slide 1 : culture

ddinhj nghiax (sgk)chữ th =)))

cultural shift

marketers are always trying to spot cultural shift so as to discover new

products that might be wanted

ex : soccer, customer become more health, environment conscious, care more about origin and
production process, ( cho vd làm cái ảnh luôn )
slide 2

subculture

subculture
smaller subcultures, or groups of people with shared value systems
based on common life experiences and situations. Subcultures include
nationalities, religions, racial groups, and geographic regions. Many
subcultures make up important market segments, and marketers often
design products and marketing programs tailored to

ddinhj nghiax (sgk)

example : trung thu, tet

https://www.youtube.com/watch?v=vn6KtuIUBTw&list=PLT62oHdpApiOpz0J2hn0-
_BFzzarowFsA&index=3

https://www.youtube.com/watch?v=0yw0c6NEWJo

total mkt strategy ( the most efficient way to marketing in my opinion )

định nghia th

slide 3

social class

ddinhj nghiax (sgk)

ex

kids
ng gia
tre em vung sau xa