COTTON WICK MACHINE

DIPVIJAY INDUSTRIES PVT LTD

16-B, SUMEL BUSINESS PARK 5, CHAMANPURA CHAKLA, ASARWA,NEAR CHAMUNDA FLYOVER, AHMEDABAD,GUJARAT-380016
Whatsapp And Calling Number- 8980585483 / 8200424223

• National Innovation Foundation

• Gujarat Grassroots Innovations Augmentation Network
1) BANK DETAILS –
BANK NAME- THE KALUPUR COMMERCIAL CO-OP BANK LIMITED
A/C NAME- DIPVIJAY INDUSTRIES PVT LTD
A/C NUMBER- 03520100328
A/C TYPE- CURRENT ACCOUNT
IFSC CODE – KCCB0JBR035
BRANCH- JETALPUR-AHMEDABAD(GUJARAT)
2) Please Confirm The Payment Receipt By Sending The Same On Below Mentioned
Whatsapp No. Along With The Address For Courier-
Whatsapp No: 8980585483 / 8200424223
3)Machine Rate And Courier Charges-
Machine Rates:
1)Semi Automatic (Round Cotton Wick) -31000+GST(18%)
2)Manual (Round Cotton Wick) - 21,500+GST(18%)
3)Manual (Long Cotton Wick)-21,500+GST(18%)
4)Fully Automatic - Long Cotton Wick Making Machine- 75,000+GST(18%)
Courier Charges 1) By Air-1700/- And By Road- 1200/-
(Package Includes – Machine Kit Along With Extra Parts, Complete
Training CD For Starting Business , User Manual)
 Spiritual Market:
• Current size of Indian spiritual industry is estimated to be 40 Billion dollars.
• Saumya Vardhan of successful online spiritual worship portal Shubh-Puja estimates this
figure to be 48 Billion dollars. (as per a report in forbes.com)
• Diya-lighting is a very integral part of worshipping in Hinduism, Buddhism, Jainism and
Sikkhism. These four religions together form 82.6% of Indian population. (Census 2011)
• Diya lighting is an exclusive activity, such that substitutes like candles are not considered
appropriate and hence chances of other methodology replacing this practice in future is almost
zero.
• Hence demand for cotton wicks is expected to grow in proportion with spiritual industry.

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 • “India has more places of worship than schools or colleges”

State-wise distribution
2.5

Percentage of places of worships

2

1.5

(source: Indian Census data 2011) 0.5

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 Cotton wick making current scenario:
• Two types of cotton wicks:
a.) Long cotton wicks
b.) Bulb-base cotton wicks

• Currently machinery for long wicks is available easily but there was no such machinery
available before Vijaybhai and Dipakbhai worked, and came up with this innovation.
• This machine is available currently available in two models 1) Semi Automatic Which Is Priced
At 31,000+GST(18%)/- , 2) Manual Which Is Priced At 21,500+GST(18%)
order can be placed by sending cheque in the favour of
• Dipvijay Industries Pvt Ltd.

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 Vision : To create small scale employment and business opportunities in small towns and
villages, specially for women and handicapped.

Target Customers: This is primarily a B2B product, some of the potential customers
who we are trying to connect with are:
a.) Temples and trusts, their administrative bodies.
b.) NGOs which aim at providing small scale employment.
c.) Jails focussing on providing indoor employment to prisoners.

Our Current clients: We are already dealing with big industry names like Patanjali and
Shubhkart. Currently these companies are buying cotton wicks produced by same machine.

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 Temples and Shrines:

• According to a report by a private website there are around 1080000 registered temples in
India (Excluding Gurudwaras and Buddhist monasteries).
• As long as these shrines are working there will be a demand of cotton wicks as worshiping
and lighting diyas are integral part of temple functioning.
• Most of the mid level and elite temples are cash rich.
• Another promising customer for cotton wicks is, Buddhist community.
• Buddhism is very prominent in Himalayan and North eastern region of India and south
Asian countries like Bhutan, Thailand, Myanmar, Tibet etc.
• All these figures reinforce the fact that cotton wicks have a huge and concrete market to
sell.

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 Only India?
• Temples are not limited to India but most of
the other south Asian countries have good
number of temples.
Malaysia: 423
Indonesia: 105
Singapore: 40 (as per Wikipedia)

• Along with these countries there are countless

other Hindu and Buddhist temples in Bhutan,
A monastery decorated with “diyas” in
Nepal, Srilanka, Myanmar. Thailand.
• We can start with these countries and once we
are established we can start exporting to
Japan, Oceania region and Western countries.
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 Specifications
• Weight: 10.5 kg
• Power consumption: 50 watt
• Productivity/Output per unit time: 40-50 units per
minute
• Feature: Wick of different size (big – small) can be
prepared and it can stand in the lamp
• Eliminated the use of milk for preparing wick
practiced in the conventional method.
• One can give varied shapes to the wicks in this
machine.
• Price ₹21,500+GST(18%)

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Achievements:
• Innovators have been awarded second National
Award in NIF’s Eighth National Competition for
Grassroots Innovations and Traditional
Knowledge in 2015.

Advantages:
• Compact, portable & affordable.
• Easy to use and maintain.
• Provides income generation opportunity for rural
and urban people.
• Very good technology based livelihood
generation option for SHGs.

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 WORKING:
• Machine is based on a simple mechanism.
• Precisely two needles held very close to each
other. They are rotated at a very high speed.
• This rotating arrangement when exposed to a
cotton ball, developed a long-necked wick of,
and due to high speed and torque, wick
automatically moved from block towards base.

Hence there is hardly any training required, anyone

can operate it easily making this product very useful
for even women of rural areas who might not be
Live demo of machine.
literate.
Number of wicks produced will increase once the
worker gets used to the machine.

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 Patent is on the way!
• There are few patents in India as well as in foreign countries, but they all are for
long cotton wicks.
• Dipak and Vijaybhai have filed the only patent for round or bulb-based cotton
wicks.
• Patent applied for (3799/MUM/2013)
• This was filed on 04/12/2013.
• Application is currently under examination.

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 PROPOSED STRATEGY
Cotton wick Machine will make Diffusion in two ways:
1. Social Diffusion
◦ Purpose behind this machine is to verify the possible parameters (which can be observed and
understood) for diffusing of machine socially by knowing the target audience and their need.
◦ People are benefitted socially as they don’t need to go out from their house to work and it is
easy to earn more than Rs 250/- To Rs 500/- per day for needy; specially marginalized people in
the society.
2. Commercial Diffusion
◦ It’s great opportunity for commercial diffusion as well by fulfilling the demand of cotton wick as
the machine helps in increasing the production per hour.

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 MARKET DYNAMICS
• The local traders provide raw cotton and buy back
cotton wicks from the women .
• The compensation provided is in the range Rs. 60 –
Rs. 300 per kg, depending upon the size, shape and
quality of the wicks.

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 PRODUCT RANGE

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 Break Even assumptions:
• A person will be using a single machine, since the machine is light and portable hence he/she can
use it for production at his/her residential place itself.
• Other expenses include electricity charges which comes out to be 385 paise per KWh/month (for
domestic usage, pan India).
• Lets take round figure of ₹4/ KWh/month.
• Producer will be using this machine for exactly 8 hour everyday.
• Total monthly electricity charges:
Given power consumption = 50W = 0.05 kW
In 1 month = 0.05 * 240 = 12 kWh per month (8 hour per day)
Overall expense = 12 * 4 = ₹ 60 per month
(Assumption: all wicks that are produced are consumed at retail rate)

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 Why should you purchase this?
• Immortal market, demand very unlikely to dip.
• Demand distributed evenly in India. So products can be sold almost anywhere. Easier
sales of end product.
• Small Machine, can be operated anywhere. Hardly requires a small table to work
upon.
• Operating is very easy. No training or operating manual required after initial visual
demonstrations.
• Even at moderate level of operations, cost of machine can be recovered within three
months.

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 USP OF THE PRODUCT – COTTON WICK MAKING
MACHINE
• Addresses Social Issue of Drudgery Reduction.
• Addresses the issue of Livelihood generation.

• Income generation for women by working from home.

• Low cost , easy to operate , portable machine
• Increases productivity and efficiency.

• Can be operated by Blind People after undergoing training.

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 Innovators has been awarded second
National Award from NIF’s 8th National
Competition for Grassroots Innovations
and Traditional Knowledge held at
Rashtrapati Bhavan – New Delhi 7 to 13
March, 2015
Grassroots Innovation Exhibition
at Rashtrapati Bhavan
New Delhi from 7 to 13 March,
2015
Smt Maneka Gandhi - Union Cabinet
Minister for Women & Child
Development at Grassroots
Innovation Exhibition Rashtrapati
Bhavan - New Delhi from 7 to 13
March, 2015
Dr. Harsh Vardhan Union minister
for Ministry of Science and
Technology and Ministry of Earth
Sciences at 35th India International
Trade Fair (IITF) Pragati Medan,
New Delhi from 14 to 27 November,
2015
DISTRIBUTION OF COTTON WICK MAKING
MACHINES IN GARIB KALYAN MELA AT
JAMNAGAR, GUJARAT - 2014
FALICITATION WITH DIGNITORIES - MR DIPAK V VYAS
Demonstration By Mr Dipak Vyas & Mr Vijaybhai Solanki In Presence Of
Vice President Mr Venkaiah Naidu
IN PRINT MEDIA –MR DIPAK V VYAS