IISWBM MBA Syllabus

MASTER OF BUSINESS ADMINISTRATION (MBA)
(UNIVERSITY OF CALCUTTA)
INDIAN INSTITUTE OF SOCIAL WELFARE AND

BUSINESS MANAGEMENT, KOLKATA
July, 2019
[1]
[2]
MASTER OF BUSINESS ADMINISTRATION
Student admitted to the MASTER OF BUSINESS ADMINISTRATION (MBA) course shall register
himself / herself as a student of the University of Calcutta / Constituent college as the case may be.
The duration of course of study for the MASTER OF BUSINESS ADMINISTRATION (MBA) course
shall be two years divided into four semesters respectively.
Students admitted to the two-year MASTER OF BUSINESS ADMINISTRATION (MBA) course
shall pursue the regular courses of lectures, and other academic arrangements made for the two-year
academic term.
A student of the MASTER OF BUSINESS ADMINISTRATION (MBA) course shall not be permitted
to seek admission concurrently to any other equivalent or higher degree course in any university.
A student shall be deemed to have pursued a regular course of study in a subject provided he /
she has attended at least 75 per cent of the lectures delivered in aggregate for each semester course
of study. If he / she has attended 65% of the total lectures delivered but less than 75% of the total
lectures delivered in a semester course of study, he / she will be treated as non-collegiate. Candidates
attending less than 65% of the total lectures delivered in a semester course of study will be treated
as dis-collegiate.
The attendance of a candidate shall be counted from the date on which the respective classes begin,
or from the date on which he / she is admitted, whichever is later.
The University shall have the power to condone a deficiency in attendance, as per rule.
A student who fails to pursue a regular course of study as stated in 4.05 to 4.07 may be allowed
to take re-admission to the same course in the next year only. The readmission fees may be decided
by the respective departments / constituent colleges.
Students of MASTER OF BUSINESS ADMINISTRATION (MBA) course shall have to pursue a
course of study of the following papers distributed into four semesters (Syllabus is given subsequently).
The syllabus as presented in subsequent sections shall be amenable to changes, if so required, by
the Departmental Committee, Board of Studies and Faculty Council from time to time.
EXAMINATION REGULATIONS
Semester Examination in MASTER OF BUSINESS ADMINISTRATION (MBA) shall be held within
six-months in Kolkata and at such places as shall be determined from time to time by the University.
The date of commencing of the examination shall be duly notified.
In each academic session two semester courses will be simultaneously conducted i.e., I and III or
II & IV for two different batches and at the end of which corresponding semester examinations will
be held.
A student will be allowed to appear in a semester examination only after he/she completes his/her
regular MASTER OF BUSINESS ADMINISTRATION (MBA) course of study for that semester.
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40% marks in any theoretical paper in any semester will be deemed as pass marks for that paper.
A candidate who fails to secure 40% marks in any paper will be allowed to appear for that paper
when the corresponding examination is held. He/she will be allowed two such consecutive chances
for reappearing in each paper.
If a candidate fails or does not appear in one or more papers of the First or Second Semester
Examinations, they can reappear for that paper when the First or Second Semester examinations are
held next for the following session.
However, if a candidate fails or does not appear in one or more papers of the Third or Fourth Semester
Examinations, they can reappear for those papers when supplementary examinations for those papers
will be held. These supplementary examinations will be held as soon as possible after publication of
the respective semester results.
If a candidate fails in the supplementary examination of any Third or Fourth Semester paper(s), he/
she can once again reappear for that particular paper(s) when the Third or Fourth Semester examinations
are held next for the following session.
Classes for the next semester course will start immediately as per notification by the concerned
Department.
Students shall have to specialize as applicable in one of the areas of specialization offered in semesters
III and IV. Semester wise distribution of papers will be as decided by the departmental committee
each year.
Semester (I+II+III+IV) examinations will be held on 3200 marks distributed in four semesters. 20%
of marks in each theoretical paper will be reserved for internal assessment.
The evaluation of field study, dissertation, project report and viva voce shall be conducted as decided
by the Board of Studies / Advisory Committee.
A student who fails in the viva voce examination / dissertation will have to reappear for the same
when they are held next. The viva voce for dissertation and that for specialization for these students
will be conducted again as soon as possible after publication of the Fourth Semester results. He /
she will be given two such consecutive chances for reappearing in each paper.
If a student fails in the viva voce examination / dissertation in the second chance once again, he/
she can reappear for the same when they are held for the following session.
A student who fails in the Project report will have to resubmit the same. The resubmission will have
to be done by the student within one month of the publication of the Fourth Semester results. The
evaluation of the re-submitted Project will be done as soon as possible. He/she will be given two
such consecutive chances for resubmitting the project.
If a student fails once again in the Project on the second attempt, he/she will have to resubmit the
same. This time the resubmission and evaluation of the Project will be done along with students of
the following session.
A student will be declared to have passed the examination on the basis of the results in semesters
I, II, III, IV examinations. The minimum qualifying marks for this will be 40% in each theoretical
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paper, 40% in project report, 40% in dissertation and 40% in viva-voce test taken separately and
50% in aggregate.
Reexamination of only two papers per semester shall be allowed for the candidates appearing as a
semester examination provided he/she secured at least 50% marks in aggregate in rest of the papers
of that semester examination.
Candidates having passed as per 5.10 but scoring less than 60% marks in the aggregate will be declared
to have passed the examination in the 2nd class; those scoring 60% or more in the aggregate will
be declared to have passed in the 1st class.
A candidate who fails to appear in one semester examination or in any paper in that examination
may be allowed to appear for that examination / paper along with other semester examination (based
on the syllabus in force at the time of examination) or separately when the corresponding examination
will be held next. He/she will be given such two consecutive chances.
On the completion of the results the University shall publish a list of successful candidates arranged
in two classes and in order of merit.
Each successful candidate shall receive his/her degree of MASTER OF BUSINESS
ADMINISTRATION (MBA) in the form of a certificate stating the year of passing and the class
in which he/she was placed.
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COURSE STRUCTURE - MBA (IISWBM)
Marks Distribution
Written papers : 29 papers of 100 marks each 2900 marks

Summer Project : based on evaluation of written report 100 marks
Dissertation : based on viva voce only 100 marks
Viva Voce : on area of specialization 100 marks
Total: 3200 marks
Distribution of theoretical papers
Semester No. of papers

1st semester 9 compulsory papers
2nd semester 9 compulsory papers
3rd semester 3 compulsory papers + 3 specialization papers
4th semester 2 compulsory papers + 3 specialization papers
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Ø First Semester:
n 9 Compulsory papers: Paper nos. C1 - C9
Total marks for the semester : 900
Ø Second Semester :
Total marks for the semester: 900
Ø Third Semester:
n 3 Specialization papers: (specific specialization papers to be offered in that semester will
be notified at the beginning of the semester)
Ø Fourth Semester :
n 3 Specialization papers: (specific specialization papers to be offered in that semester will
be notified at the beginning of the semester)
n C 24 - Evaluation of Project - based on written report
n C 25 - Dissertation - based on viva voce only
n C 26 - Viva voce - based on area of specialization
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Compulsory papers:
Paper code Paper name Pg. No.
C 1 Business Statistics 16
C 2 Financial and Management Accounting 17
C 3 Human Resource Management 18
C 4 Management Information System 19
C 5 Management Process and Principles 20
C 6 Managerial Economics 21
C 7 Marketing Management 22
C 8 Organizational Behaviour 23
C 9 Production and Operations Management 24
C 10 Corporate Environment and Business Legislation 25
C 11 Financial Management 26
C 12 Industrial Relations and Labour Laws 27
C 13 Information Systems Management 28
C 14 International Business Environment 29
C 15 Management Science 30
C 16 Organizational Effectiveness, Development and Change 31
C 17 Research Methodology 32
C 18 Strategic Management 33
C 19 Advanced Marketing Research 34
C 20 Data Analytics 35
C 21 Project Management 36
C 22 Advanced Strategic Management 37
C 23 Financial Analysis of Projects 38
C 24 Project
C 25 Dissertation
C 26 Viva Voce
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Specialization papers :
Students will have to choose any one area of specialization from among the following:
Ø Marketing Management
Ø Financial Management
Ø Human Resource Management
Ø Production and Operations Management
Ø Business Analytics and Systems Management
From within each area of specialization, they will have to take up courses in 6 papers.
n Marketing Management:

M 27 Advertising and Brand Management 42
M 28 Consumer Behaviour 43
M 29 Digital Marketing and E-tailing 44
M 30 International Marketing 45
M 31 Marketing Decision Models and Analytics 46
M 32 Rural Marketing 47
M 33 Sales Management 48
M 34 Sales Promotion and Distribution Management 49
M 35 Service Marketing 50
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n Financial Management :

F 27 Commercial Banking 52
F 28 Corporate Finance 53
F 29 Corporate Taxation 54
F 30 Financial Engineering 55
F 31 Financial Markets, Institutions and Services 56
F 32 International Finance 57
F 33 Portfolio and Investment Management 58
F 34 Risk and Insurance Management 59
F 35 Social Finance and Impact Investing 60
n Human Resource Management:

H 27 Compensation Management 62
H 28 Human Resource Development 63
H 29 Human Resource Information Systems 64
H 30 Human Resource Planning 65
H 31 International Human Resource Management 66
H 32 Legal Framework Governing Human Resource Relations 67
H 33 Management of Employee Relations 68
H 34 Managing Interpersonal and Group Processes 69
H 35 Measurement Tools and Techniques in Human
Resource Management 70
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n Production and Operations Management :

P 27 Advanced Operations Research 72
P 28 Advanced Process Planning and Scheduling 73
P 29 Computer Integrated Manufacturing 74
P 30 Enterprise Resource Planning 75
P 31 Lean Manufacturing and Mass Customization 77
P 32 Production and Operations Management Strategy in a
Global Environment 78
P 33 Six Sigma in Quality Management 79
P 34 Supply Chain Management 80
P 35 World Class Manufacturing 81
n Business Analytics and Systems Management :

B 27 Advanced Statistical Techniques 84
B 28 Advances in Analytics 85
B 29 Analytics in Industries using R / SPSS 86
B 30 Business Intelligence and Data Warehousing 87
B 31 Customer Relationship Management 88
B 32 Data Mining and Business Analytics 89
B 33 Database Management Systems 90
B 34 Enterprise Resource Planning 92
B 35 Supply Chain Management 94
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DETAILED SYLLABUS
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COMPULSORY PAPERS
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Compulsory Paper
PAPER C1 : BUSINESS STATISTICS
1. Collection and Presentation of Business Data: Primary and Secondary Data, Classification and
Tabulation of Data, Pie Diagrams, Histograms, Frequency Polygons, Ogives, Application of
Diagrams and Graphs.
2. Measures of Central Tendency: Arithmetic Mean, Geometric Mean and Harmonic Mean, Median
and Mode, Quartiles and Percentiles.
3. Measures of Variation:Concepts, Range, Mean Deviation, Standard Deviation, Coefficient of
Variation.
4. Skewness and Kurtosis: Concepts and Measures of Skewness and Kurtosis.
5. Business Forecasting: Methods of Forecasting, Time Series Analysis: Components of Time Series.
6. Index Numbers: Concepts and Applications, Unweighted and Weighted Index Numbers,
Consumer Price Index Numbers.
7. Set Theory: Basic concepts.
8. Theory of Probability:Definitions, Addition and Multiplication rules, Conditional Probability, Bayes'
Theorem, Random Variable and Mathematical Expectation, Moments.
9. Probability Distribution and Their Applications: Binomial, Poisson and Normal Distribution.
10. Correlation and Regression:Concepts, Scatter Diagram, Coefficient of Correlation - Karl Pearson's
and Spearman's Rank Correlation, Regression Lines and Regression Coefficient, Properties.
Suggested Readings:
1. A.P. Baisnab and M. Jas : Elements of Probability and Statistics, (Tata McGraw
Hill).
2. P.J. Brockwell and R.A. Davis : Introduction to Time Series and Forecasting, (Springer).
3. Richard I. Levin & Rubin : Statistics for Management, (Pearson Education).
4. Render and Stair : Quantitative Analysis for Management, (Tata McGraw
Hill).
[16]
Compulsory Paper
PAPER C2 : FINANCIAL AND MANAGEMENT ACCOUNTING
1. Financial accounting - Concept and scope

2. Finalisation of Accounts - Trial Balance, Profit & Loss A/C , Balance Sheet
3. Accounting Standards
4. Interpretation and Analysis of financial statements
5. Cash flow and Fund flow analysis
6. Management Accounting - concept and scope
7. Elements of Costing - overhead cost and control
8. Marginal, Process and Standard Costing
9. Activity Based costing
10. Budgetary Control
Suggested Readings :
1. Asish K. Bhattacharyya : Essentials of Financial Accounting, PHI
2. Srinivasan, Marugan : Accounting for Management, S. Chand
3. C. Horngren, S. Datar & G. Foster : Cost Accounting, Pearson Education Asia
4. A. Mukherjee & M. Hanif : Modern Accountancy; Tata McGraw-Hill
5. A. K. Bhattacharyya : Financial Accounting for Business Managers, Prentice
Hall of India Private Ltd, New Delhi
[17]
Compulsory Paper
PAPER C3: HUMAN RESOURCE MANAGEMENT
1. Human Resource Management: Concept and Challenges

2. Human Resource Planning: Importance of HR planning, Process of Human Resource Planning,
Demand Forecasting, Supply Forecasting
3. Job Analysis: Concept, Uses, Job Description, Job Specification, Methods of collecting Job
Analysis Data
4. Job Evaluation
5. Recruitment: Effective recruiting, Internal and External sources of candidates, Methods of
Recruitment
6. Selection: Selection Process, Application Forms and Reference Checks, Selection Interview, Other
Selection Devices, Selection Decision Making
7. HRD: An Overview
8. Training and Development
9. Performance appraisal
Suggested Readings:
1. Dessler, G. : Human Resource Management, Pearson
2. Rao, V.S.P. : Human Resource Management: Text and Cases, Excel Books
3. D. K. Bhattacharya : Human Resource Management, Excel Books
4. M. Saiyadain : Personnel Management, Tata McGraw Hill
[18]
Compulsory Paper
PAPER C4: MANAGEMENT INFORMATION SYSTEMS
1. Introduction to Computers : Hardware, Software, Operating Systems, Network Basics

(Topologies, LAN, WAN, MAN,Hardware), Emerging Technologies
2. Productivity Tools (Word and PPT)
3. OLTP - Applications on Business Functions : Information Systems relevant to Functional Areas
in Business (Finance, HR, Marketing...)
4. Management Reporting :
MIS Concepts : Managerial Structure and Levels of Information Needs
Classification of Information Systems [ Organizational Level, Functional Area, Support Provided]
DSS Vs MIS
Porter's Value Chain
Enterprise Systems [Organization Systems Concept, Typical Information Systems by Functional
Subsystems (e.g. HR, Marketing etc.)]
5. Enterprise Resource Planning
6. E-business :
Internet Basics, Web Page / Site
Emerging Web Trends (Web 2.0, Interactive Web),
e-Business e-Commerce Concepts, e-Governance
7. M-business : Customer Value of services, Business Model, Organizational arrangements,
Technological considerations (bandwidth, protocol etc.)
8. BI & DW : The Business Intelligence Architecture, The ETL (Extract, Transform, Load) Process,
Data Warehouse Design
9. DM and Analytics : Concepts and Structure, KDD (Knowledge Discovery in Databases) Process
& Steps, Some Typical Applications of DM
10. Knowledge Management :
Concept, Knowledge Types & Structure, Corporate Knowledge - Classification
Knowledge Information - Delivery Techniques, The KM ~ Cycle
Organizational Knowledge Models, Knowledge Repositories, KM Strategies
Suggested Readings:
1. Lucas, Henry C Jr. Tata : Information Technology for Management, McGraw Hill
2. Brien, James A O'. : Management Information Systems, McGraw-Hill/lrwin
3. Lauden, K.C. / Lauden, J.P. : MIS: Managing the Digital Firm, Prentice Hall
4. Waman S. Jawadekar : Management Information System— ext & Cases Tata
McGraw Hill
5. Rahul De : Managing Information Systems in Business, Government
and Society, Wiley india Pvt. Ltd
[19]
Compulsory Paper
PAPER C5: MANAGEMENT PROCESS AND PRINCIPLES
1. Introduction to Management—Definition of Management, Management as a process, Meaning

and relationship—manager, leader, entrepreneur - their skills, roles and tasks business and its
environment, scope of management.
2. Development of Management thought
Organisation Theory—Classical Theory, Human Relations School, Behaviourists, System concepts,
Modern Concepts, contingency approach.
3. Management principles—Meaning, need, nature of management principles.
4. Management process—The role of vision and mission
5. Planning process and type of plans, MBO
6. Decision making— Steps, types, individual group decisions, tools and techniques of decision
making (qualitative and quantitative), decision making models (Economic Man, Bounded rationality.
Garbage Can models etc) decision making and creativity.
7. Organizing — Process of Organizing, Departmentalisation, types of structures, line and staff
function. Functional authority, delegation of authority, decentralization, diversification, merger &
acquitisitions, downsizing, span of management. Coordination and communication
8. Controlling Process, Establishing of standards, types and adequacy, designing of control system,
budgetary, financial management control, Benchmarking, Auditing
9. Change and innovation in Management process
10. Managerial stress and its resolution
Suggested Readings:
P. C Tripathi & PN Reddy : Principles of Management, Tata Mc. Graw Hill
H Koontz, H Weithrich : Management, McGraw Hill
A FJ Stone : Management, Prentice Hall of India
PF Drucker : Tasks, Responsibility & Practices, Harper & Row
VSP Rao & H. Krishna : Management : Text & Cases Excel Books
R W Griffin : Management, AITBS
JG Donnelly, JL Gibson &
JM Ivancevich (Eds) : Fundamentals of Management, Irwin
[20]
Compulsory Paper
PAPER C6: MANAGERIAL ECONOMICS
1. Introduction. Concept & Techniques

2. Nature of business decision-making & scope of managerial economics
3. Demand function - factors & features - direct vs. derived demand and time characteristics
4. Market demand and its properties - Law of demand, elasticities of demand
5. Demand forecasting, econometric & statistical forecasting
6. Production function, optimal combination of inputs, returns to scale
7. Empirical production functions
8. Nature of Costs - short and long run cost functions, empirical cost functions
9. Break-even analysis, profit contribution analysis
10. Linear & non-linear programming & optimal input-output combinations
11. Market structure & degree of competition
12. Business Theory of the firm, Profit & Sales maximization
13. Pricing of multiple products, price discrimination, non-price competition
14. Business cycles features & properties
15. National income, definition, measure Brent deficiencies (conceptual & measurement)
16. Consumption & multiplier. Marginal efficiency of capital & investment
17. Quantity theory of money, money demand functions
18. Effectiveness of fiscal & monetary policies; Macro-Stabilisation
19. Market disturbances/ uncertainty & choice between money supply & interest rate targets
20. Phillips curve - Short Run, Long Run and Expectation Augmented
21. Stagflation process
Suggested Readings
1. J. L. Pappas & M. Hirschey : Managerial Economics, Dryden Press
2. A. Sen : Microeconomics, Oxford University Press
3. R. Pindyck & D. Rubinfeld : Microeconomics, Macmillan
4. P. A. Samuelson & W. D. Nordhans : Economics, Tata McGraw-Hill
5. R.Dornbush, S. Fischer & R. Startz : Macroeonomics, Tata McGraw-Hill
6. W. H. Branson : Macroeconomic Theory & Policy, Harper Collins
7. R. Jha : Macroeconomics for Developing Countries, Routledge
[21]
Compulsory Paper
PAPER C7: MARKETING MANAGEMENT
1. Overview of Marketing Management - core concepts

2. Marketing Environment and Marketing Information System
3. Consumer Buying Behaviour and Business Buying Behaviour
4. Segmentation, Targeting and Positioning
5. Products and Services. Branding. Product Life Cycle Strategies. New Product Development.
6. Pricing
7. Marketing Channels. Wholesaling. Retailing.
8. Promotional Strategies. Integrated Marketing Communication.
9. Sales Management
10. Other Issues in Marketing: Digital Marketing; Customer Relationship Marketing; Rural Marketing.
Suggested Readings
1. Philip Kotler : Marketing Management-Analysis, Planning, Implementation
& Control (Prentice Hall of India)
2. Philip Kotler & Kevin Lane Keller : Marketing Management (Prentice Hall of India)
3. Philip Kotler & Gary Armstrong : Principles of Marketing (Prentice Hall of India)
4. Philip Kotler, Abraham Koshy
& Mithileshwar Jha : Marketing Management: A South Asian Perspective
(Prentice Hall of India)
[22]
Compulsory Paper
PAPER C8: ORGANISATIONAL BEHAVIOUR
1. Introduction to Organisational Behaviour, Foundation of OB, Hawthorne Studies, Fields of OB,

Contributing Disciplines, Models of OB.
2. Personality: Determinants, Development of Personality, Personality Traits, Major personality
attributes influencing OB
3. Attitude: Components of Attitude, Barriers to Attitude change, Job Satisfaction, Organisational
Commitment, Job Involvement, Organizational Citizenship Behaviour
4. Perception: Process and Principles, Nature and importance, Sensation vs. Perception, Perceptual
selectivity, perceptual organization, perceptual errors, social perception
5. Learning: Types and Theories, Techniques of reinforcement, punishment, Organisational Behaviour
Modification (OB Mod)
6. Motivation: Theories, Job Enrichment
7. Emotional Intelligence
8. Transactional Analysis: Ego states, transactions, life positions, games and strokes
9. Group and Team Dynamics: Nature, theories of group formation, types of groups, group
effectiveness model,
10. Communication: Process, Verbal and Nonverbal Communication, Interpersonal Communication,
Communication in organization
11. Leadership: Leadership vs. Management, Trait theories, Behavioural theories, and contingency
theories
Suggested Readings:
1. S.P. Robbins : Organisational Behaviour, Prentice Hall
2. F. Luthans : Organisational Behaviour, McGraw Hill
3. J.W. Newstrom and K. Davis : Organisational Behaviour , Tata McGraw Hill
[23]
Compulsory Paper
PAPER C9: PRODUCTION AND OPERATIONS MANAGEMENT
1. Production / Operations Management Functional aspects - Introduction, nature, scope and systems
related approach.
2. Facility Location / Layout - Importance, location factors and evaluation methods and mode of processing
- Job shop or process layout - flow line or product layout, Hybrid layout, Cellular Manufacturing, line
balancing, material handling. Facility location, selection methodology, operations, technology and process
layout - product focused and process focused systems. Site selection models.
3. Manufacturing plan concepts - job shop, flow shop, hybrid configurations and related product life cycle
and schedules. Continuous and Intermittent types of manufacturing.
4. Forecasting systems / techniques. Time series models.
5. Materials Management functional operation including Inventory control parameter, estimations,
implication of cost policies, SIC techniques and related concepts. MRP and applications. Multi item
Inventory Control. Materials Management and Logistics - Supply Chain, MRP I and MRP II, Inventory
Control Models, Materials Management Functions - Purchase and Procurement, Stores, Preservation
and Material Movement, Delivery and Transportation, Multi Modal Transport System.
6. Supply Chain Management - modular conceptualization, control parameters - operational issues.
7. Maintenance Planning - condition based, preventive, breakdown concepts. Simulation application in
related plans. Total Productive Maintenance.
8. Monitoring Performance for Quality and Improvement - KAIZEN, Incremental vs Breakthrough
Improvement, QM tools, ISO-9000, Just-in-Time Philosophy, Kanban Production System, World Class
Manufacturing, SQC Tools, Quality Loss Function.
9. Work study and Ergonomics concepts - estimation of observed, normal and standard times and related
applications in productivity, incentive and manpower planning estimates. Flow charts (single hand, Multi
hand motion studies).
Suggested Readings
1. N. J. Aquilano, R. B. Chase & F. R. Jacob : Operations Management for Competitive

Advantage,Tata McGraw Hill Publishing Company
Limited, New Delhi
2. E. S. Buffa : Modern Production Management, John Wiley: N.Y.
3. R. R. Mayer : Production and Operations Management, McGraw
Hill Kogakusha, Tokyo
4. T. F Magee and D. M. Boodman : Production planning and Inventory Control, Tata
McGraw Hill, New Delhi Edition), John Wiley &
Sons.
5. I LO : Introduction to Work Study, International Labour
Office, Geneva
6. E. L. Grant and R. S Levinworth, : Statistical Quality Control, Mc.Graw Hill, N.Y.
7. D. S. Arnmer : Materials Management and Purchasing, Richard
Irwin, Indian Reprint edn. D.B. Taraporevala :
Bombay
8. Joseph L. Cavinats : Purchasing and Materials Management, West
Publishing Co. Minnesota
9. P Gopala Krishnan, and M. Sundarannan : Materials Management- An integrated Approach,
Prentice Hall of India Pvt. Ltd., New Delhi,Edition),
John Wiley & Sons.
10. RJ Tersine, and J. H Cambell : Modern Material Management, North Holland.
11. S. C, Briattacharya : Modern concepts on Materials Management, Calcutta
12. E. S. Buffa and R. K. Sarin : Modern Production / Operations Management
English Edition), John Wiley & Sons.
[24]
Compulsory Paper
PAPER C10: CORPORATE ENVIRONMENT & BUSINESS LEGISLATION
1. Externalities and Market failures - Government responses to Market Failures

2. Public Goods
3. Government Public Finances
4. Budgets & Fiscal Policy
5. Taxation - Incidence
6. Controls & Competition
7. Controls and Licenses, Economic Legislation, Deregulation
8. Privatisation & Competition
9. Planning & Marketisation
10. Infrastructure
11. Fundamentals of Public Systems Management
12. Companies Act - 2013
13. Competition Law and Industrial Applications
14. The Securitytisation & Reconstruction of Financial Assets and Enforcement of Security Interest
Act, 2002
15. Right to Information Act.
Suggested Readings
1. N. Sengupta : Government & Business, Vikas Publishing House
2. J. F. Due & A. F. Friedlander : Govt. Finance, ATTBS Publishers & Distributors
3. R. Musgrave & P. Musgrave : Public Finance in Theory & Practice, McGraw-Hill
4. R. Jha : Modern Public Economics, Routledge
[25]
Compulsory Paper
PAPER C11: FINANCIAL MANAGEMENT
1. Introduction to Financial Management

2. Corporate Financial objectives and functions
3. Financial Analysis : Fund Flow analysis, Ratio analysis
4. Sources of Finance
5. Time value of money
6. Working capital management - operating cycle ,cash cycle
7. Financing Decisions - Operating and Financial Leverage
8. Capital structure Planning - Theories - Modigiliani - Miller, Durand, NOI
9. Bond and Share valuation
10. Dividend Decisions and policy
11. Capital Budgeting - an introduction
Suggested Readings:
1. Preeti Singh : Fundamentals of Financial Management, Ane Book Pvt. Ltd.
2. Aswath Damodaran : Corporate Finance, John Wiley & Sons
3. Prasanna Chandra : Financial Management, Tata McGraw Hill Pub.
[26]
Compulsory Paper
PAPER C12: INDUSTRIAL RELATIONS & LABOUR LAWS
1. Discipline: Concept, Principles of Natural Justice, Hot Stove Rule, Disciplinary Procedure
2. Industrial Relation Systems: Definition, concept & scope, evaluation, characteristics of Industrial
Relation Systems in India, Growth and Structure of Trade Unions, Role of the parties involved
in IR
3. Collective Burgaining: Concepts, significance & functions, Collective Burgaining procedure
4. Grievance Handling: Concept and nature of employee grievances, Handling of Grievance
Procedure, Grievance Redressal Procedure in Indian organizations
5. Worker's participation in Management: Evoluation, Industrial Democracy, Concept of worker's
participation, need and significance.
6. Labour Welfare in India: Meaning, modes, objectives, basic features, important benefits, statutory
welfare schemes, Non statutory schemes.
Suggested Readings
1. Dessler, G. : Human Resources Management, Pearson
2. Rao, V. S. P. : Human Resources Management: Text & Cases, Excel Books
3. D. K. Bhattacharyya : Human Resources Management: Excel Books
4. M. Saiyadain : Personnel Management, Tata McGraw Hill
5. A. Monappa : Industrial Relations in India, Tata McGraw Hill
6. Ratna Sen : Industrial Relations in India, Shifting Paradigms, MacMillan India
[27]
Compulsory Paper
PAPER C13: INFORMATION SYSTEMS MANAGEMENT
1. Productivity Tool (Excel):

< Introduction to MS Excel (Worksheet, Menus, Cell Addressing)
< Common Excel Functions (SUM, COUNT, IF, SUMIF, COUNTIF, DATE...etc.)
< LOOKUP Functions (HLOOKUP, VLOOKUP)
< Statistical Functions (Correlation, Regression, Trends)
< Excel Charts and Diagrams
< Advanced Features (Sorting, Filtering, Conditional Filtering, Sub-Totaling, Data Tables, Pivot
Tables, Scenarios, Histogram)
2. SDLC and various approaches (Waterfall, Iterative, Agile etc.)
3. Requirement Management
4. Application Design Concepts
5. Quality Management (CMM / ISO)
6. SW Project Management
7. System Testing
8. System Security
9. Application Maintenance
10. SW Estimation
11. Proposal writing
12. System Backup & Recovery :
< Business Risks & Mitigation, Business Continuity, System Backup Procedures etc...
Suggested Readings:
1. Roger S. Pressman : Software Engineering A Practitioner's Approach,
McGraw-Hill Education
2. Elias M. Awad : Systems Analysis and Design, Prentice Hall of
India
3. Efraim Turban, Dorothy Leidner,
Ephraim McLean and James Wetherbe : Information Technology for Management John
Wiley & Sons, Inc.
4. Waman S. Jawadekar : Management Information System —Text & Cases
Tata McGraw Hill
[28]
Compulsory Paper
PAPER C14: INTERNATIONAL BUSINESS ENVIRONMENT
1. Forms of International Business

2. International Trade & Investments
3. International Trade & specialization
4. Terms of Trade concepts, Optional Trade Regime - free trade
5. Distortions in Markets & Trade interventions
6. Fair trade measure - Tariff & Non-Tariff Business.
7. International Investments - Foreign Direct Investment (FDI) & Foreign Institutional Investment
(FII)
8. Multinational Corporations
9. International Finance - BOP concept & relationship; foreign exchange rates & risk
10. International Institutions - WB, IMF UNCTAD, WTU, Customs Union / Free Trade Zones,
Common Markets & Economic Communities, Regional blocks.
11. World Financial Market: Euro-markets, offshore financial centers, International Banks
12. Contemporary Multinational Trade & Financial Developments
Suggested Readings
1. P. Krugman & M. Obstfeld : International Economics, Addison Wesley
2. R. E. Caves, J. Frenkel & R Jones : World Trade & Payments, Harper Collins
3. B. Sodersten & G. Reed : International Economics, Macmillan
4. A. Shapiro : Multinational Financial Management,Prentice Hall
5. D. Salvatore : Introduction to International trade & Finance, Wiley
6. H. Levi & M. Sarnat : International Finance, Lexington Books
7. Sak Onkuisit & J. J. Shaw : International Marketing, Prentice Hall
[29]
Compulsory Paper
PAPER C15: MANAGEMENT SCIENCE
1. Introduction to Management Science: Decision Making, Significance of Management Science in

Decision Making, Models and Application Areas in Management.
2. Linear Programming: ModelFormulation, Solution Procedures, Concept of duality and Applications.
3. Transportation Problems: Concepts, Formulation of Transportation Problem, Balanced and
Unbalanced Problems, Minimization and Maximization Problems, North -West Corner Rule,
Vogel's Approximation Method, MODI Method, Degeneracy.
4. Assignment Problems:Concepts, Mathematical Formulation, Hungarian Method, Balanced and
Unbalanced Assignment Problems, Travelling Salesman Problem as an Assignment Problem.
5. Game Theory: Concepts, Definitions and Terminology, Two Person Zero Sum Games, Pure
Strategy Games (with Saddle Point), Principal of Dominance, Mixed Strategy Games (Game
without Saddle Point), Significance of Game Theory in Managerial Application.
6. Network Analysis: Types of Networks, PERT & CPM,Activity-time Analysis, Crashing of
Networks,Applications.
7. Queuing Theory: Concepts, Single andMultichannel Queues, Properties and Related Problems.
8. Decision Theory: Decision Making Under Certainty and Risk, Application of Max-Max, Max-
Min, Min-Max Regret Rule,Laplace and Hurwicz Criteria, Decision Tree Model andApplications.
9. Replacement Analysis: Single and Multi-item Failure Analysis, Optimal Replacement
Policies,Applications.
10. Simulation: Concepts, Methods and Applications.
11. Introduction to Multi-objective Decision Making.
12. Case Studies and Software Packages.
Suggested Readings:
1. Albright and Winston : Management Science Modeling (Cengage Learning).
2. J.K. Sharma : Operations Research (Macmillan India Ltd.).
3. F.S. Hillier and M.S. Hillier : Introduction to Management Science (Tata McGraw Hill).
4. H.M. Wagner : Principals of Operation Research (Prentice Hall).
5. Ravindran, Phillips and Solberg : Operations Research : Principles and Practice (Wiley).
6. H.A. Taha : Operational Research : An Introduction (Macmillan).
7. Hillier and Lieberman : Introduction to Operations Research (McGraw Hill).
[30]
Compulsory Paper
PAPER C16: ORGANISATIONAL EFFECTIVENESS, DEVELOPMENT AND CHANGE
1. Organisational Effectiveness : Overview and Concepts, Different approaches of measuring

organizational effectiveness
2. Organisational Culture and Climate: Elements of Organisational Culture, Creating and sustaining
culture, How employees learn culture. Diagnosing Organizational culture. Merging organizational
culture. Organisational Climate
3. Employee Empowerment, Processes of Empowerment, Quality of Work Life, Total Quality
Management
4. Conflict: Types of Conflict- Intra-individual, Interpersonal, Inter-group, Organisational Conflict-
Hierarchical, Functional, Formal-informal, Line-staff, Methods of Conflict Resolution
5. Power and Politics: Sources of Power in organizations, Influencing others, Organisational Politics
Diagnosis of Organisation: Tools and Techniques
6. Organisational Change: Concept, Change Agents, Resistance, Managing Planned Change
7. Organisational Development: Concept and Characteristics, History of OD, OD process, OD
Interventions
8. Managing Diversity: Cross cultural dynamics, Gender Issues
9. Learning Organisation: Characteristics of Learning Organisation, Traditional versus Learning
Organisation, Development of Learning Organisation
Suggested Readings:
1. French. W. E. and Bell C H : Organization Development, New Delhi, Prentice Hall of
India, 1995
2. Rao, S R etc. : Effective Organization and Social Values, New Delhi, Sage,
1994
3. Luthans. F. : Organizational Behaviour New York, McGraw Hill,
4. Robbins, S. P. : Organizational Behaviour New Delhi, Prentice Hall of
India.
5. Anderson A H and Barket D : Effective Enterprise and Change Management Oxford.
Black well Publishers Ltd
6. Khandwalia, P. N. : Organisation Design for Excellence New Delhi, Tata
McGraw Hill, 1992
7. Mendonca. M and Kanungo R N : Work Motivation New Delhi, Sage, 1994
[31]
Compulsory Paper
PAPER C17: RESEARCH METHODOLOGY
1. Introduction to Business Research

2. Nature and scope of Research Methodology
3. Problem Formulation, Research Objectives and Development of Research Hypotheses
4. Research Design: Exploratory, Descriptive, Experimental Design
5. Research Approaches: Quantitative and Qualitative Research
6. Sources of Data: Primary and Secondary
7. Methods of Data Collection and errors
8. Attitude Measurement
9. Scaling Methods and Techniques
10. Designing of Questionnaire
11. Theory of sampling and Sampling Design
12. Data preparation and Description
13. Exploring, Displaying and Examining Data
13. Testing of Hypothesis
14. Use of computers and Computer packages for data analysis
Suggested Readings:
1. Cooper, D. and Schindler, P. : Business research Methods, McGraw Hill
2. Kothari, C.R. : Research Methodology: Methods and Techniques, Wiswa
Prakashan
3. Dwivedi, R.S. : Research Methods in Behavioural Sciences, McMillan India Ltd.
4. Bhattacharyya, D. K. : Research Methodology, Excel Books, New Delhi
5. Sekaran, Uma : Research Methods for Business, Wiley India
6. Chawla, D. and Sondhi, N : Research Methods: Concepts and Cases, Vikas Publishing House
Pvt. Ltd.
[32]
Compulsory Paper
PAPER C18: STRATEGIC MANAGEMENT
1. Introduction - Business Policy as a field of Study, General Management Point of View

2. Strategic Management Overview - Environmental scanning
3. Strategy Formulation - Vision, Mission, Objectives, Strategies, Policies
4. Strategic Environmental Analysis - SWOT, TOWS, SAP, ETOP
5. Internal Factor Analysis Summary - IFAS, EFAS, Value Chain Analysis
5. Cultural impact on Organisation
7. Tools for Strategic Management - BCG, GE, comparative Cost etc.
8. Strategic Choice - Generic Strategies, Ansoff Strategies, Other growth strategies
9. Strategy Implementation, Evaluation and Control
10. Diversification - Methods, Mergers & Acquisitions
11. Strategic Profile of a Firm - Maturity & Declining phases of industries
12. Framework for Analysing Competitiveness, Competitive Advantage of a Firm
Suggested Readings
1. M. E. Porter : Competitive Strategy; Free Press, New York
2. A. Miller : Strategic Management; McGraw Hill
3. L. R. Sauch & W. F. GIuick : Business Policy & Strategic Management, McGraw
Hill Book Company
4. A. Thompson Sr. & A. J. Strickland III : Strategic Management, Concepts and Cases, Tata
McGraw Hill
5. Fakey Lian and Robert M Randall : The Portable MBA in Strategy, John Willey & Sons
Inc.
6.Charles W. L. Hill Gareth R. Jones : Strategic Management Theory An Integrated
Approach, Cengage Learning
[33]
Compulsory Paper
PAPER C19: ADVANCED MARKETING RESEARCH
1. Marketing Research : Nature and Scope

2. Marketing Research Planning : Problem Definition and Approach
3. Exploratory Research : Qualitative Research
4. Descriptive Research : Survey and Observation
5. Causal Research : Experimentation
6. Measurement and Scaling : Comparative and Non Comparative Scaling Techniques
7. Questionnaire Design
8. Sampling : Design and Procedure
9. Fieldwork and Data Preparation
10. Frequency Distribution, Cross : Tabulation and Hypothesis Testing
11. Analysis of Variance and Covariance
12. Correlation and Regression
13. Discriminant Analysis
14. Factor Analysis
15. Cluster Analysis
16. Multidimensional Scaling Correspondence Analysis and Conjoint Analysis
17. Report Writing and Presentation
Suggested Readings
1. Paul E. Green, Donald S. Tull, Gerald Albaum : Research for Marketing Decisions (Prentice Hall of
India, 1998)
2. Naresh K. Malhotra & S. Dash : Marketing Research An Applied Orientation (Prentice
Hall, 2007)
3. Sunanda Easwaran, Sharmila J. Singh : Marketing Research - Concepts, Practices and Cases,
(Oxford University Press, 2006)
4. Ramanuj Majumdar : Marketing Research Text, Applications & Case Studies
(New Age International, 1991)
5. Joseph F. Hair Jr, Rolph E. Anderson,
Ronald L. Tathan, William C. Black : Multivariate Data Analysis, (Pearson Education, 2003)
6. Richard A. Johnson, Dean W. Wichcrn : Applied Multivariate Data Analysis (Pearson Education,
2002)
[34]
Compulsory Paper
PAPER C20 : DATA ANALYTICS
1. Introduction to Data Science

n Characteristics of Data
2. Point and Interval Estimation of numeric data
3. Design of experiments (CRD, RBD, LSD, Factorial Design)
4. Statistical Quality Control,
5. Quantitative Techniques used in Advanced Decision Making
n Multi-Criteria Decision Making [ MCDM ], Analytic Hierarchic Processing [AHP], Using
Excel Solver for Optimization Techniques
6. Data Analysis using MS-Excel
n What If Analysis
n Goal Seek Analysis
n Simulation
n Advanced Statistical Applications (Multiple Regression)
7. Data Cleansing & Pre-Processing - Steps Involved, Data Integrity Problems, Data Reduction
Strategies, Data Transformation
8. Report writing
1. Stephen G. Powell, Kenneth R. Baker, : Management Science, The Art of Modeling with
Spreadsheets, Wiley
2. Nagraj Balakrishnan, Barry Render, : Managerial Decision Modeling with Spreadsheets,
Jr. Ralph M. Stair Prentice Hall
3. N. D. Vohra : Quantitative Techniques in Management, Tata
McGraw-Hill Education
4. Eugene Lodewick Grant, : Statistical quality control, McGraw-Hill
Richard S. Leavenworth
[35]
Compulsory Paper
PAPER C21 : PROJECT MANAGEMENT
1. Project Management tools, functions, activities

