Brief Description of the Project

Engocha Food Delivery This project is based on the food delivery business to connect the customers and
sellers it is meant to

Brief Profile of the Entrepreneur

Marketing plan

Start up

Startup Requirements
Moter Bike

3. Marketing Plan

Brand Name of your business plan

Engocha Food Delivery

Motivation to start your business plan

4. Production
Main Customer
the following are examples of customer segments: working professionals, university students, families
and retirees

Selling Price

The basis for our product price is the market price and the cost- benefit analysis. Therefore, to
attract new customers the business can’t set high price. Since the business operates at low cost it
will be able to price below the market price just to attract customers though, in the future we will
be able to sell at the market price.

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The basis for our product price is the market price and the cost- benefit analysis. Therefore, to
attract new customers the business can’t set high price. Since the business operates at low cost it
will be able to price below the market price just to attract customers though, in the future we will
be able to sell at the market price.

Market Area for Food Delivery Bu

The demand for delivery business is increasing as they want to eat at their home or in their office

SWOT Analysis

is a strategic tool that is comprised of organizational strengths, weaknesses, opportunities, and threats.
The purpose of the SWOT analysis is not only to understand the internal strengths and weaknesses of a
company but also external opportunities and threats that the business could take advantage of and it
should avoid.

The primary goal of SWOT analysis is to increase awareness of the factors that go into making a business
decision or establishing a business strategy

Strengths

 Experience in using similar apps

 A unique app that is customized to the client’s taste
 Well-established and efficient operational plan with the aid of technology
 Exceptional customer service
 Fast delivery service
 Focus on groceries, restaurants, retailers, etc.
 Boosting stores and restaurant sales and empowering drivers
 Simple-to-use, fast, transparent, reliable, and secure platform
  Safe and accessible storage type

Weaknesses

 Limited funds to start up

 Low brand recognition: We will leverage aggressive marketing in the first few years of
operations to build brand awareness and gain the loyalty of users

Strengths Weakness
Experience in using similar apps Limited funds to start up

A unique app that is customized to the client’s
taste
Well-established and efficient operational plan
with the aid of technology
Low brand recognition: We will leverage
aggressive marketing in the first few years of
operations to build brand awareness and gain
the loyalty of users

Exceptional customer service

Boosting stores and restaurant sales and

empowering drivers

Simple-to-use, fast, transparent, reliable, and

secure platform

Safe and accessible storage type

Opportunities Threats

The growing mobile app market and increasing
internet penetration worldwide
The increasing rate of dining out and online
order.
Susceptibility of the platform to cyberattacks
Uncertainty about the economic outlook
especially with the COVID-19 pandemic
outbreak.

Opportunity to penetrate prospective markets in

various American regions with our interactive
app
 Technological advancement offering
improvements to mobile apps

Marketing Strategy
Digital Marketing strategies for online food delivery services
1. Focus on Generating Qualified Traffic (The seamless Way)
When you talk about food delivery service marketing, one of the most common ways to generate traffic is
through Google.  
Google is the place where people are looking for the exact service that you’re offering. That’s why the
traffic that is sent to a website through Google is generally highly qualified in nature.
It’s a no-brainer that customers won’t pay to any online service that is not taking all the necessary steps to
ensure the safety of their customers. SSL is one of those factors that determine how trustworthy your
website is. Google’s algorithm also prefers a website that has an SSL certificate.

2. Do Google Search Advertising The Seamless Way

3. Advertising On Mobile Apps
In-App Advertising for Food Delivery Services
We are all using all kinds of apps these days. Such apps offer great opportunities for marketing and
promoting brands. Needless to say, food delivery brands can also make the most of the marketing and
advertising tools using in-app marketing.
4.Spread Awareness With The Help Of Facebook Ads
5. Build Engagement With Instagram Advertising
Today, Instagram is the key tool for any brand to attract their customers and to remain connected with
them. Every brand needs to have an Instagram account to make their ads reach all around the globe.

6. Maximize our Reach With YouTube Ads

our ads here have to be extremely creative to grab the attention of your customers. Your video ads can
be placed before or in between the videos on YouTube. Food delivery brand ads can be shown on the
search results of YouTube advertising too. 

7. Grab The Power Of Social Media

In this world where social media has golden opportunities for any brand, it is something that you also
need to focus on.
Social media is no more about posting selfies rather it’s a platform where your target customers live. In
short, it is a place to gain more sales and solidify your brand as the one engaged in food delivery.

8. Deploy A Food Delivery App

Having an app helps your customers to easily avail services from your online food delivery services.
It helps them to place orders, make payments and also track their deliveries. This helps your user to get
what they want at their fingertips. This also eases up their efforts without having to go to your website.

9. Engage, Entertain And Sell With Compelling Videos

Video Marketing for Food Delivery Services

Video is always a powerful tool to sell your brand image effectively and within a short period. But you
should know how to use it for your food delivery services. Always make a short and crisp video and
incorporate your brand concept.
Make it relatable so that you can boost up your conversion rates easily. 
For instance, design your video in such a manner that lets your customers think of your brand when they
get a glimpse of your creative video.
MARKETING BUDGET
Advertising Expense

Description Estimated Actual Difference

Tv Ads
Newspaper Ads
Brochures
Pamphlets
Business Cards
Banner Ads
Sub Total

Social Media Projected Cost Per unit Projected subtotal

Twitter
Facebook
Instagram
Telegram