Vijaykumar Kamatagi, Reg No-MB183735

EFFECTIVE CLIENT MANAGEMENT FOR STRENGTHENING SALES
VERTUEZ ENERGY SOLUTIONS BANGALORE
Project Report submitted in partial fulfillment of the requirements for the

award of the Degree of
MASTER OF BUSINESS ADMINISTRATION

Of
BENGALURU CENTRAL UNIVERSITY
By.VIJAYKUMAR KAMATAGI
Reg. No. MB183735
Under the guidance of

Dr. SUMITHRA SREENATH
Professor
MP BIRLA INSTITUTE OF MANAGEMENT BENGALURU

Bengaluru Central University
Mr.Basavaraj Katageri (HR Department)
2019-2020
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ACKNOWLEDGMENT
We would like to express our sincere gratitude towards all the people who
have contributed their precious time and effort to help us, without them it would
have been a great difficulty for us to understand and complete the project.
We would especially like to thank Dr. Sumithra Sreenath, our guide for his
guidance, support, motivation, and encouragement throughout the project period
this work was done. Her readiness for consultation at all times, her concern, and
her assistance even with practical things have been invaluable.
I would also like to thank Mr. Basavaraj Katageri head of marketing

department of VIRTUEZ ENERGY SOLUTIONS for his immense support for
carrying out the project at the organization
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CONTENTS
1. INTRODUCTION
1.1 Introduction
1.2 Commercial Energy and Non Commercial Energy
1.3 B2BMarketing
1.4 Statement Of The Problem
1.5 Needs Of The Study
1.6 Company Profile
2. METHODOLOGY
2.1 Objectives
2.2 Limitations
2.3 Research Background
2.4 Sources Of Data
2.5 Research Methodology
3 SOWC
3.1 Strengths
3.2 Weaknesses
3.3 Opportunities
3.4 Challenges
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4 DATA ANALYSIS
4.1 Outcome of Study.
5 Experience, Learning &Conclusion
5.1 Experience &Learning
5.2 Conclusion
5.3 Bibliography
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CHAPTER-1
INTRODUCTION
1.1 Introduction
On account of continuous industrial development clubbed with depletion of fossil fuels and
rising environmental consciousness, the strain for energy resources unit of measuring increasing
exponentially inside the twenty initial century. With the growing demand for energy, increased
environmental pollution, and depleting energy sources, human society today faces multiple
challenges of transition towards sustainable development and poverty eradication. In coping with
property development energy is one in every of the most factors that has got to be thought-about.
The concept of sustainable development according to the report is based on the idea of meeting the
needs of the present without compromising the ability of future generations to meet their own needs.
In developing economies clean and energy-efficient technologies will contribute to property
development and energy security.
Energy preparation involves the search for a set of sources to optimally satisfy energy needs.
Renewable sources of energy such as solar power, wind, mini-hydropower, geothermal energy and
biomass are gradually being looked after as alternatives to meet global demand for energy. Wind
power is one of the fastest growing types of renewable energy in the world as a sustainable and safe
supply of energy. Today's challenge in India is to rapidly introduce renewable energy sources to
power a growing economy at a price that customers can afford to shortage to a large extent.
However, the demand for power has risen over several decades, adding huge conventional power
assets to this region. There are now unit options in the variety of star and alternative energy
technologies and the industry has commercially accessed renewable energy (RE) assets. It provides
additional choices for policymakers in the world of health with the technological, economic and
environmental characteristics of a future power system that keeps pace with economic growth.
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 Renewable Energy in Power Sector
India with over one.27 billion population is the seventh-largest geography and today ranks fourth
among high energy-consuming countries in the world. In the past 3 decades total primary energy
consumption has accrued manifold from eighteen MTOE (in 1980) to 104 MTOE (2011) in the
Republic of India. Also, with the growing economy, the dependence of energy has exaggerated
magnanimously because of the growing industry and therefore the impetus was given to
infrastructure development. India is commerce seventy-nine of the rock oil it wants and has been
heavily counting on foreign coal. Therefore it's necessary currently that the Republic of India's
appearance for domestic sources of energy. India’s renewable energy potential is very vast and most
of it remains untapped. According to recent estimates, the solar potential is greater than 10,000 GW
for India and wind potential could be higher than 2,000 GW.
The Asian nation needs new initiatives from each state and Union government in order to fully
exploit the enormous energy potential. The existing policies and programs should be on the other
side of these new initiatives. Renewable energy accounts for about 13% of India's total energy
production, which is growing slowly. Interactive power generators from RE sources comprise the
main wind turbines (25088 MW) with 3,8821 MW and co-generating biomass / biases (4688 MW).
Power generators are solar (4,879 MW), and small hydraulic (4,177 MW), respectively. A very small
fraction of urban solid waste generates electricity [ MLRE]. Over this total energy consumption,
India's overall energy capacity is over. The first and most extensive renewable energy project in
India. The Asian government is committed to creating an atmosphere that will lead to India's use of
off shore wind power. In order to overcome these challenges and to build technical and deployment
capability, the government envisages bringing the phenomenon of offshore wind power across the
region. The specific concept behind the unified energy policy is to satisfy energy demand in all
areas.
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 Growth of Wind Energy
Wind energy will potentially play an important role in the global energy market, allowing the
production of electricity to be almost four-dimensional. This is attributed to the explosive growth of
alternative energy worldwide, particularly over the last decade. Continued technological
development and creativity in design and distribution contributed to comprehensive onshore and
offshore planning. Today, wind power production has become a major power generation choice
thanks to modern wind turbines with the latest technology. The key drivers for this growth involve
energy security, temperature change and access to energy, while additional benefits include jobs and
economic development. In India, preliminary assessments on the outline have indicated prospects of
development of offshore alternative energy. With nearly twenty-four GW of alternative energy
capability, India ranks 5th in the world. India also has the daring development within the twelfth
five-year framework of a revolution in wind energy. It requires substantial expenditure in the key
energy sectors. In 2015-16, capacity rises of about 4,000 MW are planned. Currently, almost 20
square-pitched turbine manufacturers are in Asia and fifty two designs have been accredited to be the
nodal agency for the creation of wind energy networks by the National Institute of Wind Energy
(NIWE).
In March 2015, renewable energy (RE) sources shaped over twelve-tone music of India’s total put in
capability. Between 2007 and 2015, the wind business furthers between 1500 and 3000 MW every
year. The primary reason for this can be that for over a decade currently, wind technology has been
technically and commercially viable in the Asian nation. Today, wind energy may be a key
constituent of India’s energy basket. Recognizing the immense potential of wind resources, the
Indian Government has set a target of installing 60 GW of wind by 2022. This implies a quantum
jump from this level of annual preparation. Therefore, the Prime Minister’s Council on Climate
Change has proposed to induct a National Wind Energy Mission under India’s National Action Plan
on Climate Change. Even though there's an enormous potential for wind energy, there are also many
issues to be addressed for exploiting the full potential. Particularly, most regions of the Republic of
India area unit classified as low wind energy regimes necessitating the identification of acceptable
models for estimation and
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Realization of potential Besides, correct web site choice, new composite materials for wind turbines,
new techniques of manufacturing wind turbines and attractive policy for wind energy, and so forth
are the other aspects to be focused on. At present, there square measure hardly any measure for
estimating the performance of the prevailing wind-mill clusters. In the gift analysis, an attempt has
been made to address this issue by proposing a quantitative and comprehensive performance index
for the analysis of wind-mill clusters.
In India, wind energy production is carried out by the southern state and geographical area, Gujarat
and Mysore. The coastal region (west coast) of the world has a maximum airspeed of 3 to 5 m / s per
year. During moon soon (June-Sept), the southern and central portion (west coast) is winding at a
high speed of more than 5 m / s. Estimation shows that the western coast of Mysore, Tamil Nadu,
Kerala, Maharashtra, and Gujarat and plains of Rajasthan, Gujarat, and Mysore square measure the
best places for wind energy harvest where the annual average wind speed is higher.
1.2 Commercial Energy and Non Commercial Energy
 Commercial Energy
The energy sources that area units accessible within the marketplace for a precise worth area
unit referred to as business energy. Out and away the foremost necessary types of business energy
area unit electricity, coal, and refined petroleum products. Commercial energy forms the premise of
business, agricultural, transport and commercial development in the modern world. In industrialized
countries, commercialized Fuels area unit predominant sources not just for economic production
however conjointly for several unit tasks of the general population.
Examples: Electricity, lignite, coal, oil, natural gas etc.
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 Non-Commercial Energy
For a worthy field unit listed in non-commercial power, energy sources that do not appear available
within the company markets. Non-commercial energy sources cover the area's traditionally collected
system, which has not been bought in a price particularly used in rural households, as coal, cattle
dung and farm waste. This is also recognized as conventional oils. In the area of power reporting,
non- commercial resources is often overlooked.
1.3 B2Bmarketing
In this project, the focus is on B2B renewable energy companies and how they market their
products on their website, thus B2B marketing needs to be defined.
The definition of a business-to-business (B2B) company is “an enterprise that sells products or
provides services to other businesses rather than to consumers”. B2B companies sell, rent and supply
goods, and/or services to other companies. Traditionally, the B2B market was known as the
industrial market. Here, the products were standardized because they served a large market and thus
needed to apply to several customers, and the main attributes of the product were price and product
quality. Thus, the marketing of these products was based on limited attributes, and companies thus
only competed on price and quality.
Marketing is about understanding the consumers and their needs. In marketing, markets are divided into
two categories where the consumers should arguably be approached differently; the business-to-consumer
(B2C) market and the business-to-business (B2B) market. The B2B market is 15 times larger than the
B2C market and is accountable for more than half the transactions in industrialized countries. Thus, the
B2B market is not insignificant however, in academic and managerial literature; consumer marketing has
received significantly more attention than business marketing. In literature, the main argument about
marketing is that the B2C and B2B markets should be approached differently because the needs are
different. The differences in the B2B market compared to the B2C market are found in the nature and
complexityofindustrialproductsandservices, thenatureanddiversityofindustrialdemand.
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Larger volumes per customer and closer and longer-lasting supplier-customer-relationships”. In

other words, B2B companies conduct business with fewer, but bigger customers on a complex
market, while B2C companies conduct businesses on a less complex market consisting of many
private customers.
A renewable energy company might have few customers however; the scale of the orders is
usually larger than for B2C transactions. Furthermore, the decision-making process of buying a
product is far more complex in the B2B market. B2B companies make complex and long-lasting
buying decisions, based on different levels of decision-making and group decisions in the buying
company. For instance, the decision for purchasing a renewable energy technology is rarely made by
one person; renewable energy is an investment and thus, more decision-makers make a joint decision
of investing. The decision-making is rarely dependant on one individual but rather a group of
individuals in the company. This is to some extent accountable for the lack of academic and
managerial knowledge and attention on B2B marketing.
 Growth of power sector in INDIA
India is the world's third-largest producer and third-largest shopper of electricity. The
national electrical grid in the Republic of India has an associate degree put incapability of
360.788 GW as of thirty-one August 2019. Renewable power plants, that additionally embrace
massive electricity plants, represent thirty four.86% of India's total put in capability. During the
2018-19 period of time, the gross electricity generated by utilities in India was one,372 TWH
and therefore the total electricity generation (utilities and non-utilities) within the country was
one,547 TWH. The gross electricity consumption in 2018-19 was 1,181 kWh per capita. In 2015-
16, electrical energy consumption in agriculture was recorded as being the best (17.89%)
worldwide. The per capita electricity consumption is low compared to most different countries
despite the Republic of India having an occasional electricity tariff
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India incorporates a surplus power generation capability however lacks adequate distribution
infrastructure. To address this, the Government of India launched a program called "Power for All"
in 2016.The program accomplished by December 2018 in providing the necessary infrastructure to
ensure uninterrupted electricity provide to all or any households, industries, and commercial
establishments. Funding is supplied through collaboration between the Government of India and its
constituent states.
India's electricity sector is dominated by fossil fuels, above all, coal, that throughout the 2018-
19 financial year created regarding three-quarters of the country's electricity. The government is
making efforts to increase investment in renewable energy. The government's National Electricity
arrange of 2018 states that the country doesn't would like additional non- renewable power plants
within the utility sector till 2027, with the empowerment of fifty,025 MW coal-based power plants
under construction and addition of 275,000 MW total renewable power capacity after the retirement
of nearly 48,000 MW old coal-fired plants.
 Growth of wind energy in INDIA
The wind energy industry is nowadays a key contributor to almost four-dimensional total
electricity generation in the world energy market. It is the product of exponential growth in the
production of alternative energy worldwide, especially in the last decade. Continued technological
development and creativity in designs and production culminated in comprehensive onshore and
offshore planning. The wind power production today is a standard electricity generation alternative
with the latest technology. The main drivers for this growth are protection of resources, temperature
change and access to energy, while additional benefits involve jobs and economic creation.
In India, preliminary assessments on the outline have indicated prospects of development of offshore
alternative energy. with nearly twenty-four GW of alternative energy capability, India ranks 5th in
the world. India additionally has associate bold set up of skyrocketing wind energy
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Share within the twelfth five-year setup. This requires considerable investments in the core sectors
including energy. Capacity addition in 2015-16 is predicted to be around 4,000 MW. Today, there
square measure nearly twenty and turbine makers in Asian nation, with regarding fifty-two rotary
engine models certified by the National Institute of Wind Energy (NIWE) that is that the nodal
agency for wind development for grid connection.
In March 2015, renewable energy (RE) sources shaped over twelve-tone music of India’s total put in
capability. Between 2007 and 2015, the wind business furthers between 1500 and 3000 MW every
year. The main reason for this is that wind engineering is technologically and economically feasible
in the Asian nations for more than a decade at present. Wind power is now a key component of the
electricity basket in India. The Indian Government has set the goal to build 60 GW of wind by 2022,
realizing the immense potential of wind energy. This means that this annual preparation rate is a
quantum leap. Therefore, under the Indian National Action Plan on Climate Change, the Prime
Minister's Council on Climate Change agreed to inductee a National Wind Energy Project. Even
though there's an enormous potential for wind energy, there are also many issues to be addressed for
exploiting the full potential. Particularly, most regions of the Republic of India area unit classified as
low wind energy regimes necessitating the identification of acceptable models for estimation and
realization of potential. Besides, correct web site choice, new composite materials for wind turbines,
new techniques of manufacturing wind turbines and attractive policy for wind energy, and so forth
are the other aspects to be focused on. At present, there square measure hardly any measure for
estimating the performance of the prevailing wind-mill clusters. In the gift analysis, an attempt has
been made to address this issue by proposing a quantitative and comprehensive performance index
for the analysis of wind- mill clusters.
The southern State of India contributes to the production of wind energy, led by the geographical
region of Gujarat and Mysore. Airspeeds varying from three to five m / s per year are usually
observed at the coastal region (west coast). During the June-Sept (monsoon), the southerner and
central (west coast) wind speed is above 5 m / s. Estimation shows that the western coast of Mysore,
Tamil Nadu, Kerala, Maharashtra, and Gujarat and plains of Rajasthan, Gujarat, and Mysore square
measure the best places for wind energy harvest where the annual average wind speed is higher.
MPBIM Page 16
1.4 Statement Of The Problem
Renewable energy technologies are continuously evolving and adapting to the world’s
growing demand for renewable energy; the global energy consumption is growing and will continue
to grow in the future. Thus, renewable energy needs to become a large share in the global energy
mix.
The demand for renewable energy comes from different sides; on a national as well as a global
scale governments are setting political targets for the use of renewable energy. For instance, in the
European Union, the target is to produce 20% of all energy from renewable energy sources in 2020.
On another level, corporations are interested in implementing renewable energy solutions for their
production, because renewable energy supplies companies with inexhaustible energy, while being
cost-efficient. Furthermore, it offers a strategic advantage for promoting the company’s sustainable
activities. Lastly, for many people, fighting global climate change is a top priority. Thus, in order to
contribute with a positive impact on the environment, many consumers chose products and services
that are sustainable and do not damage the environment.
If you're having a tough nowadays patient with purchasers, try and imagine them as a
newcomer to your team that has fully no data of the duty, but is eager to learn. Explain everything in
detail and address any questions that will arise. Once the client becomes a part of your team, it’s
going to become much easier to work together.
If this doesn’t work, there is something else that will. Your client pays the bills. The consumer
is often right, even once utterly wrong, just because they pay for your work. This should be enough
reason to think twice the next time you get frustrated during a call or a meeting.
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 Communication and Listening
I know you have got had enough of the communication stuff already. But I keep stressing the
matter in virtually every article as a result of it’s very the core driver of success. A lot of you
communicate along with your purchasers, the higher relationships you'll have. Meaningful
communication, on the opposite hand, can last for just five minutes, yet deliver the correct
information to the person Communication goes hand in hand with listening. Often, clients don’t want
to know every detail concerning a specific topic, they just want to know what they ask you about. In
this case, ranging from the terribly bottom won't lead to something helpful (they can merely not
listen) and may even irritate your purchasers.
Listening and understanding what the consumer communicates to you could be a key issue to
understand what to speak yourself. You might suppose that explaining the total matter is very
important, however generally that’s not what the consumer desires to listen too.
1.5 Need Of TheStudy
 Offer Consistent Company-Wide Messaging.
Too typically customers, get trapped within the "he same, she said" game of being told a product
will do one factor from sales and another from support and products. Ultimately, customers become
confused and are left with the perception that the corporate is snafu.
Consistent internal communications across all departments is one among the most effective steps
towards a customer-focused mindset. If the entire company understands its goals, values, product,
and service capabilities, then the messages will easily translate meet the customer's needs.
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To get everybody on a similar page, organize sales and client service conferences, channelize
new product emails, offer strong new worker on boarding, need quarterly trainings and seminars, or
staff host webinars to share important projects.
 Provide Instructions For Easy Adoption.
Customers purchase a product because they believe it will meet their needs and solve their
problems. However, adoption setup stages are not always clear. If best practices aren't specified at
the start and they don't see the value right away, it's an uphill battle to gain back their trust and undo
bad habits. A well-thought post-purchase strategy can modify your product or services to be usable
and helpful. One way firms gain their clients' attention is by providing in-product and email
walkthroughs and directions as before long because the customer receives a payment confirmation.
This limits the confusion, technical queries, and distractions from the immediate post-
purchaseelation.
A client education guide or knowledge domain is crucial to deliver correct client adoption and
avoid the ‘floundering effect' once customers are stuck. Other companies provide new customer on
boarding services, host live demos and webinars and include events and promotions in their email
signature.
 Ask Customers For Feedback.
Lean into client complaints and suggestions and it'll modification the method you use your
business. Criticism oftentimes has negative connotations; however, if you flip problems to
opportunities you can easily improve your business to fit the customer's needs.
Take client suggestions seriously and act on those recommendations to enhance style, product and
system glitches. Most customer support success metrics are paramount to the customer experience
and this mentality should trickle down to every aspect of the organization.
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To keep track of this feedback, several firms track and gain their feedback through client
satisfaction scores, customer surveys, exploration customer interviews, social media polls, or simply
a personal email can grab helpful candid customer feedback.
 Narrating Customer Relationships
When a client buys a product or service, they want to use it right away and fulfill their immediate
need. Whether they are delighted inside the primary hour, week, or a month, it's important to
constantly think about their future needs.
Proactive relationship-building is crucial to stop customers from losing their post- purchase
excitement and ultimately churning. If customers stop hearing from you and you do not hear from
them this will be a nasty sign that their period is imperil.
Companies solve for client relationships with a mixture of client service structure and
communication methods. Solve for the long client want and make a client service team dedicated to
check-ins and client retention, show appreciation with rewards and gifts to loyal customers, host
local events, highlight workers that go higher than and on the far side and communicate product
updates and new options.
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 Solve For The Right Customer Need.
Excluding customers from your cohort of business will appear unreasonable to resolve your
customers' desires. However, understanding whose desires you'll be able to fulfill and whose you
cannot maybe a major step toward resolution the proper issues. All customers' desires cannot be
treated equally and a corporation should acknowledge that issues they'll solve and ones that are not
aligned with their vision.
To find the proper client priorities, create buyer personas and uncover consumer trends, look at
customer's long-term retention patterns, establish a clear company vision, provide premier customer
service to valuable customers and communicate together with your ideal client in their most popular
social media house to capture queries, comments, and suggestions.
Successful startups, brick and mortar retailers, and Fortune five hundred firms alike all solve and
priorities customers must keep ahead and establish business trends.
 Be Familiar
Chances are, your consumer operates in an exceedingly very completely different business
than you. That means that your lingo and terminology may be vastly different from theirs, and vice
versa. For some purchasers, this could be a source of anxiety if they don’t understand the language
you use to describe your work, they may not understand the work that you’re doing.
To build trust, try and get snug exploitation their nomenclature, and facilitate them perceive
yours Carl recommends making a gloss of common terms, like uxor and wireframe, to help them
understand the different stages of the project.
Being acquainted may also mean mistreatment equivalent technologies they use. Are they
used to building timelines in Excel? Then think about using stand out to indicate them your
timelines, too it’s a small gesture that can help ease your client’s worries.
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 Be Honest
It’s forever straightforward to vow that you’ll be honest, but when it comes to difficult
conversations such as timelines and budgets, it’s always so much easier to fudge the truth.
However, hard as it can be, being honest especially with the tough subjects is what will build a
trusting relationship with your client. If you’re upfront about the hard stuff, they’re a lot more likely
to believe your promises down the road.
 Be Nice
Being honest doesn’t mean being blunt it is feasible to be nice whereas sharing exhausting
truths. Having sympathy and being compassionate for your client’s position will facilitate ease
tension, especially during difficult conversations.
 Addressing issues earlier
If you’ve been in your business for a moment, you’re likely pretty good at identifying potential
problems while they’re still brewing. And tho' it’s straightforward to attend and see however those
potential problems can play out, addressing them early can prevent a headache and build trust along
with your consumer.
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1.6 Company Profile
Virtuez Energy Solutions Private Limited is a Private incorporated on 10 May 2016. It is

classified as a Non-govt company and is registered at Registrar of firms, Bangalore. Its authorized
share capital is Rs. 500,000 and its paid-up capital is Rs. 500,000. It is involved in Business
activitiesn.e.c.
Virtuez Energy Solutions Private Limited's Annual General Meeting (AGM) was last held on
N/A and as per records from the Ministry of Corporate Affairs (MCA).
Current status of Virtuez Energy Solutions Private Limited is – Active.
MPBIM Page 23
CHAPTER-2
METHODOLOGY
2.1 Objectives
o Paying attention to existing customers by noticing and collecting feedbacks.
o The objective of this research is to find out if Vertuez energy solution in Bangalore region offers
good service quality.
o To check on the data sent to customers.
2.1 Limitations
o Wind may be an unsteady supply of energy and isn't suited to satisfy the base load energy demand
unless some kind of energy storage is employed.
o The producing and installation of wind turbines need serious direct investments – each in industrial
and residential applications.
o Wind turbines will be a threat to life (e.g. Birds, bats).
o Noise is frequently reported as a drag by neighboring homes.
o How wind turbines look may be a legitimate concern for a few individuals.
o The effects of offshore wind farms on marine animals and birds are not fully understood.
o Offshore wind farms built within view of the coastline may be unpopular among residents and may
affect tourism and property values.
o The study was restricted only to Bangalore and Ramnagar Dist.
o Lack of time due to unavailability and as per guidelines it was restricted only for a maximum of 6
weeks.
o Some customers denied responding to the telephonic survey due to their busy schedules.
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2.3 Research background
I worked as a communication and marketing intern at the Virtuez B2B renewable energy
company, virtuez energy solutions. During the internship, I became curious about the market for
renewable energy and I began to realize the complexity of the market. Thus, for my internship
project, I researched to explore the national and international customer’s motivations for investing in
wind energy. The research showed that the primary motivation was price, while sustainability was
ranked as the secondary motivation.
The price and cost of wind energy is dependent on the market and policies; governments offer
grants and subsidies for companies investing in renewable energy. However, depending on country-
specific policies and renewable energy technology in question, grants and subsidies can differ. Many
companies are dependent on these for a company, investing in renewable energy can involve
economic risks.
When the market for renewable energy is seemingly dependent on external factors, such as
national and global policies, how do renewable energy companies market their products? In this
research, I thus aim to explore how B2B renewable energy companies market their products. Dies
can differ. Many companies are dependent on these for a company, investing in renewable energy
can involve economic risks.
2.4 Sources of data
o The data is collected both from primary and secondary sources.
o Primary data is collected through interaction with the customers overtures ENERGY SOLUTIONS
who are the respondents.
o Secondary data is collected for the study from the sources such as journals, previous studies, articles
and company website.
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2.5 Research methodology
o The aim of research is to gather information among company customers about, customer service to
provide good relationships between company and research was implemented by using qualitative
research.
o Industry consumers were surveyed, a combination of organized and unstructured questionnaire was
included. It allowed clients to take less time to communicate. The aim of the survey was to find
general opinions of customers concerning companies.
 Qualitative Study
The study is qualitative in nature and the method contents interacting with customers.
Qualitative research is about interacting with customers for their view on existing service quality in
the company.
 Content analysis and Narrative analysis
o Content Analysis
It is a research tool targeted on the particular content and internal options of media. It is wont to
confirm the presence of bound words, concepts, themes or sentences inside texts associate degree to
quantify this presence in an objective manner.
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o Narrative Analysis
Narrative analysis could be a term that subsumes a bunch of approaches that successively suppose
the written or spoken words or visual illustration of people. These approaches usually target the lives
of people as told through their own stories. The emphasis in such approaches is on the story, usually
each what and the way is narrated. Narrative analysis may be thought of each an inquiry technique in
itself.
 Number of respondents
o Industry consumers completed a service quality study. As the bulk of leading consumers in the
industry are people, the volume of female and male respondents is similar.
o Just 90% of the respondents are males; the remaining 10% are female. This discrepancy could be due
to the fact that males were traditionally the key respondents to this method.
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CHAPTER-3
SWOC
SWOC is a tool to analyze strengths, weaknesses, opportunities, and threats. With this tool,
countries, and organizations can make a correct decision to find the right place and policy to develop
wind power. The main points of
Strengths Weaknesses
 No fuel costs.  Difficult to predict the wind.
 Clean, renewable.  Not ideal for efficiency.
 It can be located on land/off-land.  High cost than fossil fuels.
 The lowest cost renewable resource.  Don’t have the reputation or money
breweries.
 No carbon emissions.
 Fluctuations in prices may occur on the
 The Company has 3.5 years of experience in
market
giving services to various customers.
bOpportunities Challenges
 Offshore wind.  Too expensive for offshore wind turbines.
 Larger and more efficient turbines to generate  Raw material prices soaring. Policy
larger amounts at lower cost. changed.
 Easy to penetrate in the market People shifting  Competition among different service
towards renewable energy sources providers of similar category.

 Customer acquisition
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3.1 Strengths
o When the wind turbines area unit operating, it doesn't have any fuel price and emissions as a result of
the facility are from the wind.
o Comparing with alternative renewable energies, wind generation is that the lowest price natural
resources.
o The placement of wind farms isn't solely toward land however conjointly offshore with appropriate
environment allocation.
o Wind turbines don't unleash emissions which will spoil the air or water and that they don't need
water for cooling. Wind turbines may additionally cut back the number of electricity generation from
fossil fuels, which ends up in lower total pollution and dioxide emissions
o Land-based utility-scale wind is one in all the lowest-priced energy sources offered these days, cost
accounting between 2 and 6 cents per kilowatt-hour, looking on the wind resource and therefore the
explicit project’s funding.
o The company has 3.5 years of experience in giving services to various customers.
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2.2 Weaknesses
o It is difficult to predict the wind and it will cost lots of time to collect several years’ data to
determine where the location of a wind farms.
o The generated power each year cannot still promise hard and fast worth.
o The maximum efficiency of the wind turbines is less than 60 %, which less than other renewable
energy efficiency. For example, hydropower’s efficiency is about 90 %. As an easily accessible
energy sources, fossil fuels still have an advantage in price.
o Wind resource development was not profitable so investing in the placement of wind sources isles.
3.3 Opportunities
o With the developing of technology, a single wind power capacity will be improved.
o This means larger and a lot of economical wind turbines are going to be put in and bigger amounts of
electricity with lower prices are going to be generated.
o Offshore wind turbines are another opportunity. Higher wind speed, not taking up land resources and
not affected by terrain are offshore wind farm’s advantages.
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3.4 Challenges
o Offshore turbine has its benefits; but, its costs still have to be considered. Nowadays, the price of 1
offshore turbine is doubly, even thrice over one onshore turbine.
o It is a huge financial pressure for operators who want to make the offshore wind turbines into a stable
power generation. For manufacturers, the rise in raw materials prices increases the final product
prices.
o How to balance market share and profit is a problem, which cannot be ignored.
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CHAPTER-4
DATAANALYSIS
4.1 Outcome of the study
o Assignment of the project for collecting a feedback from the customers in order to keep the existing
customer happy.
o The customers are offered with discounts and offers to motivate them to re-purchase and also to
satisfy the customer.
o The service is quantified based on the customer survey and the results say that the bigger amount of
customer is happy with the service provided by the Virtues Energy Solution.
o The main aim of the company is to retain the existing customer and make them feel important asset
for the company along with this the company is also providing a high-quality customer services.
o As per the survey conducted it reveals the customer has a good and a positive image for the company
hence the company can benefit greatly because the company can expand a new product line and can
also expand in different places.
o The data collected from the customer reveals that the company has created a brand in the society and
it will be easy for a company to expand further easily with the same brand name and the survey also
talks that they are willing to re-purchase from the company.
o The people as given a high rating for the company especially for the best quality and the service
provided by the company hence it reveals the quality is what satisfies the customer to move forward
or to trust the company.
o A satisfied customer will market the company indirectly and hence it can be on the other side as well
because customer is the one who play a important part in the organization(profit).
o The organization can sustain only when the customers are happy with the service if they are not
satisfied they will not visit and also they will spread negative word of mouth through via customer
because the company is going to earn profit in the long term and a company can sustain only when
they have a profits.
o Hence the company people have assignment me a task to know the customer level of satisfaction and
MPBIM Page 32
the survey resulted in high rating.
o Only 7% of all respondent answered that the quality is not so good at comparing with other
companies, which means an excellent result for a company with exceeding the flow of customers.
o Customer satisfaction level includes services offered, employee effectiveness and services
expectations in the total hand in general it means that 60% of customers are satisfied with quality
level.
o According to those results given us 56% satisfied customers only 2% of not satisfied26% of
respondents is satisfied with the market. Which means company carries large number of different
services.
o The company has its services which are very popular but it requires changing the assortment. From
time to time to attract more customers.
o The clients recommended the company to others.
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CHAPTER-5
EXPERIENCE, LEARNING AND CONCLUSION
5.1 Experience and Learning
o Working as an intern in VERTUEZ ENERGY SOLUTIONS was like the implementation of

