doesnt have strict
copyright laws

For our Our strategic objective�:

We focus on the opportunities offered and on the fact that our game is the only
game that has a unique storyline ((spooky bardo museum))

MARKTING STARTEGY:
We move on to the marketing strategy�
we will start with the first step which is the segmentation
The 1st criterion is the type of customer we have the B2C business to
customer(( kol chy f tableau))

TARGETING:
We�move to the targeting
which segments represent our target?
(the set of segments that our company decides to satisfy as a priority)
.As far as individuals are concerned we are going to focus on the majority that
have a laptop
.as far as businesses are concerned, we target specifically the people who loves
and enjoy the horror ,scary and adventure games

What are the key elements of our value proposition?

Our game comes with several options,� it offers our customers the possibility of
playing an orginal tunisian game
How�come our service is unique?
we have a strong style and mood and tying all aspects together (design, art,
story, etc..),
The ability to bring all of these aspects together is what makes games so good in
the first place

MARKETING MIX:
Finally, we move on to the Marketing Mix, which is a tool that will allow us to
implement the concrete part of our strategic plan
Starts with "the product policy"

What:�
a 2D game

to whom�
the people who loves horror and adventure games�

why�
for entertaining purposes only

how�
by devlopping them with an unique and orginal game

"Price policy":
..........................
"communication policy":
-(objective) make the product known

- (advertising support) social networks (facebook, Instagram, TikTok, twitter)�

-(Advertising message) advertising sign)�

-(communication strategy) Pull (pull the customer to the product)�

we have developed a video representative of the type of advertising that we will

produce in the future

"distribution policy"

-( distribution channels ) DIRECT�

-(point of sale) game store, social networks --> delivery�

- (distribution strategy) selective

CONCLUSION: