Pre-Buzz

2 Weeks

PRESS RELEASE
A descriptive note & release on
Media Plan
the first self healing
automobile paint.

SCHEDULING VISITS
Collaborating with media &
influencers for walkthroughs
to a concept store to
experience.

HEAL THOSE
SOCIAL MEDIA HYPE
Collaborating with influencers
BACK! SELF HEALING
for social-media posts &
youtube/television AUTOMOBILE
advertisements.
PAINT
Launch Day
PRESS
DISSEMINATION
To all key lifestyle media and
leading automobile
publications.

#WolverinePaint

BERGER STORE EVENT

Day 1: An experience for exclusive
media & influencer personalities.
Day 2: An open event for
customers walking in.
 Compounded Annual
Sustainablity 2017
Growth Rate

2018

EDITOR MEETINGS/ 2019

WALKTHROUGHS 2020

Give a personalised walkthroughs

for key media personalities. 2021

0% 5% 10% 15% 20%

SOCIAL MEDIA
GIVEAWAY 12.5% 53.3%
Berger Paints will redesign cars
for 2 winners chosen randomly.

Growth Target
Rate Audience