Project Report

General management/Specialization / Social relevance project on

"BISLERI MARKETING SALES AND SUPPLY

CHAIN OPERATION"
Submitted on 10/07/2022 in partial fulfillment for the award of the degree of

Master of Business Administration

Name of the Student : Dattaram P Bhalekar Signature……………….

Roll No: 10452
Name of Supervisor: Dr. Geeta Kohade Signature……………….

2020-2022

Department of Management
Faculty of Commerce, Management & Hospitality

CHHATRAPATI SHIVAJI MAHARAJ

UNIVERSITY, PANVEL, NAVI MUMBAI
 CERTIFICATE

This is to certify that project titled “ BISLERI MARKETING SALES AND SUPPLY CHAIN
OPERATION

"

is successfully completed by Mr./Ms. DATTARAM PANDURANG BHALEKAR

under my guidance during the IV Semester, in partial fulfillment of the Master of Business
Administration of Chhatrapati Shivaji Maharaj University, Panvel, Navi Mumbai for the
academic year 2022.

This Project work is original and not submitted earlier for the award of any degree , diploma ,
certificate of any other University/ Institution.

Name: Dattaram Bhalekar DR. Geeta Kohade

Date : 10/07/2022 (Signature of the Guide)
 DECLARATION

I hereby declare that this Project Report submitted by me to Chhatrapati Shivaji Maharaj
University, Panvel, Navi Mumbai is a bonafide work undertaken by me and is not submitted to
any other University/ Institution for the award of any degree, diploma, certificate or published any
time before.

Name: Dattaram Bhalekar

Roll No : 10452 (Signature of the
Student) Date : 01/07/2022
 Acknowledgements

I express my sincere thanks to Mr. Dinesh Gaitonde had

supported me in taking up and completion of my summer internship.

I wish to express profound gratitude to my faculty member and my

Internship guide Dr. Geeta Kohade for her guidance and timely suggestions,
inspiration and encouragement throughout the period of work right from the
selection of topic till the successful completion of my Internship work.

I express my sincere and wholehearted thanks to my company guide Mr.

Dinesh Gaitonde for his guidance in acquiring proper information and all

the employees for their co-operation in providing required information for

building up my Internship Report successfully. I am very much thankful to

Manager of the company for giving me the opportunity in their firm and

guiding me in a right path by providing all the required information to make

the Internship work success.

.

Students name

Dattaram
Bhalekar

CONTENTS
 CHAPTERS CONTENTS PAGE NO

1 INTRODUCTION

2 RATIONALE & OBJECTIVES OF THE STUDY

3 RESEARCH METHODOLOGY

4 DATA ANALYSIS, FINDINGS & INTERPRETATION

5 CONCLUSION

6 BIBLIOGRAPHY/ REFERENCES

7 APPENDICES

CHAPTER 1

INTRODUCTION
In 1967, Bisleri an Italian company, started by Signor felice Bisleri, first brought the idea of
selling bottled water in India. It started a company called Bisleri India. In 1969, Ramesh
Chauhan, the Chairman of Parle Exports, bought over the brand. In those days, Bisleri
packaged drinking water was available in glass bottles.

Being a returnable package owing to various other problems such as breakage and weight, in
1972 – 73, Bisleri was made available in PVC (Poly Vinyl Chloride) bottles. After this plastic
packaging was introduced, things started to change, and sales increased rapidly.

The upsurge in the sales of Bisleri started in 1993 as Ramesh Chauhan sold off the Parle
stable of brands, including Thums Up, Limca and Gold Spot. Recognising the potential of the
packaged drinking water market, he then went on to concentrate on making Bisleri a top
selling brand in India.

NEED FOR THE STUDY

 The study is to know about the market coverage of “BISLERI” most trusted
Packaged drinking water brand.

 The study is to know about the future of bottle water industry.

 The study is to know more about Bisleri’s new products launch.

 To know more about future expansion plans of “Bisleri”.

OBJECTIVE OF THE STUDY

To analyze the marketing strategies of the company with

 To determine the market share of Bisleri Brand of Bottle Water.

 To find out the preference level of respondents regarding Bisleri Brand of Bottle.

 To assess the brand awareness of the Bisleri in the Mineral Water Segment.

 To Study the brand positioning of Bisleri.

Importance :

 This report is useful for the researchers who are willing to do research on the Mineral
water industry and its present competitors in the market.

 This report can be useful as a secondary data for Mineral water industry.

 This report helps in knowing the current and future scenario of Mineral water
industry.

 This report helps in knowing different Mineral water brand in market.

METHODOLOGY OF THE STUDY

Two sources to collect data are namely :

1. Primary Source

2. Secondary Source

PRIMARY SOURCE OF COLLECTING DATA :

The Primary Data that I collected were the first hand information which I received through
personal interviews

with the consumers through questionnaries. This data gave the most vital information for
making my analysis of

the prevailing behavior of the consumers.

SECONDARY SOURCE OF COLLECTING DATA :

Secondary Data involved in my research were the information that I collected through the
various broachers,

internet, books and websites of the company.

LIMITATIONS OF THE STUDY

 The study can not replace the managerial judgements indecision making.

 The study is only limited to the available information in the department.

 The study is purely based on the information provided by “BISLERI

INTERNATIONAL PVT LTD.”

 The study is restricted to BISLERI INTERNATIONAL PVT LTD.

 The study is restricted to limited people.

YEAR PRODUCTS INTRODUCED

1991 Bisleri 20 Litre can for homes and offices.

2000 Bada Bisleri, a 1.5 Litre bottle.

2006 Bisleri Mountain water from the Himalayas.

2009 Bisleri Limited Edition Celebration bottles available in 250L & 500L.

2010 Bisleri Limited Edition with Cricket labels available in 250L & 500L.

2011 Bisleri “Stay Protected” Campaign bottles of 15L.

2011 Bisleri Club Soda

2012 Bisleri Vedica, natural mountain water.

2013 Bisleri “Kiss to drink” campaign 500L bottles.

2016 Bisleri Pop soft drinks.

2016 Bisleri Rockstar 300L pack.

2017 Bisleri “one nation, one water” different language labeled bottles.

2018 Bisleri “Har Pani ki bottle Bisleri Nahi” campaign bottles.

2019 Bisleri’s Spyci, limonata, fonzo in new avatar.

2020 Bisler@doorstep delivery service.