COURSE: DIGITAL BUSINESS INNOVATION

PROJECT: HAMLEY’S

Instructions for the submission:

● Please maintain the following: Font - Times New Roman, Font Size - 12, Line Spacing
- 1.5

S.No. Assessment Submission Marks

Format

1 Value creation through business model canvas Image 9 marks

2 Type of digital innovation Text 10 marks

3 Calculation of metrics and drawing inferences Text 21 marks

Project Maximum Marks 40 marks

1. Updated business model canvas for digital business

Your Answer Add the image of your business model canvas here
2. Type of digital innovation and its justification.

Your Answer

Hamleys should tie-up with the brands Flipkart and amazon to have their
digital presence in the market as they have not experienced in building,
they’re on web or app they should go with other partners like Amazon
and Flipkart as this side as feasible for customer for usage.

As Hamleys customers is parents not a kid because they are influencer

and the actual buyer is parents, Hamleys offers value for money because
when kids wants to play with the toys than Hamleys offer best value for
money as they are promising finest toy in the world and the safest toy to
play

Types of innovation-

Hamleys should go with sustaining types of innovation as they are new to

digital market, they are not going to change anything drastically so a
sustaining improvement will sustain the Hamleys in the market even after
 the covid they can generate revenue from new market and Hamleys is
totally offline presence in the market as they totally new in the market
they are new to this technology so they are not going disruptive change.

3. Evaluating performance of a digital business

3.1 Calculate the two metrics

The three metrics we will going to look are
1.Revenue
2.Usage
3.No. of failures (Bounce rate)

Revenue-Sales revenue has been drastically increased every month it

jumps from 25,00,000 to 40,00,000 in between January to February and
this metrics has successful rate

Usage-The more the people stay on the web higher the chances of sales,
Usage minutes has been increased from 3 to 8 mins in between January
to February drastic improvement in usage.

No. of failures-Bounce rate has been continuously decreasing from

January to February and drastically changed from 55% to 42%
3.2 Write your inferences based on the calculations made above and
summarise the performance of the platform

Month January Feb March April May

Revenue per
transaction 34.6 53.5 38.8 36.7 35.1

Month January Feb March April May

% Repeated
transaction 30% 31.9% 31% 31% 31%

Revenue per transaction % repeated

transaction
60
33
40 32
20 31
30
0 29

Revenue per transaction

Interferences-Revenue per transaction has been drastically increased
from January to February and it’s also drastically decreased from
February to march and it continuous decreasing from April to May.

Percentage of repeated transaction-

Interferences-Percentage of repeated transaction has been almost stable
all around the five months.

Numbers of positive feedback has been increased from 13,908 to 26,800

in between January to May its goods sign that customer is giving goods
responses.
Bounces rate percentage has been drastically decreased from 55% to
42% its goods sign that customer is not left the page without action as
the sales transaction is taking place.
Sales revenue has been increased from 25,00,000 to 40,00,00 in between
January to May.