Table of contents

Chapter no. i. Title Introduction

1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 1.10 1.11 Background study: Theoretical provisions to the worth of the issue: Problem statement: Tourism vision: Project objectives Vision of the project Purpose of study Scope of study Limitation of study Constraints of the educational project Methodology

page no. 1

ii.

Tourism in pakistan
2.1. 2.2. 2.3. 2.4. 2.5. 2.6. 2.6.1. 2.6.2. 2.6.3. 2.6.4. Pakistan history Pakistan facts Major attraction Cultural sites Weather in pakistan Facts related to tourism When to go Practical information for tourist Costs Money

2.6.5. 2.6.6. 2.6.7. 2.6.8. 2.6.9.

Atms Cash Credit card Exchange money Travelers cheque

2.6.10. Before you go 2.6.11. Insurance 2.6.12. Travel insurance 2.6.13. 2.7. 2.8. 2.9. 2.10. Language of pakistan Tourism in pakistan What has pakistan to offer the world Role of pakistan tourism development List of ptdc motels in pakistan

iii.

Tourism in kpk
3.1. 3.2. 3.3. 3.4. Khyber Pakhtun khawa

11

Feature of kpk Physiography of the province Tourism in Pakistan

iv.

Decline of tourism
4.1. 4.2. Decline of tourism Factor affecting tourism

4.2.1. Terrorism badly affect tourism industry 4.2.2. Bad law and order situation affecting tourism industry

4.2.3. Flood of the century 4.3. Damages in pakistan due to flood

4.3.1. Pakistan floods 2010 4.3.2. 2010 hunza lake disaster 4.3.3. Damages to tourism in swat 4.3.4. Lack of security 4.3.5. Lack of facilities and infrastructure 4.3.6. v. Lack of internet and cellular services

Promotion of tourism through different strategies and techniques

5.1. 5.1.1. Five strategies to increase the viability of world tourism map Development organization of tourism product in keeping with customer expectations 5.1.2. Adjusting promotional strategies to new information and communications technologies: 5.1.3. 5.1.4. Emphasis on market offering the best return on investment Establishing a strong business relationship between the minister of tourism and the tourism industry 5.1.5. 5.2. 5.2.1. 5.2.2. 5.2.3. 5.2.4. 5.2.5. Improving knowledge of client Strategies for tourism development in pakistan Tourism marketing strategies Conventions Promotions Experiences Increase in tourism marketing

5.2.5.1. Marketing 5.2.5.2. Types

5.2.5.3. Geography 5.2.5.4. 5.3. 5.3.1. 5.3.2. 5.3.3. Vi 6.1. 6.1.1. 6.1.1.1. 6.1.1.2. 6.1.1.3. 6.1.1.4. 6.1.1.5. 6.1.1.6. 6.1.1.7. 6.1.1.8. 6.1.1.9. 6.1.1.10. 6.1.1.11. 6.2. Effects Methods and techniques to promote tourism Educational and cultural content of tourism Concentrate of activities around important theme Uses of mass media

promotion of tourism in kpk

Promotion of tourism Promoting sustainable growth Preference to tourism industry Environment sustainability Safety and security issues Health and hygiene issues Host community involvement Accessibility to facilities Increasing competitiveness Human resources Natural resources Cultural resources Quality assurance Tourism infrastructure and business envoiroment

6.2.1. Sound policy and regulations 6.2.2. Transport infrastructure development 6.2.3. Price competitiveness 6.2.4. Marketing strategies 6.2.5. Performance evaluation

6.2.6. Innovations 6.3. 6.4. 6.5. Role of public sector in tourism development Role of private sector in tourism development Public private partnership in tourism development

6.5.1. Access to new source of capi9tal 6.5.2. Accelerated development of infrastructure 6.5.3. Risk sharing 6.5.4. Maintain or improvement service levels 6.5.5. Access to a wider range of skills in planning, management and service delivery 6.5.6. Realize value of under-utilized assets 6.5.7. Realize economic development opportunities 6.6. 6.7. 6.8. 6.9. 6.10. Role of Sarhad tourism corporation Objective of STC with respect to promotion of tourism Basis of tourism promotional activities and infrastructure Tourism development recent activities Infrastructure improvement 6.11. 6.12. 6.13. Research studies Provincial programmes Different projects to promote tourism development and environment

6.13.1. Tvs show tour bus gets rolling 6.13.2. STC participation 6.13.3. Sradaryab family park 6.13.4. Calendar event 6.13.5. STC goes online 6.13.6. Shandur festival polo

6.14. VII

Project identified

Reviews of Food Street

7.1. 7.2. 7.3. 7.4. 7.5. 7.6. 7.7. 7.8. 7.9. G Walks Food Street A walk down Kolkatas food street Malaysia Food Street Seouls famous Food Street Food Street in Thailand Mexican food street Brazilian Food Street Food Street in china Summary

IX

Food Street in Pakistan

8.1. 8.2. 8.3. 8.4. 8.5. 8.6. Food Street in Pakistan Gawal Mandi Food Street Boat basin Food Street Karachi Burns road Food Street Port grand Food Street Melody Food Street, Islamabad

Food Street In Peshawar

9.1 Scope of Food Street 9.2 Objective of launching Food Street 9.3 Launching a new Food Street 9.4 The functioning of Food Street 9.5 Limitation 9.6 Swot analysis 9.7 Project investment

9.8 Proposed business legal status 9.9 Opportunity rationale 9.10 10.1. 10.2. Capacity of production A success business in recreational activities Promotional benefits

10.2.1. Social benefits 10.2.2. Environmental benefits 10.2.3. Health benefits 10.2.4. Economic benefits 10.3. Crucial factor and steps in decision making for investment

XI

Business plan
11.1. 11.2. 11.3. Introduction Sector analysis Marketing analysis

11.3.1. Secondary data 11.3.2. Primary data 11.4. 11.5. 11.6. 11.7. Potential market Available market Targeted customers Market analysis

11.8.1. Conclusion 11.9. Marketing plan 11.9.1. Product 11.9.2. Menu 11.9.3. Production

11.9.4. Services 11.9.5. Future opportunities 11.9.6. The target market 11.9.7. Market location and cuetomers 11.9.8. Market trend and future 11.9.9. The competition 11.9.10. 11.9.11. 11.10.1. 11.10.2. Competitors profile Competitive strategy Market penetration Long term exit plan

11.10.2.1. Goals 11.10.2.2. Strategies 11.10.2.3. Miles stones 11.10.2.4. Risk evaluation 11.11. Place 11.12. Promotional strategy 11.13. Price 11.14. Physical evidence 11.14.1. Facilities and offices

11.15. Location of operations 11.15.1. 11.15.2. 11.15.3. 11.15.4. Covered area for this project Land requirement Guarantee Process

11.16. Operations 11.16.1. Material used

11.16.2. 11.16.3. 11.16.4. 11.16.5. 11.16.6.

Staff requirements Hours of operations Employees training and management System and control Food production

11.17. Management and organization 11.17.1. 11.17.2. 11.17.3. 11.17.4. 11.17.5. 11.17.6. 11.17.7. 11.17.8. 11.17.9. Human resource and planning Controlling and evaluation Supervisors and monitoring Maintenance Repair and maintenance Gate installation Furniture Safety guards Utilities requirements

11.17.10. Gas connections 11.17.11. Water supplies 11.17.12. construction cost

11.17.13. Advertisement charges 11.18. Detailed of capital required 11.19. External finance 11.20. Source of finance XII

Project Appraisal
12.1 12.2 12.3 Appraisal summary Total project cost Mode of financing

List of tables