Pancho, Ma.Geraldine L.

2nd Semester BSHM 60

BSHM 1-2 Mr. Ron Louie Delos Reyes

The pros and cons about sharing our culture with

tourists.
The question of whether the negative effects of tourism on culture exceed the
beneficial effects is a hot topic these days. Some argue that because tourism involves
various socio-cultural and socio-economic elements, it is difficult to determine how
much culture is harmed by tourism and how much culture is protected. According to the
broad literature review, tourists, tourism businesses, and hosts are all jointly
accountable for destroying or maintaining a culture (Spanou, 2007).
Acculturation impacts are the first negative cultural influence of tourism.
Acculturation is the process of adjusting and adapting to a new environment (Ebin et
al., 2001). When locals entertain visitors, they adapt to their wants, attitudes, and
ideals and eventually begin to follow them (Nash, 1996). This is common in less
developed societies, as the stronger culture dominates the weaker. The second is
hybrid culture, which involves incorporating artificial aspects into traditional dance,
music, events, and activities, such as presenting hybrid food instead of traditional
salads and three-course dinners instead of appetizers at nighttime shows and creating
a bar and disco (Wickens, 1994). Despite their cultural loss, the locals are content with
their lives and affluence. They believe that tourists benefit them rather than the locals,
thus they must appease tourists (Herrero et al., 2011). Third, cultural commodification
causes value to shift from sacred to profane, and from authentic to unauthentic.
Tourism has a good impact on culture as well. Tourism as a last option,
according to Lantfant (1995), keeps unnurtured or even closed cultural activities alive
by recognizing, developing, rediscovering, and connecting them to the international
market. Specifically, tourism funds the preservation and conservation of cultural
heritage, restore cultural pride, revitalizes customs and traditions, and allows for
cultural sharing and learning (Smith, 2009). Increased cross-cultural interaction;
understanding, maintaining, and keeping local culture, arts, crafts, and customs;
empowering host communities, and enhancing cultural values are among the most
prevalent positive effects of tourism on culture. Tourism surely raises awareness
among local people who are not involved in their traditional arts and crafts sector by
building institutional infrastructure. Tourism keeps these cultural elements alive by
establishing some institutional infrastructure.
REFERENCESS:
Shahzalal , M. (2016). Positive and Negative Impacts of Tourism on Culture: A Critical Review of Examples
from the Contemporary Literature. Department of Marketing, Begum Rokeya University, Rangpur, 5404,
Bangladesh; http://www.iiste.org/. https://core.ac.uk/download/pdf/234696865.pdf