Exercise:

“Personal Selling Example | Research”

Professor:
Ing. Antonio de Jesús Hernández Rivera

Subject:
Mezcla Promocional

Major:
Business development

Student's name:
Pérez Hernández Hector Orlando

Group:
402
 ENTERPRISE/BRAND THAT APPLIES INNOVATIVE PERSONAL SELLING
STRATEGIES.

I chose the company of the Bimbo group

since they have excellent strategies in
personal sale that in context is the direct
sale in point of pre-sale directly with the
consumer that in total are the
miscellaneous stores. <br> As one of the
most important strategies is that they
establish long-term relationships with their
consumers as there is product that remains in place so far as Gansito has been on
the market for more than 20 years, as well as white bread. Another important strategy
is that.

ELEMENTS THAT DIFFERENTIATE THIS BRAND FROM ITS

COMPETITORS.

What makes different to the different Bimbo group is

that it is one of the company that reaches places
retired from all over the Mexican republic making
that in every store, Oxxo or prestigious stores sell
the product and even more with a wide variety of
products.
The point of nutrition is extremely important because
in addition to excellent quality raw materials, the
products are enriched with vitamins and iron, and in
some cases with folic acid.
As well as being the most prestigious company since you have more than 72 years
in service for all Mexicans, a very important point is that all of your products are
made to the best quality standards, which is what makes it that no matter where you
buy it, you will know exactly the same.
 PRESENTATION, CONTACT, DEMOSTRATION AND MANAGING
OF OBJECTION METHODS THEY USE IN THEIR PERSONAL
SELLING PROCESS.

In the first stay you first have to register on the Binbo Group page by filling out the
points

Then you have to make the request for the service

Then in the next few days the delivery man will make direct pre-sales with your
establishment

You will be able to review your order on the page in the requisition section
On the second day of your order is the delivery person delivering your order
 REFERENCES

Caso Bimbo una Empresa con Corazón

EspañolPortal de Estrategia y Marketing
https://www.marketinginteli.com/casos-empresariales/caso-bimbo/