SYNPOSIS OF SUMMER TRANING REPORT ON

“PROMOTIONAL STRATEGIES OF AIM INDIA PVT LTD”

A report submitted towards the partial fulfilment of the requirements of the two years
full-time Under Graduate Diploma in Management
Submitted To
Guru Gobind Singh Indraprastha University, Delhi

SUBMITTED BY : RAHUL SULANIYA

Roll No. : 043
Under The Guidance of
Dr. Ritu Bajaj, Associate Professor of BPIT

BHAGWAN PARSHURAM INSTITUTE OF TECHNOLOGY

SCHOOL OF BUSINESS ADMINISTRATION

(Batch : 2020-2023)
 DECLARATION BY THE STUDENT

: -AT AIM INDIA PVT. LTD COMPANY

 I, Rahul Sulaniya, Roll number 043, student of BBA 2nd year from Bhagwan Parshuram
Institute Of Technology (BPIT), Delhi hereby declare that I have completed the project
on“ A study on PROMOTINAL STRATEGIES adopted by Aim India Pvt Ltd” in the
academic year 2020-2023.
 The information submitted is true and original to best of my knowledge and under the
guidance of prof. DR. RITU BAJAJ MA’AM .

Signature of Student

Date: 06/06/2022

CONTENTS
 Tittle of the project
 Organisation / Company
 Objectives & scope
 Methodology
 Tools

A Study on PROMOTIONAL STRATEGIES adopted by

AIM India PVT LTD

What Is a Promotion Strategy?

Promotional strategy is a method used by companies to
advertise, promote & sell their goods. A company chooses its
promotional strategy based on factors like product type,
marketing budget, target audience etc. It is a critical activity to
increase product awareness & thereby increase sales. An
effective promotional strategy gets more revenue as compared
to the marketing spend
ORGANISATION / COMPANY

AIM INDIA PRIVATE LIMITIED COMPANY

Company Information :-AIM India is a leading provider of professional wealth advisory

in India and Abroad. Our comprehensive wealth management is a high level professional
service that combines financial and investment advice in accounting, taxation services and
retirement planning. Our wealth management is much more than just investment advice as we
encompass all parts of an individual's financial life. We coordinate all the services needed to
manage client's money and plan for their personal and family's current and future needs. We
maintain and increase their wealth based on individual's financial situation goals and comfort
level with risk.
Website
Http://www.aimincorp.com/
Industries
Financial Services
Company size
11-50 employees
Headquarters
New Delhi, Delhi
Type
Privately Held
Founded
2017
Specialties
Wealth management , Insurance , Retirement Planning, and Taxation Services

OBJECTIVES & SCOPE of Promotional Strategies

There are three specific objectives of promotional

strategies:

(a) To Communicate,

(b) To Convince, and

(c) To Compete.
It has been pointed out that communication is the basis of all
marketing effort. In fact, it involves much in addition to the
stimulation of sales. Moreover, most marketing communications
are promotional.

It is not enough merely to communicate. Ideas must be convincing

so that action (purchase) would follow. In other words, distribution
of information should be capable of producing marketing results.

A good product, an efficient channel, and appropriate price are not

enough by themselves. Communication and convincing elements
should supplement to offer contrasts to the efforts ‘of competitors.
It may even be stated that the competitive characteristics of
promotion defines its vital role in marketing strategy.

Communication is a necessary element in everyday and in every

walk of life. People communicate for many reasons. A dynamic
society cannot be there without sufficient modes of communication.
Members of the society seek amusement, ask help, give help,
provide information, all through some form of communication
developed over centuries.

Promotion is the mode of communication adopted by business

community for achieving certain specific objectives. From the point
of view of a seller such communications may become necessary to
modify consumer behaviour and thoughts and/or to reinforce
existing behaviour of consumers.

Thus, the objectives of promotional Strategies are as

under:
(i) To provide information to prospective customers about the
availability, features and uses of products.

(ii) To stimulate demand by creating awareness and interest among

customers,

(iii) To differentiate a product from competitive products by

creating brand loyalty,

(iv) To stabilise sales by highlighting the utility of the product.

Promotion has often been the target of criticism. Some opine that
“promotion contributes nothing to society”, and for some others
“promotion forces consumers to buy products they cannot afford
and do not need”, and so on. It may be true that promotion can
certainly be criticised on many of its aggressive and compelling
factors. But it should also be recognised that it plays a crucial role in
modern society, particularly in business, economic and social
spheres of influence.

METHODOLOGY
Data collection:
It will be done through filling online questionnaires related
to promotional strategies by the concern person or the
reporting manager in the organization.
Learning from the real working environment and taking
help from co peers/ colleagues and gain the information
from them.
Collecting data from the social media (By referring
company’s pages on Twitter, Facebook, Instagram,
Telegram, youtube ect), online resources (Google search
engine), professional site (Linkedin) and also refer the
different company’s website and other online pages
linkedin to different organization.

PROPOSED TECHNIQUES
Once the data has been collected. It has to be analyzed
and visualized to know the work done and would show
the promotional strategies efforts of the organization in
the market. Also the online questionnaire would help the
organization to understand their exact position in the
market and how it would be similar or different from the
knowledge or the real scenario of the market. Other
techniques can be used as per below:
 Notice Audience Behavior and response.
 Track lead generation and Revenue.
 Social media tracking and monitoring.
 Focus on e-mail marketing.
 Provide competitor analysis.

TOOLS
I am going to use MS office and google search Engine and other
social media/Online resources to complete my project.