Professional Documents
Culture Documents
Write Your Ebook in 7 Days - Jose Rosado
Write Your Ebook in 7 Days - Jose Rosado
Introduction 2
Getting Started
Tools You Need To Get Started 9
Why Sell Ebooks 9
What No One Told You About Selling Ebooks 11
The 12 Mental Barriers 12
Your Ebook’s Word Count 20
How To Write 1000 Words Per Day 21
Additional Resources
9 Things Your Ebook Must Have 62
About Mental Barriers 66
Developing The Habit Of Writing 67
Writing Tips From A Non-English Speaker 68
How Much Money To Spend On Your Ebook 70
Conclusion 71
You’re about to learn that this guide is not only simple to follow, but it will also deliver on its
promises.
The ideas I’m about to show you changed my life forever. They have also proven to work for
me, my clients, and my audience. From fitness coaches to e-commerce sellers, from
entrepreneurs to freelancers, all types of people have used these ideas to make an income
online.
I started my journey on Social Media during the summer of 2018. A couple of months in, I
discovered how to help others make an extra $1000, $2000, $5000+ every month. Some have
even reached $10K, $20K, and $40K a month.
Today, thousands of people have enrolled in my courses, bought my Ebooks, paid for my
consultations, and joined my coaching program. I do this all without having to leave my home
country, The Dominican Republic. I get to spend time with my family and live life on my terms in
the Caribbean.
All of this is possible because I had the unoriginal idea to post my thoughts online, pitch my
products to my audience, and help others develop & monetize their skills.
I’m sitting in my spacious new cubicle, selecting candidates to interview for the new marketing
department I was in charge of.
But it's early morning, and I'm focused. So I ignore the email to get on with my tasks.
"Hey, Jose, what do you think about the email?" I look up to see a coworker standing over me.
That's when I notice people pacing around the office with worried faces and whispering to each
other.
I wanted to know what the fuss was all about, so I go back to that email I ignored earlier.
Two weeks prior, I got promoted to Marketing Director. It came with a plump juicy salary raise
along with a new cubicle. Brenda’s (my wife) family and I celebrated the good news at our
favorite steakhouse.
Over dinner, my wife decided to quit her job. She wanted to take care of our six-month-old son
and her music academy. I also secretly decided to stop working as a freelance web designer to
focus on my newly acquired responsibilities.
But now I’m reading the email. I discover the company was on a rough financial patch. The only
solution they came up with was to downsize—AKA, fire half the staff.
I’m seeing it all in front of me... my wife's face in disbelief after telling her what happened. And…
crap, I still haven't received my first director's paycheck.
But I'm hopeful. They're not going to fire me, right? I figure they won’t fire me. I had recently
earned a promotion and was one of few people who had won employee of the year.
The day ends, so I drive home, take a warm shower, go to sleep, and don't mention the
downsizing to Brenda.
It's Friday morning, and I'm already at work waiting to get fired.
I'm anxious and fidgeting. I bounce my right leg when I'm troubled or bored – I'm not bored, and
I’m bouncing my two legs.
I'm witnessing grown men weeping as they realize they'll no longer see their friends every day. I
watch (former) coworkers crawling back to their workstations to pack their belongings. I notice
once colorful cubicles turning gray. Cubicles that yesterday were flourishing with family photos,
binders full of papers with financial statements, greasy black Logitech keyboards, coffee-stained
tables, and friends were now vacant.
It’s 5 pm now... I have lost count of how many people have been fired. If I had to bet, I'd say at
least 50 people walked in and out of that office. I was getting ready to go home, relieved I hadn't
been called in.
"Jose, can you come in here?," says the Human Resource Director.
I'm walking to her office, thinking all kinds of things and trying to figure out how not to get fired.
I'm taking my time. Step by step I’m planning my escape plan. I can't afford to lose my job right
now. I have a mortgage that won't pay itself, I have a family to take care of, and I have a vision
of watching the company shine bright. So I decide to call on the time I worked in HR alongside
her for a year, as I’m not ready to get fired.
"I'm safe," I said to myself, "she's smiling! I won't get fired. I can't believe it. Thank goodness I
didn't tell Brenda about the email. I didn't want to worry her. And now I know everything will be
fine."
Then I noticed the Director's voice cracking and her eyes tearing up.
Oh no.
As I was packing my stuff, I decided to take the longest route home, knowing it would be packed
with traffic.
I had no time to think because even the longest route took 10-minutes.
"Coward… you should've told Brenda about the email yesterday…" I said to myself as soon as I
got home.
So now I’m walking up the stairs to get to my apartment and thinking about how I’m going to
explain this to Brenda.
And I still have to tell my wife about how our future, which a while ago was shining so bright,
was now embers glowing on the ground.
The Transformation
Getting fired like a dog, with ZERO money saved up, changed everything for me.
I had made money online before, I had worked as a freelancer, I had some side hustles, and
some people had paid me for my services. The thing is that most of these gigs arrived passively.
In fact, I rarely marketed my services. So I had no idea what to do to generate an extra income.
Under these circumstances, I HAD to make my business grow in order to provide for my family.
So why was I waiting for money to find me?
Back then, my life was stuck in the mud because even though I had the skills, I lacked a couple
of things:
● A killer offer
● Irrational self-belief
● Persuasion skills
So life force-fed this information to me. I mean, imagine expecting a child with no money in your
bank account. What would you do? That gave me the urgency I needed.
I learned about the secrets of advanced freelancing, the best persuasion tactics to influence
people, and how to deal with people in general.
I discovered the strategies, tactics, and systems I needed to land more sales, and get ahead in
life. Meanwhile, I was getting tons of freelancing gigs and closing dozens of deals.
I discovered the strategies, tactics, and systems I needed to land more sales, and get ahead in
life. Meanwhile, I was getting tons of freelancing gigs and closing dozens of deals.
There’s a limit to the amount of time I could invest in one-on-one situations. In addition, even if I
decided to raise my prices, I was still one person with a limited amount of time and resources.
But, maybe, you don’t know where to start your online journey.
Did you almost launch your blog, ebooks, courses but never made it to the end?
● I met the people I’ve been following for years on Social Media: I had bought their
ebooks and courses. And now I’m doing business with them.
● Found my dreamed audience: There’s no need to stress about follower count, likes,
retweets… when you grow the right audience, people will actually want to learn –and
buy– from you.
● Created multiple streams of income: Selling digital products can become a profitable
business for you. Imagine making money while you sleep… or like me… while taking a
vacation.
● Found fantastic clients: Attract real, high-paying clients with less work and in less time
without losing your soul.
● Got a constant influx of love and praise: When you help others, a community of
like-minded individuals will notice and its members will want to help you by sharing your
content, liking your posts, and buying your products.
And writing and launching my first ebook made it all happen faster.
I had recently finished my first ebook and I’m about to send an email to my newsletter telling
them about it.
It’s a short 300-word email where I tell a story about how a friend made fun of me when I told
him I wanted to learn to code.
"You won’t be able to learn," he said, "some people just can't. You are one of those."
I’m putting my mouse over the cross mark of the chrome tab, but it feels wrong. Something is
not right. I have to send the email.
Not much, I’d say. But, it was the ignition, the starting
point, the light-bulb moment, the precise moment I
realized, “f*ck… I can make money selling ebooks.”
At the moment of this writing, I've generated over $500,000 selling digital products, which has
also opened up many business opportunities with other content creators, freelancers, business
owners, and social media influencers.
And these sales have helped me sell coaching and services to people from all over the world.
My ebooks have helped me position myself as an expert in social media marketing and as
someone people can trust.
You want to work for yourself. You want to turn yourself into a valuable individual. You also want
to create an extra source of income by selling your ideas. Maybe you want to tell your boss to
go to hell and say to the board members to shove it.
Sending that first sales email on November 2018 led me to become a multi-six-figure ebook and
course seller.
I’ve been recognized as one of the top creators in an e-commerce platform called Gumroad.
And I was able to change my life and that of others through my writing.
See, I really believe that there is no product like an e-book. The benefits outweigh any
shortcomings you may find.
They have:
● No printing cost
● There's no shipping cost
● The profit margin is nearly 100%
● They're quick to create
● You can edit them at any time
● You can turn them into a video course
You've already written some words, but you have no idea what to do next.
You've also got some excellent ideas you want to write about, but you're still struggling to find a
way to put them on paper.
Some experts will give you hundreds of rules for writing an Ebook... and it's no wonder most
people fail. These experts overcomplicate the process.
One that has helped me, a guy who basically had to relearn how to write in English, how to write
his Ebooks in half the time. Oh, by the way, I haven’t told you this before. English is my second
language. I write everything in English, even though I think in Spanish.
Follow the simplest process you’ll ever learn on how to write Ebooks.
Imagine selling 5 copies per day for a month. That’s an extra $4,050 in your piggy bank.
And it’s much easier to sell more things to people who have bought from you.
So, you see, selling the Ebook is just the starting point.
Once you sell the Ebook, you can reach out to your buyers to sell them your services,
coaching,courses, or other products you’ve created.
Mental Barriers are self-inflicted wounds. They are the excuses people invent to avoid taking
action. And they mess with your psyche.
“I don't know where to start” or any of its variations are a symptom of a deeper problem. And,
unfortunately, you cannot fix symptoms. But you can fix the problem that is causing it.
You fear embarrassment. You fear failure. You fear feeling judged.
Right in front of you is the best resource available to learn how to write your Ebook.
So keep reading because I’ll soon be laying out the foundations of how to Write Your Ebook In 7
Days.
Even though I had double the work (write everything in Spanish, then translate it into English), I
kept going.
Some people might say that you don't have what it takes to make it big.
They will laugh right in your face and assure you that you're going to fail – for whatever wacky
reason they can invent.
If you know how to read, speak, and write simply and understandably, you, my friend, have a
superpower.
Furthermore, to your advantage, you only need a 5th-grade writing level to make yourself
understood.
The problem is that you've been programmed not to believe this. Society tells you that your
writing must be 100% perfect.
For years I wanted people to buy and enjoy my writing, but I never created content.
That fear went away, and now I'm selling Ebooks like hotcakes.
Again, you only need a 5th-grade writing level to make yourself understood.
Write!
You don't need new ideas. You need only to present your ideas entertainingly, using your voice.
Here’s a secret: most best-sellers are just regurgitations of other best-sellers and all-time
classics.
If you plagiarize, you WILL get sued and people will never trust you again.
What I’m saying is that only you can tell your stories. You’re an expert at telling them because
you ARE the protagonist of your life story.
