FASHION TREND SS 2022

REPOT

HOÀNG TOM - 10/4/2021

1. Letter Distortion -- The Pattern Trend for Menswear
Distortion
Influenced by the A.I. technique and internet, more complicated visual feel has changed people's beauty-appreciation. Letters are overlapped, and the distorted psychedelic effect presents a visual image
with better multidimensional feel and imagination. Highlights in placement present the whole layers, and ingenious color and styling changes reveal the futuristic digital artistic effect through rebuilt
structure.
Imagnery Letter
The composition of letters can always give people surprise. And numbers, smiley face and abstract shapes composed of letters form novel and minimalist patterns with design feel.The changes of letter sizes and decoration of graffiti improve the layers

and interestingness. Besides, exquisite embroidery or flocking craft is applied to present delicate details.
Dimensional Effect
Multidimensional pattern is under a rising trend in the markets. And it uses virtual technique to present the neglected real world. The worn-out dark 3D patterns are applied on black style to exude the street rock temperament. Metallic texture and lightning

effect further improve the futuristic and scientific sense.

Graffiti Accent
Graffiti can always bring people a casual artistic feel. The combination with letters forms graphic&text with high utility ratio. The arrangement of text provides highlight and enriches the patterns. Halo graffiti echoes the text and reaches harmonious

beauty, which makes the image vivid and presents an abundant visual effect, conveying positive emotions.
Ink Art
Prada S/S 2021 collection was cooperated with the artist Peter De Potter. Collage art is used to divide text and patterns into geometric shapes and regroup them. The application of black colors presents the sense of ink. Element collage and paper-cut

effect regroup the forgotten mental parts in a young perspective.

Recommended Craft
The combined print&embroidery craft is always the most common menswear pattern craft, and is still popular among the menswear consumption markets this season. The combined patterns this season are more diverse and delicate with more expression
forms. Taking prints as background and embroidery craft as details enriches the colors and improves the layers, presenting a great leisurely style. The embroidery decorations make the patterns more delicate and good-looking. Besides, the overlap with

characters and patterns can better reveal the craft effect. See more in Character Rhythm -- The Pattern Craft Trend for Menswear.
2.Charming Blue -- The Detail Craft Trend for Men's Denim
Contents
Denim's versatility and unique charm are continuously attracting countless consumers. And designers also consider the detail craft design of denim as the key point in every season. Although eco-friendly and sustainable trend is still dominating the denim

markets, with the innovation of craft, more and more denim items are presented in diversified modern styles. And the most eye-catching craft is to use irregular fading effect made by eco-friendly pickling to present the unique cloud patterns. Block

structure is noteworthy because of the popular color-blocking splicing recently. Influenced by the vintage emotion, old texture has become a hot topic among the young markets. Besides, ecological handcraft also becomes a notably craft this season for

its material-saving and creative craft expression. And glossy denim is used to produce technological and functional denim items.
Cloud Pickling
The consumption market is paying more and more attention to the water-washing process, which leads to the extension of irregular bleaching. Organic enzyme bleaching can achieve the irregular pickling effect, showing a special cloud shape texture

dyeing effect, while reducing the dependence on water resources. This special cloud effect also attracts the young markets and increases the competitiveness. The faded and worn-out effect made by water-washing craft updates the denim fabric and

builds an erosive feel. Extravagant pickling is also available to present a more avant-garde appearance, which provides stock styles with sale opportunity.
Block Structure
The process of stock fabric is always the developing direction of no-waste and recyclable solutions, which produces a new denim style and endows denim fabrics with more delicate and advanced craft texture. Combining with the popular color-blocking

splicing this season, classic denim fabric is spliced with colored stock fabrics to provide the unique block structure. This perfect splicing craft leaves creative space for individualization and customization. Technical crafts are used to create complicated

structures and combine all the design elements. Simulated topstitches and pocket details accentuate the fresh contrast of block structure.
Old Texture
Nostalgia worn-out craft is always playing an important role in denim craft. Distressed denim made by classic stone-washing is gradually loved by young consumers. Inspired by the original stain and water-washing of retro cargo jacket and painter jeans,

shadow weaving, natural nostalgia colors and slub texture is the key visual points of this appearance. Natural hues and grayish indigo help to accentuate the retro attitude and update the classic denim items. Sustainable water-washing process and low-

