company profile

L I V I N G S PA C E .
Tabl e of Content

About Us 01

Our mission 01

Positioning and Targeting 01

Living Space Store 01

Homy concept store 01

Living Space Cafe 01

 about
us
.
Good day people! Thank you for
your attention.

First of all, let us introduce ourselves.

Established in 2016, Living Space
comes up with new innovative retail
store and combining with coffee shop
in the 2nd floor that will evoke pleas-
ant vibes to our customer. We are ac-
centuate minimalist and simplicity as
our aesthetic vibes. In addition, Living
Space give a comfort feeling to shop
Meanwhile, we always ask and listen As we develop our cafe to be a place
through its homey atmosphere.
to our customer feedback to decide the to interact, we invariably team up with
improvement we should take continu- third parties to conduct talkshow and
Located in the heart of Yogyakarta stu-
ously. As the result of the research, we workshop. we claim ourselves as a col-
dent’s area, Living Space proves to be
keep refreshing the brand at our store laborative space conceptually, by pro-
Yoygakarta’s rising both in retail and
and ascertain those brands always re- viding program with diverse topic and
cafe, as it claims to be the impeccable
new their collections constantly due to theme.
place to transact and interact. We be-
market demand.
lieve that a good relationship with our Warm regards,
our customers will come along with a Living Space
good communication.

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 target markett

Type of Segmentation Living Space Customer

Segmentation Criteria Segment

Geographic Region Yogyakarta and surrounding

position- Density Urban

ing
Demographic Age 17 – 30

Living Space claims as a rising Gender Male and Female

concepted store with curated local
Occupation Students, Employees, Profes-
fashion and lifestyle brands inside. sionals
We state ourselves as a homey con-
cept store with good hospitality Psychographic Lifestyle Local brand enthusiast, denim
geeks, food and music buff
and minimalist atmosphere we of-
fer everyday.

Moreover, our cafe becomes a

right alternative as a place to in-
teract, comfort space to work and
conduct periodical workshop. we
provide variegated menus for main
course, snack, and beverages in af-
fordble price.

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 our mission.
Living Space has two protacted aims in business.
The first one, we aim to cultivate more local crea-
tive industry specially in fashion field. Hence, we
provide a space to interact, gather and share which
as form of our cafe.

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 our campaign.

dress well eat well

Our slogan which is also a campaign that we continue
to voice, becomes a manifestation of our definition of a
good life. We must be recognize with three primary needs
of human called “sandang, pangan, papan.” Living Space
fuses two primary needs “sandang” and “pangan”, then
try to reveal how a good life would be if you have the
right way to dress well and eat well.

We have been featuring that campaign lately. “Dress well

eat well” is what we brandishes to our customer. Living
Space store is doing continuous educating to customer re-
gard how to dress well based on our preferences.

The store campaign is synchronize with our cafe about

how to enjoy your leisure time with a table of dellicacy in
minimalist and cozy atmosphere. In essence, that’s simply
what we call eat well. Somehow you always find a place
to interact with your friends, work, and doing productive
activity. That’s how we define eat well.

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 dress well
Fashion is a constant presence in a person’s life. It is a daily
task of choosing what clothing to put on your body for the
day, and it is not only used to protect modesty, but it is used
for self expression.

Although, fashion can be tricky. There are so many supposed

“rules” as to how to dress for different occasions, and what is

STORE
considered in style, and not in style. Living Space never re-
strict our customer about the do’s and don’ts in fashion. We
believe there is no inescapable or absolute don’ts in fashion.

People are free to choose what clothes they want to wear

because we must deal that “you dress your own body, not
someone else’s or simply you don’t dress for others.” Here,
we try to reveal our preferences of how to dress up casual,
clean, and simple.

This concept also affect our decisions of brand selection. But

somehow, fashion is tricky, remember? We look for a way
out to fuse rugged style and casual style, for example. We
solely offer some tips and tricks to create casual rugged style
to our customers. Hereafter, customers are free to specify
which kind of style is good for them.

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 LIVING
SPACE
store
Established in 2016, Living Space born as a
homy concept store with minimalism as its
aesthetic vibes. We are selling well-prod-
uct both of the quality aspect and value un-
der wide collective curated local brands all
around Indonesia.

We are bringing ended up collection of tops,

bottoms, denim, footwear, socks, accessories,
and even make-up. All collection brandishes
casual, clean, and simple look as our brand
identity.

Visitors can brightly feel the minimalist at-

mosphere at our store as we devised our store
with modest interior and dye it with mono-
chrome hint. Our crew is sprightly to wel-
come you and help you on shopping as well
as they are at home.

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 homy

concept store

Hospitality and decency are our primary means

to serve our customers. We believe that a good re-
lationship will come along with good communi-
cation. By raising the cultures of our store so that
our customers will feel like they are home.

The magnificent of a product should be well-re-

warded as it’s something that we want to instill on
thinking of people around us. On the other hand,
Living Space is educating people on how to dress
well and appreciate the value of the product.

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 cata
lo
gue

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 eat well
Living Space Cafe revives the celebration of a good
place to interact, work, study, and conduct produc-
tive activity. As we know, Yogyakarta is famous
as a student city because of its many schools and
universities.

We hereby, fulfill the demand of cozy place to study CAFE

and work. Besides, we would like to create volumi-
nous crowd by providing workshop and talkshow
with various theme periodically. We had been
conducting several workshops and talkshow for the
late few months.

Adapt to the customer’s behavior and average

income, we are featuring various main courses and
snacks in affordable price. We also doing continu-
ous research about “what’s new in culinary” then
try to develop it at our place.

Cozy place, good atmosphere, productive crowd,

and various menus in affordable price are forming
the definition of eat well.

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 Cafe
Find satisfying and comfort place to
hang out with your fellows. Living
LIVING Space Cafe was rised based on a low
ego to gather people to understand the
SPACE essence of every aesthete that has been
created without any barrier between
moment.

Not only a place to have chit chat, but

also a space to encourage skills and pro-
ductivity. We have been featuring work-
shop class repeatedly in order to estab-
lish voluminous crowd.

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Menus
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Reach Us.

Jl Demangan Baru 1B Yogyakarta 55281

LINE @livingspace

Business and Inquiries:

Living Space Store: livingspace.store@gmail.com

Livin Space Cafe: livingspace.cafe@gmail.com