theoretical marketing knowledge practically.
o I also learned how to interact with different types of customers and also learned about ongoing
various marketing strategies involved in the company.
o I also learned regarding how to maintain a relationship with different customer’s post- installation of
various projects in a different location.
o I also learned how to convince people to buy various services provided by the VERTUEZ ENERGY
SOLUTIONSBANGALORE.
o As part of the company I learned in our surroundings, we get different minds of people who think
differently and they prefer for their needs first. if the things are very easy to use and they fit into their
budget they can buy easily.
o The energy neither created nor destroyed can only transform from one form to another form so we
cannot change the people by tricky strategic planning but we can reach their needs and wants and we
can make a profit from those things easily.
o The only way in keeping in touch with customers is giving post-sale services, after selling the
product or items if any problem exists and we resolve their problems in a short period waiting time
then customer will come back into our shops to get another service or product if they want anything
infuture.
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5.2 CONCLUSION
The research explores how reviews is heard and received for existing customers. The results of the
study should be noted if the organization will adjust its policies or develop them. It not only provides
information for the future operations of the organization.
Because customer loyalty is motivated by behaviors, loyalty must not be handled explicitly but by
happiness, which emphasizes the importance of achieving results that could be obtained by customer
satisfaction surveys.
From the analysis we heard the opinions of our consumers and can define the perceptions and
feelings of a company from customers. Consumer input on product reliability and retention habits is
a key indicator of the future performance of the company.
To order to improve exposure to the company's customer service, most businesses were unable to
include data provided by the customer surveys. This is not due to surveys of customer satisfaction,
but several defective strategies are supported.
Wind power, mutually of the property energy forms, could be a way forward for electricity
generation. However, the cost of early research and development is a serious problem for enterprises.
Fortunately, with support from governments such as Denmark, the wind power industry has healthy
growth and becomes more and more important in the world economy.
Another important issue that has to be focused is recycling. Nowadays some of the waste can be
reused or recycled but lots of them cannot be treated as resources.
The trend of the wind power industry is that more and more wind turbines will be installed.
However, the problem of how to deal with more and more waste from wind farms needs to be
solved. This is the aim why governments, enterprises, and scientists have to cooperate to figure out
feasible methods in materials choosing and waste treating. This way the wind power can be truly
sustainable energy.
MPBIM Page 35
As per the survey conducted it reveals the customer has a good and a positive image for the
company hence the company can benefit greatly because the company can expand a new product
line and can also expand in different places.
Hence I would like to conclude that the company has a good future if they utilize their brand and
potential correctly , hence I feel the company has a good future provided they need to work a bit hard
to increase their goodwill and increase their profits and company can grow to height.
MPBIM Page 36
5.3 Bibliography
o Urja Akshay. Newsletter of the Ministry of New and Renewable Energy, Government of India;
October 2008. Http://mnes.nic.in/akshayurja/sept-oct-2008.
o India 2009. Energy Publication Division. Ministry of Information & Broadcasting Government of
India; 2009.
o Ramachandra TV, Kamakshi G, Shruthi BV. Bioresource status in Karnataka. Renewable and
Sustainable Energy Reviews 2003.
o Bridgwater AV, Toft AJ, Brammer JG. A techno-economic comparison of power Production by
biomass fast paralysis with gasification and combustion. Renewable And Sustainable Energy
Reviews2003.
o KPMG. India energy outlook; 2007.
o Urja Akshay. Newsletter of the Ministry of New and RenewableEnergy.

