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CHAPTER I

THE PROBLEM AND ITS SCOPE

INTRODUCTION

Rationale of the Study (1 to 2 pages only)

(1) Introduce and discuss the importance/brief explanation/significance; why

your research topic is worthy of study. (2) - (What is the current situation (establish the

need/gap) in the company/department that prompted/encouraged you to conduct the

study.) (3) What are the benefits of this study? Contribution to the

company/employees/customers?

Theoretical Background – (4 to 5 pages only)

This research study is anchored on the theory of (author and theory)
(Cite the different theories, principles, concepts, ideas to support your study; not less than 5
authors, 4 or 5 pages.

Flow of Research Process (MODIFY STATEMENT)

The research flow chart showed the step by step progress about a

particular study. It showed a graphical symbolic presentation of a process that

consisted of the input, the process, and the output.

The Input shows (THE TITLE OF YOUR STUDY).what the researcher would like to

determine/discover in this research study.

The process is the second phase of the flow which involved the

formulation, distribution, and retrieval of the questionnaires.

The Output shows the outcome or result of the study, what possible

recommendation/s or proposals to address the needs of the study. (MODIFY

STATEMENT)
Specific title of your

/recommendation
proposal
 OUTPUT

INPUT
PROCESS
N
IO
OT
Sub
Subproblem or OM
PR
Problem
FACTORor
factor PEO
PLE
Problems or
/PL
-FORMULATION
-FINALIZATION QUESTIONNAIRE
ADMINISTRATION
-RETRIEVAL

E AC
concerns
regarding D
your study E

THE PROBLEM
S

STUDY
Sub
DATA

Sub problem or

THE STUDY
Problem or C

TITLE OF THE

TITLE OF
factor R
Factor I
T P
DU C T
PRO I
V
PRIC
E
-TABULATION
-PRESENTATION
-ANALYSIS
-INTERPRETATION

S
U F
R
V
2

IGURE
E
1 Y

M
Researc
E
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Statement of the Problem

The purpose of this study is to evaluate/assess/gauge the marketing

strategies of __________(Name of company or organization/entity and

address)____________.

In order to attain the objectives, the following queries/questions were

asked:

1. How effective are the existing marketing strategies of ____(name of

company)__________________in terms of the following:

1.1 Customer service/people;

1.2 Products;
1.3 Promotion;
1.4 Pricing; and
1.5 Place and physical distribution?

2. Based on the findings of the study, what recommendations can be

proposed for further improvement?

SIGNIFICANCE OF THE STUDY

This study is beneficial to the following sectors:

The Management

The findings of this study will serve as an eye opener to the management…..

The Respondents/Customers

This study gives them the chance to express their views and opinions on .

The Researcher
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This study is beneficial to the researcher _______

The Future Researchers

The study is beneficial to the future researcher/s ___________

RESEARCH DESIGN

Research Method

This research study utilized the descriptive survey method to gather data

and information. This was done through the distribution of a researcher-made

questionnaire to the respondents. The data gathered were tabulated, analyzed,

and interpreted thoroughly to obtain accurate results. (MODIFY STATEMENT)

Environment

(The environment is the department/company where the project study is

conducted to include a brief description/Profile/background of the company)

SHOW YOUR LOCATION MAP GOOGLE MAP HERE

(SAMPLE ONLY)

Figure 2

Location Map

Respondents – (Indicate the number of respondents used in the study, how they
were selected, (and brief description of the respondents). When did you distribute,
month, days, time, retrieval, total population (N) sample size (n)

TABLE 1 (open table, sides open)

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Research Respondents

N/n = ?

Particulars/Indicators Frequency Percentage (%)

Total Total number of 100.00

respondents

Table 1 shows the respondents of the study.

Research Instrument – (The researcher made use of the researcher-made

questionnaire as the main tool in gathering the data, etc.) used in the study, to include
the scales in measuring the level of satisfaction of the respondents or method/statistical
used in the study. EXAMPLE:

4 – Very Effective which means that the staff has delivered quality service
in all cases.

3 – Effective which means that the staff has delivered quality service
in most cases.

2 – Less Effective which means that the staff has delivered quality service
in some cases

1 – Not Effective which means that the staff has not delivered quality
service.

Data Gathering Procedure – After the approval was secured by the researcher, the
survey questionnaires were distributed…………

Data Treatment – (the statistical data used/applied in the study.)

To compute the percentage, the researcher divided the frequency of each

factor by the number of respondents and multiplied by 100.

The formula is as follows: P = f/n x 100

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Where : P= percentage

: f= frequency

:n= number of respondents

: 100 = constant number used as

multiplier

The data collected are subjected to the weighted average mean formula

to determine the central tendency of the responses.

The formula is as follows:

µ=∑fx
N

Where: µ = weighted mean

∑ = summation

F = number of respondents under each scale

X = weight assigned to each scale

N = number of respondents

For the researcher to facilitate the analysis of the weighted mean, the
following mean range and interpretation are utilized:

Mean Range Description

3.26 – 4.00 VE Very Effective

2.51 – 3.25 E Effective

1.76 – 2.50 LE Less Effective

1.00 – 1.75 NE Not Effective

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DEFINITION OF TERMS

The following terms are operationally defined as: (in alphabetical order)

Agbati. This refers to…________________________________

_________.

Batong. It means ……………____________________________

_______________.

Camote. The term/word refers to the .. . . .

___________________.

(Please define important/significant key terms/including variables in

alphabetical order.

The word is bold, (standalone) indented, and period after it. Strictly follow the
format above.)
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CHAPTER II

THE DATA

This chapter presents, analyzes and interprets, the data collected in the

study. The data gathered pertains to the marketing strategy adopted by _______

(You can present by sections based on statement of the problem 1 & 2).

This chapter is composed of two sections. Section 1 presents the

________________(copy the key words in statement of the problem #1) while Section 2

shows the (write the key words in statement of the problem #2).

SECTION 1

(TITLE OF SECTION 1)

(Present all data/ statement of the problem #1).

SECTION 2

(TITLE OF SECTION 2)

(Present all data/ statement of the problem #2).

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NOTE: N = refers to the total
population of the
Respondents. TABLE 2
n = refers to a fraction/sample size of
the total Title of Table 2
N/n = # of respondents, N or n as the case may be

Indicators Weighted Mean Interpretation

Factor Average
LEGEND: 3.26 – 4.00 VE Very Effective
2.51 – 3.25 E Effective present legend in the
1.76 – 2.50 LE Less Effective first table ONLY (SMALLER
FONTS)
1.00 – 1.75 NE Not Effective

Table 2 shows that ___________( discussion and interpretation regarding

your table and all tables thereafter.)

TABLE 3

Title of Table 3

N/n =

Indicators Weighted Interpretation

Mean
1.
2.
Factor Average

Table 3 shows that ___________(discussion and interpretation regarding your

table and all tables thereafter.)
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Table 7

Summary Table

N/n =

Table Weighted
Nos. Particulars/Indicators Mean Interpretation

Table 2

Table 3

Table 4

Table 5

Table 6

Grand Mean

Table 7 shows the _________________________Discussion and

interpretation of your summary table.

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CHAPTER III

THE PROPOSAL

This chapter presents a number of improvement schemes to address the

need for changes in the marketing practices currently adopted by ____________.

Proposal Title: (Present a TITLE not a Sentence. Your proposal based on the
Outcome/result of your study and duly indicated in the Research
Flow Chart OUTPUT)

.
Rationale: (reasons why you come up with the proposal
or Recommendation/brief overview of the proposal).

Proposal Design:

To address the area/s on _____________________________________.

(Relate your proposal to the statement of the problem presented. Focus on the
area/s with the lowest/highest mean range depending on the purpose of the
study).

Prepare a Data Base/Action Plan; Budget, Source of fund..etc…

PROPOSED ACTION PLAN

DATA BASE SPECIFIC ACTIVITY IMPLEMENTA PERSON/S TIME

ITEM TION SCHEME RESPONSIBLE
FRAME
Table 2: Items: 2.1 ▪Conduct ▪ monthly ▪.Relationship
2.2 meetings …… meetings Manager/s ▪ Every 15th
▪Promoting ▪To increase /30 day of
th

the Product the level of ▪Re-orient & ▪ re-orientation ▪ HR in- the month
awareness… retrain personnel of staff/workers charge
Table 3:
Table 4:
Table 5:
SAMPLE ACTIVITIES:
- Focused group discussion, performance evaluation
- Group chat/discussion/coaching
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- Huddle, etc., not necessarily a conference.

ACTIVITY SCHEDULE – classroom training

VENUE: In house

AM - Registration
- Pambansang Awit/Prayer/Welcome Address
- Talk
Topic: Reorientation for key personnel on Product
Knowledge./speaker

- Light Snacks
- Open Forum
- Lunch Break

PM -
After Sales Service
Topic: Service Charge/Company Promo
- Open Forum/Feed backing
- Light Snacks
- Distribution of Certificates
_____________________________________________________________

BUDGETARY OUTLAY

Funding: Finance Department

Charge to: Marketing Department

Particular Number of Participants Cost

Hand outs 10 @ Php 50.00 Php 500.00

Snacks (2) 20 @ Php 80.00 1,600.00

Lunch 10 @ Php 200.00 2,000.00

Certificates 10 @ php 65.00 650.00

Miscellaneous 1,000.00

TOTAL 5,750.00

POST EVALUATION SCHEME

 To determine the effectiveness of the proposal to be done at least

6 months/one year later or you may USE THE SAME QUESTIONNAIRE.

