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Dominos
Dominos
Jubilant Food Works Limited (the Company) is a Jubilant Bhartia Group Company,
The Company was incorporated in 1995 and initiated operations in 1996, The Company
got listed on the
Indian bourses in February 2010, Mr, Shyam S, Bhartia, Mr, Hari S, Bhartia and
Jubilant Enroll Private Ltd,
are the Promoters of the Company. The Company & its subsidiary operates Domino's
Pizza brand with the
exclusive rights for India, Nepal, Bangladesh and Sri Lanka, The Company is India's
largest and fastest
growing food service company, with a network of 500+ Domino's Pizza restaurants
Restaurants (as of 31st March, 2012)The Company is the market leader in the
organized
pizza market with a 54% market share (Euromonitor Report 2010) and 70% share in the
pizza home
delivery segment in India, The Company has strengthened its portfolio by entering
into an agreement with
Dunkin' Donuts Franchising LLC, for developing the Dunkin' Donuts brand and
operating restaurants in
India,
Over the period since 1996, Domino’s Pizza India has remained focused on delivering
great tasting Pizzas and sides, superior quality, exceptional guest care and value
for money offerings. We
have endeavored to establish a reputation for being a home delivery specialist
capable of delivering pizzas
within 30 minutes or else FREE to a community of loyal consumers from all our
restaurants around the
country.
Domino’s vision is focused on " Exceptional people on a mission to be the best
pizza
delivery company in the world!" We are committed to bringing fun, happiness and
convenience to lives of
our consumers by delivering delicious pizzas to their doorstep and our efforts are
aimed at fulfilling this
commitment towards a large and ever-growing guest base.
Domino’s constantly strives to develop products that suit the tastes of our
consumers
and hence delighting them. Domino’s believes strongly in the strategy of ’Think
global and act local’. Thus,
time and again we have been innovating with delicious new products such as crusts,
toppings and flavors
suitable to the taste buds of Indian Consumers. Further providing value for money
and affordable products
to our consumers has been an important part of our efforts. Our initiatives such as
Fun Meal and Pizza
Mania have been extremely popular with consumers looking for an affordable and
value for money meal
option.
Domino’s believes that when a box of pizza is opened, family and friends come
together to share the pizza. Hence, our brand positioning: ‘Yeh Hai Rishton Ka
Time’
That’s why, all our efforts, whether it is a new innovative and delicious product,
offering
consumers value for money deals, great service, countrywide presence or the promise
to deliver in 30
minutes or free are all directed towards making relationships stronger, warmer and
more fun by giving
consumers an opportunity to get together, catch up, reunite and spend more time
together.
Consumers can order their pizzas by calling the single Happiness Hotline number
68886888 OR order online at Pizza Online.
Early years
In 1960, Tom Monaghan and his brother, James, purchased DomiNick's, a small pizza
store in Ypsilanti, Michigan, near Eastern Michigan University. The deal was
secured by a $500 down
payment, and the brothers borrowed $900 to pay for the store. The brothers planned
to split the work hours
evenly, but James didn't want to quit his job as a full-time mailman to keep up
with the demands of the new
business. Within eight months, James traded his half of the business to Tom for the
Volkswagen Beetle they
used for pizza deliveries. By 1965, Tom Monaghan had purchased two additional
pizzerias; he now had a
total of three locations in the same county. Monaghan wanted the stores to share
the same branding, but the
original owner forbade him from using the DomiNick's name. One day an employee
returned from a pizza
delivery and suggested the name Domino's. Monaghan immediately loved the idea and
officially renamed
the business Domino's Pizza, Inc. in 1965.
The company logo originally had three dots, representing the three stores in 1965.
Monaghan planned to add a new dot with the addition of every new store, but this
idea quickly faded, as
Domino's experienced rapid growth. Domino's Pizza opened its first franchise
location in 1967 and by
1978 the company expanded to 200 stores. In 1975, Domino's faced a lawsuit by
Amstar Corporation, the
maker of Domino Sugar, alleging trademark infringement and unfair competition. On
May 2, 1980, the Fifth
Circuit Court of Appeals in New Orleans found in favor of Domino's Pizza.
International expansion
Domino's Pizza logo used from 1996 until 2012 (in the United Kingdom; 2013 in
Japan; 2015 in the United States; to present day in the other countries)
In 2008, Domino's once again branched out into non-pizza fare, offering oven-baked
sandwiches in four styles, intended to compete with Subway's toasted submarine
sandwiches. Early
marketing for the sandwiches made varied references to its competition, such as
offering free sandwiches to
customers named "Jared," a reference to Subway's spokesman of the same name.
The company introduced its American Legends line of specialty pizzas in 2009,
featuring 40% more cheese than the company's regular pizzas, along with a greater
variety of toppings. That
same year, Domino's began selling its BreadBowl Pasta entree, a lightly seasoned
bread bowl baked with
pasta inside, and the Lava Crunch Cake dessert, composed of a crunchy chocolate
shell filled with warm
fudge. Domino's promoted the dessert by flying in 1,000 cakes to deliver at
Hoffstadt Bluffs Visitor Center
near Mount St Helens in Washington State.
In 2010, shortly after the company's 50th anniversary, Domino's changed its pizza
recipe "from the crust up", making significant changes in the dough, sauce, and
cheese used in their pizzas.
Their advertising campaign admitted to earlier problems with the public perception
of Domino's product due
to taste issues.
In September 2012, Domino's announced it was going to roll out a pan pizza on
September 24, 2012. Following this move, the Deep Dish pizza was discontinued after
23 years of being on
the menu.
In December 2013, Domino's Pizza, in Israel, unveiled its first vegan pizza, which
uses a soy-based cheese substitute.
After a stock low point in late 2009, the company's stock had grown 233 percent by
late 2011. Even as the American economy has suffered and unemployment has risen,
Domino's has seen its
sales rise dramatically through its efforts to rebrand and retool its pizza.
Beverages
Domino's serves Coca-Cola products and is the only "Big Four" pizza chain to do
so. Rivals Papa John's Pizza and Little Caesars sold Coca-Cola in the past, but
both switched to Pepsi, in
2012 and 2007, respectively. Pizza Hut, due to its previous ownership by PepsiCo,
has a lifetime contract to
sell Pepsi products. Domino's Pizza in Mexico switched to Pepsi in November 2012
and Domino's Pizza in
Pakistan is with Pepsi as well.
.
SALES PROMOTIONS:
QUICK SERVICE
30 MINUTE SPECIAL
PRE-PAY SERVICE
SEASONS OFFER
TARGETED CUSTOMERS
OFFERS:
CONCLUSION:
SUGGETIONS: