SAINT JOSEPH COLLEGE OF SINDANGAN INCORPORATED

Poblacion, Sindangan, Zamboanga del Norte

E-mail Add: stjoseph_68@yahoo.com.ph

Senior High School Department

ENTREPRENEURSHIP
12
(Activity 7-9)

Submitted by: Jessica Jean Alacapa STEM 12- Marie Curie

Kylle Bridgette Dingding
Janeth Esconde
Submitted to: Ms. Josit M. Duntar
 ACTIVITY 7- IT’S ALL ABOUT PACKAGING

The product is place in a transparent plastic container with the brand name of the product.
Materials used for packaging are tape, printed brand name and ribbon that will make it more
presentable.

ACTIVITY 8- OBSERVER/ CRITIC (OC) OF A NEW PRODUCT

There’s a Pro-phone curved waterfall display, a super-powerful chipset. The camera sensor
has an insane slow-mo capture, a ton of battery with all sorts of charging and IR blaster, very light to
carry and realistic images. This is a Huawei Mate 30 Pro.

To plain and specific Huawei Mate 30 Pro has a width of 73.1 mm; height 158.1mm; depth
8.8 mm; and weight of approx 198g. Did you know that Huawei mate 30 pro is considered as the
king of smart phone because honestly, there’s more exciting about this smart phone. A king is not a
king with nothing.

Starting with the basic, are you worried your phone being exposed with water? Here’s Huawei
Mate 30 Pro water resistant, plus it is a dust resistant but there’s a lot more. Talking about other
features, from its’ display camera, storage, processor, battery and more. Huawei Mate 30 Pro is
curved and exactly fit to your palm. And it contains a Gorilla Glass 6 front and back making it more
stunning to look as matches with the aluminium frame. Talking about the screen display it is 6.53
dual curved OLED displays.

Rethink possibilities, breakthrough of your visual boundaries, explore photography and

videography, the liberation of poor and speed, the innovation of interaction. Embrace the future with
new HuaweiMate 30 Pro. Welcome to the evolution. This smart phone has just a kinin 990 process
designed to achieve significant improvement in overall performance and energy efficiency. Fast
speed low latency, long usage time and strong image processing capabilities. Big core (octa-core
Cpm) and 16-core CRLI(tiny core) all for your new experience. And take note it is android 10,
EMUI 10 software.

Storage is the fastest available UFS 3.0 and 128 GB or 225 GB. So less worry for insufficient
storage in taking up the files and photography and there’s more to has a expansive of Namo Memory.

The powerful Huawei Mate 30 Pro has inherited the powerful of the battery is upgraded to
4500m/h(typical value) which can easily supply one-day requirement. Benefit from the chipset (kirin
990) improved power and intelligent power management systems to power you up even longer than
before. Run out battery? Huawei Mate 30 Pro super change anytime, anywhere. Charging is no
longer disturbing issue but a simple thing you van finish in a short time. With or without cable at
home or in your car you can still enjoy every charging. Or a reverse charge can be charging from one
9phone but just simply staying two phones closed. The style of sensor and control that makes this
more standout are the front camera, 3D Depth Sensing Camera and gesture sensor are inducted
together to identify your facial features and detect the movement of your hands. And it comes with
air gestures, no need to touch the screen. Of course it comes also in fingerprints and face recognition.
Note that there is a fingerprint scanner in the screen.

Camera is smart eyes lighting up infinite possibilities. The quad camera of Huawei Mate 30
pro is embrace by the Halo ring. It is perfect for reflection and retraction. It takes the new super
sensing cine camera to discover the purity of nature exquisite art and emotion inside every story.
Quad camera composed of 40 Mp cine camera, record ultra low light, ultra slow motion and ultra
wide Angle time lapse videos; 40 Mp Super sensing camera, rich details and clarity either day or
night; 8 Mp telephoto camera, 3x optical zoom, 5x hybrid zoom and up to 30x digital zoom bringing
for away surprises to your eyes; 3D Depth sensing camera bring professional effects to portrait
photos and videos.

But not just that is multi-screen collaboration, with juicy lap your Huawei Mate 30 pro and
laptop will transform in one, super device ever without internet. The on going tasks of your phone
automatically resume in laptop. Phone screen appears on laptop allows you to drag and drop files
between them. This cross- device collaboration worked easier.

Don’t think of the cost think of what will it brings to you!

ACTIVITY 9- SHOW YOUR OWN

The Fudgee Cake is a delicious soft chocolate cake with a touch of soft chocolate on the
inside. The product comes in a rectangular shape (500ml) sealed in a plastic container with the brand
name in its top. Made from the emerging fudge bar cake, creamy and sweet kremdensada (mix
condensed and evaporated milk in a can)and the coffee that makes it unique. The layer of the cake is
perfectly arranged that makes an oozing appeal, the thickness and the flavor. All set for costumers’
best. And done with a proper hygiene and sealed perfectly to protect it from any parasites.
 SAINT JOSEPH COLLEGE OF SINDANGAN INCORPORATED

Poblacion, Sindangan, Zamboanga del Norte

E-mail Add: stjoseph_68@yahoo.com.ph

Senior High School Department

ENTREPRENEURSHIP
12
(BUSINESS PLAN)

Submitted by: Jessica Jean Alacapa STEM 12- Marie Curie

Kylle Bridgette Dingding
Janeth Esconde
Submitted to: Ms. Josit M. Duntar
 TRES MARIAS’ FUDGEE CAKE

I. Executive Summary
Tres Marias’ Fudgee Cake is a homemade product by Ms. Janeth Esconde, Ms. Kylle
Bridgette Dingding and Ms. Jessica Jean Alacapa with its primary goal to create something
extraordinary from ordinary foods. They will be introducing a new and sweet creamy cake with no
baking method used. A product that offers a variety of choices for costumer taste and preferences. A
cake with a twist, it will give the sweet and creamy taste with a mix of coffee that makes it more
unique and appealing to eat. They also offer discounts to the quantity of orders, available via text
messages, calls and messages through their official face book account for orders and inquires. Aside
from unique taste the payment method is also different, either you pay in cash on delivery, G-cash,
and bank transfer given for costumers preferred and advantages. Open for service delivery in any
convenient time and place.

II. Competitive Environment

A. Industry Analysis (Porters Five Forces Model of Comparison)

1. Threat of New Entrants/ Potential Competitors

Assessment: Medium to High Pressure

According to Asia’s Analysis the world population is growing exponentially at over 7.5
billion, it is more than double what is was in 1970’s and is expected to reach at 10 billion by around
2050. There is a lot more mouths to feed and the food industry needs to react quickly in order to
meet this soaring demand. This expected number of growths, defined that there is a rising number of
food business in the future.

2. Threat of Substitute Products

Assessment: High Pressure

The threat of substitute products is high, since food is in demand and the demand is expected
to rise more due to the rising population. A lot of new food products to be expected to introduce in
the near future.

3. Determinants of Buyers Power

Assessment: Low Pressure

 There is a lot of merchants existing and will exist in the future. The business is picky in
choosing the supplier for the business wants to lower the cost in production. Business needs to
choose the lower prices of goods that means the business has the power to pick the supplier of their
business in lower cost and best quality.

4. Determinants of Supplier Power

Assessment: Medium to High Pressure

The supplier can control the prices of the goods and this will affect the quantity of products
produce. The business may lower the quantity of production as the effect of theincreasing prices and
mayincrease production quantity as the price decreases.

5. Rivalry among Existing Firm

Assessment: Low Pressure

Tres Marias’ Fudgee Cake business is new to the target market, the rivalry among any other
business is low. The declined of the product only depends on the costumers taste to decline the
product. To the given target markets the competition is low, because there is no existing related
business in the area.

B. Competitive Analysis

Some business in the industry offers products at a low price, to attract costumer since the
rivalry in food industry is high. Tres Marias’ Fudgee Cake will go against the idea of buying goods
in any lowest prices. Products must be worthy buying for, and the quality, taste and services it has is
excellent which is all present in Tres Marias’ Fudgee Cake business.

III. Competitive Strategies

Competitive Edge

Lower Cost Differentiation

Broad Target Tres Marias’ FudgeeTres Marias’ Fudgee

Competitive Cake is a homemade Cake offer an extra
edge non bake cake that ordinary cake with a
comes in an
twist of a coffee flavor.
affordable price. And offer variety of
choices that suit to
costumer taste and
preference.
Narrow Target They offer service The payment method is
delivery at any more unique unlike to
possible reachable any other business.
location.
IV. Product or Service Offering
Tres Marias’ Fudgee Cake is rightfully homemade product by Ms. Janette Esconde, Ms.
Kylle Bridgette Dingding and Ms. Jessica Jean Alacapa. It is a non-bake caked brought from the
ordinary fudge bar to the highest level of sweetness and extreme creamy cake. It comes with a
different flavor from costumertaste and preference. They offer service delivery and gives discounts
to the quantity of orders. Available in text, calls and messaging through their official face book
account for inquiries and orders.

V. Value Proposition and Unique Selling Proposition

Value Proposition: Tres Marias’ Fudgee Cake will offer a cake that was brought to the
highest level of sweetness. From the ordinary fudge bar to the sweetest chocolate fudge
bar cake. Its outmost target markets are sweet lovers. An intense sweet cake with a very
affordable and negotiable price. We offer different level of sweetness, taste and
preference to our costumer. Letting them choose the best that suit to their taste. And offer
various flavors that made sure costumers will order again.
Unique Selling Proposition: What made Tres Marias’ Fudgee Cake different and unique
to the rest of business and competitors are the service it offers, availability for orders, the
payment method and the discounts if offers to costumers. All set to costumer preference.

