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Ejemplo de Mercado Potencial Disponible Efectivo y Meta
Ejemplo de Mercado Potencial Disponible Efectivo y Meta
Vei gk
Vei gkrc
rcii cu
cuy
y vi
viao
aoks
ksi
i bf mu
muie
ietog
togom
omir
ir fa cf
cfrm
rmib
ibk
k pi
piri
ri fg
fgfm
fmtk
tks
s bf prprky
kyfm
fmti
tirr ai
bfci
bf cieb
ebii fs iqiquf
ufaai
aai ququf
f bo
bovo
vobf
bf ia cf cfrm
rmib
ibk
k fe cf
cfrm
rmib
ibk
k pk
pktf
tfem
emoi
oia,
a, cf
cfrmrmib
ibkk
bospkeohaf, cfrmibk fgfmtovk y cfrmibk cfti. Wiroks fcprfebfbkrfs cf pobofrke quf
Tiri bfgoeor aks bogfrfetfs topks bf cfrmibk cfemokeibks procfrk bfhfs bfgoeor mke
mairobib fa sfjcfetk bf cfrmibk ia quf sf borojoré fa prkbumtk k sfrvomok quf vis i
kgrfmfr.
Fa fst
fstubo
ubok
k quf uto
utoaoz
aozirï
irï mkc
mkckk fnf
fnfcpa
cpak
k mkr
mkrrfs
rfspke
pkebfbf i ue rfs
rfstiu
tiurie
rietf
tf bf mkc
mkcobi
obi
vfjftiroiei, quf sf bogfrfemoiré bf aks bfcés rfstiurietfs bf mkcobi vfjftiroiei
pkr kgrfmfr ue sihkr ijribihaf y ue fxmfafetf sfrvomok ia maofetf. Jfefriacfetf aks
rfstiurietfs bf mkcobi vfjftiroiei ske mkesobfribks mkck mkcobi soe sihkr k sihkr
ek ij
ijri
ribi
biha
haf,
f, y ququf f ai
ais
s pf
pfrs
rske
keis
is vi
vie
e i titiaf
afs
s to
topk
pkss bf rf
rfst
stiu
iuri
riet
etfs
fs pk
pkrq
rquf
uf
socpaf
soc pafcfe
cfetftf ek tof
tofefe
efe iat
iatfre
freito
itovi
vi pir
pirii kht
khtfef
fefrr mkc
mkcobi
obi sia
siaubi
ubihaf
haf<< y ibf
ibfcés
cés fa
sfrvomok fs bfgomofetf fe tiafs efjkmoks.
CFXMIBK TKRFEMOIA
Ais pfrskeis quf vovfe fe fa bostrotk bf ]ieti Rfrfsi, bf 90-72 iùks bf fbib quf
pfrtfefmfe i aks eovfafs skmokfmkeýcomks H y M y quf tofefe fstoak bf vobi siaubihaf
ske fe tktia> 82,444.
CFXMIBK BO]TKEOHAF
Bfgoeomoýe> Fs uei pirtf bfa cfrmibk pktfemoia y fsté gkrcibi pkr fa mkenuetk bf
mkesu
mkesucob
cobkrf
krfs
s quf tof efe ai EFMF]OBIB F]TFMÃGOMI bf mk
tofefe mkcp
cpri
rirr fa pr
prkb
kbum
umtk
tk k
sfrvomok quf kgrfmf fa eufvk efjkmok. Fstk ek quofrf bfmor quf tkbis fstis pfrskeis
mkcpririe fa prkbumtk quf kgrfmfré fa eufvk efjkmok. Bf fstf tktia, uei pirtf pkbrãi
mkcprir ia eufvk efjkmok y ktrk ek, pkr bogfrfetfs rizkefs.
Tiri
Tir i bft
bftfrc
frcoei
oeirr fa cfr
cfrmib
mibkk bos
bospk
pkeoh
eohaf
af sf uto
utoaoz
aozi
i fa muf
mufsto
stokei
keirok
rok bf fe
femuf
mufsti
sti,, f
oemauocks uei prfjueti piri faak.
Fnfcpak> Tiri fa efjkmok bf mkcobi vfjftiroiei, fe fa mufstokeirok bf femufsti sf
mkesobfri uei prfjueti quf bomf> »Mkesucf ustfb mkcobi vfjftiroiei;
Fsti prfjueti sf rfgofrf i ai mkcobi vfjftiroiei fe jfefria, ek sf rfgofrf ia topk bf
mkcobi vfjftiroiei bfa eufvk efjkmok.
Ais rfspufstis ske mkck sf cufstrie>
CFXMIBK FGFMROWK
Bfgoeomoýe> Fs uei pirtf bfa cfrmibk bospkeohaf y fsté gkrcibk pkr fa mkenuetk bf
mkesucobkrfs quf ibfcés bf ai efmfsobib fspfmãgomi, tofefe ai OERFEMOÝE BF
MKCTXIX fa hofe k sfrvomok quf kgrfmf fa eufvk efjkmok. Iquã so sf rfgofrf i ai
mkcobi vfjftiroiei bf hufe sihkr y mke fxmfafetf sfrvomok quf kgrfmfré fa eufvk
rfstiurietf.
Fstf cfrmibk tichoïe fs bfgoeobk i trivïs bf uei prfjueti fe fa mufstokeirok bf
femufsti.
Fnfcpak> Tiri fa misk bfa rfstiurietf bf mkcobi vfjftiroiei mke sihkr ijribihaf y
uei fxmfafetf itfemoýe, fe fa mufstokeirok bf femufsti sf mkesobfri uei prfjueti
quf bomf>
]o tuvofri ai kpkrtueobib bf mkesucor fe ue rfstiurietf bf mkcobi vfjftiroiei fe ai
quf af kgrfzmie mkcobi sihrksi y mke ue fxmfafetf sfrvomok ia maofetf, »Vb.
Mkcprirãi iaaã;
Ais rfspufstis ske>
Bfhk sfùiair quf fsti mietobib bf 7,204 pfrskeis (?4%) ek bfhfcks mkesobfrirak
mkck iajk ihskautk, pfrk so ue viakr quf eks bi uei obfi bf ai mietobib bf pfrskeis
quf mke mofrti sfjurobib mkcprirãie eufstrk prkbumtk k sfrvomok. Tkr faak iajueis
pfrskeis mistojie fsti mietobib mke ue %, quf pkbrãi sfr 84% k cés, prkmuriebk
mke faak sfr cés rfiaostis. Fstk quofrf bfmor quf so hofe fa ?4% rfspkebf quf ]o
Bfgoeomoýe> Fs uei pirtf bfa cfrmibk fgfmtovk quf ai fcprfsi fspfri itfebfr, fs
bfmor ai pirtf bfa cfrmibk fgfmtovk
fgfmtovk quf sf goni mkck cfti i sfr
sfr iamiezibi pkr fa
efjkmok.
Fe ktris piaihris, ia rfiaozir aks fsgufrzks y immokefs bf cirlftoej bf ai fcprfsi sf
fspfri miptir i fsti mietobib bf pfrskeis.
I mketoeuimoýe ue rfsucfe
rfsucfe jrégomk bfa méamuak
méamuak bf aks bogfrfetfs cfrmibks>
cfrmibks>
Iùk 93 Tg3720(9+8.6%)9 3772.8
Iùk 83 Tg3720(9+8.6%)83 704.0
Iùk =3 Tg3720(9+8.6%)=3 7?:.0
Iùk 23 Tg3720(9+8.6%)23 :96.=
:96.=
Iùk 63 Tg3720(9+8.6%)63 :==.8
:==.8
Bf fsti gkrci, ai bfciebi bfa cfrmibk bfpfebf bf aks coscks gimtkrfs quf oegauyfe
fe ai bfciebi oebovobuia y, ibomokeiacfetf, bfa eþcfrk bf mkcpribkrfs, ak muia
pufbf igfmtir su bospkeohoaobib.
=. Tiri uei
uei guemoýe
guemoýe bf kgfrt
kgfrti
i Yk 3 - 04 + 86T, utoaomf prfmoks bfa
= ia 0 piri jrigomir ai murvi bf kgfrti y bftfrcoeir muia fs fa
prfmok cãeock quf bfhf tfefr fstf prkbumtk fe fa cfrmibk
piri quf
quf fa prkbumtkr fstf bospufstk
bospufstk kgrfmfrak.
2. Ai fmuimoýe
fmuimoýe bf ai kgfrti
kgfrti bf
bf ue prkbumtk
prkbumtk fs Yk 3 -86+86T. ]o
fa mkstk bf aks
aks oesucks viroi
viroi y ai murvi
murvi bf kgfrti michoi
michoi i Yk
3 -64+86T »Yuï pisk mke aks prfmoks bf aks oesucks;
Jrigomir.
RFCI> TXFMOK _ MIEROBIB BF FYVOAOHXOK BFA CFXMIBK
9. Mi
Miam
amua
uaf
f fa pr
prfm
fmok
ok y ai mi
miet
etob
obib
ib bf fq
fquo
uoaoaohr
hrok
ok y jr
jrig
igoq
oquf
uf ai
aiss
sojuofetfs guemokefs>
Yb 3 984 ” ?T
Yk 3 T + 94
8. Tiri ue cfrmibk
cfrmibk bf migï quf fsté bfgoeobk
bfgoeobk pkr ais fmuimokefs
fmuimokefs
sojuofetfs>
Yb 3 24 ” 2T
Yk 3 0 + T
i. Khtf
Khtfeji,
eji, jrégomi
jrégomi y iajfhriomicf
iajfhriomicfetf
etf fa prfmok y ai mietobib
mietobib
bf fquoaohrok.
h. ]u
]upk
pkejeji
i qu
quff fa prfmok
prfmok fs bf 94
94.. Bf
Bfgo
goei
ei so `i
`iyy fx
fxmf
mfsk
sk bf
kgfrti k bf bfciebi y bf muietk fs.
m. »Y
»Yuï
uï sumfb
sumfbfr
fré
é fe fa cf
cfrm
rmib
ibkk bf
bfaa tï so su
suhf
hf fa pr
prfm
fmok
ok bfa
migï.
Oegkrcimoýe mkcpafcfetiroi
Fstritfjois bf Imtuimoýe grfetf i ai mkcpftfemoi
Fstritfjoi bf aãbfr. Fa aãbfr fs iqufa quf kmupi uei pksomoýe
bkcoeietf fe fa cfrmibk rfmkekmobi pkr fa rfstk bf ais
fcprfsis. Ve aãbfr sf fegrfeti i trfs rftks> fa bfsirrkaak bf ai
bfciebi jfeïromi, bfsirrkaaiebk ai tktiaobib bfa cfrmibk
miptiebk eufvks mkesucobkrfs k usuiroks bfa prkbumtk,
bfsirrkaaiebk eufvks usks bfa cosck k oemrfcfetiebk su
mkesuck< prktfjfr ai pirmopimoýe bfa cfrmibk, mke rfspfmtk
i ai muia pufbf ibkptir bovfrsis fstritfjois mkck ai
oeekvimoýe, ai bostrohumoýe oetfesovi, ai mkegrketimoýe ihofrti
mke rfspfmtk i aks prfmoks...< y icpaoir ai pirmopimoýe bfa
`ufmk fe fasoe
bkcoeietf cfrmibk fe fa quf
sfr itimibk pufbi
pkr ai tfefr uei]f
mkcpftfemoi. pksomoýe
mkemfetri
fe ue sfjcfetk bfa cfrmibk, bkcoeéebkak y sorvoïebkak mke
uei jrie fspfmoiaozimoýe y khtfeofebk sumofetf pktfemoia bf
hfefmok.
MI]K> IJVI COEFXIA MKE T` IAMIAOEK
Vei ocpkrtietf fcprfsi bfa sfmtkr iaocfetks
`i
Bfmobobk bovfrsogomir su mirtfri bf prkbumtks y
Tiri
hisf khtfefr ai bfciebi
ai MOVBIB MITORIAsf tkciré
AOCI mkemkck
uei
pkhaimoýe bf 94 644 =44 @ihotietfs (Gufetf
OEFO).
]f sihf ibfcés quf ai tisi bf mrfmocofetk
TKHAIMOKEIA fs 8.6%
Ibomokeiacfetf, bibis ais mirimtfrãstomis
mirimtfrãstomis bfa
prkbumtk sf `i bftfrcoeibk quf fa jrupk
khnftovk ske> @kchrfs y cunfrfs bf 94 i 64
iùks bf fbib (:6% bf ai pkhaimoýe), bf aks
eovfafs skmokfmkeýcomks
skmokfmkeýcomks H y M. (26%). ]fjþe
aks rfsuatibks khtfeobks fe uei rfmofetf
femufsti, fa 74% bf ai pkhaimoýe mkesucf
IJVI COEFXIA. Cis fa =4% fstirãi
oetfrfsibk fe fa IJVI COEFXIA mke T`
IAMIAOEK bfa prkyfmtk.
prkyfmtk. Tiri bftfrcoeir fa
cfrmibk khnftovk sf fstihafmofrke trfs
fsmfeiroks>>
fsmfeiroks
Fa Kptocosti, quf mkesobfri quf itfebfré ia
96% bf ai pkhaimoýe.
Fa Ckbfribk, quf mkesobfri quf itfebfré ia
0% bf ai pkhaimoýe y