pollution crafts like laser, organic enzyme and ozone processes endow cotton canvas and denim with erosive styling and create ecological old texture.
Ecological Handcraft
The extension of ecological handcraft becomes the expression of thrift and creativity. Embroidery, patch and rustic patterns inspire the handcrafted splicing of denim. The reviving handcraft pays attention to the beauty of flaw. The random combination

with recycled fabrics reuses the wasted materials and injects newness into the traditional indigo styling. Abundant visual heritage and vital culture are integrated with the applique, splicing and embroidery crafts of streetwear, which becomes a hot topic

recently. Therefore, traditional structure, dyeing and complicated rustic patterns combine practical street silhouettes with imaginary rustic feel to present the unique culture deposits with dense textures.
Shiny Texture
Influenced by the continuously popular technological feel, shiny texture is meant to create tech-denim with flowing lustre and present a styling wandering between reality and virtual. The most representative coating process is combined with water-

washing to apply shiny design all over the items and present the lustrous texture which basic denim can not have. At the same time, the application of coating also provides the anti-bacterial and anti-odor functions, which keeps the denim cool and fresh

for a long time. This comfortable and stretchy fabric is approved by more young consumers for its reflective, flowing and metal lustrous texture.
Recommended Theme
When the future color is eroded, and finally ushered in a nearly colorless world, the low-saturation colors will lead the men's street wear to another dimension. In this clothing collocation, colors are presented by bleaching and fading effect. The grayish

Nautical Blue brings a unique advanced feeling and a thick high-street style, which is suitable for creating scientific yet classic items. The jeans and black PU trousers in this Erosion collocation underline the dressing layers and provide more comfortable

dressing experience. See more in Filter Reality -- The Design Development of Menswear
3.Additional Value -- The Pattern Craft Trend for Menswear
Contents
Undoubtedly, updating pattern crafts inject additional value and improve the attraction. Layered craft presents rich visual effects. Playful decorations, beads and embroidery on prints and unintentional brand logo all provide highlights. The popular

multidimensional puppets are eye-catching and enhance the vitality.

Extra Fun
Some additional elements are added into the original patterns to improve the playfulness. LOEWE uses cooperated cartoon IP to take the place of some letters of brand name, which presents the collab design concept and improves the vitality. Embroidery

and applique around the letters make the patterns richer and more layered.
Playful Puppet
3D puppets are unprecedentedly popular in the last year. And this element is still trendy on the catwalks this season. Its combination with clothes is also more diversified. The enlarged puppet on the front chest and back part of Louis Vuitton is
representative. The decorations on shoulders and hoods are flexible. The design of LOEWE's zipper head is extremely distinctive.
Brand Logo
The application of brand logo fully presents the product value. Take Burberry as example, iconic metal letters and embroidery are combined on collar to show delicate quality. The brand logo of Lanvin is embroidered on a tongue, which is playful. Philipp

Plein combines its brand logo with pattern. Environmental silica gel is also available to catch eyes.
Additional Texture
Metal decoration is still a noteworthy direction, and metal beading is under a rising trend. Celine inlays metal beads on the letters, while Givenchy uses beads around the brand logo. Sequins are used to present the leopard eyes, and this kind of placement

decoration enriches the visual effect and improves quality.

Showy Embroidery
As one of the most common crafts, embroidery has diverse expressions. The decorative embroidery in the placement of prints shows rich visual effect through color contrasts and stitch changes. Kolor's letter pattern presents a visual difference compared

with other regular font. The casual embroidery better underlines the brand identification and design feel.
More Recommendation
Placement surprises are added to improve the additional value. No matter on the pattern design or craft application, ingenious design can always attract consumers and expand the product market.
4.Filter Reality -- The Pattern Trend for S/S 2022 Theme
Overview
Immersive digital technology is gradually filtering the reality, and reality and social intercourse are increasingly tied up with virtuality. Reality and virtuality are rapidly interlacing in every aspect, and the borders of creation are unprecedentedly blurred, or

even not existed any more. Influenced by the rising digital design and hedonism concept, high-saturation lightning colors take the Filter Reality to a surreal dimension. The patterns of this theme presents the alternative aesthetics brought by the collision

of high-saturation colors and low-brightness colors, which echoes the immersive technology and creates the illusive beauty of blurred borders.
Excitement
We are always looking forward to the future and the unknown world. While the visual culture since the birth of Millennium just satisfies people's fantasy about the future world. The once underground sub-culture is gradually accepted by brands, medias

and public, and it also influences the mainstream. Eastern surrealism and Y2K present the Postmodern Psychedelic aesthetics. Tech Utopia uses metallic, gradient, highlight and acid visual effects to create its intense and unique style. Taking the emotion

of young generation as the core, the digital scientific style expresses the excitement of post Y2K patterns.
Flowing
Neon fluid and white lines compose the abstract patterns. And the decorative low-saturation colors take people to the time tunnel and ideal places. The leading colorless styling forms the unique low-key futurism to satisfy the visual culture of Millenniums

and consumers' pursuit of the unknown.