2. Project Selection management - feasibility - types and checkpoints in the Project Management
Life Cycle; Financial Analysis (NPV, ROI, IRR); Deelopment Productivity Index (DPI); Screening
Process
3. Project Management Methodology. Project appraisals, feasibility reporting, final project report
including P&I appraisal as applicable. Technical and Financial Analysis
4. Project Planning and Scheduling (Network Analysis, CPM, PERT, Crashing and Resource
Optimization; Project Work Breakdown and structure (functions, activities and tasks); Project
cost estimation
5. Project Roles, Team Types and Team Building. Organization structure for effective project
implementation.
6. Project risk Management and Mitigation Strategies; Social cost-benefit analysis.
7. Project Control. Project Management measuring, monitoring and tracking techniques; Resource
allocation and scheduling and purchasing, ordering, stock policies; Project Progress Schedules;
concepts of budget baseline costs, BCWS, ACW, BCWP, Cost Variance Schedule Variance,
Budgeted Cost at Completion etc; Tax and Environmental Impact
8. Project MIS - principal features
1. Sitangshu Khatua : Project Management and Appraisal : Oxford
2. Gregery M Horine : Project Management, Absolute Beginer’s Guide : Que
3. Horold Kerzner : Project Management : A System Approach to Planning, Scheduling
and Controlling : Wiley
[36]
Compulsory Paper
PAPER C22: ADVANCED STRATEGIC MANAGEMENT
1. Strategy overview.
2. Strategy Innovation and Technology, Social implication of innovation - technology and management,
Strategy development of in-house technology, acquisition and implementation of technology.
Importance of innovation.
3. Implementation of strategies - resource allocation, implication of Organisational structure, change
and impact, communication of strategies. Restructuring, Re-engineering, JU, M & A
4. Restructuring &Turnaround Process - Industrial sickness, predicting corporate failure, types and
processes of turnaround.
5. Entrepreneurial Market entry (make or buy decisions) and competitive advantage, strategies for
entry and exit.
6. Strategic leadership-Profiling, Grooming, Creativity
7. Milestone theories-Blue ocean strategies, Value at the bottom of the pyramid, Core competence.
8. Dynamic Capabilities - how to build, integrate and reconfigure capabilities needed for market
entry.
1. Hussey, David : Introducing Corporate Planning, Pergamon
Press.Oxford.
2. Argenti, John : Practical Corporate Planning, Harper Collins
Publisher Ltd.
3. Porter, Michael E : Competitive Strategy, Free Press; New York
4. Bhattacharyya S. K. and : Managing Business Enterprises; Strategies,
N. Venkataraman Structures, and systems, Vikas Publishing; New
Delhi
5. Janch. L. R. and W. F. Glueck : Business Policy and Strategic Management,
Mc.Graw Hill International Editions : N. Y.
6. Robinson, Grant : Strategic Management Techniques, Sutterworths:
London
7. Ansoff, H. Igor : Corporate Strategy, John Wiley: N. Y.
8. Porter, Michael E : Competitive Advantage, Free Press: N. Y.
9. Thomas L. Wheeler, J David Hungel : Concepts in Strategic Management & Business policy.
10. Peter Thomas J. and Robert H. Waterman Jr. : Run Companies, N.Y.: Harper & Row.
[37]
Compulsory Paper
PAPER C23 : FINANCIAL ANALYSIS OF PROJECTS
1. Gantt Charts
2. CPM and PERT Charts
3. Financial and Budget Controls
4. Project Management Audits
5. Project Management Inventory
6. Break-Even Analysis
7. Ratio Analysis
Suggested Readings
1. Eric W. Larson : Project Management, The Managerial Process
2. Rajiv M Gupta : Project Management (PHI Learning)
3. Prasanna Chandra : Project Planning Analysis, Selection, Financing, Implementation
& Review (Tata Mcgrah Hill)
[38]
SPECIALIZATION PAPERS
[39]
[40]
MARKETING MANAGEMENT
[41]
Marketing Management
PAPER M27: ADVERTISING & BRAND MANAGEMENT
1. Introduction to Advertising
2. Evolution of Advertising
3. Promotional Mix Elements & Integrated Marketing Communication
4. Setting Advertising Goals & Objectives - DAGMAR, AD-SPIRAL etc.
5. Advertising Campaign - Strategy and Planning
6. Creative Strategy and Creative Development
7. Media Strategy and Planning
8. Understanding of Brands - Hierarchy, Personality, Image, Identity, Positioning & Equity
9. Brand Customer Relationship & Brand Loyalty
10. Managing Brands - Creation, Extensions & Assessment & Portfolio Management
11. Advertising Agency - Structure, Processes, Remuneration, Client Relationship
12. Social, Ethical and Regulatory Aspects of Advertising
13. New Trends in Advertising (including subliminal Advertising)
14. New Media; Digital Marketing - overview, different tools, strategy
Suggested Readings
1. Paul E. Green, Donald S. Tull, Gerald Albaum : Research for Marketing Decisions (Prentice Hall of
India, 1998)
1. D. A. Aakers and J. G. Myers : Advertising Management, Prentice Hall, 1999
2. J. T. Russel, W. R. Lane : Kleppner's Advertising Procedures, Prentice Hall,
1996
3. G. E. Belch, M. A. Belch : Advertising and Promotion, McGraw Hill, 1996
4. S. Sengupta : Brand Positioning, Tata McGraw Hill, 1998
5. J. N. Kapferer : Strategic Brand Management : Kogan Page, 2000
6. S. M. Davis : Brand Asset Management, Jossey-Bass Wiley &
Sons, 2002
7. Ogilvy : Ogilvy on Advertising, Prion Books Ltd., 1998
[42]
PAPER M28: CONSUMER BEHAVIOUR
1. Introduction to Consumer Behaviour

2. Consumer Behaviour & Marketing Strategy
3. Consumer Involvement in Decision Making
4. Information Search Process
5. Evaluation Criteria & Decision Rules
6. Consumer Motivation
7. Information Processing & Consumer Perception
8. Consumer Attitude & Attitude Change
9. Influence of Personality, Self Concept on Buying Behaviour
10. Psycho-graphics & Lifestyle
11. Reference Groups & Influence
12. Opinion Leadership & Innovation
13. Family Decision Making
14. Models of Buying Behaviour - Consumer & Industrial
15. Consumer Behaviour Audit
16. Consumer Behaviour - Indian Perspective
Suggested Readings
1. Kanuk & Schiffman : Consumer Behavior, Pearson Education
2. London & Della Bitta : Consumer Behavior, TMH Publication
3. Blackwell, Miniard & Engel : Consumer Behavior, Thomson
4. Batsa & Lezmi : Consumer Behavior Text & Cases, Excel Books.
[43]
PAPER M29: DIGITAL MARKETING & E-TAILING
1. Traditional marketing vis-à-vis e-marketing-scope, advantages, characteristics.

2. Online segmentation, targeting and positioning strategy
3. Online product strategy
4. Online pricing strategy
5. Online distribution strategy
6. Online promotions-website-its importance, characteristics, components
7. Online advertising, use of social media, search engine optimization
Suggested Readings
1. Ward Herson & Kirthi Kalyanam : Internet Marketing & e- Commerce, Cengage
Learning
2. Puneet Bhatia : Fundamentals of Digital Marketing, Pearson
3. Philip Kotler : Moving from Traditional to Digital
[44]
PAPER M30: INTERNATIONAL MARKETING
1. International Marketing - Definition & Concepts

2. Stages of Internationalization Process (EPRG Model)
3. Forms of International Business - Export, JV, Licensing, Contract, Turnkey Process etc.
4. Economic Environment & International Marketing
5. Socio-Cultural Environment & International Marketing
6. Political Environment & Country Risk Analysis
7. Globalisation, Competition & Restructuring
8. International PLC - Introduction & Importance
9. International Marketing Mix - Product Strategies
10. International Marketing Mix - Promotion Strategies
11. International Marketing Mix - Distribution Strategies
12. International Marketing Mix - Pricing Strategies
13. Control & Co-ordination of International Marketing Operations
14. EXIM Policy & Direction & Quantum of Indian Export & Import
15. Indian Institutional Infrastructure for EXIM Promotion - EPC, ECGC, Trading Agencies etc.
16. Export Import Procedures & Documentation
Suggested Readings
1. Warren S. Keegan : International Marketing, Prentice Hall of India, 2002
2. Vern Terpstra & Ravi Sarathy : International Marketing, Harcourt Publishers, 2000
3. S. Choudhuri & Ranjan Das : Entry Strategies and Growth in Foreign Markets,
Oxford Publishing House, 2001
4. Genaro C. Da Costa : International Trade and Payments, Himalaya
Publishing House, 2004
5. T.A.S. Balagopal : Export Marketing, Himalaya Publishing House,
2003
6. SK Nayyar : International Business & Contract Management,
Virnda Publications Private Limited, 2003
7. A handbook of Export-Import Procedures & Documentation, Government of India 2003
[45]
PAPER M31 : MARKETING DECISION MODELS & ANALYTICS
1. Interactive Consumer Decision Aids

2. Advertising Models
3. Sales Promotion Models
4. Models for Sales Management Decisions
5. Modeling Competitive Responsiveness
6. Models of Customer Value
7. Decision Models for Customer Relationship Management
8. Marketing Models for Electronic Commerce
9. Time-Series Models in Marketing
10. Neural Nets and Genetic Algorithms in Marketing
11. Decision Models for the Movie Industry
12. Strategic Marketing Decision Models for the Pharmaceutical Industry
13. Models for the Financial-Performance Effects of Marketing
14. Marketing Engineering: Models that Connect with Practice
15. Advances in Marketing Management Support Systems
Suggested Readings:
1. Wierenga, Berend : Handbook of Marketing Decision Models Series
International Series in Operations Research &
Management Science, Vol. 121 (Ed.) 2008.
2. Philip Kotler : Marketing decision Making a Model Building (New
York, Holt, Rinehart & Winston)
3. Philip Hans Franses, Richard Paap. : Quantitative Models in Marketing Research,
Publisher Cambridge University Press (2001)
4. Peter S.H. Leeflang (Author), : Building Models for Marketing Decisions
Dick R. Wittink (Author), (INTERNATIONAL SERIES IN QUANTITATIVE
Michel Wedel (Author), MARKETING Volume 9)
Philippe A. Naert (Author)
5. Strategic Models and : Marketing Analytics
Metrics Stephan Sorger
6. Gary Lilien, Philip Kotler : Marketing Models, Prentice Hall, 1992
& Sridhar Moorthy
7. Gilles Laurent & Gary Lielien : "Marketing Models, Past Present & Future" in
Research Traditions in Marketing, L and Bernard
Pras eds. Boston, Kluwer Academic Publishers
(1994)
[46]
PAPER M32: RURAL MARKETING
1. Introduction to Rural Marketing

2. Profile of Rural Consumer
3. Potential and changing pattern of rural marketing
4. Tapping the Rural Markets
5. Motivating the Rural Consumer
6. Developing the sales force of rural markets
7. Communication Strategies - mass communication, rural media etc.
8. Physical distribution in rural markets - satellite systems, state trading & rural market
9. Wholesale Markets - Primary, Secondary, Terminal markets
10. Methods of sale - marketable and marketed surplus
11. Marketing Agencies
12. Marketing finance
13. Problems of Rural Marketing
14. Co-operative marketing
Suggested Readings
1. Singh & Pandey : Rural Marketing in Indian Perspective, New Age
International Pvt. Ltd.
2. U.C. Mathur : Rural Marketing, Text and Cases, Excel Books
3. Pradeep Kashyap : Rural Marketing, Pearson
[47]
PAPER M33: SALES MANAGEMENT
1. Nature and Scope of Sales Management

2. Role of Personal Selling in Marketing
3. Types of Sales Jobs
4. Personal Selling- Strategies and Tactics
5. Personal Selling- Process
6. Sales force management - Recruitment, Selection, Training, Direction and Supervision of sales
personnel
7. Motivation of the sales force
8. Sales force Evaluation
9. Compensation Plans and Incentives - Design and Implementation
10. Regulation Affecting Sales - Excise, Weights and Measures, FPO etc.
11. Determinants of Consumer Behaviour- Individual and Environmental factors
12. Models of Buying Behaviour - Consumer and Industrial
13. Consumer Decision Making Process, Pre-Purchase Behaviour, Purchase Behaviour, Post-Purchase
Behaviour
14. Customer Relationship Management &e-CRM; Developing Customer Intelligence & CRM
Strategy; Customer Lifetime Value; Sales Force Automation; Impact of CRM on Marketing
Channels
15. Consumer Protection Act
1. Eugene M. Johnson, David Kurtz and
Flurand Schenbera : Sales Management, Me Graw Hill Int, I994
2. Richard Still, W. CundifF,
Norman A. P. Govini : Sales Management, Prentice Hall of India, 1999
3. Douglas J. Darrymple : Sales Management Concepts and Cases, John Wiley
& Sons, 1998
4. Tapan K. Panda, Sunil Sahadev : Sales and Distribution Management, Oxford
University Press, 2005
5. Roger D. BlackwelL Paul W. Miniard,
James F. Engel : Consumer Behavior, Thomson, 2007
6. Satish K Batra, SHH Kezmi : Consumer Behaviour Text & Cases, Excel Books
7. Kanuk & Schiffman : Consumer Behaviour, Pearson Education
8. Kaushik Mukherjee : CRM-A stretegic Approach to Marketing. Prentice
Hall of India.
[48]
PAPER M34: SALES PROMOTION & DISTRIBUTION MANAGEMENT
1. Nature and Characteristics of Sales Distribution

