DEEPA RAJA

Professional Summary:
 Over 8+ years of Information Technology experience working as a Salesforce CRM platform Administrator and
Developer.
 Experienced in Salesforce.com and its development life cycle including Analysis, Design, Development, Testing
and Deployment.
 Working experience in Model View Controller (MVC) design pattern where model consists of Objects, Fields &
Relationships; View consists of Visual force pages, Layouts & Tabs; Controller includes Workflow rules, Apex
classes and Triggers.
 Experienced in customizing standard objects - Accounts, Contacts, Leads, Campaigns and Opportunities.
 Extensive experience in Force.com administrative tasks such as creating Profiles, Roles, Users, Tasks and
Actions, Dashboards and Reports.
 Knowledge in designing Custom Formula Fields, Field Dependencies, Validation Rules, Page layouts and search
layout.
 Technical Knowledge about Salesforce lightning schema builder, process builder, app builder, components
and lightning connect.
 Experience in Salesforce lightning features like activities, contextual Hovers, Opportunity board, Customizable
dashboard. 
 Effectively worked on production support tickets and delivered to business within the timelines.
 Created business requirement documents for each individual production tickets.
 Experience in building workflows and business rules.
 Hands on experience with Salesforce security features such as Permission sets, Organization-Wide Defaults,
Role Hierarchy, Sharing Rules etc.
 Experience in Data Management using Import wizard, SFDC data Export and Apex Data Loader.
 Worked on integrating Salesforce with external system using Salesforce connector.
 Experience in building SOSL, SOQL queries, Schedule Apex and Batch Apex.
 Hands on experience with implementing Apex Classes, Visual Force Pages, Apex Components and Controllers,
Test Classes, Web services and Triggers.
 Experience in integrating Salesforce.com with external applications using SOAP and REST API.
 Hands on experience in scripting using HTML, CSS, and Apex programming.
 Worked in Agile environment and attended daily scrum meetings to provide the status.
 Strong communication and inter-personal skills with ability to learn new concepts and work individually as well
as in a team environment.
 Experience on Salesforce Lightning UI using Aura Components and LWC (Lightning Web Components).
 Working experience with Lightning Component Framework, using Lightning component in Visualforce and
adding lightning component to Salesforce1. Proficient in configuring and customizing Salesforce1 App.
 Deep understanding of Salesforce administration – Service Cloud, Sales Cloud and Force.com.
 Good knowledge on Salesforce administration managing an advanced Salesforce instance with Service Cloud.
 Experience with Service Cloud including Service Console, Customer Portal, Case Feed, and Knowledge Base.

Technical Skills:
Salesforce Technical Apex Language, Apex Controllers, Test Classes, Apex Triggers, Visual Force (Pages,
Components & Controllers), Standard objects, Custom Objects, Workflow & Approvals,
Apex Data Loader, App Exchange, Web Services reports, Dashboards, Force.com IDE,
SOQL, SOSL, Batch Apex
Operating System Windows 7/8/10, Windows Server 2008 R2 /2008/2003
Programming Apex, T-SQL, PL/SQL
Languages
Databases Oracle 9i/11g, SQL Server 2008/2012, MS Access
Data Migration Tools Apex Data Loader, Custom Import and Export wizard
Web Technologies HTML, CSS, SOAP, REST
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SDLC Methodology Waterfall, Agile
SDFC Coding Apex Classes & Triggers, Components, Visual force pages, Developer Console

Work Experience:

Client: HIG Capital, FL Mar 2020 - Present

Role: Sr. Salesforce Developer
Responsibilities:
 Worked on development of SFDC B-2-B solutions using Service Cloud Infrastructure.
 Designed, deployed the Custom Apps, Custom objects, Custom Fields, Custom buttons, Page layouts, Custom
tabs, Components to suit the needs of the application.
 Created, maintained and enhanced workflows, approval processes and configurations within the Salesforce.com
environment.
 Built Lightning components using Controllers, Handlers and using these components in Visualforce pages and
integration using Lightning Out.
 Leveraged APEX Controller to make a call for external requests to retrieve data from various API’s and displayed
them on to the component.
 Implemented Salesforce Development Cycle covering Service Cloud, & App-exchange applications.
 Enabled Aura Framework, by adding Aura Attributes and Aura Handlers for Events to focus on Logic and
Interactions in Lightning Applications.
 Worked on lighting web components.
 Developed Apex triggers, classes to achieve user’s desired functionality and have written the dependent test
classes.
 Involved in Deployment, deployed all the classes, triggers, objects, components, pages from sandbox environment
to production environment.
 Refined sales and service process, pipeline, and revenue growth through effective implementation of
Salesforce.com Service Cloud and industry leading CPQ tools.
 Integrated with Omni-Channel marketing to different communication channels that use to communicate with
customers.
 Used Data Loader for insert, update, and bulk import or export of data from Salesforce.com objects. Used it to
read, extract and load data from comma separated values (CSV) files.
 Involved on creating Lightning Pages inside Lightning community Builder.
 Setting up Service Cloud Console, Cases (Web to case, email to case), Solutions, Case Assignment, and CTI
Interfaces.
 Implemented Salesforce Lightning UI using Aura Components and LWC.
 Designed and developed Service cloud and integration.
 Worked on Reports and Dashboards in Salesforce Classic and Salesforce Lightning.
 Designed and deployed Custom tabs, validation rules, and Approval Processes for automating business logic.
 Used Marketing Cloud Connect functionality to use the collected data across the Salesforce clouds: marketing,
Sales, Service and community clouds to build one to one relationship with the customers.
 Closely worked with Salesforce.com consultants for implementing the business solutions for their client
requirements, using APPTUS CPQ within the exclusively developed framework.
 Configured Territories and managed common field service jobs and initiated field service jobs.
 Created Lightning Components and used Salesforce SLDS to convert existing Visualforce pages to lightning
components.
 Worked on Salesforce Lightning Process Builder to easily automate business processes.
 Developed re-usable UI Components with Lightning Component Framework.
 Created new Lightning pages and build custom Salesforce1 Lightning apps for different business groups in the
organization using Lightning App Builder.
 Enabled Aura Framework, by adding Aura Attributes and Aura Handlers for Events to focus on Logic and
Interactions in Lightning Applications.
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 Involved in migration from Salesforce Classic to Lightning Experience, with reports and dashboards
automatically viewable and inheriting all permissions and sharing settings defined in Salesforce Classic.
 Leveraged APEX Controller to make a call for external requests to retrieve data from various API's and displayed
them on to the component.
 Developed various Lightning Components, Events and Lightning Applications.
 Enhanced service cloud support with Email to Case, call centre, Web to Case to enter generated cases to Case
Object.
 Worked on various salesforce.com standard objects like Campaigns, Leads, Accounts, Contacts, Opportunity,
Forecast, Cases, Reports and Dashboards.
 Created record types based on organization requirements and for the ease of business users.
 Maintained data cleanliness and accuracy by adding various custom validation rules and custom formulas.
 Defined lookup and master-detail relationships on the objects, established many to many relationships among
objects.
 Performed page layout customization, page layout assignment based on profiles and created custom links based
on user requirement.
 Responsible for setting up web service integrations, worked with Web Services (REST API's).
 Used SOQL and SOSL statements within Governor Limits for data manipulation needs of the application using
platform database objects.
 Used Visual Studio to develop the classes and triggers.
Environment: Salesforce.com, Apex Language, Lightning Web Components, Aura framework, Field Service
Lightning, Service Cloud, Apex Controller, REST API, SOQL, SOSL, Visual Studio, Change Sets, Windows.

Client: Caterpillar, TN Oct 2017 – Feb 2020

Role: Salesforce Developer/Administrator
Responsibilities:
 Worked as Salesforce developer in the design, build phases of the project. 
 Worked with business users to gather requirements and analyze the possible technical solutions with technical
team.
 Involved in Salesforce.com application setup activities and customized the apps to match the functional needs of
the organization.
 Developed various custom objects, custom fields, profiles, reports, and dashboards based on requirements. 
 Upgraded some Apps from Salesforce Classic to Lightning Experience to develop rich user interface and better
interaction of pages.
 Enabled Aura Framework, by adding Aura Attributes and Aura Handlers for Events to focus on Logic and
Interactions in Lightning Applications.
 Created users, roles, profiles, public groups and implemented role hierarchies, sharing rules and record level
permissions to provide shared access among different users.
 Implemented record-level and field-level security and configured their sharing settings.
 Created multiple Lightning Components, added CSS and Design Parameters that makes the Lightning component
look and feel better.
 Involved on creating Lightning Pages inside Lightning community Builder.
 Worked on Reports and Dashboards in Salesforce Classic and Salesforce Lightning.
 Designed and deployed the Custom objects, Custom Tabs, Validation rules, Workflow Rules, Email Alerts, Auto-
Response Rules, Page layouts, Components, Visual Force Pages to suit application requirement.
 Customized email templates and used different error handling techniques to handle the data and send emails
depending on the requirement. 
 Used data loader for importing and exporting bulk records. 
 Worked on customization of Visual force to have lightning experience for desktop and mobile applications.
 Created multiple Lightning Components, added CSS and Design Parameters that makes the Lightning component
look and feel better.
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 Worked on Salesforce1 Platform to build Mobile App by enabling Lightning Components for use in Salesforce1
mobile platform to make Lightning Application mobile.
 Involved in data migration and integration using Apex Data Loader.
 Used SOQL & SOSL for data manipulation needs of the application using platform database objects. 
 Designed, developed, test and deployed custom Salesforce applications using APEX classes, Controller classes,
Batch APEX and APEX triggers for various functional needs in the application. 
 Integrated the SOAP and Rest based Web Services for extracting the data from external systems to display in the
pages of salesforce.
 Developed Visual force Pages, Visual-force Custom Controllers Components, Custom Objects, Reports, Analytic
Snapshots, Dashboards, Tabs and Components.
 Followed agile methodology and as a process attended Daily Scrum Meetings, Sprint Planning Sessions and
Backlog management sections.
 Implemented Salesforce Development Cycle covering Sales Cloud, Service Cloud.
Environment: Salesforce.com platform, Apex Language, Lightning, Visual Force (Pages, Component & Controllers),
Workflow & Approvals, Reports, Custom Objects, Custom Tabs, Email Services, HTML, Web Services, SOAP, SOSL,
SOQL, Security, Oracle 11g, Windows 2008/ 2008 R2.

