Faculty of Design and Innovation

Creative and Innovative Studies

Year 1_Semester: 01

CRET101 Assignment 1: Juxtaposition-

100 Marks (30%)
Assignment 1 Brief

Assignment : Juxtaposition
Unit Controller : Mr. Bashir Muhammad Idris
Duration : 3 weeks
Marks : 30
Medium/ Software : Photos, magazine-photos, watercolor, pencil etc.
Deadline : Wednesday 31st March

Prepared by: Mr. Bashir Muhammad Idris Approved by: AQA

Signature: Signature:

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1. Assignment Title

“Juxtaposition”

2. Assignment Overview

Juxtaposition can be defined as placing two variable, side by side and their contrast or
similarity are shown through comparison. Many creative processes rely on juxtaposition. By
juxtaposing colors and objects or words next to each other, human brain will automatically
associate or transfer meaning. Usually ‘turning’ something familiar to something less
familiar or vice-versa.

This exercise focuses at generating new ideas by using juxtaposition technique.

3. Objectives of the assignment

 To provide students with basic understanding of juxtaposition as an idea generation
tool in creative thinking.
  To develop students creative thinking skills

4. Requirements/ Brief

 In this assignment, students need to generate new objects/ideas using

juxtaposition technique.
 Students are required to find any word/picture of an object (natural or manmade)
such as ‘butterfly’, ‘strawberry’, ‘keyboard’, ‘football’ etc, and then create one (1)
new object/idea that has value.
 Students will have to illustrate ‘new image’ of the idea on paper using cut and paste
technique of photos from magazine or printed pictures.
 Students are expected to write at least a page of creative rationale to describe their
new idea/creation.
 Students are expected to present their ideas individually (3 minutes per student)

5. Expected Outcome

• Juxtaposed artwork
• Size: A3
• Creative Rationale (Typed on A4)
• Materials: Cut and paste magazine photos or printed, Marker, Water color
or any other.

6. Assessment Criteria

This assignment carries 100 marks and contributes 30% to the total mark of this module.
The following table breaks down the specific marking Criteria to be used for this particular
assignment.

CRITERIA MARKS
1. The quality and the understanding of instructions and criteria /30
2. Originality and clarity of ideas /30
3. Personal Style, Attention to detail of final artwork. /20
4. Processional Practice (Neatness and Quality of Submission) /10
5. Presentation /10
Total 100

NB. Your Assignment must be submitted in A3 Envelop together with the typed Creative
Rationale.
NOTE: Plagiarism is not acceptable and results to failure. You are required to paraphrase
and synthesize your data, do not copy and paste verbatim. Late submission will also result
in deduction of five marks per day.