I.

INTRODUCTION
Water is very essential for our daily life routine. People need to drink water in
order to live. However, because of human introduction, directly or indirectly, of
substances into the marine environment, our waters become polluted and undrinkable.
Demand for a good source and delivery service of drinking water will never run out. And
with more Manileñnos opting to live in dormitories/ boarding houses, apartments,
snagging a whole floor or building of customers for customer for water delivery sounds
very profitable indeed. Because of the high demand for cleaner water, starting a water
refilling station business becomes one of the most promising and profitable business
today.
II. EXECUTIVE SUMMARY
Drink up Refilling Station is a licensed and standard refilling station that will be
located at Tondo, Metro Manila, along nautical highway in front of Pasig River. We have
been able to secure a long-term lease for a facility in a strategic location on a nautical
highway with an option of a long-term renewal on an agreed terms and conditions that is
favorable to us.
The facility has government approval for the kind of business we want to run and
it is easily accessible and we are deliberate about that. We are in the water refill business
to engage in the sale and supply of treated water to residential apartment, offices, schools
and households.
We are also in business to make profit at the same to give people and businesses
who patronize our water the opportunity to be part of the success story of Drink up
Refilling Station.
Water refilling station business provides convenience to the buyers in our target
location. It will also give employment opportunities to people on the neighborhood.
Furthermore, the proposed business also provides more funds to the government in the form of
taxes and other mandatory government fees.
BUSINESS OBJECTIVES
1. To acquire the necessary equipment for the operation of a water refilling station
as well as acquisition of vehicles to deliver water to our consumers.
2. To enhance the various step s in purifying water in order to maintain the highest
quality of water purification.
3. To provide our customer needs thru an efficient delivery system and a quick
response on their orders and queries.
4. To maintain the loyalty of present consumers and attract other market segments.
5. To sustain the profitability of the business and aim to branch out to other
locations.

I. MANAGEMENT PLAN
 We will ensure that we only hire people that are qualified honest, hardworking,
customer centric and are ready to work to help us build a prosperous business that will
benefit all the stakeholder (the owners, workforce and the customers). In view of that, we
have decided to hire qualified and competent hands to occupy the following positions:
• Drink up refilling station manager
• Sales and marketing officers
• Accountants/ Cashiers
• Pump operators
• Delivery man
• Cleaners
LEGAL ISSUES. As a business owner, we are assured that our business is under the law
of agreement. Under the following must necessary in business:
• Licensing
• Trademarks
• Partnership agreement
• Business Permit
• Bureau of Internal Revenue (BIR)
• Department of Trade and Industry
• Security and Exchange Commission
• Sanitary Permit to operate

II. TECHNICAL PLAN

LOCATION. Drink up refilling station will be located at Tondo, Manila,

III. MARKETING PLAN

MARKETING STRATEGY
As a matter of fact, our publicity and advertising strategy is not solely for selling
our product but to also effectively communicate our brand. The following are the
platforms we intend leveraging on to promote and advertise Water Refilling Station:
• Place adverts on print
• Leverage on the internet and social media platforms like instagram and facebook
to promote our bottled water brand.
• Distribute our fliers in target areas
• Ensure that all our stall members wear our customized clothes, and all our official
delivery tricycle. Water storage facilities are customized and well branded.
TARGET MARKET
 When it comes to selling treated water, there I indeed a wide range of available
customers. In essence, our target market can’t be restricted to just a group of people, but
all those who resides in our target market locations. In view of that, we have conducted
our market research and we have ideas of what our target market would be expecting
from us.
We are in business to engage in sale and supply of treated water to the following
groups of people:
• Households
• Apartments
• Boarding houses/ dormitory
• Restaurants and canteens
• Event planners and parties
• Government officials
• Local residents
• Everybody in our target market location
IV. FINANCIAL PLAN

V. CONCLUSION
Water refilling stations can be a good source of safe drinking water in 11:59 refilled
water can meet the aesthetic standards easily detectable by the people in terms of taste, odor
and color. The efficient water purification processes can make the quality of water superior to
the traditional water systems. However, the risk of contamination is possible if the handling
practices are not closely monitored.
 DRINK UP
REFILLING
STATION
‘PAG MAY GUSTO KA, IPALUTO MO NA’

PREPARED BY:
Madelo, Graciela L.
Aquino, Kevin Jay V.
Paquiding,Vicente C.
Diana, Nicole P.