DICS Classic MBTI (Myers Brigg T.
Indicator) CBCI
What is it in short Behavioral report
Describes behaviour based on how
people view themselves in their
various environment. It describes a
person’s behaviour, and using this
knowledge, being able to predict how
they are likely to act in the future. It
measures dimensions of observable
behaviour of individuals within their
environment
Theory Basis Dr William Marston
Concept 4 behaviour styles
D – Dominance-how a person
responds to problems and challenges
I -Influence- How a person influences
other s to his or her point of view
S-Steadiness- How a person responds
to the pace of the environment
Personality assessment
It measures preferences in how people
perceive the world and make decisions.
It describes how people approach the
environment intellectually and
attitudinally and how they process
information.
Dr Carl Jung
Group to 16 categories based on
individual’s preferences on Four
dichotomes :
1) Attitude (Extraversion or
Introversion)
2) Perceiving Information (Sensing
or Intuition)
Individual’s genetic brain processing
pattern
Defines the way each person
experiences their environment and takes
in and interprets information, which
results in specific ways of perceiving and
evaluating problems, events and
situations.
Ned Hermann, Cloninger and Dr Sandra
Seagal
Identify the fundamental patterns in the
way our brain is genetically processes
the world around us:
1) Green brain – chaotic processing
2) Red brain – Linear Processing
3) Blue brain – Intuitive Processing
4) Purple brain – Relational
 C-Compliance-How a person responds
to rules and procedures set by others
DICS Classic
Appropriate Applications Help people understand individual
behaviour. Such information may be
used to determine how he may want to
adjust behaviour to work more
effectively with others or better adapt
to situation
3) Making decision (thinking or
Feeling)
4) Lifestyle (Judging or Perceiving)
MBTI
Help people determine whether their
behaviour should change to become
more effective. It can also be used to
identify underdeveloped behavioural
strategies that can be developed to
enhance interpersonal effectiveness
Processing
CBCI
By awareness of individuals’ genetic
brain processing, we maximize our
capacity to act intelligently, to strengthen
our natural brain processor, to
understand others at a deeper level and
unleash greater potential for
relationships at work and at home for
greater harmony and cooperation with
our environment and the teams.
It gives insights into a person’s colored
brain and gives individuals and leaders
the ability to make better decisions about
their environment and how they interact
with it, and how to unleash greater

Area of Application Self awareness Self Awareness
Leadership Leadership Development
Team building and team development Team Building and team development
Frontline Management Organisational Change
Coaching and giving feedback
Resolving conflict
Other comments Not about personality. Similarity with CB - Have elements of
Compliment CB. Colored Brain & environment.
Measures personality and humans are
too complicated to put into 16boxes.
Popular in Asia not in US.
potential to act intelligently
Self awareness
Communication
Leadership development
Team Building and team development
Organisational Change
Coaching
Resolving Conflict
Career Counselling
Recruiters Training
Help in building corporate cultures and
sustains cultures
Based on primary psychology make-up =
Colored brain + Human Drivers Ranking
= 4 to power of 4 x 3 to power of 8 =
1.68million types of 'Personality"!!
(exclude postures, values & core
identity)
The Difference of CBCI from MBTI and DICS

CBCI is part of the DIRECTIVE COMMUNICATION SYSTEM, CBCI defines the way the brain genetically processes information and the world about it.

When combined with the Environmentally Developed and Changing DC Eight Emotional Drivers, Environmental Values, Postures and Core Identity, there is
an infinite number of “Personality Types”

These Environmentally Developed factors change with time, culture and experiences.

By understanding each factor independently , the system makes it easy to apply to improvement of group dynamics

CBC Study based on:

1. C. Cloninger – on Temperament & Character in 1994 involving 4 years of modern genetic research on children of alcoholics and those who have alcoholic

children. Focus - genetics & environment based. Conclusion - character and temperament is genetic.

2. Dr. Sandra Seagal, David Horne & associates since 1979 - involving >50,000 people representing >25cultures - identifying inherent distinctions in the

genetic functioning of people as whole mental – emotional – physical systems. Study on behavioural pattern of people from birth to adulthood. Believe

that personality is from birth.

3. Ned Herman’s (HBDI - Human Brain Dominance Inventory) research on whole brain thinking since 1972. Fundamental of Colored Brain. Do not identify

personality. Identify thinking style - Right & Left Brain but not genetic thinking processing. Also identify logical thinking style but no detail on how people

perceive. Dominant can be changed.

4. All 3 studies showed different conclusion. AFC took certain part of 3 that are congruent / consistent.