Mini Project-2

FOOD INDUSTRY
“PERSONALIZED NUTRITION”
PROJECT REPORT
Submitted BY
ESHIKA SONI
Roll No. 2100970700016
Under the guidance of
Dr. AkhilAgnihotri
In partial fulfilment of the requirements
for the award of the degree of

Master of Business Administration

Of
A P J Abdul Kalam Technological University

Department of Management Studies

Galgotias College of Engineering and Technology, Greater Noida
(2021-2022)
 ACKNOWLEDGEMENT

I would like to express my special thanks of gratitude to my

teacher
“ Dr. AKHIL AGNIHOTARY ” for their guidance and support in
completing my project.
I would like to extend my gratitude to the HOD mam
“ Dr. N. LAKSHMI” for providing me with all the facility that was
required.
Secondly I would also like to thanks my all friends who helped
me a lot in finishing this project
Then I like to thanks to my team members who help me with
their valuable skill in setup of this business

NAME: ESHIKA SONI

ROLL NO: 2100970700016
 DECLARATION

I KRISHNA KANT MISHRA , hereby declare that the project titled

AUTONOMOUS VEHICLES in AUTOMOTIVE INDUSTRY submitted in
partial fulfilment for the award of Degree of Master of Business
Administration of A P J Abdul Kalam Technical University is an original
record of work done by me. This report has not previously formed the
basis for the award of any degree, diploma, or similar title of any
University.

Name of Student : ESHIKA SONI

Date : 10 JUNE 2022
 FOOD INDUSTRY
“PERSONALIZED NUTRITION”

INTRODUCTION
 There is no agreed definition of personalised nutrition. For the
purposes of this review, we define it as an approach that uses
information on individual characteristics to develop targeted nutritional
advice, products, or services. Gibney et al6 describe it as an approach
that “assists individuals in achieving a lasting dietary behaviour
change that is beneficial for health.” Personalised nutrition partially
overlaps with related terms such as precision nutrition, nutrigenomics,
nutrigenetics, nutritional genomics, etc
 KEY PERFORMANCE INDICATORS

Most success measures have been defined in the context of health policy
targeted to populations. In the case of PN, success will be defined, in
part, at the individual level. In some cases, self-defined needs may not
align with population-based needs. For example, consumer desires are
often very “in the moment” (e.g., a perception of “more energy now” or
“better memory”). These are legitimate targets but may not help address
longer-term population health opportunities, such as a reduction in rates
of cardiovascular disease.

The criteria for measuring success in a targeted PN intervention, such as

duration and magnitude of specific effects and convergence with
population-based guidance, may require further development. However,
one clear measure of success is the rate of long-term compliance with an
appropriate intervention. This is where personal intervention strategies
offer unique promise (2). The ability to help consumers objectively and
repeatedly track changes in health needs or function should provide
greater motivation for compliance, ultimately driving better outcomes.
This implies that the intervention is providing value through a
meaningful impact on health or function. Both short-term benefits and
long-term progress will be important to demonstrate success at the level
of the consumer as well as at the population level (an aggregate of
individual outcomes). Likewise, for the organization offering the PN
intervention, a sustainable business model for delivery of the program is
usually the end goal and is necessary for its continued availability to
consumers.

Analysis
opportunities
The global personalized nutrition market size is projected to grow from
USD 8.2 billion in 2020 to USD 16.4 billion by 2025, recording a
compound annual growth rate (CAGR) of 15.0% during the forecast
period. The increasing demand for personalized solutions due to the
rising health awareness, the growing trend of digital solutions for
healthcare, and the aging population across regions are some of the
major factors that are projected to contribute to the growth of the
market during the forecast period. Furthermore, the shifting consumer
trends, such as an increase in the preference for high-quality
nutritional food, according to their nutrient profile is projected to
encourage the development of personalized approaches for nutrition,
contributing to the market growth. 
10

The active measurement segment is estimated to account for the

largest share in 2019 in the market.
Active measurement tools include apps, testing kits, and programs.
These usually give a more accurate and customizable nutrient profile
based on an individual’s requirements. Therefore, the active
measurement segment is projected to record the fastest growth in the
market due to the increasing adaptability and acceptance in the
market.

The standard supplements segment is projected to account for

the largest share during the forecast period.
By application, the standard supplements segment is projected to
account for a larger market share, followed by the disease-based
segment. The changing preferences and rising awareness about the
overall health of individuals have led to an increase in the number of
people opting for standard supplements. People are increasingly
becoming aware of deficiencies and nutrient requirements, which is a
key factor that is projected to drive the demand for standard
supplements. 
On the basis of end-use, the direct-to-consumer segment is
projected to hold the largest market share during the forecast

period.
On the basis of end-use, the direct-to-consumer segment is projected
to hold the largest market share due to the changing preferences of
consumers for nutrition-rich products available in the market to
enhance their health. The deficiency of nutrients in the body of
consumers has a long-lasting impact, which has been worrying people
over a long time. Personalized nutrition provides methods and
solutions to understand these problems and take steps accordingly.
Due to these factors, the end-use segment is projected to lead the
personalized nutrition market during the forecast period.

Challenges
 BIBLIOGRAPHY
 https://www.marketsandmarkets.com/
 https://www.researchgate.net/figur
 https://www.bmj.com/content/3