Trade Shows

MICAM Milano S/S 22:

Women’s Footwear
Joyous brights and innovative silhouettes signal a shi in
mindset at Milanʼs S/S 22 edition of MICAM

Anna Ross
10.04.21 · 7 minutes

Liu Jo
Overview
Optimism and a sense of occasion were felt throughout the show, with trading
numbers bouncing back and footwear re ecting the desire to get back out and
socialise.

Branded as # RestartTogether, MICAM S/S 22 hosted three shows in one alongside

Mipel and The One Milano to attract more visitors and create a sense of
community in the footwear and accessories market.
The results showed a strong rebound; over the three-day period, 22,274 trade
visitors were able to browse and trade products offered by the 735 companies
exhibiting at the events.
“This edition marks our renaissance,” stated Siro Badon, chair of Assocalzaturifici and
MICAM Milano, who shared positive growth patterns within the market; since 2020,
industrial production has grown by 13% and turnover 22%. Across Italy, household
spend increased by 17.4% and exports increased by 31.5% in value – quite the
bounce-back from Europeʼs Covid-19 beginnings.
There was an evident desire to experiment, with many brands focusing on new
silhouettes and joyous colour palettes. Occasion styles were key, making the case
for going out a er seasons of comfort-first silhouettes dominating the mix.

Micam

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 Pretty pastels
Pastel hues are the commercial go-to for S/S
collections.

A S/S perennial, pastels were the strongest

colourway across the MICAM collections
As called out in our Colour Forecast, pastels
are less sweet and more powdered in tone,
creating a reassuring, restorative mood that
will work just as well for homewear
silhouettes as it will for occasion styles
Bottega 23 Bruno Premi Elvio Zanon
For more directional markets, introduce
WGSNʼs Colour of the Year 2023, Digital
Lavender into ranges to stay ahead of the
trend curve

Fratelli Russo Marc Ellis Furla

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 Buttered neutrals
Creamy neutrals inform a transitional
palette that will carry the customer
between seasons.

While deep shades of brown and terracotta

dominated last year's S/S assortments, 2022
sees a pared-back approach. Fashion-
favourite # butter informs a neutral look, as
called out in our Colour Forecast
These creamy shades work well across a
Fratelli Russo Elvio Zanon Lemare
range of profiles and materials. Build into
smooth box leather for a premium finish, or
opt for short-pile suede for a true summer
feel, as seen at Alohas

Bruno Premi Stelio Malori Alohas

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 Hyper-brights
High-octane hues and brights highlight the
spirit of optimism throughout MICAM.

A trend weʼve been tracking on the Fashion

Feed and a story in our Colour Forecast,
# hyperbrights resonate with an upbeat
atmosphere as the world slowly moves out
of lockdown
Piercing shades of lime green are key to
updates, while primary reds and hot pinks
Massimo Santini Lemare Skua Studio
remain a commercial choice
These hyper-bright tones work best across
party ready shapes such as sandals and
mules. Silhouettes such as the cowboy boot,
loafer and # flatform gain statement appeal
when updated with bright colour

Bruno Premi Fabio Rusconi Lemare

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 Woven
The Bottega effect is felt far and wide, with
iterations of woven surfaces emerging as a
key direction.

Weave remains a dominant material and

detailing story. Brands diversify their ranges
to include natural fabrics and leather
iterations of the trend
Raffia and straw materials make for the most
commercial take on the look, used as an
Elvio Zanon Evaluna
easy way to add a summer feel to sliders,
sandals and party mules
Elsewhere, woven leathers are used for a
more premium spin. As highlighted in our
Materials Forecast, supersized scales make
for a fashion-forward take on this trend-led
direction

Fabio Rusconi Maritan Pixy

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 Soft volume
A trend that’s been bubbling up for the past
few seasons reaches commercial tipping
point, updating a wealth of everyday
silhouettes.

Part comfort factor, part trend-led, cosy

padded uppers and puffed straps nod to the
ongoing trend for # so volume weʼve been
tracking on the Fashion Feed since 2019
Sandal silhouettes lend themselves
Evaluna Angel Alarcon Fabio Rusconi
particularly well to this direction. Most
commercially, # flatform and toe-post
shapes benefit from this easy update, while
exaggerated volume creates a futuristic feel,
as championed at Evaluna
For a more commercial direction, refer to
our S/S 22 Buyersʼ Briefing

Marzetti Bruno Premi Lorenzo-Mari

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 Square toe 
The square toe continues to thrive, while
newness emerges via application.

# Squaretoe silhouettes have been bubbling

up at contemporary level for the past three
years and have since saturated a range of
footwear styles
The shape lends itself to commercial
partywear and occasion styles such as
heeled mules and sandals
Furla Angel Alarcon Flat sandals and flip-flops with square-toe
profiles are new and noteworthy, as seen at
Yuko Imanishi and highlighted in our
seasonal Buyersʼ Briefing. Begin to buy into
this new direction for the season ahead

Fabio Rusconi Ermans Thread

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 Feature heel
In line with the season’s #letsparty spirit,
feature heels emerge as a way to update
party ready footwear.