VI. The 7P’s of Marketing (Marketing Mix)

Product: Fudge Cake

Brandname: Tres Marias’ Fudgee Cake is a homemade product. The name was inspired to the
owner’s gender that was named after them at home

Product Description: The product comes in a rectangular shape (500ml) sealed in a plastic container
with the brand name in its top. Made from the emerging fudge bar cake, creamy and sweet
kremdensada(mix condensed and evaporated milk in a can)and the coffee that makes it unique. The
layer of the cake is perfectly arranged that makes an oozing appeal, the thickness and the flavors. All
set for costumers best.

Place: The business is located at Poblacion, Salug, Zamboanga Del Norte. The best place to
introduce a new business. It offers delivery to Salug and Sindangan area in a very convenient time
of the costumer and the supplier.

Price: The price of each product is drawn from the cost in production and delivery.

Product Price: P 75.00

Cost for fudge cake is computed as follows:

FUDGEE CAKE
 Transparent container P 8.00

Fudge Bar(3 pieces) P 21.00

Kremdensada Canned Milk P 16.00

(A mixture of condensed
and evaporated milk in a
can.

In every container ¼ of
Kremdensada canned milk
will be use.)

Coffee P 1.50

Total Available Cost: P 46.5

Fixed Cost: Amount

Electricity P 3.50

Fudgee Cake Cost P 46.50

Total Cost: P 50.00

Profit:

Price – Cost = Profit P 75.00- P 50.00=P 25.00

Business offers discounts to the quantity of orders and additional service fee is dependent to the
location.

Promotion: We are now living in the modern era where everything is run by technology. And with
the current situation we are in right now, this has boosted the use of technology specially the smart
phones and internet. The business took advantage of this situation and uses the social media platform
to promote the product. The use of digital promotion is the alternative promotion of personal
promotion. And word referrals from friends to friends, spreading the feedback from the first
costumers.

People: Ms. Janeth Esconde, Ms. Kylle Bridgette Dingding, and Ms. Jessica Jean Alacapa will
manage the business and make it possible throughout the time.

- Ms. Jessica Jean Alacapa will be the one to made the fudge cake(operations manager and
marketing manager, finance)

-Ms. Janeth Esconde is in- charge in packaging.

- Ms. Kylle Bridgette Dingding is in- charge in delivery service

Packaging: Ms. Janeth Esconde made sure that the product is free from any parasites. The product is
sealed and safe. Is it place in a transparent plastic container with the brand name of the product.
Materials used for packaging are tape, printed brand name and ribbon that will make it more
presentable.

Process: The product is made sure to be consumable with in three (3) days after the process. And
safe for any moist, parasites etc.

Ingredients:

Fudgee Bar

Coffee

Kremdensada (mix condensed and evaporated milk in a can)

Step 1: Slice the fudge bar and place in the transparent plastic container.

Step 2: Whip the kremdensada using a wire whisk until desired consistency or it becomes
foamy.

Step 3: Split the kremdensada evenly. Put it in two different bowls.

Step 4: Add coffee to the other half or the other bowl of the milk. Then whip until the coffee mixes
the kremdensada milk.

Step 5: Layer the fudge bar cake with plain kremdensada and dalgona mixture(coffee and
kremdensada milk)in an alternate pattern.

Step 6: Garnish using any tools you like it might be with spoon.

Step 7: Chill or freeze the container with at least 5 hours before serving or delivering.

VII. Sales Forecast for the next five (5) months

The Product Fudgee Cake is estimated to have the following increase in sales for the next five
months:

2nd month: 2%

3rd month: 8%

4th month: 16%

5th month: 24%

FUDGEE CAKE

MONTH 1 MONTH 2 MONTH 3 MONTH 4 MONTH 5

Unit Sales 300 306 330.48 383.36 475.37

Unit Price x 75 75 75 75 75

Total Sales P 22,500 P 22, 950 P 24, 786 P 28, 752 P 35, 652.72

VIII. Methods
A. Manufacturing or Sources of Goods or Service Delivery Process

 Input- plastic container, printed brand name, coffee, fudge bar, Alaska Kremdensada, and
packaging materials.
 Process- mixing of ingredients and chilling of the product.
 Output- Tres Marias’ Fudgee Cake

B. Distribution Method

The distribution channel of the product is direct since it will be delivered directly to the
costumers carried by the man in charged in delivery.

C. Payment Process

The payment method that makes the business different and unique is because it is optional to
the more preferred payment by the costumers. Such as G-cash, bank transfer and cash on delivery.
All at a preferred and more convenient to the costumer.

