DESIGN

THINKING

DESIGN THINKING
FROM INSIGHTS TO VIABILITY
12 WEEKS | ONLINE | MENTORED LEARNING

A Program by: In Collaboration with:

WHY
DESIGN THINKING?
Design Thinking has gained momentum in the world’s leading companies, such as
Netflix, Apple, Google, HBO, Samsung, World Bank, and General Electric. They have
embraced Design Thinking to improve their customer experiences. At its heart,
Design Thinking is a methodology for creative problem-solving and has gained
momentum in the business world.

Technologically
Feasible

Design
Thinking

Business Market
Viable Desirable

According to a Gartner study, 89% of companies globally are competing on the basis of
customer experience. Design Thinking induces a deep human-centric understanding to
deliver delightful client experiences through the quick iteration of ideas.

Design Thinking provides a solution-based approach to solve problems. It’s useful

in tackling complex problems by understanding human needs and re-framing the
problem in human-centric ways. It helps to adopt a hands-on approach in prototyping
and testing. Understanding Design Thinking will empower anyone to apply the Design
Thinking methods to solve complex problems that occur around us.
DESIGN THINKING:
FROM INSIGHTS TO VIABILITY
In this course, you will learn and follow a systematic innovation process that serves
as a toolbox for stimulating creativity and methodology for defining and solving
problems. This process involves applying concepts of Design Thinking and
hypothesis-driven innovation (popularized by the term lean startup) to design and test.

The content and assignments you'll engage with during this course have been
adapted to meet the specific needs of innovators, entrepreneurial corporate
executives, and business owners who aspire to develop new products, services, or
processes that meet previously unidentified user needs. The goal is to find common
ground between the needs of the user and the goals of the organization.

Early in the course, you will identify your own real-world need to examine through
this process. Much of your coursework will be completed individually. However, you
will work together with team members at key junctions to generate hypotheses and
new ideas that address a real-world need.
KEY HIGHLIGHTS

12- week 7 to 8 hours of weekly

course learning commitment

Live interactive session by Weekly feedback on a

tenured faculty from real-world project from an
Stanford Graduate School experienced course
of Business Executive Education facilitator

Certificate of Completion
from Stanford Graduate 10 assignments and a final
School of Business reflection assignment
Executive Education
W H AT M A K E S
THE DESIGN THINKING
PROGRAM UNIQUE?
World-class learning material
from Stanford Graduate School
of Business Executive Education
Online content synthesized from
the latest research and best
practices, designed by faculty
at Stanford Graduate School of
Business Executive Education.
Peer-to-peer learning
Learn from highly accomplished
peers. Participate in discussions,
engage in community problem-
solving and build your network.
Comprehensive curriculum
designed by Stanford Graduate
School of Business Executive
Education
The curriculum has been designed
and based on the ‘Innovation
Process’ that aims to inculcate a
creative problem-solving mindset
to make a well-informed decision.
Weekly mentorship
Course facilitators provide weekly
feedback on assignments to help
apply Design Thinking principles
e ectively.
Live classes by Stanford Graduate
School of Business Executive
Education faculty
The course provides an opportu-
nity to participate in a live session
conducted by noted faculty from
Stanford Graduate School of
Business Executive Education.
A real-world application
Apply principles of Design
Thinking to identify and examine
a real-world problem internal to
the organization, external to the
company or as a new business or
social impact opportunity.
Certificate of Completion form
Stanford Graduate School of
Business
Upon successfully completing the
course work and assessments,
participants will be awarded a
certificate of completion from
Stanford Graduate School of
Business Executive Education.
WHO IS THIS
PROGRAM FOR?
This program is suited for professionals who are intrigued to solve complex business
problems centered on the unmet needs of the user.
Corporate Intrapreneurs, Product
Managers, UI/UX Designers who
wish to develop a user-centric
mindset while creating products
and services
Marketing professionals who wish
to augment their understanding
of creating solutions that their
customers need
Professionals from customer-
centric sectors like Travel,
Hospitality, Education and Social
Sectors who would like to learn
how to create delightful customer
experiences
Leaders in the internet business who
wish to use a Design Thinking
mind-set to understand customers
better, scale their businesses and
deliver operational excellence
Aspiring entrepreneurs who
are looking to create impactful
new organizations and
businesses
Design Thinking consultants
and corporate professionals
who wish to enhance their
credentials and distinguish
themselves
P A R T I C I P A N T TA K E AWAY S
On successfully completing this program, you will be able to:

Use the Design Thinking and Develop and test a business

hypothesis-driven innovation model or business case to
processes to develop viable support the viability of the
solutions to user challenges. solution.

Gain user empathy through Prototype a solution to a user

observation and interviewing challenge.
to develop user insights and
identify unmet needs.