By telling your stories, ideas, tactics, and strategies using your voice, you’ll attract like-minded
people.
I mean, I’m the guy who used Google Translate to get the English “right” before posting stuff on
the Internet…
If you use your writing abilities to share your unique perspective, you will make a profit.
If you’re struggling to come up with things to write about, here’s a shortlist of ideas and topics
you can start with:
Want more?
Not you.
I’m certainly not a celebrity when it comes to fast skills acquisition. Yet, I wrote a guide on how
to learn faster. And got this nice testimonial that validated my thinking:
“For me, personally, I’ve read some of these techniques or strategies, but I haven’t seen them
presented like this. This information is very important. The FLOW of information in this book is
excellent.” – Victor Valentine.
This is where not caring about what other people think chimes in!
If your Ebook doesn't sell, use it as a free Lead Magnet to invite people to subscribe to your
email list.
A Lead Magnet is a free product you offer to persuade people to subscribe to your email list
(newsletter).
See?
Why?
Amazing, right?
You have the power to create fantastic content using only your mind and a keyboard.
The main problem is that you love overcomplicating stuff, don't you?
You already know that you have everything it takes to get things done.
The thing is, you keep making things much harder than they truly are.
Renounce this thinking and do what you have to do. Anyone will criticize you for free, but no one
will do your job for you.
Thirdly, you have fantastic skills, and these skills can become content for your Ebook. I'll show
you how to achieve this later on.
What I do to reduce the difficulty of writing an Ebook, is to keep the word count below 20,000
words. All of my Ebooks are within 10K and 20K words.
Also, I avoid telling a lot of stories inside them, which reduces the word count considerably.
Aren’t you sick of reading books that take eons to get to the point? Well, cut down the stories
that don’t add to the book.
1. Your ideas
2. A word processing app
3. The internet
For example, I wrote this chapter on Pages for Mac because my internet was not working while I
was writing it. Once the internet came back, I moved the content to Google Docs.
The best thing about using Google Docs is that you can share the document with your friends
and ask them to proofread your body of work.
Your ideas, a word processing app, and the internet are all you need.
If you cannot find 30 minutes in your day to write about your ideas, please meditate on why this
might be.
If I had let fear guide my actions, I wouldn’t have launched this guide.
Why?
(Yes, I’m repeating myself, but it’s for the greater good!)
Failing forward means that you learn from your failures. You might not have sold tons of copies
of your Ebook, but at least you learned the process of creating something!
Maybe the market wasn't ready for your ideas. Maybe your sales page sucked. In my
experience, most marketing endeavors fail because of a crappy sales page or there’s no need
for that product.
Later on, I’ll show what to add to your sales pages to make them effective sales machines.
And remember, if things don't go as planned, you can always use the Ebook as a lead magnet
to grow your email list!
Ask around on social media to see if someone can spellcheck your stuff.
You won't need too much trial and error to start making sales.
We'll be using Gumroad as our e-commerce platform, which makes the buying process simple
for your potential buyer. Also, it's incredibly easy to use. You'll love how fast you'll learn to use it.
Later on, I'll reveal my process for writing the sales page of your Ebook and how to promote it.
Now, let's take a bite out of the meat of Write Your Ebook In 7 Days.
Ebooks aren’t meant to show people everything you know about one topic.
So pick a tiny problem and show your readers how to fix it with 7,000 to 10,000 words.
I’ve seen people making the bank by selling Ebooks with less than 5K words.
But I would advise you to keep your word count above 5,000 words.
But you might be thinking, "Writing 1,000 words a day seems like a lot."
It’s not.
And if you feel that writing 1,000 words a day is a lot, make it 500 per day.
But if you like a challenge and you know you have the potential and the skills to do so, please
write 1,000 words per day.
How?
Let me show you some hacks I’ve used to write up to 5,000 words per day.
You see, writing is one of the best skills you can develop. The Internet has made it possible for
writers to earn big money by promoting their stuff on social media, blogs, aggregator sites1, and
other mediums.
That said, you don’t have to write 5,000 words per day to make the Write Your Ebook In 7 Days
system work for you.
But you must commit to writing at least 1,000 words per day.
Flexing Time
I wrote the first iteration of Twitter Money Mastery in 2 days.
It was around 8,000 words filled with actionable advice on how to make money with Twitter. As
time passed by, I added more to the ebook. And it ended up being 13,392 words long, plus
around an extra 6,000 words of bonus material and around 45 minutes of video content.
(Pro tip: you can update your ebooks with the feedback you get from your buyers.)
I wrote Unf*ck Your Learning in less than a week. I did so by writing 6 thousand words on the
first day, then 10,000+ more words over the following 4 days. I edited the book in 2 days then
paid some friends to spell check. The final word count for Unf*ck Your Learning is 16K.
1
A content aggregator website is a site that collects data from other sources across the
internet and puts the information in one place where users can access it.
But if you want to launch your ebook in 7 days, you need to write at least 1,000 words every day
for the next 7 days.
Forget about spell checking. Write whatever comes to mind. However, there is a way to “write”
even faster: dictate right into your computer.
1. Go to your settings
2. Open the keyboard settings
3. Click on the dictation tab
4. Active it by selecting «On.»
Try it.
That's all you need to activate the dictation tool in Google Docs.
Tip #2: Make It Your Top Mission Of The Day To Write At Least 1000 Words
Consistency is king.