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CHAPTER IV

SUMMARY, FINDINGS, CONCLUSION AND RECOMMENDATION

This chapter presents the summary, findings, conclusion and

recommendation of the research study.

SUMMARY

▪ Restate (copy & paste) your statement of the problem- (chapter 1)

▪ (copy & paste the research method) (chapter 1 of your study)

FINDINGS

In the course of the study, the following findings are gathered from the
(Present the findings in paragraph format based in the order
analysis of data ____________________________________________
of your Statement of the problem) narrative
format/Summary Table

CONCLUSION

The findings showed that the summary of the data gathered was generally

effective. The researcher concluded that the results of the research study

conformed to the theory of (author and theory) BE SPECIFIC, check your

chapter 1, theoretical background, anchor of the study.

RECOMMENDATION (One statement will do)

It is recommended that the proposed ______ title of your output_____

must be implemented.
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BIBLIOGRAPHY
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BIBLIOGRAPHY

Books
format, indent second
Strictly follow the APA

(Author’s last name, first initial. (Publication date). Book title, Additional
line (no bullets)

information. Place of publication: Publishing company.)

Pearce A. John II; Robinson, B. Richard Jr., 2007. Strategic

Management, Formulation, 10th Edition, McGraw-Hill/Irwin, New

York, NY.

Electronic Sources/References

(Author’s last name, Initial of First Name. (Date of Publication). Title of

Article. Title of Periodical, volume number, retrieved month day,

year, from full URL.)

Devitt, T. (2001, August 2). Lightning injures four at music festival. The

Why? Files. Retrieved March 23, 2021 from

http://whyfiles.org/137lightning/index.html

Magazines and Newspaper Articles

(Author’s last name, first initial. (Publication date). Article title. Periodical

title, volume number (issue number if available), inclusive pages.)

Harlow, H. F. (1983). Fundamentals for preparing psychology journal

articles. Journal of Comparative and Physiological psychology, 55,

893-896.
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APPENDICES

16

(SAMPLE ONLY)
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Present Date_____

NAME (BOLD & CAPITAL LETTERS)

Name & Address of the Company
______________
______________

Dear Sir/Madam: _________:

Greetings!

I am presently writing my research study: “Title of Project Study” as a

requirement for the degree Bachelor of Science in __________________.

In view of this, may I ask your permission to allow me –(state your reason) to
conduct the research study in the department _____and to distribute the
questionnaire to the employees. The data that will be gathered shall be used as
bases for enhancement schemes/proposal for the company (excluding all
confidential document/s sensitive materials).

Your approval is much appreciated.

Thank you and God bless.

Respectfully yours,

YOUR NAME/ with signature

Researcher

Action taken:

(Must be signed by your superior or company representative)

____________________

CERTIFICATION
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(Date)_____________________

TO WHOM IT MAY CONCERN:

This is to certify that the research study entitled

“_______________________________________________________” by (name

of the candidate), a graduate of (Degree Program/Course), has been edited by

the undersigned.

This certification is issued to Ms/Mr. (family name of the candidate – small

letters) for whatever legal purpose this may serve him/her best.

_________________________
(Professor’s name & signature)
Editor
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current
2 x 2 picture
CURRICULUM VITAE (No picture
will be
I. PERSONAL DATA penalized)
Name :
Address :
Birth Date :
Gender :
Civil Status :
Father’s Name :
Mother’s Name :
Spouse (if married) :
Children :

II. EDUCATIONAL ATTAINMENT

College : Bachelor of Science in Industrial Engineering
University of San Jose-Recoletos
Expanded Tertiary Education Equivalency and
Accreditation Program, Magallanes St.,
Cebu City
2020-2021

High School : Secondary Level

Little Flower School, Dumanjug, Cebu
1989- 1993

Grade School : Elementary Level

Mabolo Elementary School, Mabolo, Cebu
City, 1983 – 1989

III. WORK EXPERIENCE (indicate all experiences to avoid any

inconveniences of invalidation of the program)
Equipment Technician
Lear Corporation, PEZA, Lapu-lapu City
November 2008 – Present

Machine Operator
(Name and Address of the Company)
April 2003 – February 2005

IV. AFFILIATIONS
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Member, (Any recognized company or student organization)

University of San Jose-Recoletos, Cebu City

V. AWARDS/RECOGNITIONS
5 Years Service Award
(Name and Address of the Company)
Period and Year

Perfect Attendance Award

(Name and Address of the Company)
(Period/Year)
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SURVEY

QUESTIONNAIRE

Attach a copy of the

questionnaire/penalized
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Why?
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