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Universitas Bakrie

DAFTAR PUSTAKA

Achmad, A. (2018). Pengaruh Pengguna E-commerce terhadap Transaksi Online


Menggunakan Konfirmasi faktor Analisis. Faktor Exacta, 11(1), 7.
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Arikunto, S. (2010). Prosedur Penelitian : Suatu Pendekatan Praktik (Edisi


Revisi). In Jakarta: Rineka Cipta.
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Association, M. M. (2007). Understanding Mobile Marketing Technology &


Reach. (May).

Atshaya, S., & Rungta, S. (2016). Digital Marketing VS Internet Marketing : A


Detailed Study. Digital Marketing VS Internet Marketing: A Detailed Study,
3(1), 29–33.

Bala, M., & Verma, D. (2018). A Critical Review of Digital Marketing .


International Journal of Management, 8(10), 321–339.

Berkowitz, E. N., Kerin, R. a, & Hartley, S. W. (2000). Interactive Marketing and


Electronic Commerce. Retrieved from www.mhhe.com

Brooks, F. B., Rubin, H. J., & Rubin, I. S. (1996). Qualitative Interviewing: The
Art of Hearing Data. The Modern Language Journal.
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Carmen, P., & Nicolae, P. Al. (2010). Email marketing campaigns: the easiest
path from organizations to consumers–an exploratory assessment. Annals of
Faculty of Economics, 1(1), 737–742.

Chaffey, D., & Ellis-Chadwick, F. (2012). Digital Marketing Strategy,


Implementation and Practice (Fifth Edit). Pearson.

Content Marketing Institute. (2014). 2015 Benchmarks, Budgets, and Trends —


North America. Journal of Chemical Information and Modeling.
https://doi.org/10.1017/CBO9781107415324.004

Dabholkar, P. N. (2011). Viral Marketing: A Study of drivers of Viral Marketing


and factors that influence the receipt and forwarding of viral messages. (10).
Retrieved from http://www.dypatil.in/picrepimage/thesis/PratimaDabholkar-
2011-M.Phil.pdf

Dieter Georg Adlmaier-Herbst. (2014). (PDF) Public Relations in the Digital


World: Global Relationship Management Personal information. (January).
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Digital display advertising for A beginner ’ s guide to digital display. (n.d.).

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Yellow.

Firman. (2018). Analisis Data dalam Penelitian Kualitatif. Researchgate,


(November).

Fisher, W. W. (1999). The Growth of Intellectual Property: A History of the


Ownership of Ideas in the United States. In Eigentum im internationalen
Vergleich.

Foundations, S. (2010). Chapter 16 Mobile Marketing. 1–34.

GetCRAFT. (2018). Memahami Digital Marketing. Retrieved March 27, 2019,


from https://academy.getcraft.com/id/memahami-digital-marketing

Google. (2014). Official Google Blog: OMG! Mobile voice survey reveals teens
love to talk. Retrieved March 16, 2019, from
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teens.html

Hudák, M., Kianičková, E., & Madleňák, R. (2017). The Importance of E-mail
Marketing in E-commerce. Procedia Engineering, 192(December 2017),
342–347. https://doi.org/10.1016/j.proeng.2017.06.059

Image, V. (2011). Simple Mobile Marketing Strategy 6.

Innovation, P. of P. E. I. (2007). Successful Online Display Advertising.


Innovation PEI, 1–8.

Irmawati, D. (2011). Pemanfaatan E-commerce Dalam Dunia Bisnis. Jurnal


Ilmiah Orasi Bisnis – ISSN: 2085-1375, Edisi Ke-V(November), 95–112.

Kannan, P. K., & Li, H. “Alice.” (2017). Digital marketing: A framework, review
and research agenda. International Journal of Research in Marketing, 34(1),
22–45. https://doi.org/10.1016/j.ijresmar.2016.11.006

Klopper, H. B. (2012). Viral marketing: a powerful, but dangerous marketing tool.


SA Journal of Information Management, 4(2).
https://doi.org/10.4102/sajim.v4i2.159

Lancaster, G., Massingham, L., & Ozuem, W. (2018). Digital marketing.


Essentials of Marketing Management, (December 2013), 298–307.
https://doi.org/10.4324/9781315177014-11

Laudon, K. C., & Traver, C. G. (2013). E-commerce: Business. Technology.


Society. (9th ed.; S. Wall, Ed.). Edinburgh Gate: Pearson.

Martono, N. (2011). Metode Penelitian Kualitatif: Analisis Isi Dan Analisis Data
Sekunder. Jakarta: RajaGrafindo Persada.

Mazurek, G., & Kucia, M. (2011). Potential of Affiliate Marketing. Management

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of Technological Changes, (January 2011), 1–5.

Moxley, D., Blake, J., & Maze, S. (2004). Web search engine advertising
practices and their effect on library service. The Bottom Line.
https://doi.org/10.1108/08880450410536080

Myers, M. D. (2014). Penelitian Kualitatif di Manajemen dan Bisnis (M. S. I.


Priyono, Ed.).