IX. Manpower

A. Job Description

 Employee must be flexible to any circumstances happens while in the work.

  Responsible for placing orders.
 Must have an experience in driving.
 Can work for 8 hours a day.
 Good in sales talk.
 Good in finance management.
 Good in arts and design

B. Employee Qualification

 Driver’s license
 20 -30 years old
 NC II Diploma in bread and pastry.
 Working experience in the related field for 2 years.

C. Selection of Job Applicants

 Conduct personal and online interview for applicants.

D. Job Offer

 Driver
 Cashier
 Marketing Staff

E. Employee Development

Business made sure that the employee is given the best operational environment. Encourage
them to participate in business innovations with their experience, knowledge and observations.
Treated them as family, more than an employee by giving them the merit of hard work and
sacrifices.

X. Machines

A. Equipment and other Physical facilities

 Freezer- which the product will be placed and chill for hours.
 Whisk- a machine that will mix the ingredients until it become the desired mixture.
 Delivery Vehicle- a vehicle that will carry the product of Tres Marias’ Fudgee Cake directly
to the costumer.

B. Telecommunications and information technology

 Website and Social Media Page- created to promote the Tres Marias’ Fudgee Cake.
 Smart phones – used for any communication in reaching out the costumers and
communication from business to costumer.
XI. Materials

A. Suppliers

The supplies for production will come from the local market in Salug, Zamboanga Del Norte
which is 5 km away from the manufacturer location. Such as plastic container, fudge bar,
kremdensada and ribbons.

B. Logistics

The product is done with high cleanliness and hygiene to all operational staff. It was chilled
for the given time to have a perfect chilly cake. The mixture of the ingredients is with the use of wire
whisk to achieve the perfect blend of the coffee and kremdensada. And made sure that it can still be
consumable three (3) days after the process. The sealing of the product is to made sure that there are
no parasites can enter.

XII. Projected Statement of Comprehensive Income (for Months 1 to 5)

Month 1 Month 2 Month 3 Month 4 Month 5

Sales per Month P 22,500 P 22, 950 P 24, 786 P 28, 752 P 35, 652.72
(P75/each
container)
Less Cost of P 7, 500 P7, 650 P8, 262 P9, 584 P 11, 884.25
Sales (P25/each
container)
Gross Profit P 15, 000 P15, 300 P16, 524 P19, 168 P23, 768.47
Less:
Marketing (7,000) (7,000) (7,063) (7,063) (7,185)
Expenses
Less:
Other Operating (5,170) (5,170) (5,243) (5,440) (5,440)
Expenses
Net Income P2,830 P3,130 P4,218 P6,665 P11, 143.47

B. Statement of Financial Position

As of 31 October 2022
 Assets Liability and owners Equity

Current Asset Current

Liabilities

Cash 40 000 Accounts 10 000

Payable

Accounts 5 000 Notes 5 000

Receivable payable

Inventory 25 000 Business 22 000

loan

Short –term 5 000 Total 37 500

investments liabilities

Total Current 75 000 Owners

Asset Equity

Noncurrent Asset Owners 62 500

Capital

Delivery vehicle 70 000 Total 200 000

Owners
Equity

Accumulated 30 000 Total 200 000

Depreciation liabilities
and Equity

Total Noncurrent 50 000

Asset

Total Assets 200 000

XIV. Projected Statement of Cash Flows

Fudge Cake

Statement of Cash Flows

5 months

Cash flows from Operating activities

Receipts from Costumer P10, 833.00

Payments to suppliers and employees P 8,200

Net Cash generated by operating P 7,875

activities
 Cash flows from Investing activities

Purchases of property and Equipment ( 500)

Net Cash used in investing activities (600)

Cash flows from financing activities

Long term loan from a bank 20 000

Additional investment from owner 10 000

Withdrawals by owner (5 000)

Net cash generated by financing 15, 675

activities

Net increase in cash and cash 25 000

equivalents

Cash, June 1 5, 450

Cash, October 31 7, 500

XV. Conclusions and Recommendations

The costumers would like to prefer new products, with the best quality and services. They
tend to buy foods that give more advantage to them. In purchasing the product before the quality
comes, the price is the first concerns they buy products with a less price and feed backs of the first
costumer to test the validity of a product.

With this matter, Tres Marias’ Fudgee Cake will offer the product that doesn’t just focus on
the taste and quality but offer foods at a lowerprice. Lower the cost in production to avoid the
increase of the product. Will innovate products in a semi-annual duration, produce variety of
products to obtained and gain costumers. Improved more the promotion of the products that includes
showing first hand costumers’ satisfaction and feedbacks. Will improved it sales and promotion, as
well as the product as the competition of food industry is increasing.