If 1,000 words are too much, lower the word count. It can be 500, 400, 250, or 100 words per
day. The point is that you make hitting that word count your top priority every day. In fact, make
it your only priority if you can.
If you aren’t feeling the muse, write about the fact you can’t think of anything to write! Disregard
grammar, sense, quality, or coherence. Write!
Writing 1000 words per day is a habit you will achieve in no time.
Remember,
1. Focus on quantity.
2. The real magic happens during the editing phase.
3. Forget about spell checking! (for now)
If this seems too much for you, writing in 25-minutes blocks will suffice.
Make it challenging for you, but not too challenging. You want to be at the edge of your abilities.
If it’s too difficult, you’ll get stressed. Too easy, and you’ll get bored. And, if you didn’t know,
getting bored is way worse.
Write as much as possible for 25 minutes. Capitalize on urgency. Make it a game for yourself if it
helps.
Have you heard about the Pomodoro Technique? You’ve definitely heard about it, even if you
think you haven’t, but here’s a reminder regardless.
Can you imagine how much you can get done with 4 to 8 daily Pomodori?
Niching down means choosing a smaller market within a larger market (or skill, or a subject of
knowledge).
By niching down, you're making it simpler for you to write your Ebook.
By niching down, you avoid getting overwhelmed by trying to pin down a big idea.
Resist the urge to make the Ebook larger than it’s supposed to be by keeping it short – between
5K–10K words long.
Let’s pretend you want to teach people how to play the piano.
To do so, you divide the skill of playing the piano into sub-skills (or sub-topics):
You could write an Ebook about the awesome Musical Scales that transform anyone’s songs
into masterpieces or go super basic by teaching people how to read sheet music.
You want people to buy your Ebook, so tell them what it does, and don’t worry about giving it a
super original title.
If you’re struggling to come up with a title for your Ebook, I have good news for you.
1. A Purpose
2. A Vision
One of the keys to writing a great Ebook is that it must provide value.
If you can make people learn, laugh, or motivate them, your Ebook will be fantastic.
One of the best tools for creating informative content is to provide links to more in-depth content
pieces like blog articles, videos, courses, Ebooks, and audiobooks.
My favorite kind of Ebooks are the ones that Educate and Inspire.
This Ebook is also meant to inspire you to write your own Ebook. It inspires you by showing you
that writing an Ebook is simple once you have a winning strategy.
That said, the purpose of your book MUST be easy to understand. And define it, answer the
following questions:
To make it easier for you, here’s a simple formula to develop the purpose of your Ebook.
Example:
● Help bloggers monetize their blog without pissing off their readers
● Help people create their first website without coding
● Help content creators write content faster without reducing the quality
Now that we have the purpose, we need to define the vision. For example, the purpose of this
guide is to: “Show people how to write an Ebook in 7 days without spending money.”
The vision will also help you craft an awesome sales page – we’ll be talking about this in a
future chapter.
How do you decide what painful problem to address? I suggest you stick to the problems YOU
can solve with YOUR skills and ideas.
That said, how can you turn your SKILLS into content people can learn from?
The Escape Plan is composed of milestones, and the milestones themselves are goals that
must be achieved to arrive at the promised land. Basically, each milestone is one of the steps of
your process.
As the great Web Designer you are, you offer the following services
Each of these services could become the main topic for a Web Design Ebook.
Let’s say you decide that you want to teach people how to sell stuff online.
What would the Escape Plan of creating a simple website look like?
That said, as you might suspect, this Ebook would be incredibly long – and we don’t want that.
So, my suggestion is to reduce the scope of your guides and Ebooks to more specific, smaller
topics.
Here’s how.
Each milestone is composed of smaller, bite-sized goals. Let’s focus on ONE of the milestones
of this Escape Plan and make it the subject of our Ebook.
Let’s create an Escape Plan for Milestone #1: Create A Twitter account
Here’s a secret: you don’t have to give away everything you know in one Ebook!
By the way, this is how I came up with the content for my Twitter guide.
(By the way, I use the same process to create my video courses).
So how about we create an Escape Plan for other kinds of books? The process is the same.
You take the main idea and you dissect it by writing down the Escape Plan. Let's say you want
to share a summary of the American History. Here’s what an Escape Plan for American History
would look like.
As you can see, we split American history into bits and pieces.
You could write a book that summarizes each of these milestones, or you could zoom in and
expand upon one of them.
However, it’s not just for the reader’s benefit. It also serves as a guide for yourself as you write
your Ebook.
Now that you have the Escape Plan, writing down the table of contents will be a breeze.
That said, the first draft of your table of contents will be messy. That’s totally normal. While
writing new content, just make sure to move things around as you deem fit.
Also, see the first draft of your TOC as aspirational as your Ebook will evolve as you write it.
I’ve lost count of how many times I’ve started with one idea and ended up with a different one.
By the way, if you have ever asked yourself how to create a table of contents on Google Docs,
please click here to watch a video where I explain how to add one to your document.
As a final note, if you’re struggling to create your table of contents, disregard the quality of what
you’re writing for now. Instead, focus on writing as much as you can and move things around
later on – which you will.
Remember, people want to Escape their current situation and Arrive at the promised land (a
new, better situation). Also, bear in mind that the purpose of the Escape Plan is for you to have
a bird’s eye view of all the actions and milestones you usually take to achieve something.