Client: Elephant Insurance, VA Jul 2015 – Sep 2017

Role: Salesforce Developer/Administrator
Responsibilities:
 Deep understanding of Salesforce administration – Service Cloud, Sales Cloud and Force.com. Good knowledge
on Salesforce administration managing an advanced Salesforce instance with Service Cloud.
 Experience with Service Cloud including Service Console, Customer Portal, Case Feed, and Knowledge Base.
 Interacted with various business team members to gather the business requirements.
 Engage in requirement analysis sessions to understand the client processes and create mapping document.
 Worked with various Salesforce.com objects like Accounts, Contacts, Leads, Campaigns, Reports, and
Opportunities.
 Customized existing Visual force to align with Salesforce new Lightning UI experience.
 Created multiple Lightning Components, added CSS and Design Parameters that makes the Lightning component
look and feel better.
 Worked on Salesforce1 Platform to build Mobile App by enabling Lightning Components for use in Salesforce1
mobile platform to make Lightning Application mobile.
 Experience in designing Custom Formula Fields, Field Dependencies, Validation Rules, Workflows and Approval
Processes for automated alerts, field updates, and Email generation according to application requirements
 Created profiles and implemented Object and field level security to hide critical information on the profile users.
 Set security and access rights using organization wide defaults, Roles and Hierarchies, Sharing rules, Public
groups, Sales teams, Account teams and Folders.
 Used Data Loader for insert, update, and bulk import or export of data from Salesforce.com objects.
 Created various Reports (summary reports, matrix reports and pie charts etc.,) and Report folders to assist
managers to better utilize Salesforce as a sales tool.
 Configured reports for different user profiles based on their need in the organization.
 Created workflow rules and defined related tasks, time-triggered tasks, email alerts, field updates to implement
business logic.
 Provided post-implementation support to assist end users in creating reports, dashboards and certain
Administration tasks including creating and maintaining user profiles and privileges.
 Developed page layouts, search layouts to organize fields, custom links, related lists, and other components on
record pages.
 Developed various Custom Objects, Tabs, Entity-Relationship data model, Components and Visual Force Pages.
 Created test scenarios on Sandbox environment and unused Force.com Component deployment wizard for
migrating data between Force.com IDE and Sandbox environment.
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Environment: Saleforce.com platform, Lightning, Visual Force (Pages, Component & Controllers), Data Loader,
HTML, Workflow & Approvals, Reports, Custom objects and fields, Security Controls, Sandbox, Windows 2008,
Force.com IDE, Visual Force, SQL Server 2008/2012.

Client: Republic Services, AZ Jun 2013 – Jun 2015

Role: Salesforce Administrator
Responsibilities:
 Worked on Service cloud to support the business requirement using various Salesforce.com Standard Objects
including Accounts, Contacts, Cases, Tasks and custom objects.
 Worked on Agile SCRUM Methodology that involves the iterative development
 Gathered requirements and prepared requirement documents and technical design documents to meet the
business rules and Working with stakeholders and project teams to prioritize the collected requirements.
 Created various Custom Objects, Formula fields, Master-Detail, Lookup relationships, Tabs, validation rules.
 Created various Profiles, Roles, and Page Layouts and configured the Permissions based on the Organization
hierarchy requirements.
 Designed and developed Custom validation rules, Approval Processes for automating business logic.
 Created Workflow rules and defined related tasks, email alerts, and field updates.
 Implemented Pick lists, Dependent Pick lists, lookups, Master detail relationships, validation and formula fields
to the custom objects.
 Created email templates and inbound emails using Visual Force for clients and customers.
 Enabled Chatter for the Organization and to effectively communicate with the users in the Organization.
 Worked on Data Loader for loading the data from .csv files.
 Creating business documents for Salesforce.com applications and implementation guide.
 Implemented Salesforce.com web services client using Sales force web services API, Java, XML and WSDL.
 Developed several Custom Reports & Dashboards using report types.
Environment: Saleforce.com, Service cloud, Force.com platform, Apex Classes, Chatter, Visual Force Pages,
Controllers, Custom Objects, Custom Tabs, Email Services, Workflow & Approvals, Reports, Security Controls,
Eclipse IDE, WSDL, Windows