Use multiple brainstorming

techniques to find innovative
solutions.
COURSE ARCHITECT

Stefanos Zenios
The Investment Group of Santa Barbara Professor
of Entrepreneurship and Professor of Operations,
Information and Technology. Dhirubhai Ambani
Faculty Fellow in Entrepreneurship for 2018-2019

Professor Stefanos Zenios is the Investment Group of Santa Barbara Professor of

Entrepreneurship and Professor of Operations, Information, and Technology. He is also
the faculty co-director of Stanford Graduate School of Business' Center for
Entrepreneurial Studies. An innovative teacher and researcher, Professor Zenios is the
main architect of Startup Garage, a popular Stanford Graduate School of Business
course that each year helps hundreds of Stanford Graduate School of Business’
students and executives learn and apply the innovation processes that are at the
center of the Silicon Valley ecosystem.

He also oversees the Stanford Graduate School of Business Venture Studio- a vibrant
learning facility for Stanford graduate students across all disciplines who want to learn
about designing and creating sustainable, high-impact ventures by testing what they
are learning in the classroom. He previously designed and co-taught Biodesign
Innovation, a project-based course on designing and launching new medical devices,
and is one of the senior authors of a textbook with the same name.

His research interests fall into two broad categories- innovation, and health care. He
examines how innovation can be described as a process with discrete steps and
specific outcomes, and how the process varies with the industry, sector, customer
segment, technology, and source of innovation (startup vs large organization).

He also pioneered the application of data and advanced modeling to improve health
care delivery and treatment decisions and is the recipient of numerous best paper
awards in his field of Operations Research. In the intersection between health care and
innovation, he examines what attributes of healthcare startups are associated with
successful exits (either financial, generating returns for the investors, or clinical,
securing FDA approval). He also currently serves as the Editor-in-Chief for Operations
Research, the seminal academic journal in his field.
CURRICULUM TOPICS

The curriculum covers the entire framework of the Design Thinking process.
Participants build an understanding of the user's need by engaging in empathetic
interactions, creating and testing rapid prototypes, and structuring important building
blocks of a business case.

Human-Centered Needs Interviewing and Making Sense

Design Finding Empathy-Building of Observations
Techniques and Insights

Defining Ideation Developing Defining and

a Point of and Testing Testing Business
View Prototypes Models and
Business Cases
WEEK-ON-WEEK LEARNING

WELCOME AND DEFINE OBSERVE AND INTERVIEW

YOUR INNOVATION NEEDS FINDING
WEEK WEEK
1 • Overview of Design Thinking 2&3 • Identifying Assumptions
• Identifying an Innovation Challenge • Observation Plan
• Needs Finding • Observation Techniques
• Identifying Assumptions • Interview Plan
• Interview Techniques

SPACE SATURATION AND

IDEATE
POV SPACE SATURATION
WEEK WEEK
4&5 • Clustering 6 • Rules of Brainstorming
• Brainstorm Facilitation
• Techniques for Organizing Data
• Advanced Brainstorming Techniques
• Point of View

PROTOTYPE
TEST
WEEK • Introduction to Prototyping WEEK
7&8 • Prototyping Techniques 9 • Minimum Viable Product (MVP)
• MVP Testing and Iteration
• Testing Prototypes

BUSINESS MODEL CANVAS /

EXPERIMENTS
WEEK BUSINESS CASE CANVAS WEEK
10 • Business Model Canvas (BMC) 11 • Testing Your Business Model
or Business Case
• Business Case Canvas (BCC) • Introduction to Experimental Design
• Types of Experiments
• When to Pivot After Experimentation
• Types of Pivots

WEEK
REFLECTION ON
12 THE PROCESS
INNOVATION CHALLENGE
Health & Wellness
How can we enable better
hygiene practices in India?
"The pandemic has made
personal hygiene important.
Through collective efforts
and best practices, such
situations can be mitigated
efficiently in the future."
Sales
How can an organization
deliver superior after-sales
experiences for customers?
“With the customer having
access to multiple local and
international brands, one of
the key differentiators is to
deliver a superior after-sales
experience to gain market
share and establish
themselves. It can potentially
prove to be the factor that
decides the success of the
product.”
Recruitment
How to source potential
candidates for vacancies
efficiently?
“Companies invest resources to
find a strong fit for their
organization. With the diversity
of talent in the market, an
effective approach to scout for
talent can bridge the gap
between talent and vacancy, and
reduce time and effort."
Environment and
Sustainability
How can we reduce the usage of
paper in offices?
"Adopting the ‘semi-paperless’
system not only helps companies
take a step in the right direction
in protecting and conserving the
environment, but also save
significant amount of money. As
a by-product this imbibes a
mindset of being
ecologically-friendly amongst
the employees and respect
towards the organization."
Human Resources - Talent
Management
How can we engage and motivate
employees effectively?
“With multiple companies adopting a
remote office setup, it becomes
important to ensure that this does not
diminish the connect of the employee
with their organization. This can also
determine the extent of the employ-
ee’s emotional alignment with the
organization and could lead to lower
rate of attrition.”
Retail
How can we improve the
customer experience in retail
stores to enable strong footfall?
“Customers have been skeptical
of visiting retail stores owing to
the pandemic. It is imperative to
assist the customers to start
visiting retail stores again, which
might require a redesign of the
in-store experience."
T H E S TA N F O R D E X E C U T I V E
E D U C AT I O N D I F F E R E N C E
Stanford Graduate School of Business Executive Education Design Thinking:
From Insights to Viability provides a deeply collaborative and academically
rigorous environment that provides highly motivated working professionals with
an opportunity to experience world-class education through online learning and
interactive mentored learning.

