As a public speaker, what is the importance of knowing your / our audience?

The importance of knowing your audience is so that you can make your speech

more impactful for the audience. It will help you in your preparation in your speech on

how you will use your content and how you will deliver it. By knowing your audience,

this will help you build a common ground between you and your audience. This will

benefit you greatly because when you are giving your speech, you would want your

audience to listen attentively and understand what you're saying. In the end, what matters

is that the audience will care about the message you're trying to give.