THE TELFORD

ENGINEERING
STRATEGIC
OPTIONS TO
MITIGATE THE
 Market segmentation

 Brand establishment and customer relationship

 Increasing process efficiency

 Cost cutting

 Budget setting and controlling

 Understand the political factor on post-MEXIT
MARKET SEGMENTATION
 Telford Engineering is used to adopt market segmentation theory by
dividing a target market into smaller, more defined categories.
It segments customers and audiences into groups so it can develop to
address most of the customers across the world. By doing this more
revenue can be generated.
• BRAND
ESTABLISHMENT AND
CUSTOMER
RELATIONSHIP
 The company has its value created in the market so its company policy to
maintain its brand value and customer relationship more and more
enhances the company reputation in the market with time.
• INCREASING PROCESS EFFICIENCY

 The company has made major changes by recruiting service from

outsource so the company has to maintain its efficiency of performing the
work before deadline and with effectiveness.
• COST-CUTTING 
 The company also has the option to do cost cuts and save more revenue
for the future. It is done by reviewing company cost center department
expenditures after 3 months so the company can found out which
department is cost-saving and which is not .its unable company to review
the department where the most cost incurred and adopt a strategy to
reduce cost in the future.
• BUDGET SETTING AND CONTROLLING

 The company has to set its budget for the year for expenditure, revenue,
customer development, diversity of work, and many more factors to be
considered to set an approach that unable company to increase its
revenues and reputation year by year.
 • UNDERSTAND THE POLITICAL FACTOR ON POST-MEXIT

- To understand how and what the degree of the government intervenes in the economy
and industry.
- This can include government policy, political stability, corruption, foreign trade policy, tax
policy, labour law, environmental law and trade restriction, infrastructure and health
regulations. As part of Telford Engineering, we need to take into account when assessing
of potential market on post-MEXIT.
- To reduce cost, we can read more news online or visit respective government webpage to
get the updated information or news individually. Then, organize a sharing session to
share this knowledge with others group of members in the company.
DISCUSSION
 Telford Engineering is able to adopt these options then they will become
potentially beneficial for the company in the future. The company has only
this possible way to make her revenue high and earn more in its hard time
and develops itself and diversifies its position in future.
RECOMMENDATION
 Also, the company has to make sure the relationship between GBS
company will maintain and no disturbance could arise the policy be made
play important role in for the present and future development and
prospective of the organizations.