o Government of India; December 2009.Http://mnes.nic.in/akshayurja/novdec-2009.
o Ghosh D, Shukla PR, Garg A, Ramana VP. Wind Renewable energy for the Indian power sector:
mitigation potential and operational strategies.
o Renewable and Sustainable Energy Reviews 2010.
o Intergovernmental Panel on Climate Change—IPCC.
* Working Group II report; 2012. Available in: http://www.ipcc.uc.
o Purohit P, Michaelowa A. Renewable and Sustainable Energy Reviews2014.

o Maithani PC. Renewable energy policy framework of India. India: Narosa Publication Delhi;2015
o Chaturvedi P, Garg HP. Client management of renewable—NEWS; July–September 2016.
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EFFECTIVE CLIENT MANAGEMENT FOR STRENGTHENING SALES

EFFECTIVE CLIENT MANAGEMENT FOR STRENGTHENING SALES

VERTUEZ ENERGY SOLUTIONS BANGALORE

Project Report submitted in partial fulfillment of the requirements for the

MASTER OF BUSINESS ADMINISTRATION

Under the guidance of

MP BIRLA INSTITUTE OF MANAGEMENT BENGALURU

I would also like to thank Mr. Basavaraj Katageri head of marketing

4.1 Outcome of Study.

5 Experience, Learning &Conclusion

5.1 Experience &Learning

 Renewable Energy in Power Sector

 Growth of Wind Energy

1.2 Commercial Energy and Non Commercial Energy

Examples: Electricity, lignite, coal, oil, natural gas etc.

Larger volumes per customer and closer and longer-lasting supplier-customer-relationships”. In

 Growth of power sector in INDIA

 Growth of wind energy in INDIA

1.4 Statement Of The Problem

 Communication and Listening

1.5 Need Of TheStudy

 Offer Consistent Company-Wide Messaging.

 Provide Instructions For Easy Adoption.

 Ask Customers For Feedback.

 Narrating Customer Relationships

 Solve For The Right Customer Need.

 Addressing issues earlier

1.6 Company Profile

Virtuez Energy Solutions Private Limited is a Private incorporated on 10 May 2016. It is

Current status of Virtuez Energy Solutions Private Limited is – Active.

o Paying attention to existing customers by noticing and collecting feedbacks.

o Noise is frequently reported as a drag by neighboring homes.

2.3 Research background

2.4 Sources of data

o The data is collected both from primary and secondary sources.

2.5 Research methodology

 Content analysis and Narrative analysis

 Clean, renewable.  Not ideal for efficiency.

 It can be located on land/off-land.  High cost than fossil fuels.

larger amounts at lower cost. changed.

towards renewable energy sources providers of similar category.

4.1 Outcome of the study

the survey resulted in high rating.

EXPERIENCE, LEARNING AND CONCLUSION

5.1 Experience and Learning

o Working as an intern in VERTUEZ ENERGY SOLUTIONS was like the implementation of

o Urja Akshay. Newsletter of the Ministry of New and RenewableEnergy.

* Working Group II report; 2012. Available in: http://www.ipcc.uc.

o Purohit P, Michaelowa A. Renewable and Sustainable Energy Reviews2014.

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