Illusion
The gradient and flowing patterns of eastern culture are presented through the new illusive soft-focus effect. The digital flowing colors between the low-saturation colors and black enrich the digital prints. The blurred borders make the whole pattern

softer and more fantastic and endow the minimalist silhouette with souls.
Borderless
Geometric patterns are twisted and distorted into dynamic visual patterns. Decorative halo-dyeing increases the layers. Indistinct patterns and flowing fluid break through the border to form the compulsory unity. Different geometric shapes are combined

with playfulness through collage. The all-over application can create the individualized series.
Filter
Inspired by the pulse ripples of digital screens, stripe patterns and dense textures compose the brand new pattern style under the Filter Reality. Contrast-colored ripples improve the stripe
feeling. Thickness changes and fluid process strengthen the visual effect. It can be used as monogram or arranged all over the body to create the new tech-street feeling.
Boundary
Breaking through the boundary restraint, color zones are arranged ingeniously. Iconic graphics and letters are overlapped to subvert the inertial thinking and build more attractive pictures. Patterns are twisted and distorted to increase the technological

feeling. The impactive bright colors are applied to catch eyes.

Dimension
Neon letters have stronger tension and layers. And different craft combinations also enrich the colors. Decorative color lumps and stripes are applied to show the proper visual effect in a vintage way. These patterns with abundant stories are crossing

though the unknown spaces

Virtuality
The talented digital artist Antoni Tudisco brings us the world in 2054 through virtual techniques and shares the astonishing scene in this coming future. Virtuality and realistic are further combined, metallic and bionic aesthetics will dominate the future,

and more fashion behaviors will be presented through virtual techniques. Seemingly messy structure and gorgeous color contrast blur the boundary between virtual and real world. Gender fluidity is the main trend, and the cross-gender nonbinary fashion

has attracted unprecedented attention. The creative multi-colored shapes break through the gender boundary and endlessly extend the creativity.
Theme Driver
Immersive digital technology is gradually filtering the reality, and reality and social intercourse are increasingly tied up with virtuality. Gen Z enjoys immersing themselves in a virtual audiovisual world, releasing their emotions and making their voices heard.

We behind the filter also reach to the empathy and resonance. Nowadays, the filter reality has been extended to become the borders of various fields and distinct things. Influenced by the rising digital design and hedonism concept, high-saturation

lightning colors take the Filter Reality to a surreal dimension.

5.Cutout Design -- The Pattern Craft Trend for Menswear
Contents
The bold and creative cutout design is popular among designers this season. This common womenswear craft is now properly combined with menswear design. The presentation of cutout design is rich and creative. The all-over application provides

design sense and air-permeability, underling the lightweight S/S feeling. Its delicate details and bottom fabric are suitable for all the seasons.
Point Line Check
Point line check mainly uses laser cutting to present the indistinct effect. The placement stripe, check and geometric shapes made by cutout design interpret various minimalist aesthetics through different positions and textures. Fendi and Burberry use

linear checks and stripes to show low-key and delicate details.

Subtle Reveal
Cutout design reveals the bottom fabrics or patterns. This ingenious design with visual effect echos the whole dressing. Raw-edge or tipping process is applied on cutout parts. And the positions of revealed patterns should be arranged ingeniously.

Double-layer fabric can be used to create combined design. The revealed base checks and stripes present the design newness.
Detail Decoration
Detail decorations can always present the design sense and delicacy of items. The cutout designs on pockets, collar and edges endow the styles with exquisite quality and weaken the heaviness, which makes it more suitable for S/S collection. Louis

Vuitton applies cutout design to show its logo pattern in placement. It injects design sense and brand gene into the common styling and improves the whole value.
Brand Logo
Logo is not only the symbol of brand, but also the soul and media to convey the brand concept. Compared with the distance between advertisement and brand culture, lively and unique logo is easier to present its brand image. The all-over or placement

application of cut-out brand logo reveals the design sense and shortens the distance between brand and consumers.
Cut-out Flower
Layer-cut flowers can improve the layer and beauty. And large-scale sophisticated cut-out flowers weaken the gender border and present neat and clean dressing experience. The cutout design on knit provides rich textures. While the adjustable cutout

size and pattern have both creativity and handicraft warmth.