As occasionwear dressing swings back into

full effect, offer a range of feature heels to
add a statement to any look
Popular at MICAM, the historically
influenced Louis heel nods to the coveted
shape used by designer Amina Muaddi
Deimille Marc Ellis Furla
These heels update evening-ready profiles
such as stilettos, mules and peep-toe
sandals
A key direction for S/S 23, test sculptural
heels at retail now to gauge consumer
reaction

Bruno Premi Deimille Evaluna

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 Chunky chain
Providing contemporary, decorative appeal,
chunky chain details move from accessories
into footwear.

# Chunkychains have proven a popular

direction across accessories and are filtering
into footwear categories, influenced by
designers such as JW Anderson
At MICAM, the detail updates a range of
silhouettes. Resin renditions make for a
Elvio Zanon Menbur
perfect daytime update, while polished and
colourful metals give a more directional
finish
We love Bruno Premiʼs take on the
horseshoe chain, updating a simple
# flatform slide with a luxury inspired finish

Alohas Jorge Bischoff Bruno Premi

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 The clog
The clog re-emerges with new fashion
relevance in a post-pandemic
#twomilewear climate.

As brands revisit practical, comfortable

shapes, this # 70s throwback has found new
relevance
A comfort-first direction remains key for the
clog, with newness added through fashion-
led finishes and materials including short-
Elvio Zanon Pons Quintana Furla
pile suede that lend to a more dressed-up
look
Woven uppers, chunky hardware and wood-
stacked platforms take the clog back into
fashion territory. Look to our Buyersʼ
Briefing for direction on how to work this
fashion-forward shape into your assortment
mix

Elvio Zanon Lorenzo-Mari Lorenzo-Mari

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 The slider
Continue to explore the comfort-driven
slider silhouette, with an abundance of
design options to serve core and
contemporary markets.

The most dominant silhouette across the

collections at MICAM, the slider is a key
piece to buy into for your S/S 22 mix
Silhouettes vary and can be explored across
all market levels. Stacked flatforms re-
Marzetti ESC
emerge as a pool-to-party favourite for the
youth market, while decorative uppers
featuring hardware or material play make for
a more directional finish for the
contemporary market
Our team loves ESCʼs dual-strap version
complete with a cosy padded upper, making
for a modernist take on this footwear
favourite

Bruno Premi Yuko Imanishi Pixy

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1 2 3
Action points

Back silhouettes that fuse a sense of Experiment with colours that incite Use statement details to elevate the
comfort and occasion optimism and joy  everyday 

Optimise your buy for occasionwear styles, but be
aware the consumer is still seeking comfort. Details
including padding and quilting will provide comfort and
a fashion-forward direction, while silhouettes such as
the clog are reworked for the season ahead
From pretty pastels to bold brights, a wide range of
tones will resonate post-pandemic. Shades such as
WGSNʼs Digital Lavender will captivate the youth
market, while buttered neutrals will resonate with the
customer looking for longevity
Bold, statement-making details are the best way to
update your assortments. Take note of influencer-led
details such as sculpted heels and # chunkychains,
perfect for updating flat and heeled silhouettes for
occasion and everyday looks

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Brand contacts
Alohas Fabio Rus coni Mas s imo S antini
sonialombardi@stiushoes.com filippo@fabiorusconi.it santinigroup@massimosantini.com
www.alohas.io www.fabiorusconi.it www.massimosantini.com
Angel Alarcon Fratelli Rus s o Menbur
c.gimenez@agshoes.com info@fratellirusso.it alejandrocasado@menbur.com
www.angelalarcon.com www.fratellirusso.it www.menbur.com
Bottega 23 Furla P ixy
tiziana@bottega23.it marcozanzottera@furla.com commerciale@jcmilano.com
www.bottega23.it www.furla.com www.pixyshoes.it
Br uno Premi Jorge Bis choff Pons Quintana
info@bruelmoda.it contact@jorgebischoff.com spq@ponsquintana.com
www.brunopremi.com www.jorgebischoff.com.br www.ponsquintana.com
Deimille Lemare Shaddy
www.deimille.com p.cochetti@lemare.it gabriellimauro@sshady.com
Elvio Zanon www.lemare.it www.shaddyshoes.com
info@bruelmoda.it Lorenz o Mar i Skua Studio
www.elviozanon.com commerciale@lorenzomari.it info@skuastudio.com
Er mans www.lorenzomari.it www.skuastudio.com
info@ermans.it Mar itan Stelio Malor i
www.ermans.it info@maritan.it info@steliomalori.it
www.maritan.it www.steliomalori.it
ES C
www.esc---store.com Marc Ellis Thread
Evaluna commerciale@marcellis.it info@threadmilan.com
www.evalunashoes.com www.marcellisnewyork.com www.threadmilan.com
Mar z etti Yuko Imanishi
info@london.it h.suzuki@mana-l.com
www.london.it www.yukoimanishi.com.au

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