2. Marketing Channels - Structure, Functions, Relationships
3. Channel Dynamics - Co-operation, Conflict and Competition
4. Types of Intermediaries - Wholesaler, Retailer and Physical Distribution Systems
5. Channel Design: Objectives, Evaluation and Selection of Channels
6. Channel Management: Supervision, Evaluation and Control of Channel members
7. Vertical & Horizontal Marketing Systems
8. Integrated Logistics and Supply Chain Concepts
9. E-distribution & E-retailing: Introduction
10. Channel Structures and Practices - Indian Perspective
11. Scope, Importance and Role of Sales Promotion
12. Consumer Behaviour and Sales Promotion
13. Consumer Oriented Sales Promotion Techniques
14. Trade Oriented Sales Promotion Techniques
15. Promotional Planning Process - Manufacturer & Retailer
16. Co-ordination of Sales Promotion and Other Promotions
17. Rural Marketing - Motivating consumers, communication strategies physical distribution.
Suggested Readings
1. GE. Belch, MA Belch : Advertising & Promotion, McGraw Hill 1996.
2. SHH Kiymi, Satish K. Batra : Advertising & Sales Promotion, Excel Books.
3. Tapan K Panda, Sunil Sahdev : Sales & Distribution Management Oxford University
Press 2012.
4. G. Raghuram N. Rangaraj : Logistics & Supply Chain Management Cases &
Concepts, Macmilan Bus. Books
[49]
PAPER M35: SERVICE MARKETING
1. Introduction to Service Concepts

2. Service Marketing characteristics
3. Service Classification
4. Service Product, Traditional 4-P's of marketing and Extended Marketing Mix
5. Purchase Process of Services
6. Consumer Expectations and Services
7. Service Quality
8. Service Operations
9. People in Service Organizations
10. Service Environment
11. Pricing, Distribution and Communication
12. Managing Supply and Demand
13. Customer Relationship & Retention
14. Different Service Sectors - Indian Perspective
Suggested Readings
1. Helen Woodrufee : Service Marketing (Macmillan)
2. S.M. Jha : Service Marketing (Himalaya Publishers)
3. Adrian Payne : Services Marketing (Prentice Hall of India)
4. Christine Hope & Alan Muhlemann : Service Operations Management
5. Govind Apte : Service Marketing (Oxford University Press)
[50]
FINANCIAL MANAGEMENT
[51]
Financial Management
PAPER F 27: COMMERCIAL BANKING
1. Overview of Commercial Banking in India and Role of Banks

2. Functions of Bank Management, RBI policies and guidelines, Basel Norms
3. Credit Management in Banks, Equity & Debt Capital Management
4. Bank's Investment Policy
5. Customer Relationship Management in Banks, Economic and Customer Credit Analytics
6. Bank Marketing Management , Retail Banking & Wealth Management
7. Human Resource Management in Banks
8. Evolving trends in Banking Technology
Suggested Readings
1. Srivastava, D. N. : Management of Indian Financial Institutions, Himalaya Publishing House.
2. Dudley Luckett : Money & Banking, McGraw Hill.
[52]
PAPER F 28: CORPORATE FINANCE
1. Working Capital Management- Policies, Cash management, Receivables Management, Inventory

Management
2. Optimum Cash balance determination - Baumol, Miller-Orr & Beranek Model
3. Capital Budgeting - Capital Budgeting under Inflation, Risk analysis in capital budgeting , EVA
4. Capital Structure - Theories, MM's proposition on Irrelevance of Capital structure
5. Cost of capital with risky debts and cost of capital when projects have different
6. Dividend Decisions and Policy - Walter's Model, Gordon's model, MM's hypothesis, residual theory
of dividend
7. Lease and Hire Purchase
8. Triple Bottom Line in Accounting Reports
9. Corporate Social Responsibility - implications and accounting
Suggested Readings:
1. Prasanna Chandra : Financial Management Theory and Practice, Tata McGraw-
Hill Pub. Co.
2. James C. Van Horne : Financial Management and Policy, Pearson Education
3. Richard Brealey & Stewart Myers : Principles of Corporate Finance, McGraw-Hill Book Co.
4. Eugene F. Brigham & R.E. Johnson : Issues in Managerial Finance, Dryden Press.
[53]
PAPER F29: CORPORATE TAXATION
1. Direct Tax - Direct Tax Laws

2. Personal Taxation -heads of income, computation of income, Filing procedure
3. Tax planning
4. Indirect Tax - Indirect Tax laws, administration and relevant procedures
Suggested Readings:
1. Kaushal Kumar Agrawal : Corporate Tax Planning, Volume 1 ( Atlantic Publisher)
2. Alok Kumar Agrawal & Shailendra Mishra : All India Taxes: A Ready Referencer (CCH India Store)
[54]
PAPER F30: FINANCIAL ENGINEERING
1. Introduction to financial derivatives instruments : Plain Vanilla vs. Exotic Derivative products: Operators
in the derivative market: Merits as well as demerits of derivative market
2. Futures & Options Technical details; valuation ; strategies in bull and bear market; Beta; Change of
Beta with stock index futures. Option sensitivities
3. Swap Interest rate and currency swap. Swap quote; Valuation of Swap, Advantages of swap; resolving
asset-liability mismatch; reduction in cost of capital
4. Credit Derivatives— Types of credit risk. Probability of defaults; Credit default swap; valuation, Total
return swap; credit linked notes, collateralised debt obligations
Suggested Readings:
1. John C. Hull : Options, Futures and Other Derivatives, Prentice-Hall
of India
2. N.D. Vohra & B.R. Bagri : Futures & Options, Tata-McGrawHill
3. Keith Redhead : Financial Derivatives, Prentice Hall of India
4. David A. Dubofsky & T.W. Miller Jr. : Derivatives : Valuation and Risk Managment, OUP
[55]
PAPER F31: FINANCIAL MARKETS, INSTITUTIONS AND SERVICES
1. The Indian Financial system - overview. Role of Financial intermediaries, regulators

2. Financial Institutions and Indian Banking: Role of RBI as Regulator, RBI guidelines on NBFC's
3. Financial Markets: Capital markets, Money market Instruments, Government Securities
4. Merchant Banking - SEBI guidelines on merchant banking, Role of Banks in raising capital from Indian
and International markets; ARD's, GDR's, ECB, role of banks in IPO's
5. Credit Rating -definition and meaning, ,credit rating of financial instruments, rating methodology and
symbols of different agencies
6. Securitization of debt - Special purpose vehicles, benefits of securitization
7. Factoring and Forfeiting - Venture capital, Private Equity
8. International Financial Institutions - an overview
Suggested Readings:
1. MY Khan : Indian Financial System, Tata McGraw-Hill (TMH)
2. V Desai : Financial Markets and Financial Services, Himalaya
Publishing House
3. L M Bhole : Financial Institutions and Markets, TMH
[56]
PAPER F32: INTERNATIONAL FINANCE
1. Multinational Financial Management

2. Evolution of the International Monetary & financial system
3. Forex Markets - quotes/ rates- spot & forward, transactions, participants
4. Arbitrage & speculation
5. Exchange rate - determination & forecasting
6. PPP Theory - Parity Theories, Fisher effect, International Fisher effect
7. PPP Theory - Forward rate as an unbiased Predictor
8. PPP Theory - Relationships governing the working of Forex markets
9. Foreign Exchange Exposure & Risk Management
10. Types of exposure (transaction, translation, economic) quantitative measures of exposures
11. Management of exposure - Hedges (conventional); forward market, money market
12. Management of exposure - Use of (advanced/contemporary) hedge, currency swaps
13. Management of exposure - Derivatives (futures, options)
14. Interest rate exposures & management
15. International Financial Markets
1. Alan Shapiro : Multinational Financial Management, Prentice - Hall
2. Maurice D. Levi : International Finance, McGraw-Hill
3. P.G. Apte : International Financial Management Tata McGraw-Hill
4. O'Connor & Bues : International Dimensions of Financial Management,
Macmillan Publishing Co.
5. Jain, Peyrard, Yadav : International Financial Management, Macmillan India.
[57]
PAPER F33: PORTFOLIO AND INVESTMENT MANAGEMENT
1. The Role of security markets in an economy

2. Nature and scope of Investment Management
3. Financial Institutions and markets in India - new issue market and Stock exchange
4. The investment alternatives
5. Mutual Funds
6. Risk and Return - Utility theory, CAPM, APT, Multi factor theory
7. Portfolio Management - Portfolio theory, portfolio criteria, Efficient set, portfolio optimization, Techniques
of portfolio revision
8. Security Analysis - Fundamental analysis, Technical analysis ,Efficient Market Theory
9. Behavioural Finance
Suggested Readings:
1.. Donald E. Fischer & Ronald J. Jordan : Security Analysis and Portfolio Management, Prentice-Hall
of India
2.. Prasanna Chandra : Financial Management Theory and Practice, Tata McGraw-
Hill.
3. Robert A Haugen : Modern Investment Theory, Pearson Education, Prentice
Hall
4. Edwin J, Elton. MJ. Gruber el. al : Modern Portfolio Theory and Investment Analysis, Wiley
India
[58]
PAPER F34 : RISK AND INSURANCE MANAGEMENT
1. Risk Management : Concept, Process, Techniques, administration

2. Insurance Industry overview: Practices, Legislation, Coverage, Rating, Tariff, Underwriting Claims,
Survey and salvage
3. Personal Risk Management: Insurance pricing, Principles of Life Insurance, Principles of General
Insurance, Policy, Need and Selection of Insurance products, ULIP as investment plan
4. Re-insurance
5. Calculation of Premium and actuarial mathematics
Suggested Readings:
1. George E. Rejda : Principles of Risk Management and Insurance, Pearson
Education
2. S Arunajatesan & T. R. Vis\vanathan : Risk Management & Insurance: Concepts and Practices of
Life and General Insurance, Macmillan Publishers India
3. John C. Hull : Risk Management and Financial Institutions, Pearson Education
4. Dun & Brastreet : Financial Risk Management, Tata McGraw-Hill Education
[59]
PAPER F35: SOCIAL FINANCE & IMPACT INVESTMENT
1. Planning environment
2. Generation and screening of projects
3. Analysis - Technical, Financial, Market demand, Location, Social- cost benefit analysis, Environmental
issues
4. Analysis of Project Risk
5. Network Techniques for project management
6. Tax implications
7. Public and Private Sector projects
Suggested Readings:
1. Keitha A. Allman : Investment: A Practical Guide to Investment Process and
Social Impact Analysis ( Wiley Finance Series)
2. Judith Rodin & Margot Brandbourgh : The Power of Impact Investing
[60]
HUMAN RESOURCE MANAGEMENT
[61]
Human Resource Management
PAPER H27: COMPENSATION MANAGEMENT
1. Labour Market - Models, Dynamics, dualism in developing countries, Labour market in India
2. Supply and demand for labour - work participation rates, hours of work, worker effort,
productivity, wage
3. Wages and National Income - share of wages in national income
4. Wage determination - concepts, theory of reward management, criteria, market solution
5. Methods, Institutions for wage determination - Collective Bargaining, Wage Commissions,
adjudication of disputes
6. Wage Structure - Sector wise wage structures, differentials
7. Compensation packages - Elements of pay packets, fringe benefits, deductions, statutory
provisions
8. Job Analysis - Concept, methods, uses, design of job specification and job description
9. Job Evaluation - concepts and objectives, methods, historical developments
10. Methods of remunerating labour
11. Requisites for a successful incentive scheme
12. Straight price work system
13. Differential Piece work systems - Taylor, Merrick, Gantt
14. Premium Bonus Plans - Halsey, Rowan, Basta, ESOP
15. Group system of wage payments
16. Design of Compensation systems - tools used in designing, designing for specific categories
17. Executive Compensation, Fringe Benefits and Perquisites, Executive Compensation in MNCs
Suggested Readings
1. I. L.O. : Job Evaluation, Geneva
2. J. W. Morris : Principles and Practices of Job Evaluation, London
3. I. Reynolds : Labour Economics and Labour Relations Relations,
Prentice Hall
4. A. K. Dasgupta : A Theory of Wage Policy, Oxford University Press
5. P. Verma : Labour Economics and Industrial Relations, Tata
McGraw Hill
6. K. N. Subramanian : Wages in India, Tata McGraw Hill
7. N. K. Prasad : Cost Accounting
[62]
PAPER H28: HUMAN RESOURCE DEVELOPMENT
1. HRD field and climate

2. Designing and Administration of HRD system
3. Developing HRD Strategies
4. HRD Interventions- for workers and Managers
5. HRD practices in India
6. Employee Counseling, Coaching and Mentoring
7. Performance Management and Performance Feedback
8. Competency Mapping
9. Training Function and Process- Overview, Role, Responsibilities and Strategies
10. Training Methods and Techniques
11. Training Needs Assessment
12. Developing Training Modules and Delivering
13. Facilities planning and training aids, Training Communication
14. Evaluation of Training
15. Strategy and Training
16. Training Department and Trainers' roles
17. Technological Advancement in Training
18. Management Development Programmes
1. Desimone, R. L., Werner J. M. : Human Resource Development, Hartcourt College
and Harris, D.M. Publishers
2. Deb, Tapomoy : Human Resource Development, Ane Books India
3. Pareek, Udai and Rao, T.V. : Designing and Managing Human Resource System,
Oxford and IBH Publishing Co. Pvt. Ltd.
4. Rao, T.V., Verma, K.K., Khndelwal, : Alternative approaches and strategies of Human
E.A. (eds.) Resource Development
5. Janakiram, B : Training and Development, Biztantra, New Delhi,
India
6. Spencer, L.M., and Spencer, S.M. : Competence at Work, Wiley, India
[63]
PAPER H29: HUMAN RESOURCE INFORMATION SYSTEMS
1. Evolution of HRM and HRIS

