Professional Documents
Culture Documents
Net Case Study - 1 - Lulu
Net Case Study - 1 - Lulu
TEAM MEMBER :
1.Amina Rima-201011101003
2.Gopika Praju-201011101015
LOCATION Lulu Mall and Hotel, Thiruvananthapuram, is
located in the capital and largest city of the
Indian state of Kerala.
It is one of the oldest cities in India, with
periodic references in many Greek and Roman
literatures. Thiruvananthapuram is on the west
coast of India near the extreme south of the
mainland.
Referred to by Mahatma Gandhi as
the“evergreen city of India”, it is characterised Lulu Mall Thiruvananthapuram is a shopping mall located in
Location : Aakulam , Thiruvananthapuram , Kerala by its undulating terrain of low coastal hills Thiruvananthapuram, the capital city of Kerala, India.
Address : TC 91, 270, Akkulam Bridge, Anayara Post, andbusy commercial alleys. With a total built up area of 2,000,000 sq ft (190,000 m2), it
Thiruvananthapuram, Kerala is one of the largest malls in India and the largest Mall in
Architect : Design International Kerala.
Owner : Lulu Group International The shopping mall is located along the side of National
Highway 66 at Aakkulam near Technopark the largest IT park
No . of store and services : 300 +
in India.
Total retail floor area:2,000,000 sq ft (190,000 m2)
No. of floors : LG+G+2
Parking ; 3800+
The arterial road of Thiruvananthapuram is the ‘MG
Road’, or the Mahatma Gandhi Road, which lies in the
north-south direction and connects almost all
important attractions in the city.
Lulu Mall Thiruvananthapuram’s convenient location
close to the city centre make it suitable to become a The Geological Survey of India has identified
retail destination, attracting residents and visitors Thiruvananthapuram as a moderately earthquake-prone urban
alike. centre and categorised the metropolis in the Seismic III Zone.
Topography : Thiruvananthapuram lies on the shores of Karamana and Killi
Thiruvananthapuram is built on seven hills by the sea rivers. Vellayani, Thiruvallam and Aakulam backwaters lie in
the city.
shore and is located on the west coast, near the
The soil-type in the middle part of the city is dark brown loamy
southern tip of mainland India. The city is situated
laterite soil high in phosphates. Laterisation is a result of the
on the west coast of India and is bounded by the
heavy rainfall and humid conditions.
Laccadive Sea to its west and the Western Ghats to
On western coastal regions of the city, sandy loam soil is
its east. The average elevation of the city is 16 ft found, and on hilly eastern parts of the district, rich dark brown
(4.9 m) above sea level. loam of granite origin is found.
SITE PLAN
CONCEPT & materials
site
Along an important road close to
geometry of nature
Thiruvananthapuram’s city centre, this programme The multi-faceted and dynamic patterns often
project is seen to become a renowned retail A various composition of retail elements are distributed found in nature are the elements that have
destination. The long road frontage can in a balanced way throughout three floors, based on a driven the design in its exterior and interior
become an attractive point for all passers- commercial strategy developed around the city’s market. identity.
by.
The overall concept for Lulu Mall and Hotel,
Thiruvananthapuram envisages a retail and entertainment
destination, complete with a hotel which will attract visitors to
the area, as well as the local population.
The attractive and rich naturalistic heritage which characterises
the Thiruvananthapuram area was the starting point in the
design process for this new shopping destination.
The rolling hills of the area are reflected in the large façade of
zoning
the building, which stretches for hundreds of metres and
Each retail component is placed in the scheme volumetric + flow dynamic geometry
playfully mimics its environment.
following the predicted visitor flow, allowing it to The panelled façade brings the visitor from Maintaining a simple yet dynamic identity, the
From the outside, the main entrance showcases super-graphics
become a continuous and complete shopping outside towards the main entrances, where the building becomes an iconic attraction in the
and transparent glass which will light up at night, moving and
experience. flow then continues along the interior layout. Thiruvananthapuram area.
reacting to the customer driving or walking by.
MALL INTERIOR :
Lulu Mall Thiruvananthapuram is a three-level retail and leisure destination which is located adjacent to the Lulu
Hotel. Presenting a new and enhanced shopping destination for the area, the mall boasts 60,531sqm o fGLA, and
will include a 7,919sqm Lulu Hypermarket and a 7,846sqm Lulu Department Store, supported by a generous 3,000
car parking spaces.
A 5,025sqm multiple-screen Cinema, as well as a 4,533sqm Family Entertainment Centre are situated on the top
floor of the all, ensuring guests will be able to relax with a generous space dedicated to leisure time. The mall will
also boast a unique food experience, suitable for all, which will be scattered throughout the destination, however
with the main foodcourt being located on the top floor.
Upon entering the mall, guests are welcomed by a visually-striking atrium, which connects the mall’s three levels.
Guests can navigate the mall in a closed organic loop enjoying a sequence of double height retail frontage focal
points, each being connected yet represented by their own defining characteristics. characteristics.
The mall invites guests to be taken on an exciting retail and entertainment journey full of anticipation and
discovery, whilst also aiming to become a favourite meeting place for families living in the area.
With a tenant mix appealing to all, spectacular flagship store designs, combined with an ample offering of food and entertainment, Lulu Mall and Hotel, Thiruvananthapuram will be a true destination mall for the
people of Thiruvananthapuram and beyond, as well as showcasing a design, service and customer experience that will set a new benchmark in the future of the retail industry.
Great emphasis has been put on the use of natural elements and natural light, making the mall a porous environment, which uses the latest and most sustainable environmental concepts, on top of creating an
unmissable new retail and leisure destination. An abundance of green space flows in to the mall, creating a calm anwelcoming environment, as well as an effortless natural flow from outside to inside.
Material :
Rythm and flow will be expressed by panel shapes , cladding and design profiles. Materials such as steel , aluminium , cor-ten , and glass - all of which stand the test of time - will always be
available . the extensive variety of materiials , together with the various colours they are available in , add visual quality and intrest , all with the power of expression .
The main construction materials being utilized in the construction of the proposed project include cement, s t o n e aggregate, Coarse sand/fine sand, Steel, Sand Stone, Granite / Marble,
Bricks, and Blocks, glass etc
GROUND FLOOR
FIRST FLOOR
SECOND FLOOR
THIRD FLOOR
section
INTERIORS
services :