IMPORTANCE OF GIVING

5 REASONS TO GIVE TO CHARITY

1 GIVING TO CHARITY MAKES YOU FEEL GOOD

Donating to charity is a major mood-booster. The knowledge that you’re helping

others is hugely empowering and, in turn, can make you feel happier and more
fulfilled. Research has identified a link between making a donation to charity and
increased activity in the area of the brain that registers pleasure - proving that as the
old adage goes, it really is far better to give than to receive.

Our own research into why people give supports this. We asked 700 of our
generous donors to tell us what motivates them to give regularly to charity; 42%
agreed the enjoyment they receive from giving as a key influence. 

What type of giver are you?

Take our short quiz

2 GIVING TO CHARITY STRENGTHENS PERSONAL VALUES

In our research, Why we give, a feeling of social conscience was the most widely-
given reason to give to charity. Whatever type of charity work they supported, 96%
said they felt they had a moral duty to use what they had to help others, a sentiment
very much rooted in their personal values and principles.

Having the power to improve the lives of others is, to many people, a privilege, and
one that comes with its own sense of obligation. Acting on these powerful feelings of
responsibility is a great way to reinforce our own personal values and feel like we’re
living in a way that is true to our own ethical beliefs.

3 GIVING IS MORE IMPACTFUL THAN EVER

Many people are concerned that their donations to charity may be reduced by tax or
administrative costs, preventing the full amount from reaching the people or causes
they really want to help. Thankfully there are ways to make the most of every
donation to charity.

If you’re a UK taxpayer, you can boost the amount of every donation you make by
giving through Gift Aid, an Income Tax relief created to help charities get the most
out of the funds they receive. As Gift Aid enables the charity to recover the basic
rate of tax on your donation, the scheme adds 25p to each £1 you give at no extra
cost to you.

There are many other ways to give to charity tax-effectively too, such as by

donating straight from your salary before tax is deducted through a payroll giving
scheme, donating shares to charity or leaving a charitable legacy in your Will.
These methods of giving ensure your chosen charities benefit as much as possible
from your support.

4 GIVING TO CHARITY INTRODUCES YOUR CHILDREN TO THE IMPORTANCE OF GENEROSITY

Sharing the experience of donating to charity with your children shows them from a
young age that they can make positive changes in the world. Children naturally love
to help others, so nurturing their innate generosity is likely to mean that they grow up
with a greater appreciation of what they have, and will carry on supporting charity in
years to come.

Starting a tradition of donating to charity with your children is easy - try creating
a family donation box that everyone can add to and nominate a family charity each
year, involving the children in choosing which causes to support.
5 GIVING TO CHARITY ENCOURAGES FRIENDS AND FAMILY TO DO THE
SAME

Your own charitable donations can inspire your nearest and dearest to give to
causes important to them, and could even bring about a family-wide effort to back a
charity or charities that have special significance to you as a group.

Family giving creates a bond, helping to bolster relationships through a shared goal

and raising more money than could otherwise be possible through individual
donations. Chances are, many of your family members are already giving to charity,
so working together could help you to make even more of a positive impact.