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Project-Report 1
Project-Report 1
ENT
Our special thanks to Madam Sadia who arranged an
entrepreneur project work for us. The work is done under the
supervision of our worthy teacher Madam Sadia who provided
us with her kind guidance at each and every step whenever we
felt difficulty and she made us capable of making this project
report.
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INTRODUCTION TO PROJECT
Executive Summary
We completed this business feasibility report as our
entrepreneurship project supervised by our worthy MADAM
SADIA. As there are various famous and regional food items in
Pakistan which have high demand in food markets all over
Pakistan but they are not readily available in every region hence
we decided to sell these food products to customers in Multan,
Lahore & Islamabad firstly than we expand our business to all
over the Pakistan. We completed this project with great effort
and group coordination. We prepared business feasibility
regarding different areas of business which include operations,
human resource, marketing and finance. The explanation
feasibility of each area is explained in this report. After
completion of this project we concluded that the business is
highly feasible and profitable.
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Selection of Project
We selected this business as our project with the consent of our worthy
madam and after several group discussions. One of the key success
factor of this business in that it is very much innovative and is not there
in the market in Pakistan.
Business Model
The model of our business is the business to consumer model. This
means that we will sell the products of famous food suppliers directly
to customers.
Brand Name
We decided the brand name for this business that is “SAUGHAAT”. We
selected this brand name because this name represents and explain this
business in a better way and it reflects our business as Saughaat is a
word used for traditional, high quality and famous food items.
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Mission Statement
Business Objectives
The main objective of our business is to generate maximum profits by
providing the people of Multan with the access to several traditional
and famous food items from different regions of Pakistan. Other
objectives could be providing employment opportunities, contributing
to economic growth by enhancing sales of food item suppliers and
courier services etc.
PRODUCT LINE
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Our product line includes the following products at the start but new
additions would be made after the business becomes operational. This
would be done after examining the consumer needs and demands
regarding food items.
OPERATIONAL PLANS
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CUSTOMER
.INSTRUCTIONS BY
C.S.R TAKES FOOD
ITEMS AND SEND THEM SALES C.S.R TO SPECIFIED
TO CUSTOMER SALES
REPRESENTATIV
ADDRESSES THROUGH E REPRESENTATIVE
COURIER SERVICE
EXPLANATION
Ordering procedure:
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Customer can order our food items by browsing our web site which
could be www.saughaat.com.pk . The food items we are offering will be
available on our web site with their prices and their specifications.
Customers would be able to order for any item after few clicks on our
website.
Location Feasibility
As at the start our major focus would be on increasing brand image and
sales promotions hence we would incur more costs on these activities.
Hence at the start we will open our office in some cheap places in
Multan, Islamabad & Lahore. For example in Mumtazabad Multan.
1. Habib Bank Ltd (for credit card transactions and bank accounts)
2. Telenor Easy Paisa (for payment by customer)
3. O.C.S (courier servive for delivery of food items)
ORGANIZATIONAL STRUCTURE:
MARKETING PLAN
WEBSITE PLAN:
The following sub-topics outline our plans to create and maintain our
website. At first, we will have a simple text and image-based website
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which outlines our products and redirects customers. After the first three
months, we will begin online ordering via our own website as well.
Development Requirements
Initial Development
We will be working with an outside contractor to design the layout of
the site. Initially, our site will provide an overview of the company,
describe our products and services, and redirect visitors to our store to
purchase a SAUGHAAT. The estimated costs for initial website
development are listed in our start-up costs.
TELEPHONIC PLAN:
In this section we mentioned that how the customer can contact us
through telephone channels.
Telephonic numbers:
We need some contact numbers for a relationship with our customers.
So there are many possible networks and numbers through which users
can sms and make a call for business dealings. Here are some suggested
numbers.
03333764428
03322764428
03003764428
03455764428 etc
All above numbers have SOGHAT alphabets on the phone and mobile
keypads by dialing 764428 which will make ease to remind our contact
numbers. Ultimately make a business worthwhile.
SMS Networking:
We will affiliate our promotion with an SMS Networking with different
telecom companies for the best achievement of our business goals.
MARKET POTENTIAL:
There is a strong market potential for our products as the target
market is middle age to old age people. Sweet (sohun halwa, barfi,
etc) are sold like hot cakes whenever the wedding season is at peak.
So we see the great market potential for our products.
We can grab a major market share from the customers all over
Pakistan throughout different cities.
PRODUCT PRICING:
The product pricing is done as follows. The selling price of each
product is approximately 100 or 120 percent more than its cost price
including all the delivery charges etc.
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PRODUCT LINE:
SOHAN
1 HALWA MULTAN 400/kg
MIX DRY
7 FRUIT PISHAWAR 1250/kg
Distribution channels:
Our main distribution channels will be courier’s services which will
cause both cost and time efficient for the delivery to the many cities and
town of Pakistan.
Locations:
We are going to target almost every possible place in Pakistan where
Saughaat can approach directly through our courier service partners.
PRODUCT DESCRIPTION:
Products we are offering are the specialties from different cities of
Pakistan. Each of the products is not available at every city.
EXAMPLE:
Multani sohan halwa: sweet, semi hard form, bar shape.
Nimko : nut snacks, fried ,salty.
Similarly all of our products have different features and different
packaging.
COMPETITIVE COMPARISON:
As in the Pakistani food items sell online segment, there are a few
dealers such as
Ali Baba,
21Food
Tohfay
They are the saughaats dealers. But all these dealers are not specified
in food items and saughaats. So they could be a rival but the chances
of competition are very low. But we should be cost and time efficient
to avoid the competition .That will enable us to get the maximum
competitive advantages in our segment.
Financial plan
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Initial investment:
Utilities 75000
Equipment 30000
Total 793000
SHUJABAD-
10 MANGO MULTAN 1050/5kg
1. MANAGERS
Marketing Manager
HR Manager
Finance Manager
Operations Manager
2. ASSISTANT MANAGERS
2 Sales Promotion officers
Assistant HR Manager
Assistant Finance Manager
Assistant Operations Manager
3. OTHER STAFF
Order handling officer
Accountant
Cashier
Storekeeper
Front Desk Coordinator
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Harvesting
Our business is related to the food items, that’s why its
demand always increases. But in any case if there will
be a threat of business loss due to some serious
conditions we will go for liquidation. We will stop
taking more orders.
Selling of business:
There is also an option of selling our business. For this
purpose we will go for market research. If there will
some potential customers for our business we sell it.