Half-Day Workshop: Google Analytics Crash Course

1.0 Event Introduction

IEM YES HQ will be organising a half-day course given by Dr Yu Yong Poh on Google
Analytics. The workshop will be targeted at participants with little or no knowledge of Google
Analytics and who are interested to learn more. Google Analytics is a web analytics service
offered by Google that allows users to track and report website activity for better content and
performance optimization. It can also be used to gauge user engagement, individual page traffic
and the success of marketing/publicity campaigns. Participants will learn to design and publish
their own personalized website, the fundamentals of Google Analytics and to apply Google
Analytics to their prior designed website. Participants will also receive a certificate of
completion after the completion of the workshop.

2.0 Event Details

Date: 22/1/2022 (Saturday)
Time: 9 am – 1 pm
Duration: 4 hours
Venue: ZOOM
Targeted Participants: Tertiary Level Students + IEM Members

3.0 Event Objectives

The objectives of the workshop are:
● To create, design and publish a website
● To provide the participants with an overview of the fundamentals of Google Analytics
● To equip participants with knowledge and skills to use Google Analytics
● To learn tips and best practices from the trainer

4.0 Program Flow

Time Programme Flow

9.00 am – 9.10 am Introduction of the trainer

9.10 am - 11.10 am Workshop part I - Design and publish a website

11.10 am - 12.50 pm Workshop part II - Introduction to Google Analytics +

Applying Google Analytics to the website

12.50 pm – 1.00 pm End of workshop + Photography session

5.0 Course Content
● Create, design and publish a website
● Fundamentals of Google Analytics
● Applying Google Analytic to the prior designed website
● Sharing on the usage of Google Analytics on social media platforms

6.0 Budget
Refer to the budget file.

7.0 Trainer Profile

Trainer: Dr Yu Yong Poh
https://www.linkedin.com/in/yong-poh-yu/
Dr Yu Yong Poh received his B.Eng. and PhD degrees from the University of Malaya in 2008
and 2016. He joined Altera Corp Penang (currently known as Intel PSG) as an application
engineer in 2008 and subsequently Tunku Abdul Rahman University College (TAR UC) as a
senior lecturer. Currently, he is serving at Redbeat Academy, AirAsia as a lead technical
trainer.

Dr. Yu’s main research areas are signal and image processing, data science and analytics.
During his PhD study, he developed mathematical models to estimate human heart rate from a
sequence of video images. He also worked together with his colleagues to develop models for
image and text analysis. He has published over 10 articles including ISI-ranked journal papers
and international conference papers. He has also reviewed many ISI-ranked journal papers. As
for his professional development, Dr. Yu has accomplished the Enterprise Data Scientist
programme, offered by the Center of Applied Data Science, Malaysia Digital Economy
Corporation. He is also a SAS Certified Predictive Modeler, SAS Certified Visual Business
Analyst, and SAS Certified Base Programmer. In 2018, he was recognized as a Professional
Technologist by the Malaysia Board of Technologists. He is also a certified HRDF trainer.