“You spent hours writing the “perfect Ebook.” You invested your time and hard-earned money to
have everything ready to start selling. Then... you start marketing it... And…. ZERO SALES. The
first months flew away with ZERO profits. No one bought, and you feel like crap. You’re
unmotivated and you want to quit…”
So please, do yourself a favor, read this chapter to reduce the chances of this happening to you.
All that said, I don’t want you to think that market research is magical – it does feel like magic
once you do it many times – but it’s not.
Using it to procrastinate
I’ve been there… and I can tell you that it sucks to be stuck there. So, if you’re taking too much
time on your research, please stop it and start writing.
Have you ever wondered how do these people know so much about you?
What varies, however, is how deep the disagreements, struggles, and fears go.
Each market has its own set of deep fears and struggles.
You hit the jackpot every time you find a solution to any of these fears.
Using the ‘inurl’ tag in the search query will cause Google to restrict the results to documents
containing that word in the URL.
Using the ‘site’ tag in the search query will cause Google to restrict the results to documents
within the specified site.
Take, for example, the book Astro-logical Love, written by Naura Hayden in 1982.
This title says nothing about the main idea of the book.
Years later, a New York publisher got a hold of the book, realized the book was about 'how to
seduce women,' and renamed the book "How To Satisfy A Woman Every Time... and have her
beg for more!"
This slight adjustment drove 2.3 million book sales in only 18 months.
It’s the last action you should take – or well within the last actions.
The Ebook morphs into something different from what I had dreamt about.
The final name always comes while I’m writing or editing the book.
Therefore, don’t spend too much time thinking about the name of your Ebook when you’re first
starting to write it.
Let your subconscious do the heavy lifting for you… and you’ll have a name really soon.
Most best-sellers use a short, catchy title to grab the reader’s attention and use the subtitle to
clarify the value its readers will gain from reading the book.
● The 4-Hour Workweek: Escape 9-5, Live Anywhere And Join The New Rich
● Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
● The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create
Radically Successful Businesses
● The Power of Habit: Why We Do What We Do in Life and Business
● The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out
From The Crowd
The content is also essential. The content is what will help you build credibility. The content will
get you repeated customers. But if your Ebook doesn't grab your audience's attention, the
quality of the content won't matter as you will fail to get sales. Remember Naura Hayden!
People are busier than ever, and it seems their attention spans are shorter than ever. They are
mostly searching for ideas, research, books, and information online.
So the name of your Ebook is one of the first things they'll see.
The title of your ebook is the most prominent element of the cover.
I know I’ve said this a few times but I cannot stress this enough, your Ebook's title is a big deal.
A great title creates curiosity, demands attention, hooks people, and gets them interested.
During our chat, she told me she had purchased tons of books without even knowing who the
author was.
Her latest purchase was “How to Stop Losing Your Sh*t With Your Kids.”
I had to search for the author because she didn’t recall her name. But she did remember the
name of the book.
Why? Because she’s a parent of a 2-year-old and she was looking for ways to stop losing her
sh*t with her kid.
Knowing what your customer’s needs are will not only help you choose a great title for your
Ebook, but it’ll also help you sell more copies.
As a parent myself, I can tell you that kids like to test your patience. A title like “How to Stop
Losing Your Sh*t With Your Kids” makes a lot of sense to me and to anyone who has ever been
around kids.
When you understand your audience, when you know about their struggles, when you
recognize their needs, you make it easier to write your Ebook and choose a better title.
The purpose of your Ebook is to solve a painful problem. And painful problems elicit deep
emotional reactions. The title of your Ebook is meant to conjure up these emotions.
The title and the content of your Ebook are not about what you think is best for your audience.
They are about what is best for them.
Having your customer in mind is about understanding their pain and aspirations. It's about
ensuring you're solving the correct problems and answering the right questions.
Remember, this is not about you. It's always about them – your audience.
The answer is: research your market using the Mind Reading Research Method.
That said, you can try winging it. And, certainly, you might get lucky and hit a homerun using
your own experience to attract the type of clients you want for your products.
Visit different blogs, forums, websites, and Facebook groups. Take notes of the questions
people ask, and the struggles they go through.
And, with all of this information, proceed to make an informed decision about the name you’ll
choose for your Ebook!
Rule #3: Brainstorm as many titles you can (using my formulas, of course)
Brainstorm as many titles as you can!
Use the formulas that I lay out in this guide as a starting point.
That said, you still need to brainstorm as many titles as you can.
As a rule of thumb, when you're brainstorming for a title, please don't focus on its quality.
The purpose of brainstorming is to get the most ideas in the least amount of time.
Write down as many titles as you can. Then let them rest for a while and keep writing your
Ebook.
The main reason you do this is so that you will start having more and better ideas for the title
throughout the process of creating your Ebook.
Once you're done with writing your Ebook, focus on choosing its title and subtitle.
Do not overcomplicate the brainstorming process. Why? Because you can always change the
title of the Ebook later in the process.
"How to Stop Losing Your Sh*t With Your Kids" isn't a short title, but it works. As a dad, I can find
myself in that title. So of course it attracts my attention.
Your job is to make sure your Ebook's title appeals to your audience – market research will help
you discover what they find appealing.
Also, consider that you can always use the subtitle to describe the benefit of your ebook better.
