 Loctite case discussion: The advantages and disadvantages of introducing Bond-A-Matic

dispenser, positioning of the product and its marketing strategies

 Dell computers case discussion: Strategy of Dell, explored the three options available for
decision making (Outsourcing to IBM, Outsourcing to Decision one, in-house production)
 Control factors with respect to Dell case: factors that are within the control of Dell when
services are outsourced (calls, feedback and information) and factors beyond control
(operational factors)
 Development process proficiencies with respect to case: Pre-Development, Market
knowledge (Loctite had limited market knowledge), Technical knowledge. Technical
knowledge essentially means the ability of firms to convert benefits into a product.
 Some of the strategic factors responsible for new product success: Product advantage,
Marketing synergy (fit between company’s ability and product needs), Technical synergy
(fit between product needs and firm’s R&D), international orientation (products
developed to meet foreign requirements)