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Free Android Apps vs. Users' Privacy A Case Study of Some Selected Tertiary Institutions in Kebbi State, Nigeria
Free Android Apps vs. Users' Privacy A Case Study of Some Selected Tertiary Institutions in Kebbi State, Nigeria
ISSN No:-2456-2165
Abstract:- The rate of breaches of users’ privacy is on This situation can lead to abuse. The key issue is that
the increase in recent times. fraudsters employ several our citizens can be tracked throughout the world,
strategies to track, profile, and steal users’ Personally compromising the security of our tools, especially with
Identifiable Information (PII) either for financial or some android permissions [2]. The possibility of
malicious gains. One of these strategies is by sending establishing a linkage between pieces of information like
messages via SMS, ads in the free Android apps, and metro cards, debit cards, cellphone data, and their subjects is
social media platforms. The success or otherwise of one serious source of concern.
fraudsters largely depends on the strength/weakness of
users’ access control credentials and their attitudes “Metadata aggregated over a person’s life tells a story
towards the use of free Android apps. In this work, we about you. The story is made of facts, but that’s not
study the nature of users’ login credentials and their necessarily true.
adherence to cybersecurity recommendations. We
In our daily life, smart devices are our companions;
conducted an online survey with respondents from some
selected tertiary institutions in Kebbi state, Nigeria. We they are very useful, always connected, and easy to
customize. But these devices concentrate personal
focused on the apps that users frequently use and how
information (PI) when we use them: phone calls, short
they keep up-to-date with their login stuff. We found
message system (SMS), web, applications, etc. Facilities
that 48.7% of users use the same pin/password for all
their apps. 59.3% and 59.6% of respondents always such as global positioning systems (GPS), near field
communication (NFC), WiFi, camera, fingerprint sensor,
leave their location and mobile data ON, respectively.
and heart rate sensors generate personal information. So,
Keywords:- mobile data; authentication; android operating smartphone knows a lot of our cyber-activities on the
system; Android permission. internet and our centers of interest through the list of
installed applications.
I. INTRODUCTION
Some actors are interested in people’s wealth of
The rapid growth in mobile technology adoption gives personal information for economic/financial or security
rise to new mobile marketing and advertisement gains. This is an ecosystem that centers around Advertising
opportunities [1]. The opportunities range from real-time & Analytics (A&A) companies. They serve as an interface
customer involvement and increased revenues for marketers between developers, users, and advertisers. Through
and advertisers. The level of massive worldwide applications, A&A companies collect PI (e.g., using
surveillance is increasing day in and day out. We normally geolocation, and technical identifiers), create, and
leave traces that can be objectively and systematically incrementally improve the accuracy of user profiles. From
recorded each time we use the internet on our smart devices these user profiles, they lunch Real-Time Bidding (RTB)
on the visible or invisible web. These recordings can be for informing those that might be interested in those profiles
economic or security gains. On the invisible web, things like and consequently send and display targeted advertisements
pixels, cookies, "I like" buttons, and so on websites could with those applications. A&A companies get a lot of
potentially be used to track and profile all users. The web revenue from targeted advertising. For example, Alphabet
browsers that we use are unique and can be tracked. For Inc (owner of Google) said that it earned $ 22.7 billion from
example, as [2] succinctly put: advertising [3, 4].
Foursquare knows where you are
Flickr knows what you are watching This situation is even more worrisome with the
Facebook knows what you are doing improvement in technology in recent times. Things like
LinkedIn knows where and with whom you are working smartphone payment, wearable connected objects, home
connected appliances, connected cars, IoT, etc.
Twitter knows what you are saying
Amazon knows what you are buying The situation can lead to encroaching on the security
Google knows what you are thinking and privacy of users. For example, in June 2016, the Federal
Trade Commission of the USA fined InMobi (a Singapore-
And many more… based mobile advertising company) $950,000 for tracking
several millions of customers including children without