To everyone else, I advise avoiding controversy. There is no need to use controversial titles to
get attention. If your Ebook's title and subtitle convey the main benefit of your offer, you will get
the attention that you need.
Now, if the online mob shows up at your digital doorstep... that's on you. Avoid controversy.
You are not alone in this world. Everything that you do could affect your family and your loved
ones. In my opinion, this is the main reason why I avoid using controversial titles for my Ebooks.
I just don't want the kind of attention that controversy attracts.
If your titles are too witty, people might not understand what your Ebook is about.
This will screw up your chances of getting attention and even worse getting more sales.
If you are writing an Ebook, you want to make money and sell tons of copies. Right?
Avoid trying to use clever titles, and get straight to the point.
But if you don't want to take this advice, at least make sure the clever title makes sense, and
that the subtitle adds more value to your clever title.
Naming Formulas
Here are 10 naming formulas to help you find the perfect title for your next Ebook.
FORMULA 1
● {Desirable Outcome}
● {Period}
Let’s say you want to teach your audience how to write an Ebook (Desirable Outcome) in just 7
days (Period).
Your Ebook’s name could be How To Write Your Ebook In 7 Days (or a shorter version: Write
Your Ebook In 7 Days).
FORMULA 1
REAL-WORLD EXAMPLE
FORMULA 2
REAL-WORLD EXAMPLE
FORMULA 3
REAL-WORLD EXAMPLE
FORMULA 4
REAL-WORLD EXAMPLE
FORMULA 5
REAL-WORLD EXAMPLE
REAL-WORLD EXAMPLE
FORMULA 7
REAL-WORLD EXAMPLE
FORMULA 8
REAL-WORLD EXAMPLE
FORMULA 9
REAL-WORLD EXAMPLE
FORMULA 10
REAL-WORLD EXAMPLE
Why?
Because it offers thousands of free templates for not only book covers, but also flyers,
brochures, social media pages, and every design you could ever imagine.
In this chapter, I’ll be giving you 10 simple tips on how to edit your Ebook.
So here it goes!
When you read sentences backward, you force your brain to pay the utmost attention to each
word. At first, you’ll feel a bit uncomfortable. But this discomfort will help pay undivided attention
to each word you wrote.
There are so many to choose from. So, I’ll just tell you the one I use.
Grammarly offers a free plan that can help you discover all of those pesky spell-checking
mistakes in an instant.
● Style
● Readability
● Vocabulary enhancement suggestions
● Advanced grammar check
● Sentence structure
● Plagiarism
P.S.: Grammarly is compatible with MS Office (for Windows and Mac) and Google Docs too.
I spent hours trying to figure out the solution only to end up frustrated and tired at the end of the
day.
Magically, the next day, when I gave the problem one more try, I found the solution in what felt
like minutes.
With time, I noticed that when I got stuck, all I had to do was go for a quick walk to clear my
mind. When I came back to coding, things felt a tad bit simpler.
See, by letting your Ebook sit for a while, you give your subconscious a chance to do the heavy
lifting for you. This is the closest thing to magic that exists in our reality.
So next time you're feeling stuck on how to structure a sentence, leave that sentence to sit for a
while and revisit it later in the day.
Magic!
This small action helps me focus all my attention on getting that piece of content as perfect as I
can.
Once you’re done with this piece of content, give it one more read… but, remember my hack
from earlier, read it backward, starting from the end.
Personally, I love it because it lets me practice my English, which by now, I guess you know is
my second language.
When you listen to your words, you hear how the words flow, and consequently, you'll discover
errors in a way that you won't be able to just by reading the text.
If you’re like the rest of us, you’ll usually misspell a word repeatedly throughout your document.
Use the search feature for the misspelled word to substitute it with the correct one.
Another cool feature most editing software have is the Find And Replace feature. This feature
works by finding all places where you use the phrase (or word) and giving you the option to
replace them all with whatever words you want with just one click.
On Google Docs, you can access the Find And Replace feature by pressing the CTRL + F keys
(CMD + F on Mac) and then clicking on the More Options button.
Once you click on the button, you’ll get the following message.
Easier to write.
Clarity.
“It’s the friends that will read your crappy first draft that matter.”
– Jose Rosado
Joking aside, ask some of your friends to read your stuff. Tell them that the purpose for them to
read it is to find spelling errors and statements that make them scratch their head because of
how confusing they are.
You can share your file with your friends. You can ask them to leave comments, and do some
basic spellcheck. Another great aspect is they can ask you questions inside the document.
I sent him a direct message telling him that I didn't know this information. He was surprised. He
believed it was common knowledge. That day he learned it wasn't.
There's a cognitive bias scientists have named the Curse Of Knowledge. And it "occurs when an
individual, communicating with other individuals, unknowingly assumes that the others have the
background to understand.2"
2
https://en.wikipedia.org/wiki/Curse_of_knowledge
To solve this, make sure that the macro ideas are well set and defined before focusing on the
individual details.
Most chapters of my book are built on top of the previous one since I mostly write how-to guides
and tutorials. If something doesn’t make sense in later chapters, it’s usually because I missed
an essential part during earlier ones.
Leave your Ebook resting for a day or two after the first revision.
Edit, move things around and iterate this process until you’re happy with what you wrote.
Use PDF.
To export your Google Doc as a PDF, click File > Download > PDF Document (.pdf)
This means that exporting files to PDF will save both time and money.
Should you still choose to design your Ebook in Mobi or Epub format, I would suggest you find
someone in Fiverr to do this for you. The process of converting your files to these formats is not
as straightforward as it should be.
Microsoft Word, Apple Pages, and Google Docs all have an export to PDF option.
Keep it simple. Later on, you can "relaunch" your Ebook by saying that you’ll include an Epub
and Mobi version as extra content!
It's easier to use than Kindle Direct Publishing (previously called Amazon’s Create Space) and
they truly care about the community.
In the following video, I will teach you: How to upload your Ebook to Gumroad
Action Items
❏ Open a Gumroad account - click here to create your free account
❏ Create a new Gumroad product
❏ Upload your Ebook’s PDF
❏ Write a short description for the product page
Make sure it’s a Monday so you can promote the ebook from Monday to Sunday.
“Urgency is when a buyer feels like they need to act quickly.” – NEIL PATEL
Once you launch the Ebook, let people know that there’s a deadline to purchase.
So, if you’re selling your Ebook at $20, tell everyone that on a certain date the price will double
or triple.
If you don’t feel comfortable raising the prices, you can always give away free bonuses to
everyone who purchases during the launch week.
Again, let people know that to get the bonuses, they need to purchase before the launch day.
That said, urgency works best during the first day and last day of the launch.
So, if you start promoting on a Monday and the deadline is on Sunday, most sales will pour in
the first day and on Sunday.
Don’t be surprised if you get as many (or more) sales during the last day of the promotion than
all the previous days combined – yes, this has happened to me.
I bet you’ve purchased some stuff online because you didn’t want to miss out on a discount.
All you need is a simple roadmap you can follow, and luckily for you, that’s precisely what I’m
about to share with you.
Here you’ll be able to test out your ideas before trying to make any profits from them.
When I was writing my Unf*ck Your Learning Ebook, I said to myself, “José you need to invest in
spell checking to make sure your English is impeccable."
I made $1,686 in presales between November 28, 2018, and December 31, 2018.
Which was a quick, nice income because I didn’t promote the Ebook a lot (which was a big
mistake).
Spell-checking costs $300. I paid for it with the money from the presale.
Today, I make much more during a launch. But I’m just giving you the details of my first one.
While urgency is the ultimate weapon of persuasion, it’s not infallible. Sometimes, people need
an extra reason to buy. For example, take a look at the fancy words on the sales page of my
Unf*ck Your Learning Ebook.
And when used correctly, they increase the chances of persuading people.
If you want to learn how to write sales pages like this, I suggest you learn about the
fundamentals of copywriting.
If so, it would be unethical of you not to promote something you believe could help someone
solve a problem.
Why is this?
You crafted something of value for others. Therefore you MUST promote it, and charge for it too.
I understand, some people hate selling. I'm going to tell you something right now. There's no
escaping selling. If you’re not selling to someone, someone else is selling to you.
The first step is talking about your brand new Ebook on your social media accounts.
Post something along these lines: “Hey guys, I’m writing a book about XYZ. I’ll be teaching you
how to XYZ without ABC.”
Tweet about your Ebook. Post quotes from your Ebook on Instagram. Livestream yourself
reading a passage of your Ebook on a live stream or Youtube.
Share it with your friends and get their testimonials (social proof helps a lot with persuading
people to buy – testimonials are a powerful form of social proof).
That said, what if you don’t have a social media following or a bulky email list?
Well, hop into your email account, and send an email to all of your contacts in which you briefly
describe your Ebook. You could even tell a short story about what inspired you to write it, or
WHY you wrote it.
Send this email to your spouse, your high-school teacher, your college friends, and people
you’ve lost contact with…. EVERYONE must know about it.
1. You save time because you can send one email to several people
2. The people that get the email won't see the other recipients.
That said, DON’T abuse this tactic because your email could be flagged as spam.
If you have an email list or a good social media following, it’s best for you to promote your
Ebook through those mediums.
1. A Cover
2. A Dedication
3. A Table Of Contents
4. An Introduction
5. Additional Resources (Links)
6. An Email Capture
7. An About the Author
8. Final Words / A Thank You page
9. A Disclaimers and Copyright Page
10. A Bibliography (optional)
1. Cover
Have you ever heard the phrase, “Never judge a book by its cover”?
Well… I live in the real world. Here, people judge everything. Especially the cover.
1. Ebook Title
2. Your (the author’s) Name
3. Subtitle describing the content of the Ebook (10 words, give or take)
4. Beautiful Imagery
If you can’t hire a professional to design your Ebook cover, do your best with any free template
you can find on the internet.
Don’t let a cover design prevent you from working on the MOST important part of your Ebook:
The Body Of Text (the content).
Either way, later on, I’ll teach you how to design your cover.
Now, what should you add to the introduction? Just tell a short story about how you got started,
all the pains you went through, all the ‘aha’ moments you had, and how your life got
exponentially better after you learned any given skill or idea.
3. Table Of Contents
Please, please, please add a Table of Contents (TOC).
See, you can add the table of contents to your sales page.
The TOC also serves as a guide for you and the reader.
The Table of Contents will be the LAST part of the book you complete.
Why?
Because during the editing phase, you’ll be moving stuff around and page numbers may vary.
Still, as I stated a couple of chapters ago, having a table of contents will help you organize your
content better. Just don’t focus too much on it while you’re writing.
4. Introduction / Foreword
Use the introduction to capture your reader’s attention.
Some people use the introduction to tell a story or to give another author the opportunity to
discuss theirs.
Also, be transparent about your affiliate links. That way you protect your credibility.
6. Email Capture
Email Marketing is a must for making money online.
You’ll use email a lot during your Making Money Online experience.
Share the country you live in, how many children you have and how beautiful your life is.
If you wish to include this, remember to thank the reader for supporting your work.
If worse comes to worst, you can always hire a lawyer later in the process.
For the moment, don’t worry too much about legal stuff. You can do that later on!
Why?
Especially if you’re not copy/pasting from other sources, which you shouldn't either way.
A note of caution: If you’re adding affiliate links to your Ebook, be transparent and make sure
the reader knows what is affiliated and what isn’t
So, my recommendation is that you forget about the bibliography. Use footnotes if you need to
state your sources, as footnotes are simpler to manage.
3
https://www.plagiarism.org/article/whats-a-bibliography
4
https://www.plagiarism.org/article/what-are-footnotes
I started writing this Ebook by brainstorming all the Mental Barriers I had encountered on my
journey to publish my first Ebook.
Remember:
First, I wrote around 1,000 words on how to destroy each of them, then I edited the text down,
and finally, I added new information as I went along. Now, as you can see, the mental barriers
are part of this guide!
Or, you can turn each of the mental barriers you experienced and turn them into chapters of
your ebook.
Remember, mental Barriers are excuses people invent to avoid taking action. But they are also
the doubts you had to overcome when you started learning a new skill or idea.
You can totally write about how you overcame these obstacles!
As you already noticed, I didn't write my past Ebooks in one sitting. It took multiple sittings and
several hours of focused work.
Now, how did I manage to write 5,000 words in such a short time?
English is not my first language, so I didn’t pay attention to grammar, syntax, semantics, or any
of the other slew of errors I knew I was making while writing.
I just wrote.
Then I edited.
I do this because I know that the real magic happens during the editing process.
Don’t get preoccupied with things you can fix later. Focus on quantity, not quality. You’ll make it
all better during the editing phase!
Now don't get too comfortable, no cussing, no slurs nothing you wouldn't want coming back and
biting you on the butt.
This will help you write with genial warmth, resulting in producing text that people will find not
only entertaining but also engaging.
You'll be able to connect with your audience in a way that others won't. If your prose is filled with
abstract terminologies and big words, cut them out.
Shorter sentences. Simple words. Write as if you were writing an email to a good friend.
Let's say that you want to talk about San Pellegrino water.
● Who
● What
● When
● Where
● Why
● How
Journalists have been using the Five Ws and How to create a plethora of questions for them to
answer in their articles.
Can come up with as many questions as you can using the Five Ws and How. Then ask
yourself these questions. And finally, answer them.
What if you don't know the answers? Read the next tip.
I'm telling you to check out what they are writing about and write something better than them.
You can also find inspiration in your competition.
Now, competition doesn't mean that they are your enemies. It just means that they are within the
same niche and that they are talking about similar subjects.
Take a look at what your heroes are talking about. Learn from them and see what works for you.
Implement those things and then write about what worked for you.
With time, you'll notice that your ideas merge to form something new. This is what James
Altucher calls "idea sex." Idea Sex is when two different views collide to create something new.
Something unique that people will find appealing and novel.
You can design your Ebook cover (I’ll even teach you how later on). There are tons of free apps
on the internet designed to help people like you do this exact thing.
I cringe every time I see the Light Blue Calibri font MS Word uses for their headlines.
You now have everything you need to Write Your Ebook In 7 days.
Here’s the thing though, would you have preferred to read 200 pages that convey the same
message I did in 80 pages?
Every step has been carefully considered. Because I want you to get to writing as soon as
possible, I’ve kept it as concise as I can.
Once you begin putting your ideas on paper, you’ll notice that creating value comes way easier
than you thought possible.
There will be days when it doesn’t come naturally, but that’s when you’ll have the opportunity to
push yourself. That’s when you take a step into the big leagues. Once you stop relying on your
mood to make you want to write you’ll depend on something far more precious, discipline.
You might have to fight it out with yourself on a few occasions, and that’s ok!
I had to wrestle with my thoughts many times while writing this guide.
The good news is when you fight with yourself all you can do is win.
When you’ve written that first draft, edited it, done your sales page, and made your presales
you’ll have an Ebook published and generating income.
You don’t even need to look that far into the future. Follow this guide and you could be there by
next week.
Once you have your first Ebook up for sale you’ll notice something.
That’s when you’ll realize the true power behind the system I showed you in Write Your Ebook in
7 Days.
I don’t want you to write one Ebook. No, I want you to develop a system that allows you to
create multiple Ebooks throughout your life.
Ten Ebooks.
Remember the Escape Plan? What other Ebooks can you write using it as a guide?
When you use the system I’ve shown you, you’ll soon have a small library of work. The more
work you have to show, the more of an authority you’ll be. It will create a positive feedback loop.
But of course, you don’t have to take my advice. You can read a few other guides or web pages
on how to write an Ebook, but be honest with yourself. Go back to the mental barriers, which
one is keeping you from starting right now?
You’re coming to the very end now and you know you’ll have to get started. Starting is scary but
it’s also exciting.