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    Niteeshkumar HV
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    The document provides an economic analysis of the snack brand Too Yumm. It summarizes the company's mission to provide guilt-free snacks to India. The initial investment was Rs. 10,000 crore over 5-7 years. Annual revenues are Rs. 23,000 crore with assets of Rs. 41,000 crore. The snacks were initially distributed in major cities and expanded across India as they became popular. Direct competitors include RiteBite chips while indirect competitors are other snack brands. A cost analysis shows Too Yumm chips have lower ingredient and production costs than RiteBite chips. The marketing strategy is to provide healthier snack options to Indians.

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    Economic Analysis (1)

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    The document provides an economic analysis of the snack brand Too Yumm. It summarizes the company's mission to provide guilt-free snacks to India. The initial investment was Rs. 10,000 crore over 5-7 years. Annual revenues are Rs. 23,000 crore with assets of Rs. 41,000 crore. The snacks were initially distributed in major cities and expanded across India as they became popular. Direct competitors include RiteBite chips while indirect competitors are other snack brands. A cost analysis shows Too Yumm chips have lower ingredient and production costs than RiteBite chips. The marketing strategy is to provide healthier snack options to Indians.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    11 views15 pages

    Economic Analysis

    Uploaded by

    Niteeshkumar HV
    The document provides an economic analysis of the snack brand Too Yumm. It summarizes the company's mission to provide guilt-free snacks to India. The initial investment was Rs. 10,000 crore over 5-7 years. Annual revenues are Rs. 23,000 crore with assets of Rs. 41,000 crore. The snacks were initially distributed in major cities and expanded across India as they became popular. Direct competitors include RiteBite chips while indirect competitors are other snack brands. A cost analysis shows Too Yumm chips have lower ingredient and production costs than RiteBite chips. The marketing strategy is to provide healthier snack options to Indians.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 15

    B.M.

    S COLLEGE OF ENGINEERING
    Bull temple road, Basavanagudi, Bangalore-560 019, Karnataka, India

    ECONOMIC ANALYSIS OF THE PRODUCT TOO YUMM!

    Archana Pandeshwar Muskan Gautam Kruthika B


    1BM19EC207 1BM19EC212 1BM19EC065

    Guided by
    Mrs. Ashwini V
    Assistant Professor

    Department of Electronics and communication engineering


    INTRODUCTION

    Our Mission Founder Our Goals

    To provide guilt free Guiltfree Industries, To create delightful,


    and healthier snacks FMCG division of the uncomplicated brand
    to the people of India. RP-Sanjiv Goenka Group for young generation.
    COST ANALYSIS

    There was an initial investment of


    Rs.10, 000 crore.
    This is an overall investment,
    which is distributed over a period
    of 5 to 7 years.
    COST ANALYSIS

    The annual revenues


    is INR 23,000 Cr.
    and
    assets close to INR 41,000 Cr.
    CASH FLOW STATEMENT
    PROCESS PLANNING
    PROCESS PLANNING
    PRODUCTION PLANNING
    DISTRIBUTION

    Initially, after the production started,


    products were distributed in metro
    cities to know the response. It was
    supplied in cities like Delhi, Mumbai,
    Kolkata and Chennai. When the
    snacks were a hit, they increased
    their production and started
    supplying them across India.
    MARKET COMPETITION
    Direct Competitors Indirect Competitors
    MARKET COMPETITION
    RiteBite Max Protein 7 Grain Chips (60 g)
    Rs. 32/-

    Too Yumm Multigrain Chips Chinese Hot & Sour (54g)

    Rs. 20/-
    DESIGN SELECTION
    RiteBite Max Protein 7 Grain Chips

    Jowar - 15.12rs (210 g)


    VS Too Yumm Multigrain Chips

    Whole wheat flour atta - 10.5rs (210 g)


    Chickpeas - 21.42rs (160g) Rice flour - 6.29rs (170 g)
    Quinoa - 29.629rs (80 g) Corn flour - 9.66rs (140 g)
    Oats - 3.48rs (20 g) Gram flour - 7.2rs (90 g)
    Ragi flour - 0.8rs (20 g) Sooji - 1.6rs (40 g)
    Soya flour - 3.2rs (20 g) Oats - 3.48rs (20 g)

    Urad- 2.9rs (20 g) Soya flour - 3.2rs (20 g)


    Ragi flour - 0.8rs (20 g)

    Total - 76.549rs (For 10 packets) Total - 42.73rs (For 10 packets)


    MARKETING STRATEGY

    To provide guilt free


    and healthier snacks
    to the people of India.
    REFERENCES
    https://crunchytalk.com/too-yumm-multigrain-chips-mr-crunchy-review-
    mr1034/
    https://www.campaignindia.in/article/battle-of-the-brands-too-yumm-vs-
    ritebite/476476
    https://www.simplanations.in/p/1-how-too-yumm-found-its-place-in?s=r
    https://www.amazon.in/Too-Yumm-Multigrain-Chips-
    Chinese/dp/B07C98FZPQ
    https://www.wellcurve.in/product/ritebite-max-protein-chips-chinese-
    manchurian/
    http://www.bseindia.com/bseplus/annualreport/542333/5423330319.pdf
    THANK YOU

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