COFFEE SHOP BUSINESS PLAN

“SENJA COFFE”

Presented by:
1. Rehna Rosari I D C (21023000134)
2. Laurensia Sonya P P (21023000135)
3. Victoria Mercy R U (21023000136)
4. Bernadus Fabumase (21023000137)
5. Mariano Doni N (21023000138)

PROGRAM STUDI S1 AKUNTANSI

FAKULTAS EKONOMI DAN BISNIS
UNIVERSITAS MERDEKA MALANG
2022
 Table Of Contents

Table Of Contents..................................................................................................................................2
CHAPTER I INTRODUCTION...................................................................................................................3
A. Background................................................................................................................................3
B. Name of Agency.........................................................................................................................4
C. Enterprise Vision........................................................................................................................4
D. Business Mission........................................................................................................................4
E. Aim............................................................................................................................................4
CHAPTER II ANALYSIS OF PRODUCT.......................................................................................................5
A. Place..........................................................................................................................................5
B. SWOT Analysis...........................................................................................................................5
C. Marketing..................................................................................................................................6
CHAPTER III BUDGETING.......................................................................................................................6
CHAPTER IV CLOSING............................................................................................................................6
 CHAPTER I
INTRODUCTION

A. Background
Coffee is a drink brewed from coffee beans that have been roasted and ground
into powder. Coffee is one of the commodities in the world that is cultivated in more
than 50 countries. Two varieties of coffee trees are generally known, namely Robusta
Coffee and Arabica Coffee.
Students and workers are very synonymous with those whose names are too
late, confused, restless, and restless, either because of assignments, organizations,
meetings, and other parties concerned. Currently enjoying coffee is not only a
necessity but has led to a lifestyle that many young people and executives live,
therefore we open Senja Coffe intended for all circles, both students and workers to
refresh from the fatigue of various activities that have been carried out. Live in a
relaxed atmosphere accompanied by a cup of coffee is the right moment to hang out
and share stories with friends, colleagues, consumers, partners, and others.
Senja coffee stands because we realize that nowadays many people want to
create an event or activity in a simple and efficient way. For example in terms of
preparation of drinks, food and cakes. Most of them usually prefer to buy fast food
rather than make it yourself for reasons of time and effort, even though the price is a
little more expensive. From that thought we had the idea to create this Senja Coffee
business. In starting a business in any line, the first thing you need to know is the
market opportunity and how to get good orders. What is the market opportunity that
we want to enter in our business and how to get the order. Second, we must be able to
analyze the strengths and weaknesses of our competitors and the extent of our ability
to compete with them in terms of price, service and quality. Third, mental preparation
and courage to start entrepreneurship to eliminate the psychological barriers of shame,
fear of failure and inner war between desire and doubt.
Senja Coffee will be established in the Malang city campus area with the
concept of "saving useful hangout". With friendly prices, Senja Coffee provides
various facilities, especially reading books to accompany visitors who like to read
both fiction and non-fiction.
 We chose books as the main facility in this business because considering the
interest in reading today's young people are declining and we hope that the existence
of senja coffee can increase their reading interest. In addition to various kinds of
books, we also have additional facilities such as musical instruments for visitors who
like music, live music every weekend and wifi for visitors who just want to hang out
while browsing various things from college assignments, meetings, to playing games,
Senja coffee also provides several types of uno card games, uno stacko, playing cards,
dominoes, chess, and several other toys. Senja Coffee was established for young
people who like various kinds of coffee, from original coffee to vanilla latte, and for
young people, students who like to read various knowledge books. As well as workers
who need a meeting place with work partners, Senja Coffee is the right solution for
relaxing, meeting, and Senja Coffee is a very comfortable place to study.

B. Name of Agency
Senja Coffee, is the name of the business that we make. We choose these
words because we have hope for our business to be a good coffee shop in the future
and get the best quality coffee in our city. We hope that our customers who visit this
coffee shop will enjoy it and be satisfied with the services we provide.
C. Enterprise Vision
“Promoting coffee products with the best quality and food of good quality and
liked by the public. Also promoting local products to the wider community to be
better known”.

D. Business Mission
1. Provide the best service to consumers.
2. Produce a variety of coffee that have a best quality and quality-assured.
3. Making this effort as a business opportunity that provides benefits or the best
advantages.
4. Make students more creative and innovatif about enterpreanurship
5. Train students to be good enterpreanurs.

E. Aim
The purpose of the establishment of Senja coffee shop is:
1. Obtaining profits
2. Intoducing traditional cakes to consumers
3. Introducing indonesian specialty coffe to consumers.
4. It absorbs more labor
 CHAPTER II
ANALYSIS OF PRODUCT

A. Place
The plan of Senja Coffe location will be placed in an area that meets the
following requitsments:
1. The location is close by the office and education such as university, high
school, or vocational school.
2. The location is in the center of the crowd.
3. The location is in the middle area residents.
The location that we prioritize is in 51, Jakarta Street with the following
considerations:
a. The location is close to several universities (University Of Malang, Institu
Teknologi Nasional Malang, Brawijaya Universiy, Wearnes University,
etc.)
b. In the vicinity there are several schools, among others SHS Saint Albertus
Malang, VHS 3 Malang, SHS 8 Malang, VHS 2 Malang, JHS
Laboratorium UM, etc.
c. The location was around the government office and commersial office,
among others MNC office, Jasa Tirta company, Klojen District office,
Customs and excise office, etc.
d. The location is near a residential population.

B. SWOT Analysis
In each activity to start a business, then it sholud be done the first is to measure the
ability of the author to the environment or competitors. That is the way throught the
SWOT analysis:

1. Strength
a) The price is quite affordable
b) Can be consumed for all community
c) Free from preservatives and artifical sweeteners
d) The methode to make it’s easy
e) Has many benefits for the health of the body/ have plenty of benefits for
the health of the body.
 2. Weakness
a) For a traditional types of cakes can not durable/ for a traditional types of
cakes can’t last long.
b) Easy to imitate product.
c)

3. Opportunity
a) Strategically place
b) The price offered to the public and student afforfability.
c) Provide job opportunities for students who want to add work experience in
the coffee world.

4. Threat
The presence of competitors who sell products at a cheaper price than the price
than the outhors have to offer.

C. Marketing
a) Target Markets
b)

CHAPTER III
BUDGETING

CHAPTER IV
CLOSING