PRINCIPLES OF MANAGEMENT

(Common for BBA General & CA)

UNIT - I
1. Define management and explain its scope
2. Discuss about the principles of management
3. Explain about the Evolution of management thought.
4. Explain about various Management theories.
5. Is Management art or science
6. Explain the Functions of Management.

UNIT - II
1. Discuss the importance and objectives of Planning.
2. Explain about the planning process
3. Discuss about various types of planning
4. Define Decision making and explain it Process.
5. Explain various types of decision and discuss the Problems involved in
decision making.

UNIT - III
1. Define organizing and its importance
2. Explain about the principles of organizing.
3. Discuss about span of management,
4. Explain bout various Patterns of organization.
5. Differentiate formal and informal organizations,
6. Explain the concepts of Authority- delegation, centralization and
decentralization, Responsibility – line and staff relationship;

UNIT - IV
1. Discuss about the various sources of recruitment.
2. Explain about Selection process, Training, Directing and
Controlling.
3. Discuss in detail about span of control.
4. Explain about Co- ordination, its need and types and techniques of co-
ordination
5. Distinction between coordination and co-operation

UNIT -V
1. Explain the concept of Total Quality management.
2. Explain the concept of Technology Management.
3. Explain the concept of Talent and Knowledge Management.
4. Explain the concept of Leadership.
5. Explain the concept of Organizational change and Development.
6. Explain the concept of Corporate Social responsibility.
 BASICS OF MARKETING
(Common for BBA General & CA)

UNIT -I
1. Explain the Nature, Scope and Importance of Marketing.
2. Discuss about the Evolution of Marketing.
3. Explain about the Core marketing concepts (Production concept, Product
concept, Selling concept, Marketing concept).
4. Explain in detail about Marketing Environment.

UNIT - II
1. Explain what do you mean by Target Market and Product Positioning.
2. Discuss about various Levels of Market Segmentation.
3. What are the Bases for Segmenting Consumer Markets?
4. What are the Bases for Segmenting Industrial Markets?
5. Explain what is meant by Target Market and Product Positioning Tools.

UNIT - III
1. What is the meaning of a New Product?
2. What is the Need and Limitations for Development of a New Product?
3. What are the Reasons for Failure of a New Product?
4. What are the Stages in New Product Development?
5. What are the Stages in Consumer Adoptions Process.

UNIT - IV
1. Define Product and explain about Product Life Cycle (PLC).
2. Discuss in detail about PLC marketing strategies.
3. Discuss about Product Classification.
4. Explain about Product Line, Product Mix and Pricing Decisions.
5. Define price and explain bout Pricing Methods and Pricing Strategies.

UNIT - V
1. Explain the Concept of Promotion Mix.
2. What are the Factors determining promotion mix?
3. Discuss about various Promotional Tools (Advertisement, Sales
Promotion, Public Relations & Publicity and Personal Selling).
4. Discuss about Designing Marketing Channels.
5. What are various Channel functions and Types of Intermediaries?
 BUSINESS ECONOMICS
(Only for BBA General)

UNIT - I :
1. Define business economics and explain its characteristics.
2. Explain the nature and scope of business economics.
3. Explain the concepts of opportunities Cost, Incremental cost, Time
perspective, Discounting and equi-marginal principle.

UNIT – II
1. Define Demand and explain its Determinants
2. Define law of demand and explain its exceptions
3. Explain the concept of elasticity of demand and its uses
4. Discuss about various types of demand elasticity
5. Explain the concept of Supply and its Determinants.

UNIT – III
1. Define production and explain its types.
2. Discuss about Cobb-Douglas production function.
3. Explain about short run and long run analysis of production function.
4. Explain the law of diminishing marginal returns to scale.
5. Explain about ISO-quant curves and ISO-cost curves.

UNIT – IV
1. Discuss in detail about various costs.
2. Explain about short run and long run analysis of cost curves
3. Explain about Economies and diseconomies to the scale,
4. Explain about economies of scope.

UNIT – V
1. Explain the concept of market and market structures.
2. Explain about perfect competition market.
3. Explain about monopoly.
4. Explain about monopolistic competition.
5. Explain about Oligopoly.
 INTRODUCTION TO COMPUTERS & MS-OFFICE
(Only for BBA CA)

Unit-I

1. Define computer and explain its characteristics.

2. Discuss the history and evolution of computers.
3. Explain bout applications of computers.
4. Explain about various input and output devices.
5. Explain about various types of softwares.
6. Explain about various operating systems.

Unit-II
1. Explain the uses and applications of Ms-Word.
2. Explain the process of basic formatting in Ms-Word.
3. Explain the process of advanced formatting in Ms-Word.
4. Explain the concept of mail merge and its procedure.
5. Explain the concept of macros.

Unit-III
1. Explain the uses and applications of Ms-Excel.
2. Explain the process of basic formatting in Ms-Excel.
3. Explain the process of advanced formatting in Ms-Excel.
4. Explain the concept of what-if analysis.
5. Explain about various graphs in Ms-Excel.

Unit-IV
1. Explain the uses and applications of Ms-powerpoint.
2. Explain the process of basic formatting in Ms-powerpoint.
3. Explain the process of advanced formatting in Ms-powerpoint.
4. Explain about various custom animations used in Ms-powerpoint.

Unit-V
1. Define Network and explain about its types.
2. Explain the history of Internet.
3. Discuss about Web browsers and Web Servers.
4. Explain how internet and email works.
5. Discuss about emerging trends in information technology.