2. Database Concepts and Applications in HRIS
3. Systems Considerations in Design of an HRIS
4. HRIS Needs Analysis; System Design and Acquisition
5. Cost Justifying HRIS Investments
6. HR Administration and HRIS : Salary Planning, Pay Roll; Work Force Planning, Application
Recruitment and Tracking, Job Evaluation; Integration of pay rolls with other financial soft wares
and accounting systems; Introduction to various packaged Web-Based HRM System Solutions
like SAP, ORACLE - HRMS, PEOPLE SOFT, HR SOFT, SPECTRUM HR, PRO Net, ABS,
Abra Suite etc.
7. HRIS & Performance Management
8. Infrormation Security and Privacy
9. The Future of HRIS
1. H.F. Korth and Silberschatz Abraham : Database Systems Concepts, McGraw Hill
2. Ramez Elmasri and Shamkant, : Fundamental of Database Systems, The
B. Navathe Benjamin/Cummins Publishing Co.
3. Martin : Computer Database
[64]
PAPER H30: HUMAN RESOURCE PLANNING
1. Manpower Planning- Objectives (Micro and Macro Levels), Benefits, Advantages, Limitations
and Problems.
2. Macro level Manpower Planning- Various approaches, Progress in India and abroad
3. Human Resource Planning in organizations, Strategic Planning and Human Resource Planning
4. Steps in Human Resource Planning
5. Methods and steps of manpower demand and supply forecasting
6. Computerised Manpower Planning Information System: Use and applicability of Statistical and
Mathematical Models in Manpower Planning, Succession Planning
7. Career Planning
8. Human Resource Valuation and Accounting
9. Human Resource Audit
10. HR Scorecard
Suggested Readings:
1. K. Aswathappa : Human Resources and Personnel Management, Tata McGraw Hill

2. D. K. Bhattacharya : Human Resource Planning, Excel Books
3. K. K.Chaudhury : Personnel Management for Executives, Himalaya Publishing
House
4. C. S. Venkataratnam : Personnel Management and Industrial Relations, S Chand and
Sons
[65]
PAPER H31: INTERNATIONAL HUMAN RESOURCE MANAGEMENT
1. Human and Cultural variables in global organizations

2. Human Resources in a Comparative Perspective
3. International Recruitment and Selection
4. Cultural Factors/Issues in Performance Management
5. Developing International Staff and Multinational Teams
6. Approaches to International Compensation
7. Repatriation
8. Managing Global, Diverse Workforce
9. Industrial Relations in a Comparative Perspective
10. Emerging Trends in Employee Relations and Employee Involvement
11. International Labour Standards
12. HR/IR issues in MNCs and Corporate Social Responsibility
Suggested Readings:
1. Harris, H., Brewster, C. and Sparrow, P. (2003) : International Human Resource
management, Chartered Institute of
Personnel and Development, London.
2. Hofstede, G. (1984) : Culture's consequences: International
differences in work related values, Sage,
Beverley Hills, California
3. Briscoe, D.R., Schuler, R.S. and Claus, L. (2008) : International Human Resource
Management, Routledge, London
4. Dowling, P.J. and Welch, D.E : International Human Resource
Management
[66]
PAPER H32: LEGAL FRAMEWORK GOVERNING HR RELATIONS
1. Labour Laws- Overview, Objectives, Environment, Emerging Issues, Exit Policies, Social Clauses
Interpretation, Implementation Problems
2. Laws regulating establishments- Factories Act, Contract Labour Act, Shops and Establishements
3. Laws relating to remuneration- Payment of Wages Act, Bonus Act, Minimum Wages Act.
4. Laws relating to Industrial Relations- Industrial Disputes Act, Trade Unions Act, Industrial
Employment (Standing Order) Act
5. Laws relating to Social Security- Employees' Compensation Act, Employees' State Insurance
Act, Employees' Provident Fund Act, Maternity Benefit Act, Payment of Gratuity Act
6. The Sexual Harassment of Women at Workplace (Prevention, Prohibition and Redressal) Act,
2013
7. The Employment Exchanges (Compulsory Notification of Vacancies) Act
Suggested Readings:
1. P. L. Malik : Industrial Law, Lucknow Eastern Book
2. O. P. Malhotra : The Law of Industrial Disputes, Tripathi
3. S. L. Agarwal : Labour Relations Law in India, McMillan
4. S.R. Samrat and
B.N. Dongre (eds) : CLR's Yearly Labour Digest
5. S.C. Srivastava : Labour Law in Factories, Mines, Plantation etc., Prentice Hall
[67]
PAPER H33: MANAGEMENT OF EMPLOYEE RELATIONS
1. Employee relations Perspectives—Emerging scenario, International context & Effects of

Globalisation
2. Employee Relations Perspectives—Socio-Economic impact, changes in roles of government
3. Employee Relation Perspectives—Management and Trade unions
4. Role of the State—International perspectives on role, Labour policy in India, Legal framework
for employee relations in India
5. Trade Unions—Comparative Aspects of functioning, styles, actions, strategies, changes,
innovations, Relations with rank and file, Future trends in India
6. Management roles—International perspectives, styles, changes
7. Trends in dispute and settlement in India
8. Collective Bargaining—Strategies, Growth in India, Structures, Productivity bargaining
9. Workers participation in Management—Theory, international and national history and growth,
Structures and problems
10. Quality Circles—History, Growth, Structure and Functioning, Small group activities, variants
11. Impact of technology—Rationalization, Modernization, Automation, VRS, implementing change
12. Discipline—Objectives, statutory provisions, procedures, methods
13. Grievance settlement—Tribunal visits, attendance of negotiation, proceedings, mechanisms through
e-filing or manual drafting of complaints and forms.
Suggested readings:
1. A. Monappa : Industrial Relations in India, Tata McGraw Hill

2. Ratna Sen : Industrial Relations in India—Shifting Paradigms,
MacMillan, India
3. Ratna Sen : Workers’ Management—Some Industrial Corporate
Experiences, Calcutta
4. B R Patil : Collective Bargaining
5. B R Virmani : Participative Management vs Collective Bargaining,
Vision Books
6. C S Venkata Ratnam : Globalization and Changes in Industrial Relations,
Response Books
[68]
PAPER H34: MANAGING INTERPERSONAL & GROUP PROCESSES
1. Group Dynamics
2. Teams in Organizations: Nature and Life Cycle of Teams, Charactersitics of Mature teams,
Working in Team, Team Building, Decision Making in teams, Team performance evaluation
3. Development of Interpersonal Relationship, Interpersonal Awareness and Feedback, Interpersonal
Needs, Trust Building
4. Role of Emotional Intelligence in Interpersonal relations: Emotional Intelligence, concept and
Applications
5. Interpersonal Communication: Transactional Analysis
6. Stress and Coping
Suggested Readings:
1. S.P. Robbins : Organizational Behaviour, Prentice Hall of India
2. Fred Luthans : Organizational Behaviour, McGraw Hill
3. D. M. Pestonjee : Stress and Coping: An Indian Experience, Sage
Publications
4. T.A. Harris : I'm OK—You're OK, Avon Books
5. Berne, E. : Games People Play: The Psychology of Human
relationship, New York: Free Press.
6. Hitt, M.A., Miller, C.C., and Colella, A : Organizational Behaviour: A Strategic Approach, Wiley,
India.
[69]
PAPER H35: MEASUREMENT TOOLS AND TECHNIQUES IN HR
1. Nature and use of Psychological Tests

2. Historical Antecedents of Modern Testing
3. Principles of Test Construction, Reliability, Validity, Norms, Item Analysis
4. Intelligence Testing
5. Aptitude Testing
6. Ability Testing
7. Personality Assessment: Self Report Personality Inventories, Mesuring Interest and Attitude,
Projective Techniques
8. Assessment Centres: Tools and Techniques
Suggested Readings:
1. Anastasi, A : Psychological Testing, Prentice Hall International
2. Nunnali : Psychometric Theory, McGraw Hill
3. Guilford, J : Psychometric Methods, McGraw Hill education
[70]
PRODUCTION AND OPERATIONS
MANAGEMENT
[71]
Production and Operations Management
PAPER P27 - ADVANCED OPERATIONS RESEARCH
1. Development and definition of OR, scope, phases, models in OR, types of mathematical models,
difficulties and limitations of OR
2. Multi objective linear programming problems, solutions, applications
3. Dynamic programming.
4. Inventory models
5. Transshipment problems
6. Simulation, monte carlo method, generation of random numbers.
7. Markov chains
8. Fuzzy programming techniques and their applications.
Suggested Reading :
1. W.L. Winston, Operations Research : Applications & Algorithms, Thomson Learning.
2. F.S. Hillier & G.J. Lieberman,
Operations Research : Concept & cases, McGrow Hill
3. S.C. Albright & W.L. Winston : Management Science Modeling, Cengage Learning.
4. H.J. Zimmermann : Fuzzy Sets Decision-making and Expert Systems, Kluwer
Academic Publishers.
[72]
PAPER P28 - ADVANCED PROCESS PLANNING AND SCHEDULING
1. Production Planning Control and Function

2. Material Requirement Planning. Scheduling; Master Production Schedule Process Sheets, Machine
leasing
3. Production Planning and Control - MIS
4. Forecasting for Inventory and Production Control
5. Aggregate Planning and Product Mix Optimization
6. Flow Shop and Job Shop Planning, Scheduling and Control.. Johnson Rule, Matrix; cellular production
concepts.
7. Line balancing methodologies; resource leveling
8. Lean manufacturing and Six Sigma Control. Quality control and assurance in production systems -
static and dynamic concepts.
9. Documentation in production planning and control
10. ERP in Production planning and control
11. Productivity assessments - Multicriteria Decision Models and applications
12. Total productive Maintenance (TPM)
Suggested Reading :
1. H.O. Gunther, Van Bak Paul : Advanced Planning & Scheduling Solutions in Process
Industry, G.O.R. Publications, Springel (Eds.) ISBN 978-3-
540-00222-2
2. L.Wang, W. Shen : Process Planning & Scheduling for Distributed
Manufacturing (Eds.) Spring Series in Adv. Mfg. ISBN 978-
1-84628-752-7
3. M. Bettusy, R. Deschintel : Optimization Tools for Process Planning & Scheduling. S.
Gowes & Pringle Series.
[73]
PAPER P29 - COMPUTER INTEGRATED MANUFACTURING
Unit1: Computer Aided Design (CAD)

Concept of CAD as drafting and designing facility, desirable features of CAD package, drawing
features in CAD, CAD command structure, wire frame, surfaceand solid modelingin relation topopular
CAD packages.
Unit 2: Components of Computer Integrated Manufacturing (CIM)
CIM as a concept and a technology, models of CIM, CIM II, benefits of CIM, communication
matrix in CIM, fundamentals of computer communication in CIM, types of communication in
CIM,computer networking in CIM.
Unit 3: Group Technology
Basics of GT, role of GT in CAD/CAM integration, part families, classification and coding, facility
design using GT, benefits of GT, cellular manufacturing.
Unit 4: Computer Aided Process Planning
Process planning - role of process planning in CAD/CAM integration, approaches to computer
aided process planning.
Unit 5: Shop Floor Control
Shop floor control, phases, factory data collection system, automatic identification methods, Bar
code technology, automated data collection system.
Unit 6: Introduction to Flexible Manufacturing System (FMS)
FMS - components of FMS - types - FMS workstation - material handling and storage system -
FMS layout- computer control systems - applications and benefits.
Unit 7: Computer AidedPlanning & Control and Computer Monitoring
Production planning and control, cost planning and control, inventory management, material
requirements planning, shop floor control. Lean and Agile manufacturing, types of production
monitoring systems, structure model of manufacturing, process control and strategies, direct digital
control.
Suggested Readings:
1. Mikell. P. Groover : Automation, Production Systems and Computer
Integrated Manufacturing, Pearson Education.
2. Mikell. P. Groover and Emory Zimmers : Jr.CAD/CAM, Prentice Hall.
3. James A. Regh and Henry W. Kreabber : Computer Integrated Manufacturing, Pearson
Education.
4. Chris McMahon and Jimmie Browne : CAD CAM Principles, Practice and Manufacturing
Management, Pearson Education.
5. Yorem Koren : Computer Integrated Manufacturing, McGraw Hill.
6. P N Rao : CAD/CAM Principles and Applications", TMH.
[74]
PAPER P30 - ENTERPRISE RESOURCE PLANNING
1. MRP - ERP; Basics

Evolution of MRP through ERPII, MRP - Benefits, Risks, MRPII - Improvement over MRP,
Modules & Hierarchy, Integrated Information System - Structure [Intra & Inter Organization]
Enterprise Systems - ERP, Integrated Supply Chain, ERP - Package Market
2. ERP Projects
ERP Project Types, General ERP Process for Acquiring & Implementing an ERP System,
ERP Life-Cycle
ERP Benefits, Risks & Challenges, Hidden Costs, ERP - Implementation Costs
Project Charter - Concepts & Sample Table of Contents, Project Team Structure & Roles,
Project Implementation - Steps & Technical Transfer, Project Risk Management & Mitigation,
ERP Security Issues, ERPII - Concepts & Evolving Technologies, ERP vs ERPII
3. Supply Chain - Concepts
Supply Chain Management [ SCM ] - Concepts, Functions & Activities of SCM, SCM - Issues,
Challenges & Critical Success Factors, Supply Chain Planning - Concept & Processes, Porter's
Value Chain Model, Value Stream & Value Stream Mapping - Concepts, Metrics for Continuous
Improvement
Warehousing - Functions & Improved Concepts
Concepts of PUSH & PULL, Bullwhip Effect, Capacity Requirements Planning,Distribution Requirements
Planning, 7 Mudas ( Waste ), Lean manufacturing [ Japanese 5S ], Lean 6?
4. World Class Manufacturing & Supply Chains
Techniques Used- Concepts of CAD, CAM, FMS, Automation, CIM
Advanced Planning Systems - APS
SCM - Trends, Enterprise Process Modules, Enterprise Applications - Functional Modules
ERP vs Supply Chain Planning
5. Principal ERP Vendors
Overview & Modules available in some Leading ERP Packages
6. New Techniques & Technologies
Vendor Managed Inventory [ VMI ], Electronic Document Interchange [ EDI ]
Collaborative Planning
[75]
Replenishment & Design, Forecasting, Product Development, Logistics Sharing - Warehousing & Cross-
Docking
Customer Relationship Management - Concepts
Enterprise Applications - Extensions & Visibility
7. Business Process Re-Engineering [ BPR ]
Transition from Functional Orientation to Process Orientation
Costs of Quality - Only TQM is not enough - Radical Change required
Goal & Phases of Re-Engineering, Concept & Focus of BPR, Concepts of Business Process
Automation [ BPA], Improvement [ BPl ] & Re-Engineering [BPR], BPR Methodology
The Re-Engineering Process & Significant Principles, Critical Success Factors of a BPR Project
BPR Project - Team Structure & Roles
BPR Tools & Techniques for Implementing Change
Reactions to Change & Change Management Initiatives,
Requirements Engineering Process
Functional & Non-Functional Requirements, Classification of Non-Functional Requirements,
IEEE Standards for Requirements Elicitation - Broad Overview
Requirements Engineering Process - Tools [ Data Flow Diagrams, Role Activity Diagrams,
Gantt Charts, Sequence Diagrams, IDEF & UML
1. E. Monk & B. Wagner : Concepts in Enterprise Resource Planning : ISBN
1111820392 Cengage Learning Custome Publications, 4th
Edition.
2. D. P. Goyal : Enterprise Resource Planing - A managerial Perspective :
ISBN 10 : 0071077979, M.C. Graw Hill Education (India)
3. M. Jaiswal & G. K. Vanapalli : Text book of Enterprise Resource Planning : McMillan
Publishers (India)
4. R. Srinivasan : Business Process Reengineering. ISBN 0071067876,
McGraw Hill Education Pvt. Ltd. India.
[76]
PAPER P31 - LEAN MANUFACTURING AND MASS CUSTOMIZATION
1. Just-in-Time and Lean Production system. Example auto assembly. Difference between classical
manufacturing system and Just-in-Time.
2. Lean dynamics. Number and size of KANBAN. Quick set up. SMED.
3. Reducing machine breakdown - TPM. Failure Mode Analysis.
4. Scheduling. JIT vs MRP. Synchronizing Production and Theory of Constraints. Drum-buffer-rope method
in lean manufacturing process.
5. Scheduling in lean manufacturing system. Shortcut programme times (STP rule). Earliest due date rule
(EDD). Critical ratio Rule (CR). Slack time reducing rule (STR)
6. The breakthrough strategies of six sigma process.
7. Lean services - Lean retailing, Lean banking, Lean healthcare.
1. S. Kumar : Six Sigma Best Practices. A guide to Best Process
Excellance for Diverse Industries : Cengage Publications;
First Edition (2014). ISBN-10 : 8131522-474
2. B. Stump : Integrating Lean & other Strategies for Mass Customisation.
3. S.R. Devadasan, V. Shiv Kumar,
R. Murugesh, P.R. Sally : Learn & Agile Manufacturing : Theoretical Practice &
Research Publishing, PHI Learning Pvt. Ltd. (2012)
4. J. S. Martinich : Production Operations Management., Wiley (India) Pbl.
[77]
PAPER P32 - PRODUCTION AND OPERATIONS MANAGEMENT STRATEGY IN A

GLOBAL ENVIRONMENT
1. Global operations - an integrated approach to managing flow. Basic principles of global operations -
functional, geographic, sectorial integration
2. The strategic framework. Concept of operations and logistics strategy. Process to develop operations
strategy (corporate division)
3. Developing global marketing strategies. Case analysis. Changing consumer behavior. Integration of
global versus local. Efficient consumer response (ECR)
4. Supplier net work development. Global supply chain management. Global sourcing.
5. Risk management in global operations. Micro level strategies for exchange rate uncertainty.
Suggested Reading :
1. D. Murtiz & M. Douras : The Evolution of Global Manufacturing Systems. IGI Global
Publications.
2. J.L. Larco, E. Bortolan & M.H. Studley : Build-to-a-da-Complex & Variable Environment (Leau
Tracesformation) Oallea Press. ISBN-10-1892538415.
3. W. Russel & R. Taylor : Global Supply Chain. Obstacles and Web-Based International
Trade - Logistics Systems. Operations Management Series.
[78]
PAPER P33 - SIX SIGMA IN QUALITY MANAGEMENT
1. Basic Concept of Total Quality(TQ); Evolution of Total Quality Management

2. Conceptual Approach to S.Q.C , Acceptance Sampling and Inspection Plans
3. Statistical Process Control
4. Process Capability Studies
5. Management of QC and Zero Defects Programmes
6. Quality Improvement Teams, Q-7 tools, Quality Costs
7. Taguchi Loss Function
8. Functional Linkage of Quality and Maintainability
9. Failure Analysis & Reliability Analysis
10. Optimum Maintenance Decisions
11. Total Productive Management (TPM)
12. Quality Audits
13. Lead Assessment and ISO-9000 Standards
14. Total Quality Services
15. Six Sigma, it's applications & Cases related to Six Sigma.
16. TQM - MIS
Suggested Readings
1. Carruba, Eugene R and Gorden, Ronald D : Product Assurance Principle, Integrating Design
Assurance & Quality Assurance New York, McGraw
Hill.
2. Grant, Eugene L and Leavenworth Richards : Statistical Quality Control, McGraw Hill, New York
3. Ireson, W. G. and Coombas, C.P : Handbook of Reliability Engineering & Management,
New York, McGraw Hill
4. Lochner, Robert H and Matar Joseph E : Designing for Quality, London, Chapman & Hill
5. Pike, John and Barnes, Richard : TQMin Action, London, Chapman & Hill
6. Schmidt, Warren H and Finnigan Jerome P : TQ Manager, San Francisco, Jossey Bass
7. Spenley, Paul : World Class Performance Through TQ, London,
Chapman & Hall
[79]
PAPER P34 - SUPPLY CHAIN MANAGEMENT
1. Introduction to Logistics and its interface with Production and Marketing

2. Physical Distribution and Logistics
3. Logistics System Analysis and Design
4. Warehousing and Distributing Centers
5. Location-Multi-criteria models & optimization for SCM
6. Transportation Systems, Facilities and Services Models
7. Dispatch and Routing using optimization
8. Inventory Management Decisions-Multi-item, Deterministic Constraint Models & robabilistic Models
for SCM support
9. Logistics Audit and control
10. Packaging and related Materials Handling
11. International Logistics Management Tools including Dynamic Programming
12. Markov Policy optimization methods in SCM
13. AHP Applications in SCM Decision Making
14. Systems Dynamics in Logistics
15. Information Technology support for Integrated SCM Networks
16. RFID SYSTEMS
1. Ballau, Ronald H : Business Logistics Management, Englewood Cliffs, New
York, Prentice Hall Inc.
2. Beal K. : A Management Guide to Logistics Engineering, USA,
Institute of Production Engineering
3. Benjamin S.B. : Logistics Engineering and Management. Englewood
Cliffs. New York, Prentice Hall Inc.
4. Bowersox, D J and Closs D J : Logistics Management, A System integration of Physical
Distribution. New York, MacMillan
5. Christopher, M : Logistics and Supply Chain Management : Strategies for
Reducing Costs and improving Services, London, Pitsman
6. James, C J and Wood Donald F : Contemporary Logistics, New York, Macmillan
7. Shapiro, R. : Logistics Strategy : Cases and Concepts St. Paul, West
[80]
PAPER P35 - WORLD CLASS MANUFACTURING
1. World Class Manufacturing Environment, Imperatives for success - Technology, Systems approach
and change in the mindset
2. Strategic decisions in Manufacturing Management
3. Choice of Technology, Capacity, Layout / Automation in Material Handling Systems.
4. Aggregate Planning and Master Production Scheduling - Materials Requirement Planning (MRP)
5. Manufacturing Resources Planning (MRP II) Software in use, Implementation problems / Indian
Experience
6. Optimized Production, Technology Principles.
7. Theory of Constraints
8. JIT Manufacturing System, JIT Pool System - Use of KANBAN, JIT Purchase -Source development
9. Supply Chain Management / Bench Marking.
10. Quality through design, QFB - Quality House, Failure Mode Effect Analysis, Fault - Tree Analysis.
11. Concurrent Engineering.
12. Total Productive Maintenance, Objective of TPM - Total System Effectiveness, Breakdown
Maintenance, Preventive Maintenance, Predictive Maintenance, Condition Monitoring Systems
Maintenance , Maintainability Improvement, Reliability Improvement.
13. Total Employee Improvement and Small Group Activities.
14. Automation in Design and Manufacturing.
15. Automated Material Handling Equipments.
16. Role of IT in World Class Manufacturing.
17. Flexible Manufacturing Systems (FMS).
18. Group Technology / Cellular Manufacturing Systems.
1. Buffa, Elwoods et al : Programmed learning at for Production and Operations Mangement,
Illinois, learning System Co.
2. Dervitsiotis, Kostas N. : Operations management, Auckland McGraw Hill
3. Hughes, Chris : Productions and Operations Management, London, Pan Books.
4. Schonberger, Richard J : Japanese manufacturing techniques, NY, Free Press
[81]
[82]
BUSINESS ANALYTICS AND
SYSTEMS MANAGEMENT
[83]
Business Analytics and Systems Management
PAPER B27: ADVANCED STATISTICAL TECHNIQUES
1. Chi-square tests,
2. Stepwise Regression,
3. Logistic Regression
4. MANOVA
5. Non-parametric Inference
6. Business Forecasting
7. Confirmatory Factor Analysis
8. Structural equation model
Suggested Readings:
1. Naresh K. Malhotra & S. Dash : Marketing Research - An Applied Orientation (Prentice Hall,
2007)
2. Joseph F. Hair Jr, Rolph E. Anderson, : Multivariate Data Analysis, Pearson Education, 2003
Ronald L. Tathan, William C. Black
3. Richard A. Johnson, Dean W. Wichern : Applied Multivariate Data Analysis, Pearson Education, 2002
4. Brian S. Everitt, Graham Dunn : Applied Multivariate Data Analysis, 2nd Edition, Wiley, 2001
[84]
PAPER B28: ADVANCES IN ANALYTICS
1. Text Mining
2. Social Media Analytics
3. Concepts of Big Data and its Management
4. Stream Computing
5. Genetic Algorithm
6. Fuzzy Methods, Fuzzy logic, Fuzzy Decision Making
Concepts of Fuzzy & Crisp Sets, Applications in Business
Suggested Readings:
1. Paul Zikopoulos, Chris Eaton et al : Understanding Big Data: Analytics for Enterprise Class
Hadoop and Streaming Data, McGraw-Hill
2. Addressing Data Volume, Velocity, and Variety with IBM InfoSphere Streams V3.0, An IBM Redbooks
publication
3. Timothy Ross : Fuzzy Logic with Engineering Application, Wiley (Student
Ed.)
4. Sholom M. Weiss, Nitin Indurkhya, Tong Zhang : Fundamentals of Predictive Text Mining, Springer
[85]
PAPER B29: ANALYTICS IN INDUSTRIES USING R / SPSS
1. Basics of R/SPSS
2. Solving Case Studies from Industries like
● Retail,
● Banking,
● Insurance,
● Telecom,
● FMCG,
● Healthcare
Suggested Readings:
1. Mark Gardener, : Beginning R, The Statistical Programming Language, Wrox
2. Lawrence S. Meyers,
Glenn C. Gamst, A. J. Guarino : Performing Data Analysis Using IBM SPSS, Wiley
[86]
PAPER B30: BUSINESS INTELLIGENCE AND DATA WAREHOUSING
1. BI Reference Architecture (IBM)

2. BI/DW Analysis (Top/Down - KPI), BI Readiness Assessment
3. Information Ingestion (Integration Architecture, IA Patterns, Layers of DW, Data Integration Components)
4. Decision Points
a. ETL vs ELT
b. CDC
c. Real time data integration
d. Handling of SCDs
e. Slow arriving facts
5. Information Governance, Data Quality, Data Profiling, Error reporting
6. Metadata management
7. Information Modeling (3NF, Dimensional, Industry Data Models)
8. Information Exploitation (Business View, Cube, Slicing, Dicing, ROLAP, MOLAP etc.)
9. Master Data Management
10. Data Warehouse Test Strategy v1.0.doc
Suggested Readings:
1. Ralph Kimball, Margy Ross : The Data Warehouse Toolkit: The Complete Guide to
Dimensional Modeling, Wiley
2. W. H. Inmon : Building the Data Warehouse Paperback, Wiley
3. SoumendraMohanty : Data Warehousing : Design, Development and Best
Practices, Tata Mcgraw-Hill Publishing Company Limited
4. PaulrajPonniah : Data Warehousing Fundamentals for IT Professionals
Hardcover, Wiley
[87]
PAPER B31: CUSTOMER RELATIONSHIP MANAGEMENT
1. Conceptual Customer Model

