Caroline Shapiro has over 10 years of experience in marketing, business development, and international experience. She is currently a Senior Account Executive at The Outloud Group where she manages influencer marketing budgets over $2.2 million monthly. Previously she was a Venture for America Fellow and held marketing roles at various startups. She is fluent in Spanish and has lived abroad in Peru, Italy, Germany, and Hong Kong through international exchange programs.
Caroline Shapiro has over 10 years of experience in marketing, business development, and international experience. She is currently a Senior Account Executive at The Outloud Group where she manages influencer marketing budgets over $2.2 million monthly. Previously she was a Venture for America Fellow and held marketing roles at various startups. She is fluent in Spanish and has lived abroad in Peru, Italy, Germany, and Hong Kong through international exchange programs.
Caroline Shapiro has over 10 years of experience in marketing, business development, and international experience. She is currently a Senior Account Executive at The Outloud Group where she manages influencer marketing budgets over $2.2 million monthly. Previously she was a Venture for America Fellow and held marketing roles at various startups. She is fluent in Spanish and has lived abroad in Peru, Italy, Germany, and Hong Kong through international exchange programs.
ABOUT ME SENIOR ACCOUNT EXECUTIVE, INFLUENCER MARKETING 2018 - Present
The Outloud Group Detroit, MI / Chicago, IL I am an energetic, risk-taking globe • Design marketing strategy and manage influencer marketing budgets for five business clients, booking up to $2.2mm worth of influencer budget monthly trotter, seeking learning and growth • Recruited, onboarded and manage one full-time Associate Account Executive and one full-time opportunities that come from Account Executive, overseeing their day-to-day and assisting in strategic approach and overall success for additional portfolios of accounts eschewing the beaten path. • Build authentic, lasting influencer/brand relationships across platforms with creators of all sizes, ranging from micro-influencers to large-scale celebrities like Kristen Bell, Dax Shepard, My passions include entrepreneurship, Reese Witherspoon and Gabrielle Union • Organize large-scale creative campaigns in which brands utilize influencer relationships to cross-cultural experiential learning, all create buzz, increase brand sentiment and drive sales things music, work with children, • Scaled a business client by over 850% from an annual influencer marketing spend of $620k to $5.9mm YOY travel, mentoring and developing • Analyze campaign results across metrics within each segment of the marketing funnel— others, and intentional risk-taking. awareness, consideration and conversion—on a monthly basis to present trends and strategic recommendations to clients • Work closely with CEO and leadership team on special projects revolving around business Go to carolineshapiro.blogspot.com to processes, organizational growth, recruiting and team culture watch my TEDx talk on the importance VENTURE FOR AMERICA FELLOW 2018 - 2020 of thoughtful risk-taking. Venture for America Detroit, MI • Was selected as one of 175 from over 2,000 recent graduate applicants for a 2-year EDUCATION entrepreneurship fellowship founded by Andrew Yang geared toward revitalizing emerging cities and training the next generation of entrepreneurs University of Cincinnati 2014-2018 MARKETING ASSOCIATE 2017 Bachelor of Business Administration Industry Juice, LLC Chicago, IL • Marvin P. Kolodzik Business • Managed customer relations and created online and tangible marketing materials to distribute Scholar, Carl H. Linder College to dozens of current and potential clients of emerging startup company of Business • Booked and attended events within the mixology & hospitality scene, promoting Industry Juice and building business relationships with key partners • University Honors Program
Majors: Marketing BRAND AMBASSADOR 2015
International Business The Crave Bar Chicago, IL • Collaborated with the co-founders of The Crave Bar to build and promote Chicago's only GPA: 3.95/4.0 handcrafted pretzel ice cream bar • Managed the opening of a kiosk location on Navy Pier including the hiring and management of Study abroad: Hong Kong PolyU seven employees, promotion of the product to a new audience and inventory management International, 2016 INTERNATIONAL EXPERIENCE CONTACT ROTARY YOUTH EXCHANGE 2012 – 2013 +1 (614) 580-0380 • Spent 11 months in Lima, Peru, at age 16, living with local Peruvian families, attending Peruvian school, developing cultural competence and achieving fluency in the Spanish language
2269 N. Lincoln Ave. CISV INTERNATIONAL 2011, 2007
Chicago, IL 60614 • Participated in a 6-week interchange program in Florence, Italy at age 15, living with an exchange partner in a typical Italian home CarolineShapiro7@gmail.com • Attended a 4-week international summer camp in Hamburg, Germany at age 11 with delegates from 12 countries, participating in educational activities with the mission of creating world peace through global friendships