Layered Cutouts
The combination of cutout and common crafts can provide surprises and innovation. The regular or gradient cutouts on printed patterns increase the pattern layers. The placement cutout fabric with additional gauze reveals the contrastive colors and

enriches the visual effect. The cutout process along the embroidery silhouette shows newness and ingeniousness.
More Recommendation
There are many diversified cutout designs. Xander Zhou's dragon totem cutout is unique. Its indistinct visual effect is minimalist and tensile. The cutout splicing of Louis Vuitton fully shows its design sense. And this bold cutout design further endows

menswear with unique vitality and playfulness.

6.Renewed Fashion -- The Silhouette Trend for Men's Knitwear and Pullover
Overview
As one of the key versatile basic knitwear styles, early autumn 2022 leisure pullover pays more attention to the stylish design and comfortable feeling. Loose crew-neck pullover is deeply loved by consumers for its comfort and versatility. And single

pattern design provides highlights to the simple styling. Blur-edge stripes endow pullover with warm and gentle feeling. The combination of multiple elements enriches the visual effect. Knitwear with bright colors and geometric design presents a fresh

visual effect. The diverse V-neck rib design provides preppy style with new design inspiration. Besides, lengthen cocoon pullover breaks through the monotony by jacquard patterns and presents young vitality.
Eye-catching Pattern
The versatile loose crew-neck pullover pays more attention to the stylish design and comfortable dressing experience. Print and jacquard crafts are applied to design the single patterns and enrich the whole visual effect. Injecting fashionable vibe into the

basic styling, it provides consumers with cross-seasonal items.

Gentle Stripe
The blurred stripe edges of leisure pullover present the warm and gentle feeling. Loop yarn and mohair endows the stripes with a hazy sense. While regular yarn breaks through the borders through jacquard and stitching.
Element Combination
The combined application of multiple elements enriches the whole visual effect. And bright colors are also essential for the leisure pullover. Letters, color-blocking, checks and patterns are combined together to present lively young knitwear styling.
Geometric Design
Bright knitwear style with classic geometric elements presents a fresh feeling. And the heavy-gauged check texture provides a contrast with the blank-leaving on the body. Wide stripes enrich the whole visual effect through color changes. While the

reticulate knitting has a better breathing effect. The divided blocking made by horizontal broken line jacquard and vertical hollow knitting is more delicate.
V-neck Rib
V-neck rib pullover puts emphasis on creating the preppy style knitwear. Applying POLO collar or high-neck design on rib V-neck can present the mock-layered effect. The asymmetric neckline design has the contrastive effect. While colorful rib neckline

brightens the whole palette and underlines the young vitality.