Nadaraja, R. (2013). Social Media Marketing SOCIAL MEDIA MARKETING :


ADVANTAGES AND SOCIAL MEDIA MARKETING : Center of Southern
New Hampshire University ( SNHU ) Of Help College of Arts and
Technology , Kuala Lumpur , Malaysia Center of Southern New Hampshire
University ( SNH. (September).

Patrutiu Baltes, L. (2015). Content marketing - the fundamental tool of digital


marketing. Bulletin of the Transilvania University of Brasov. Series V :
Economic Sciences, 8(57), 111–118.

Petrovici, M. A. (2014). E-Public Relations: Impact and Efficiency. A Case


Study. Procedia - Social and Behavioral Sciences, 141(April), 79–84.
https://doi.org/10.1016/j.sbspro.2014.05.015

Piñeiro-otero, T. (2016). Mba. https://doi.org/10.1007/978-3-319-28281-7

Rebecca. (2016). 10 Manfaat Digital Marketing untuk Bisnis - ProgressTech.


Retrieved April 3, 2019, from https://www.progresstech.co.id/blog/manfaat-
digital-marketing/

Saragih, H. (2013). Kosep Elektronik Commerce (E-commerce) dan Elektronik


Bisnis (E-business) (1st ed.). Jakarta: Penerbit Mitra Wacana Media.

Satrianti, P. A. (2018). 8 Tren Digital Marketing di Tahun 2018 yang Perlu Kamu
Ketahui. Retrieved March 16, 2019, from https://id.techinasia.com/8-tren-
digital-marketing-tahun-2018

Singh, M. (2002). E-services and their role in B2C e-commerce. Managing


Service Quality: An International Journal, 12(6), 434–446.
https://doi.org/10.1108/09604520210451911

Suci Lestarini Nurhayati, & Handayani, P. W. (2010). Pendefinisian Instrumen


Evaluasi Website E-commerce Business to Consumer (B2C). Journal of
Information Systems, 6, 10–19.

Sugiyono. (2013). Metode Penelitian Pendidikan Pendekatan Kuantitaif,


Kualitatif, dan R&D. Metode Penelitian Pendidikan Pendekatan Kuantitaif,
Kualitatif, Dan R&D. https://doi.org/10.1007/s13398-014-0173-7.2

Sundusiah, S. (2010). ANALISIS DATA KUALITATIF. Retrieved from


http://file.upi.edu/Direktori/FPBS/JUR._PEND._BHS._DAN_SASTRA_IN

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DONESIA/SUCI_SUNDUSIAH/artikel_ilmiah/analisis_data_kualitatif.pdf

Suryana. (2012). Metodologi Penelitian : Metodologi Penelitian Model Prakatis


Penelitian Kuantitatif dan Kualitatif. Universitas Pendidikan Indonesia, 243.
https://doi.org/10.1007/s13398-014-0173-7.2

Teixeira, S., Martins, J., Branco, F., Gonçalves, R., Au-Yong-Oliveira, M., &
Moreira, F. (2018). A theoretical analysis of digital marketing adoption by
startups. Advances in Intelligent Systems and Computing, 688, 94–105.
https://doi.org/10.1007/978-3-319-69341-5_9

Ulti Desi Arni. (2018). Contoh Strategi Pemasaran Online dan Offline Beserta
Contohnya. Retrieved April 3, 2019, from
https://garudacyber.co.id/artikel/1070-contoh-strategi-pemasaran-online-dan-
offline-beserta-contohnya

Unica. (2010). The Interactive Marketing eBook.

Untoro, R. Aria Trenggana, K. D. (2013). Pemetaan Produk Dan Risiko


Pembayaran Bergerak ( Mobile Payment ) Dalam Sistem Pembayaran Di
Indonesia. Pemetaan Produk Dan Risiko Pembayaran Bergerak (Mobile
Payment) Dalam Sistem Pembayaran Di Indonesia, 1–74.

User experience definitions. (2012). Retrieved from


http://www.allaboutux.org/ux-definitions

User Interface Design and Ergonomics. (2014). Course Cit 811, 19. Retrieved
from http://www.nou.edu.ng/NOUN_OCL/pdf/SST/CIT 811.pdf

Venugopal, K., Das, S., & Murthy, V. (2012). Email Marketing: A Paradigm Shift
to Marketing. International Journal of Advanced Research in Management
and Social Sciences, 1(1), 101–116. Retrieved from
https://s3.amazonaws.com/academia.edu.documents/30990182/8.pdf?AWSA
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Vikram, A. (2015). E-commerce : Opportunities and Challenges. (December


2012).

Wahidmurni. (2017). Pemaparan Metode Penelitian Kualitatif. UIN Maulana


Malik Ibrahim Malang, (6), 67–72.

Wilson, R. (2000). Demystifying Viral Marketing. Web Marketing Today, (70), 1–


24.

Xie, Y. (2011). International Conference on Measurement and Control


Engineering 2nd (ICMCE 2011). International Conference on Measurement
and Control Engineering 2nd (ICMCE 2011), (October).

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https://doi.org/10.1115/1.859858

Yalçin, N., & Köse, U. (2010). What is search engine optimization: SEO?
Procedia - Social and Behavioral Sciences, 9(May 2014), 487–493.
https://doi.org/10.1016/j.sbspro.2010.12.185

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