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    CHEAT SHEET - Putting Together A Feature Table

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    Ipsita Singh
    This lecture covered how to create an effective feature table for comparing a product to direct competitors. The lecturer instructs students to draw a table with rows for competitors and columns for key features and factors, then research what is important to potential customers and demonstrate how their product offers clear advantages over others in areas like price, reliability, important features and capabilities. The goal is to highlight why people should choose the product over alternatives.

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    CHEAT SHEET - Putting Together A Feature Table

    Uploaded by

    Ipsita Singh
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    This lecture covered how to create an effective feature table for comparing a product to direct competitors. The lecturer instructs students to draw a table with rows for competitors and columns for key features and factors, then research what is important to potential customers and demonstrate how their product offers clear advantages over others in areas like price, reliability, important features and capabilities. The goal is to highlight why people should choose the product over alternatives.

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    This lecture covered how to create an effective feature table for comparing a product to direct competitors. The lecturer instructs students to draw a table with rows for competitors and columns for key features and factors, then research what is important to potential customers and demonstrate how their product offers clear advantages over others in areas like price, reliability, important features and capabilities. The goal is to highlight why people should choose the product over alternatives.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    5 views1 page

    CHEAT SHEET - Putting Together A Feature Table

    Uploaded by

    Ipsita Singh
    This lecture covered how to create an effective feature table for comparing a product to direct competitors. The lecturer instructs students to draw a table with rows for competitors and columns for key features and factors, then research what is important to potential customers and demonstrate how their product offers clear advantages over others in areas like price, reliability, important features and capabilities. The goal is to highlight why people should choose the product over alternatives.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 1

    Putting together

    a feature table
    LECTURE
    SUMMARY

    Covered in this lecture: Taught by:

    How a feature table looks and

    what you should write in it

    Draw a table with multiple columns and rows

    On the X axis, put the direct competitors

    On the Y axis, put the features and factors you want to

    compare

    Why should people choose your product?

    - Think about what is important to your customer group

    - Do some research

    Examples of features and factors:

    - price

    - reliability

    - it has to have feature x

    - ability to do y

    Make sure that your solution is obviously better than the

    others you're comparing yourself with

    See you next lecture!

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