Coccon Jacquard
Jacquard craft is the key design of midi cocoon pullover. The overlapped hem creates a mock-layered effect. While all-over jacquard patterns of letter, flower and geometric shapes enrich the visual effect.
7.Character Rhythm -- The Pattern Craft Trend for Menswear
Contents
The craft design of patterns is always be the core element of menswear. And with the normality of young and individualized menswear consumption markets, pattern craft design has also been reformed
and blended. Especially, the expression of character pattern is richer. The combined print and embroidery craft is applied in more ways. Delicate rhinestone still occupies its market share of menswear
character pattern. The presentation of 3D font art is underlined and richer. Notably, the chenille embroidery comes back to our sight and becomes one of the popular crafts this season.
Delicate Rhinestone
The character patterns arrayed through rhinestones appear on the items of various famous brands. And the decorative rhinestones on original printed patterns is also a classic rhinestone craft. The
combination with printed patterns enriches the layers and brings strong tension. The delicate craft feeling has attracted many young menswear consumers and brands.
Chenille Embroidery
With the returning of chenille embroidery brought by more and more brands, this craft provides thickness to the characters and brings a slight 3D effect to the leisurely menswear. Monochrome and multi-
color make the characters more dimensional and flexible with the pattern craft and natural suede texture. It also underlines the delicate handcrafted feeling and brings the extremely individualized items.
3D Font Art
The 3D character pattern is continuously being evolved and improved to gradually become the most individualized representative of menswear pattern craft. Heat pressing and steal stamp crafts recreate
the original cloth. And the print design on processed 3D cloth has an extreme design sense. The application of heterogeneous stuffing presents the special 3D pattern in S/S 2022. These simple yet
delicate details provide stylish feeling and make the patterns suitable for leisurely street items.
Fun Patch
The graphic and text expression of applique embroidery is also a popular craft, and is instantly presented through creative designs. The regrouped patterns provide more interesting and fashionable feelin
through irregular layers. Dividing the original patterns into multiple patches and overlapping applique embroidery underline individuality. The casual coverage also presents a more stylish sense.
Print&Embroidery
The combined print&embroidery craft is always the most common menswear pattern craft, and is still popular among the menswear consumption markets this season. The combined patterns this season
are more diverse and delicate with more expression forms. Taking prints as background and embroidery craft as details enriches the colors and improves the layers, presenting a great leisurely style. The
embroidery decorations make the patterns more delicate and good-looking. Besides, the overlap with characters and patterns can better reveal the craft effect.
Recommended Artists
In the unusual 2020, although there are fewer art exhibitions than in previous years, artists have made a lot of achievements in their own ways. We select the top 10 artists with the most followers on
Instagram. Their least follower number is close to one million, while the most popular artist has over ten million of followers. It not only includes artists who have been active in the public vision, but also
some niche artistic styles. However, according to these data, we have to say that art really reaches the public rapidly with the help of social networks.
8.Island -- The Theme Pattern Trend for S/S 2022
Overview
People are searching for a peaceful land, and island is a place isolated from the continent and is a peaceful normality in the journey. Influenced by the revive natural living, abstract seaside scenery and
casual hand-draw bionic patterns create a gentle vacation style. Self-sufficient islanders perfectly fit the natural plant patterns and create the delicate and plain beach style, increasing the original tonality
of the whole theme.
Island Memory
In the new normality era, people are longing for a peaceful land, and the independent island living of local vacation becomes the essential healing and relaxing way. In the Burberry S/S 2021 collection, the
creative director Riccardo Tisci is cooperated with the artist Anne Imhof to create a fashionable and natural journey. The abstract marine creatures in placement show better profound attraction.
Island Memory 2
The enclosed living awakes people's longing for the natural palette. And the blue sky and sea and local island living update the original filter of coastline. The delicate color tone makes the whole collection
immerse in the blue spectrum of different shades and creates a panoramic view of ocean. The abstract ocean patterns create healing textured items. All-over prints or knitted jacquard craft are available.
Leisure Time
The leisurely stroll on the peaceful island relaxes the soul and seeks the simple and comfortable sentiment from the natural peninsula scenery, so as to obtain the peaceful and soothing peace. The
placement handkerchief prints of fishnet checks and clean blue color present the artistic vacation tonality. The abstract simple graffiti outline the basic posture and show the casual emotion.
Paradise Spirit
The self-sufficient island living is just like the paradise. The innate healing power of natural islands soothes the emotion. And making the best use of local resources forms a internal recycle. Starfish, coral
and conch are scattered in the picture, like a romantic encounter on the beach. The gradient tie-dye bottom texture can improve the layered feeling. Single element can be used as appliques to present
the details of 3D crafts.
Natural Pastoral
The natural and wild products in the nature stimulate people's longing for the charm of original wilderness. The innate healing power of natural islands promotes us to explore our inner needs. The edges
of native plants are blurred. Various silhouettes of branches and leaves and the deficiency and excess of texture upgrade the diversification of natural patterns. The gentle color tone presents the
comfortable and natural temperament of Island.
Wild Texture
The dream of escaping to the countryside makes people return to original farming and traditional crafts. Taking traditional grains as main elements, the all-over pattern is just like a harvest scene. The
land palette presents a pastoral and slight rustic style. The traditional handicraft improves the handcrafted texture and sends out the passionate exotic customs.
9.Embroidery Combination -- The Pattern Craft Trend for Menswear
Overview
With the return of traditional handicraft, embroidery craft also comes back to our vision. And those modernized designs have attracted more and more young consumers. The combination of embroidery
craft with prints, towel embroidery and appliques is also a common technique for modern designers. The injection of sequins, string beads and rhinestones can create gorgeous 3D patterns and present
distinct styles.
Embroidery and Print
Embroidery and printing are two common crafts of menswear design. And the patterns of combined design are switched between flat and 3D. The unrestrained versatile letters with printed patterns are
switched between printing and embroidery to present more flexible design methods, which becomes a popular trend.
Embroidery and Print
The pattern design itself has broken the monotony of mono-colored style, and the overlapped embroidery pattern combination can enrich details and 3D effects, and also enlivens the whole style.
Embroidery and Towel Embroidery
Towel embroidery can further strengthen the 3D visual effect of embroidery. The combination of letters and patterns breaks the convention of traditional crafts and increases the interestingness of the
items through individualized decorations.
Embroidery and Applique
Influenced by retro trend and upgrading trend, the applique culture has been more and more popular to symbolize one's identity through single item. The combination with ingenious embroidery and eye-
catching colors can create delicate and individualized items, which fit today's classic design aesthetics.
Embroidery and Handicraft
With the return of traditional handicraft, exquisite modern styles have become the favourite of young consumers. Normal accessories such as sequins, string beads and rhinestones enliven the traditional
handicraft and satisfy the delicate and practical design trend for menswear.
More Recommendations
Seed embroidery, with a history of 2000 years from China, is mainly used in Su embroidery, the first of the four famous embroidery styles. It was loved by the royal court in the Qing Dynasty and has a
very good collection value. Although seed embroidery is not the most different craft among all embroidery styles, it is an extremely large process to present complex and colorful graffiti on the shirts. See
more in Graffiti -- The Recommended Pattern Artist.
10.Fashionable Text and Graphics-- The Pattern Trend for Menswear
Overview
The flexible combined design of text and graphics is one of the most common clothing patterns. The designers of this season like to present the hit themes graphically. Take marine and sports themes as
samples, the representative elements are simplified and mixed with text which form a simple textual and graphic style. This style is within the recent trend of textual and graphic patterns and can be easily
applied.
Geometric Text and Graphics
The collocation of text and graphics is always changeable. Alternated and perspective distorted geometric graphics can show a fuller visual effect and sense of design. For example, the style of ADER
error uses contrast colors to present a cool visual clothing collocation for the youth. Prints, appliques and embroideries can also be applied on this style.
Animal Patterns
Designers choose animal silhouettes like running horses or wolves and jumping dears or unicorns to combine with letters. The color collocation highlights the layered patterns while the letter
embellishments are also catchy. These patterns can be used on both sides of the clothes. Raw edged appliques present a handcrafted texture and pyrographic crafts bring a bright and comfortable
feeling.
Whispers of Ocean
Marine theme is still under focus because of environmentalism. In the latest catwalk, brands like Burberry and Versace chose to use the marine elements. Letters are surrounded by anchors and ropes or
transformed into shark-like shapes. The simple textual and graphic style of sea lives and letters shows a clear theme and can be easily applied.
Industrial Parts
The combination between machine parts and letters presents a simple industrial style. These parts with edges and corners show a hardcore 3D effect, while the letter embellishments enrich the whole
pattern. Using bright color partially can highlight the layered and full visual effect. Delicate details can be demonstrated through artificial craft of contrastive color parts.
Dynamic Sports
Dynamic sports as skating, skiing and surfing are popular among the Generation Z. Portraying sport scenes through simple graphics which surrounded by letters form a feeling of Picture-in-Picture.
Otherwise, abstract color patches present a sense of humor. Integration of hobbies and clothes better fits customers' emotional feeling.
Recommended Designer Brand
As Korean fashion gains increasing attention, some Korean designer brands become famous globally. Streets provide a stage for them to show themselves, and Korean fashion culture highlights their own
design sense.ADER error is a Korean designer brand founded in 2014, quite popular. Its humorous patterns and bold colors win a growing number of fans. See more in Street and Everyday Fashion -- The
Comprehensive Analysis of Korean Menswear Designer Brands.
11.Swanky Youth -- The Fabric Trend for S/S 2022 Menswear Theme
Inspiration Overview
The swanky youth of this new era are growing up in the global information explosion environment. And the cultural conflicts between East and West promote the development of various community cultures. They use the fearless attitude of extreme youth

to present the classic charm of street culture. Art forms like graffiti, skateboarding and rap are just like their mother tongue and become the manifestos of self-expression. Swanky youth use their fashion fetish to demonstrate the endless possibilities of

wild growing and break the gender border to create a new scene of gender fluidity. Vintage faded knit fabric interprets the fearless color of youth. Retro stripe-check fabric salutes to the street culture. Coated nylon and protective cotton blend fabric

protect the free and reckless youth through the comfortable functionality.
Recommended Color
The fabric color of S/S 2022 menswear theme is inspired by the new street culture. Greenlake and Geranium with intense visual impact are the key colors of this theme. The calm Greenlake is the best representative to interpret the vintage texture and is

also the best carrier to convey the endless vitality of swanky youth. The combination with knit, nylon and cotton blend perfectly balances the subtle relationship between comfortable sports and preppy style. Positive emotion is the important emotional

driver in 2022. The Geranium comes from the optimistic factors in the air and it implies that we should embrace the new year with a positive attitude. Taking comfortable knit, protective nylon and blend woven fabrics as medias, these colors present the

joyous vibe and the young vitality of the street culture.

Proportion of Materials
Casual mix&match and individualized graffiti have become the leading inspiration of S/S 2022. Freedom is the keyword. No matter individuals or group of people want to break through the convention and embrace freedom. The developing gender-free

fashion is used more widely in the athleisure field. Combining with the community culture, the fetish attitude fits consumers' requirements. Lively summer and vintage colors are the design points this season. Vintage faded knit, retro stripe-check fabric,

coated nylon and protective cotton blend fabrics are applied to present the changeable postures and fearless attitude of swanky youth, providing consumers with individualized menswear design.
Key Fabric: Vintage Faded Knit
Culture backflow is the key design concept nowadays. Thick vintage color is the core element of design, and vintage faded knit becomes the key fabric of this theme. Stripe element injects liveliness and newness into the simple tailoring, and it is the best

carrier of skating and surfing styles in 80s and 90s. Knit or woven color-blocking forms the shade contrast between colors and textures, which is suitable for sweatshirt and T-shirt to present versatile styles and comfortable environmental concept. The

combination of gender-free fashion and sweatshirt item is the important selling point of fashion brands, and is also the core concept of this theme. Eye-catching colors and loose silhouette echo the rebellious street fashion. And the individualized

contrast-colored splicing presents the leisurely vintage aesthetics.

Recommended Fabric
Vintage faded knit applies natural organic cotton and cotton blend to create comfortable fabrics. Exquisite and smooth plain texture, abundant 3D jacquard texture, fine-knit stripes and solid terry textiles present variant visual effects but all provide skin-

friendly and air-permeable properties. Distressed water-washing process is used on some fabrics to provide healthier dressing experience and higher durability.
Application and Recommendation
Vintage faded knit applies natural organic cotton and cotton blend. The natural soft tactility of cotton fibers provides healthy dressing experience. Distressed details like retro stripes and prints, and splicing, collage and asymmetric elements are applied to

exude the lively and comfortable dressing experience, which makes it become the key trending fabric of Swanky Youth T-shirt, POLO shirt and sweatshirt.
Key Fabric: Retro Stripe-check fabric
Pop Art is loved by artists for its visual tension and collage technique. The recreation of classic art interprets the playful attitude of youth. Flamboyant yet practical colors are used with natural distressed details. And the multi-layer dressing design present

the individualized attitude of street coolness. The distressed patch-like check splicing, street colorful checks and retro Pop stripes salute to the classic arts with textures like linen-cotton, cotton blend and recyclable fibers.
Recommended Fabric
Retro stripe-check fabric is a leisurely woven fabric made by natural organic cotton, linen-cotton, cotton blend and recyclable fibers. Gradient effect is added to the classic Scottish pattern to provide the irregular aesthetic feeling. Lines of different

shades outline the coolness of Scottish checks. Pointelle technique is combined with linen-cotton stripes to present contrastive visual effect of lights and shades. Colorful stripe prints of variant thickness is used on recycled fiber fabric to improve the

palette and easy-care property.

Application and Recommendation
Retro stripe-check fabric blends natural organic cotton, linen-cotton, cotton blend and recyclable fibers. Prints or overlapped yarn dye and prints are combined with fitted or loose silhouette to present stylish or relaxing dressing experience. It is suitable

for creating S/S 2022 men's shirt and trench coat which can perfectly underline the casual and stylish leisurely menswear.
Key Fabric: Coated Nylon
Skateboard is the surfboard with wheels. Curved walls are the fixed waves. And the urban street becomes the stage of youth. The incomprehension of subculture and the intolerance of street sports have been eliminated through the persistence of

generations of swanky youth. The world-famous climate-change-resistant technology trend will efficiently improve the resilience and property of super lightweight fabrics. Fibers are used to create protective resilient coating, just like the essential

protective coated nylon of Skaterboy. The advanced and fine-knit fabric is lightweight, air-permeable, tear resistant and weatherproof, which can provide wearer with high-quality outdoor sports experience.
Recommended Fabric
The coated nylon fabric of Swanky Youth is made of resilient coated recyclable nylon. The fine-knit fabric is lightweight, air-permeable, brightly colored, fade resistant, tear resistant and weatherproof. Compared with the normal nylon fabrics, this coated

nylon with innovative technology concept can provide better outdoor sports experience. And it is the most potential fabric of S/S 2022.
Application and Recommendation
This fine-knit fabric is lightweight, air-permeable, brightly colored, fade resistant, tear resistant and weatherproof. Loose and comfortable silhouette is the key to this theme. Design elements like asymmetry, contrastive colors, splicing and prints are

injected with functional details and ornaments to upgrade the texture of S/S 2022 leisurely outdoor trench coat, jacket and trousers with delicate technology.
Key Fabric: Protective Cotton Blend Fabric
Skateboarding presents the classic charm of street culture with the fearless attitude of extreme youth and becomes the manifestos of self-expression. Based on the skateboard element, this key fabric is committed to the comfortable protection and

leisurely dressing of outdoor skateboarding. Durable GOTS certified cotton is selected. And the injection of elasticity can improve its flexibility. Air-permeable, weatherproof, anti-fouling and fast-drying processes are also applied. Using this functional

fabric on basic casual styling can create versatile and practical layered items for both indoor and outdoor.
Recommended Fabric
Protective cotton blend fabric uses dense practical twill cloth, camouflage cloth and canvas. It also selects biopolymer coating, natural protective beeswax, seed wax and coconut wax instead of PU materials to build the protective coating. Fine-knit woven

craft and liner are applied to improve the durability of this leisurely outdoor fabric. Except for the air-permeable, comfortable and healthy properties of cotton fabric, it is also weatherproof, anti-fouling and fast-drying.
Application and Recommendation
Abandoning the complicated designs, this fabric pays attention to the practicality and comfort. The looser modern minimalist silhouette reaches to a balance between stylish and soft fabrics. Splicing element injects fashion vitality. Long-sleeve T-shirt or

fitted bottom shirt can be worn inside. Fibers and environmental dyes are applied to create recyclable practical suit jacket, shirt and trousers. Natural bio-tech process can make the fabric more solid and durable.
12.Gentleman Keynote -- The Pattern Trend for Menswear
Contents
The pattern of business menswear constantly presents the understated delicacy. Now creativity is added to produce durable items. The combination design of letter, geometry and line provides variable expressions. Reshaped geometry and filled patterns

endow minimalist menswear with delicacy. Partial distortion shows design sense. All-over dotted line extension and logo variation inject uniqueness into gentlemen wear.
Reshaped Geometry
Geometric shapes are combined with letters. Letters with right-angle outlines are overlapped with relative geometric shapes to present minimalist patterns. Letters with right angles can also be isolated to provide contrasts with other curved parts, which

underlines the design sense and shows attraction.

Partial Distortion
Half of letter is distorted to present contrasts. Line filling, enlarging, shrinking and mismatch arrangement are used to enrich the layers. Repeated letter is also a common design. Different fonts and partial 3D process have outstanding visual effects.
Filled Patterns
Patterns with stories are always eye-catching. Clock, sunset scenery, scattered letters on wall and personified letter present attraction and playfulness, injecting vitality and design into business menswear. Combination of special crafts underlines the

quality.
Logo Variation
The rising brand logo design is presented in new forms. All-over letters inject 3D feel and twisted process. Eye-catching letter patterns continue the popularity of brand logo, which can be used on all the items. Two-color combination is the main style to

show harmony and minimalism.

Dotted Line Extension
Through seasons of evolution, light retro style sends out a nostalgia vibe. Prada combines thick colors and retro geometry through printing and jacquard. Patterns with graffiti brushstroke present little sexual appeal, and the application on liner is more

understated.
Recommended Craft Detail
Delicate business menswear is influenced by the younger market. More crafts are applied on the traditional designs to present newness. Delicate business suit is also updated by novel details. Partial cut is applied on different positions to bring more

dressing ways; composite placket underlines the diverse design; collar variant breaks through the convention and provides possibilities; the application of zipper can influence the tailoring feel. Notably, eye-catching structure and starry night decorations

are used to bring the intensive haute couture feel. See more in Rebuilt Tonality -- The Detail Craft Trend for Men's Suit