Design Thinking: From Insights to Viability is designed and based on the popular
Startup Garage course taught at Stanford Graduate School of Business Executive
Education since 2012. 80 companies have been founded by students who took the
course. Thirty of these raised venture capital or seed-stage funding, totalling in
excess of $1 billion. Here are just a few ventures created over the past six years in
Startup Garage:

DoorDash Bipsync ClearMetal Grace Portraits Trulia Epocrates

C E R T I F I C AT E
Upon successful completion of the program, participants will get a Certificate of
Completion from Stanford Graduate School of Business Executive Education.

Showcase your Design Thinking expertise with a

Certificate of Completion from The Stanford
Graduate School of Business Executive Education.
PARTICIPANT PROFILE

NO. OF PARTICIPANTS
UK & Europe 3.70%
African Countries 5.19%

Gulf Countries 15.56% NA, South America,

and Canada 48.15%

South Asian Countries 4.44%

India 22.96%

INDUSTRIES
BFSI 2.22%
Automobile and
Transportation 1.48% Consulting 9.64%

Retail 2.97%
Design 1.48%
Others (Real Estate, Government,
Construction, HR, etc.) 14.81% Education and Educational
Services 12.6%

Marketing, Advertising,
and PR 3.70% Energy 2.22%

Finance, Insurance and

Manufacturing 3.70% Banking Services 7.41%

Pharma, Health and

IT, Technology and Telecom 24.44%
Social Assistance 13.33%

13% 10 -15 Years

WORK EXPERIENCE

8% 0 - 5 Years

58% More than 15 Years 21% 5 -10 Years

PROGRAM FEES
$ 3,500

Get the latest information on the upcoming cohorts

VISIT THE WEBSITE

To impart high-quality learning, each cohort will have only a limited number of seats.
Since we close admissions as soon as the cohort fills, we recommend that you enroll
as soon as possible to secure your seat.
ABOUT US

The education received at Stanford Graduate School of Business Executive Education

empowers professionals with the knowledge, skills, and long-term vision that lead to
innovation and growth. Students build a powerful network of accomplished, inspiring
colleagues that will continue to sustain them long after their final class.

Exponentially more than a resume enhancement or a means to an end, the Stanford Graduate
School of Business Executive Education experience will shape their entire career and
transform their lives. It will prepare them to navigate the unprecedented economic, social,
and other complex changes the future will certainly bring. Stanford Graduate School of
Business Executive Education offers unparalleled opportunities that will help its students
launch a meaningful career and make an impact.

Great Learning, a part of the BYJU'S group, is a leading global ed-tech company for
professional and higher education. It offers comprehensive, industry-relevant programs
across various cutting-edge Technology, Data, and Business domains. Great Learning's
programs are developed in collaboration with the world's foremost academic institutions
such as Stanford Executive Education, MIT Professional Education, Wharton Online, The
University of Texas at Austin, Northwestern School of Professional Studies, National
University Singapore, Deakin University, IIT Madras, IIT Bombay, IIT Roorkee, IIIT-Delhi, Great
Lakes Institute of Management, and more. They are constantly reimagined and revamped to
address the dynamic needs of the industry. Great Learning is the only ed-tech company to
provide these programs in a blended mode, classroom mode, and purely online mode, relying
on its vast network of expert mentors and highly qualified faculty to deliver an unmatched
learnin experience for learners in India and the world over. Great Learning is on a mission to
enable transformative learning and career success in the digital economy for professionals
and students across the globe and till date, we have impacted over 3.3 million learners from
over 160 countrie.
 READY TO ADVANCE
YOUR CAREER?

APPLY NOW

SPEAK TO A PROGRAM ADVISOR

+1 559 354 1634 / +91 80471 89255

HAVE QUESTIONS ABOUT THE PROGRAM OR

HOW IT FITS IN WITH YOUR CAREER GOALS?

designthinking@mygreatlearning.com

VISIT OUR WEBSITE

https://www.mygreatlearning.com/design-thinking-course

A Program by: In Collaboration with: