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Taj Named As World's Strongest Hotel Brand For 2022
Taj Named As World's Strongest Hotel Brand For 2022
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Business Industries Taj Named As World's Strongest Hotel Brand For 2022 Advertisement
For 2022
Indian Hotels Company's "Taj" has been rated as world's strongest hotel brand according to the latest
report of the consultancy "Brand Finance"
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Industries Edited by Animesh Singh (with inputs from PTI) Updated: June 16, 2022 1:15 pm IST
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7/8/22, 6:20 PM Taj Named As World's Strongest Hotel Brand For 2022
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The Pandemic and subsequent national lockdowns hit Taj like other hotels across
the world, and Taj was able to successfully adjust strategies to remain relevant to
th d ft i t it dd d
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7/8/22, 6:20 PM Taj Named As World's Strongest Hotel Brand For 2022
the need of tourists, it added.
"Taj was at the forefront of this with agility and strategic initiatives such as
offering support to the healthcare sector," the report said.
Puneet Chhatwal, Managing Director and Chief Executive Officer of Indian Hotels
Company, said, “We are very proud that Taj has been recognised as the World's
Strongest Hotel Brand for the second time in a row. This reaffirms Taj as the most
acclaimed benchmark of excellence in the industry globally. With travellers
increasingly gravitating towards brands that not only epitomise the essence of
world-class luxury but also follow responsible business practices, Taj is well
poised to pave the future of hospitality. This recognition is a mark of our guests'
steadfast trust and it celebrates the indomitable spirit of our employees, who
embody the legacy of the brand while bringing alive the essence of Tajness.”
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Indian Hotels Company,
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