● Single version of truth
● Handling exponential growth
2. Handling Multi-Channel Environment
3. Customer facing CRM Applications
● Campaign
● E-Commerce
● Self Service
4. Contact Center Applications
5. Customer Centric Intelligence Applications
● Data Warehousing
● Reporting
Analytics
o Understanding Your Customer: Profiling and Segmentation.
o Targeting New Prospects: Modeling Response.
o Avoiding High-Risk Customers: Modeling Risk.
o Retaining Profitable Customers: Modeling Churn.
o Targeting Profitable Customers: Modeling Lifetime Value.
Suggested Readings:
1. Francis Buttle : Customer Relationship Management: Concepts and Tools,
Routledge
2. Olivia Parr Rud : Data Mining Cookbook: Modeling Data for Marketing, Risk,
and Customer Relationship Management, Wiley
3. Antonios Chorianopoulos : Effective CRM using predective analyties, Wiley
[88]
PAPER B32: DATA MINING AND BUSINESS ANALYTICS
1. Methodology (SEMMA/CRISP - DM)

2. Knowledge Discovery process
3. Association
a. Market Basket Analysis
4. Neural Network
a. Multi-layer perceptron
b. Back propagation
5. Classification
a. Decision Tree
b. Naïve Bayes Classifier
6. Web Mining
7. Natural Language Processing
8. Model Evaluation Techniques
Suggested Readings:
1. Jhan, M Kambel & J Pei : Data Mining Concepts & Techniques, Molgan Kaufmann
Series
2. Soumendra Mohanty, : Analytics in Practice, Tata McGraw-Hill Education Private
Limited
3. Arun Pujari : Data Mining : Prentice Hall India
4. Satish Kumar : Neural Network : Tata Mcgraw Hill
5. Nitin R Patel & Peter C Bruce : Data Mining for Business Intelligence :Galit Shmenli, Wiley
India
[89]
PAPER B33: DATABASE MANAGEMENT SYSTEMS
1. Database Systems: Basics

Database Concepts- Components, Schema etc. , Database System Environment - Dev. Team Roles
Database Models - Products Available, Relational Databases
Concepts of Primary & Foreign Keys, Referential Integrity, Database Management System [DBMS]-
Functions
2. Database Design:
Problems caused by Redundancies - Anomalies
Database Normalization - Normal Forms
Transition from 1NF thru 3NF, Data Relationships [ One to One, One to Many, Many toMany], Date
Models I Conceptual & Implementation ], 4NF & 5NF - Overview
3. Structured Query Language [SQL]
SQL Categories f DDL, DML, etc]
Genera! SQL Commands
CREATE TABLE, INSERT, DELETE, UPDATE, DROP TABLE, ALTER TABLE,SELECT [various
forms], Functions & Operators, The WHERE Clause, Sorting, AggregateFunctions, DISTINCT o
Automatic Key Generation o Types of Joins [INNER, OUTER (LEFT,RIGHT, FULL ) J - SELECT
[various forms for JOINs]
4. Indexes & Views
Indexing - Concepts & Types of Indexes, Creating & Deleting Indexes using CREA TE INDEX&
DROP INDEX, Views - Concepts [Updatable & Non-Updatable Views], Creating & DeletingViews
using CREATE V/EW& DROP V/EW: The CHECK Option
5. PL/SQL
PL/SQL Concepts & Types [Named & Anonymous], PL/SQL Block - Structure & Execution,Variables
& Types, Simple Programs using PL/SQL, Concepts of Control Flow, LOOPs,CURSORS with a
Simple Example, Basic Concepts of Procedures & Functions
6. Database Development Process
Steps in the Development Process, The Conceptual Model- Overview of Terms
The Entity-Relationship [E-R ] Model
Concepts- Entity, Attributes, Key Attributes, Relationships [ Binary & Ternary], Cardinalities,Standards
& Notations
The Logical Database Design - Mapping E-R Models to Relations
[90]
Functional Dependency [FD ]
FD Concepts & Types, Entailment, Closure, Equivalence with simple examples, Attribute
Closure,Algorithm for finding Keys, Armstrong's Axioms, Lossy& Lossless Decomposition,
SpuriousTuples
Steps in the Normalization Process 1NF thru DKNF - Summary
Full Functional Dependency [ FFD ], Multi-Valued Dependency [ MVD], Theory of MVDs,Application
of FFD & MVDs in 4NF onwards
7. The Relational Model
Relational Algebra vs Relational Calculus, Concepts of Select, Project, Union, Set Difference,Cartesian
Product, Division Operations, Tuple Relational Calculus with simple examples
8. Query Processing & Optimization
Steps in Query Processing, Query Tree & Canonical Form, Heuristics for Optimizing a Query[Concept
with a simple example]
Suggested Readings:
1. Henry F. Korth, S. Sudarshan et al : Database System Concepts, Abraham Silberschatz, McGraw
Hill Education
2. R. Panneerselvam : Database Management Systems, PHI Learning Pvt. Ltd.
3. S. K. Singh : Database Systems: Concepts, Design and Applications,
Pearson Education India
[91]
PAPER B34: ENTERPRISE RESOURCE PLANNING
1. MRP - ERP; Basics

Evolution of MRP thru ERPII, MRP - Benefits, Risks, MRPII - Improvement over MRP,
Modules & Hierarchy, Integrated Information System - Structure [Intra & Inter Organization]
Enterprise Systems - ERP, Integrated Supply Chain, ERP - Package Market
2. ERP Projects:
ERP Project Types, General ERP Process for Acquiring & Implementing an ERP System,
ERP Life-Cycle
ERP Benefits, Risks & Challenges, Hidden Costs, ERP - Implementation Costs
Project Charter - Concepts & Sample Table of Contents, Project Team Structure & Roles,
Project Implementation - Steps & Technical Transfer, Project Risk Management & Mitigation,
ERP Security Issues, ERPII - Concepts & Evolving Technologies, ERP vs ERPII
Supply Chain Management [SCM] - Concepts, Functions & Activities of SCM, SCM -
Issues,Challenges & Critical Success Factors, Supply Chain Planning - Concept & Processes,
Porter'sValue Chain Model, Value Stream & Value Stream Mapping - Concepts, Metrics for
ContinuousImprovement
Warehousing - Functions & Improved Concepts
Concepts of PUSH & PULL, Bullwhip Effect, Capacity Requirements Planning, DistributionRequirements
Planning, 7 Mudas (Waste), Lean manufacturing [Japanese 5S], Lean 6 sigma
4. World Class Manufacturing & Supply Chains
Techniques Used- Concepts of CAD, CAM, FMS, Automation, CIM
Advanced Planning Systems - APS
SCM - Trends, Enterprise Process Modules, Enterprise Applications - Functional Modules
ERP vs Supply Chain Planning
5. Principal ERP Vendors
Overview & Modules available in some Leading ERP Packages
Vendor Managed Inventory [VMI], Electronic Document Interchange [EDI]
[92]
Replenishment & Design, Forecasting, Product Development, Logistics Sharing -Warehousing & Cross-
Docking
7. Business Process Re-Engineering [BPR ]
Transition from Functional Orientation to Process Orientation
Costs of Quality - Only TQM is not enough - Radical Change required
Goal & Phases of Re-Engineering, Concept & Focus of BPR, Concepts of Business Process
Automation [BPA], Improvement [BPl ]& Re-Engineering [BPR], BPR Methodology
The Re-Engineering Process & Significant Principles, Critical Success Factors of a BPR Project
BPR Project - Team Structure & Roles
BPR Tools & Techniques for Implementing Change
Reactions to Change & Change Management Initiatives,
Requirements Engineering Process
Functional & Non-Functional Requirements, Classification of Non-Functional Requirements,IEEE
Standards for Requirements Elicitation - Broad Overview
Requirements Engineering Process - Tools [Data Flow Diagrams, Role Activity Diagrams,
Gantt Charts, Sequence Diagrams, IDEF & UML]
Suggested Readings:
1. Hammer Michael and James Champy : Reengineering the Corporation
2. Leon Alexix : Countdowm 2000, Tata McGraw Hill
3. Murell G. Shields : E-Business and ERP : Rapid implements and project planning,
Wiley
[93]
PAPER B35: SUPPLY CHAIN MANAGEMENT

Supply Chain Management [ SCM ] - Concepts, Functions & Activities of SCM, SCM -
Issues,Challenges & Critical Success Factors, SCM Life-Cycle, Supply Chain Planning - Concept &
Processes
Porter's Value Chain Model
Value Stream & Value Stream Mapping - Concepts, Metrics for Continuous Improvement
Warehousing - Functions & Improved Techniques
2. Global Supply Chain
Global Environment - Perspectives, Focus Shift of Supply Chains - New Strategies, Process
Drivers for Globalization - Trends, Fundamental Tasks & Risks of Globalization
SCOR - Overview
Strategic Alliances - Logistics Service Provides [ 3PL, 4PL etc ]
Supplier [Vendor] Relationship
Vendor Managed Inventory [ VMI ], Electronic Document Interchange [ EDI ]
" Replenishment & Design, Forecasting, Product Development, Logistics Sharing -Warehousing &
Cross-Docking
4. Inventory Control & Flow Strategy
Types of Inventory & Material Movement, Reasons for holding Inventory, Costs of holding Inventory
Inventory Models
" Fixed Order Quantity Model - Reorder Point, EOQ Cost Model, Production Quantity Model,Single-
Period & Multi-Period Inventory Models, Quantity Discount Model
Uncertainties & Variable Demand [Safety Stock & Re-Order Points for Variable Demand]
Demand Forecasting [ Dependent& Independent Demand ]
ABC Classification of Inventory
5. General Concepts & Terms
Concepts of PUSH & PULL, Bullwhip Effect, Kanban, Capacity Requirements Planning,
Distribution Requirements Planning, 7 Mudas( Waste), Lean Manufacturing [ Japanese 5S ],
Lean 6 sigma
Suggested Readings:
1. G. Raghuram and N. Rangaraj : Logistics and Supply Chain Management, McMillan Publisher
2. Martin Christopher : Logistics and Supply Chain Management, Pearson
3. John Mangan, Chandra Lalwani : Global Logestics & Supply Chain Management, John Wiley
[94]

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MASTER OF BUSINESS ADMINISTRATION (MBA)

INDIAN INSTITUTE OF SOCIAL WELFARE AND

Written papers : 29 papers of 100 marks each 2900 marks

Total: 3200 marks

Distribution of theoretical papers

Semester No. of papers

Paper code Paper name Pg. No.

Paper code Paper name Pg. No.

Paper code Paper name Pg. No.

n Human Resource Management:

Paper code Paper name Pg. No.

Paper code Paper name Pg. No.

n Business Analytics and Systems Management :

Paper code Paper name Pg. No.

PAPER C1 : BUSINESS STATISTICS

PAPER C2 : FINANCIAL AND MANAGEMENT ACCOUNTING

1. Financial accounting - Concept and scope

PAPER C3: HUMAN RESOURCE MANAGEMENT

1. Human Resource Management: Concept and Challenges

PAPER C4: MANAGEMENT INFORMATION SYSTEMS

1. Introduction to Computers : Hardware, Software, Operating Systems, Network Basics

PAPER C5: MANAGEMENT PROCESS AND PRINCIPLES

1. Introduction to Management—Definition of Management, Management as a process, Meaning

PAPER C6: MANAGERIAL ECONOMICS

1. Introduction. Concept & Techniques

PAPER C7: MARKETING MANAGEMENT

1. Overview of Marketing Management - core concepts

PAPER C8: ORGANISATIONAL BEHAVIOUR

1. Introduction to Organisational Behaviour, Foundation of OB, Hawthorne Studies, Fields of OB,

PAPER C9: PRODUCTION AND OPERATIONS MANAGEMENT

1. N. J. Aquilano, R. B. Chase & F. R. Jacob : Operations Management for Competitive

PAPER C10: CORPORATE ENVIRONMENT & BUSINESS LEGISLATION

1. Externalities and Market failures - Government responses to Market Failures

PAPER C11: FINANCIAL MANAGEMENT

1. Introduction to Financial Management

PAPER C12: INDUSTRIAL RELATIONS & LABOUR LAWS

PAPER C13: INFORMATION SYSTEMS MANAGEMENT

1. Productivity Tool (Excel):

PAPER C14: INTERNATIONAL BUSINESS ENVIRONMENT

1. Forms of International Business

PAPER C15: MANAGEMENT SCIENCE

1. Introduction to Management Science: Decision Making, Significance of Management Science in

PAPER C16: ORGANISATIONAL EFFECTIVENESS, DEVELOPMENT AND CHANGE

1. Organisational Effectiveness : Overview and Concepts, Different approaches of measuring

PAPER C17: RESEARCH METHODOLOGY

1. Introduction to Business Research

PAPER C18: STRATEGIC MANAGEMENT

1. Introduction - Business Policy as a field of Study, General Management Point of View

PAPER C19: ADVANCED MARKETING RESEARCH

1. Marketing Research : Nature and Scope

PAPER C20 : DATA ANALYTICS

1. Introduction to Data Science

PAPER C21 : PROJECT MANAGEMENT

1. Project Management tools, functions, activities

PAPER C22: ADVANCED STRATEGIC MANAGEMENT

PAPER C23 : FINANCIAL ANALYSIS OF PROJECTS

PAPER M27: ADVERTISING & BRAND MANAGEMENT

PAPER M28: CONSUMER BEHAVIOUR

1. Introduction to Consumer Behaviour

PAPER M29: DIGITAL MARKETING & E-TAILING

1. Traditional marketing vis-à-vis e-marketing-scope, advantages, characteristics.

PAPER M30: INTERNATIONAL MARKETING