Michael Murchie

Phone: (727)698-8105 Email: michael.murchie698@gmail.com

Abraham Samari

Director of Retail Strategy

Sickward Auto Group

Las Vegas, Nevada

Dear Mr. Samari,

I am applying for your Social Media & Video Content Specialist position. This is an exciting position and I
believe my marketing skill set would match nicely. I noticed the location of this job is in Las Vegas
Nevada. As marketing major, I believe Las Vegas is an amazing city with so much opportunity because
it’s becoming a tech content hub, the location is great, the business taxes, networking opportunities,
and the many events that take place. I am drawn to this certain role and location.

I am a huge fan of cars, from their build to the feeling of driving your new vehicle off the lot. I believe
that what you drive says a lot about you. I am interested in Swickward Auto Group because I like your
goals of being not only #1 in sales but also #1 in service as well. Your commitment to a great car buying
experience and customer service shows how Swickard Auto Group is dedicated to their customers and
the car industry which is something I believe to be very important. Businesses must be dedicated to
their customers. Dedication is something that I will make into a staple in my career and cannot wait to
add to your company.

My marketing coursework has made me well equipped for this opportunity. Specifically:

 Marketing research has provided me with analytical skills along with how to understand
consumer preferences and effective ways to increase sales.
 Principles of Management & Marketing has given me the skills to find new markets and how to
use these to our advantage over other companies.

Other skills I have developed are Customer oriented which aligns with your goals, communication which
I will use with coworkers and through social media to attract clients, reliability, and attention to detail
which will be seen in my work and the content created. Further information on my skills and course
work, my resume is attached for your convenience.

I kindly request an interview to go over how my qualification matches this position. I look forward to
hearing from you. Thank you for the time and consideration.

Sincerely,

Michael Murchie

4/15/2022